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If Delta Buys American Airlines.  
User currently offlinedoulasc From United States of America, joined Dec 2011, 534 posts, RR: 0
Posted (2 years 7 months 3 weeks 3 days 23 hours ago) and read 14879 times:

Which name would survive? Delta has bought more airlines than any other in the USA.
Chicago & Southern in 1953,Northeast in 1972,Western in 1987,Northwest in 2006-2008.
If they buy American that will be five carries Delta has merged with.

57 replies: All unread, showing first 25:
 
User currently offline727LOVER From United States of America, joined Oct 2001, 6439 posts, RR: 17
Reply 1, posted (2 years 7 months 3 weeks 3 days 22 hours ago) and read 14865 times:

AA has bought Reno Air, TWA, Air Cal, Trans Carribean.....so thats 4, pretty sure they bought someone else before early 70s


Listen Betty, don't start up with your 'White Zone' s*** again.
User currently offlineCV880 From United States of America, joined Mar 2007, 1132 posts, RR: 2
Reply 2, posted (2 years 7 months 3 weeks 3 days 22 hours ago) and read 14842 times:

Ain't gonna happen


American is not a geographically directional airline.


User currently offlineUnited727 From United States of America, joined Nov 2010, 405 posts, RR: 1
Reply 3, posted (2 years 7 months 3 weeks 3 days 22 hours ago) and read 14814 times:

I have to agree, I dont see DL buying AA. If it happens and I say IF, it'd be US! My feeling is that AA wants to come out of this one on their own.

[Edited 2012-02-01 19:48:15]


Looking for the impossible way to save those dying breeds!!!!
User currently offlineCO787EWR From United States of America, joined Jul 2007, 222 posts, RR: 0
Reply 4, posted (2 years 7 months 3 weeks 3 days 22 hours ago) and read 14690 times:

Could DL even buy AA? I would think the DoJ would step in or am I wrong.

User currently offlinerfields5421 From United States of America, joined Jul 2007, 7607 posts, RR: 32
Reply 5, posted (2 years 7 months 3 weeks 3 days 22 hours ago) and read 14663 times:

Quoting doulasc (Thread starter):
Which name would survive?

If Delta buys AA - Delta survives.

If there is a merger - probably the Delta name survives.

But as to it actually happening, AA would have to be unable to execute their bankruptcy plan and no one else be willing to try and take over the crumbled remains. AA would have to be less than 1/2 its current size for the DOJ to consider a merger in my opinion.

[Edited 2012-02-01 20:00:06]

User currently offlinedlramp4life From United States of America, joined Jun 2011, 931 posts, RR: 1
Reply 6, posted (2 years 7 months 3 weeks 3 days 22 hours ago) and read 14640 times:

Quoting CO787EWR (Reply 4):
Could DL even buy AA? I would think the DoJ would step in or am I wrong.

I believe they would, If DL buys AA, that would be a monopoly.....

But if an airline wants to by AA, it would be US but I agree with United727 AA wants come out of this on their own.



PHX Ramp, hottest place on earth
User currently offlineAS739BSI From United States of America, joined Jan 2012, 132 posts, RR: 0
Reply 7, posted (2 years 7 months 3 weeks 3 days 22 hours ago) and read 14589 times:

It ain't happening. The DoJ would be fully opposed to it due to the massive impact on competition.

User currently offlineDornier328JET From United States of America, joined Sep 2006, 122 posts, RR: 0
Reply 8, posted (2 years 7 months 3 weeks 3 days 22 hours ago) and read 14557 times:

Quoting CV880 (Reply 2):

American is not a geographically directional airline.

Haha. I see what you did there.


User currently offlinemah4546 From Sweden, joined Jan 2001, 32797 posts, RR: 71
Reply 9, posted (2 years 7 months 3 weeks 3 days 22 hours ago) and read 14474 times:

Quoting rfields5421 (Reply 5):
Quoting doulasc (Thread starter):
Which name would survive?

If Delta buys AA - Delta survives.

If there is a merger - probably the Delta name survives.

No way would the Delta name survive. Even if DL were the takeover airline, the American and AAdvantage brands are fare more valuable and powerful.

Quoting dlramp4life (Reply 6):
I believe they would, If DL buys AA, that would be a monopoly.....

No, it would not be a monopoly. It would raise some DOJ concerns, but it would be nothing even remotely close to a monopoly.



a.
User currently onlinemayor From United States of America, joined Mar 2008, 10434 posts, RR: 14
Reply 10, posted (2 years 7 months 3 weeks 3 days 22 hours ago) and read 14414 times:

Quoting mah4546 (Reply 9):

No way would the Delta name survive. Even if DL were the takeover airline, the American and AAdvantage brands are fare more valuable and powerful.

Regardless, you might be surprised how protective DL and the DL people are of their name and brand. Even when Mr. Woolman was still alive, there were one or two instances of merger talks called off because the parties couldn't agree what the surviving name would be. One of those was with CO.



"A committee is a group of the unprepared, appointed by the unwilling, to do the unnecessary"----Fred Allen
User currently offlineEricR From United States of America, joined Jul 2010, 1904 posts, RR: 1
Reply 11, posted (2 years 7 months 3 weeks 3 days 22 hours ago) and read 14337 times:

Quoting mah4546 (Reply 9):
the American and AAdvantage brands are fare more valuable and powerful.

Perhaps we can settle this by creating a hybrid name: I like DeltAA Airlines

[Edited 2012-02-01 20:42:40]

User currently onlinemayor From United States of America, joined Mar 2008, 10434 posts, RR: 14
Reply 12, posted (2 years 7 months 3 weeks 3 days 22 hours ago) and read 14289 times:

Quoting EricR (Reply 11):

Perhaps we can settle this be creating a hybrid name: I like DeltAA Airlines

Like I used to tell the Western guys when they complained...........We'll take the Delta from our name and combine it with the Airlines from your name......in this case Delta AIRLINES..........see, no problem.



"A committee is a group of the unprepared, appointed by the unwilling, to do the unnecessary"----Fred Allen
User currently offlinedlramp4life From United States of America, joined Jun 2011, 931 posts, RR: 1
Reply 13, posted (2 years 7 months 3 weeks 3 days 22 hours ago) and read 14285 times:

Quoting EricR (Reply 11):
Perhaps we can settle this be creating a hybrid name: I like DeltAA Airlines

I don't like it, I love it



PHX Ramp, hottest place on earth
User currently offlinemah4546 From Sweden, joined Jan 2001, 32797 posts, RR: 71
Reply 14, posted (2 years 7 months 3 weeks 3 days 21 hours ago) and read 14188 times:

Quoting mayor (Reply 10):
Regardless, you might be surprised how protective DL and the DL people are of their name and brand. Even when Mr. Woolman was still alive, there were one or two instances of merger talks called off because the parties couldn't agree what the surviving name would be. One of those was with CO.

I wouldn't be surprised at all. I would hope they do have pride over the name, but at the same time one hopes they would put emotional attachment aside and use common business sense, which means using American Airlines and AAdvantage.



a.
User currently offlineDeltaMD90 From United States of America, joined Apr 2008, 7914 posts, RR: 52
Reply 15, posted (2 years 7 months 3 weeks 3 days 21 hours ago) and read 14110 times:

I think they'd probably use the American name and the Delta livery, kinda like what UA/CO did. AA's livery just isn't gonna cut it with the 787 and other composite aircraft. Just my opinion don't flame me


Ironically I have never flown a Delta MD-90 :)
User currently offlineCV880 From United States of America, joined Mar 2007, 1132 posts, RR: 2
Reply 16, posted (2 years 7 months 3 weeks 3 days 21 hours ago) and read 14063 times:

Quoting mah4546 (Reply 9):
No way would the Delta name survive. Even if DL were the takeover airline, the American and AAdvantage brands are fare more valuable and powerful.

Over our dead bodies.....it'll be PanAm before AA.


User currently offlinemichman From United States of America, joined Dec 2006, 507 posts, RR: 0
Reply 17, posted (2 years 7 months 3 weeks 3 days 21 hours ago) and read 14064 times:

Quoting CO787EWR (Reply 4):
Could DL even buy AA? I would think the DoJ would step in or am I wrong.

The WSJ article stated that DL understands concessions would likely need to made in order for the merger to get regulatory approval. Without knowing which slots / route authorities DL is willing to give up, it's kind of silly to make a blanket statement that DoJ would reject any form of merger proposal.

[Edited 2012-02-01 21:11:17]

User currently offlinewoodsboy From United States of America, joined Mar 2000, 1031 posts, RR: 3
Reply 18, posted (2 years 7 months 3 weeks 3 days 21 hours ago) and read 13977 times:

Why on earth would DL want to take AA, merger or otherwise? I think they (and everyone else) would prefer to see AA crippled and shrunk down to a shadow of its former self rather than taking on all that debt and liability and leases and purchase/ new lease obligations. AA just ordered a GIANT number of new planes, nobody would want to assume the responsibility of this at a time when AA is nt only bankrupt but also having to lay off thousands of employees, what a nightmare. DL already took on NW after its bankruptcy as well as its pension obligations which are admittedly much less than that of AA but I dont see DL wanting to take on another badly ailing company.

At which time AA emerges from bankruptcy a smaller company with fewer employees and possibly a smaller fleet it would make more sense for DL and UA to step in and bid for routes/slots that are still attractive, not to take on such a sickly patient that is so deeply in debt with little or no cash and a market cap that is one of the smallest in the industry.


User currently onlinemayor From United States of America, joined Mar 2008, 10434 posts, RR: 14
Reply 19, posted (2 years 7 months 3 weeks 3 days 21 hours ago) and read 13975 times:

Quoting mah4546 (Reply 14):
I wouldn't be surprised at all. I would hope they do have pride over the name, but at the same time one hopes they would put emotional attachment aside and use common business sense, which means using American Airlines and AAdvantage.

Not in our eyes. It might seem a sellout to those that have worked long and hard for that name as well as those of us that used to work for them. Is having the AA branding and such (if it IS worth that much) worth pissing off your employees? As some of the CO employees that worked thru two BKs and built up such a great airline if they like being called United, now?



"A committee is a group of the unprepared, appointed by the unwilling, to do the unnecessary"----Fred Allen
User currently online1337Delta764 From United States of America, joined Oct 2005, 6538 posts, RR: 2
Reply 20, posted (2 years 7 months 3 weeks 3 days 21 hours ago) and read 13918 times:

Quoting DeltaMD90 (Reply 15):
I think they'd probably use the American name and the Delta livery, kinda like what UA/CO did. AA's livery just isn't gonna cut it with the 787 and other composite aircraft. Just my opinion don't flame me

And here is what the logo would look like:



The Pink Delta 767-400ER - The most beautiful aircraft in the sky
User currently onlineAmerican 767 From United States of America, joined May 1999, 3800 posts, RR: 12
Reply 21, posted (2 years 7 months 3 weeks 3 days 20 hours ago) and read 13835 times:
AIRLINERS.NET CREW
FORUM MODERATOR

Quoting doulasc (Thread starter):
Delta has bought more airlines than any other in the USA.
Chicago & Southern in 1953,Northeast in 1972,Western in 1987,Northwest in 2006-2008.

And Northwest bought Republic in 1986, so that's five airlines that got merged into Delta although not directly, it happened in several stages. And add to that, the Pan Am Shuttle.

Quoting 727LOVER (Reply 1):
AA has bought Reno Air, TWA, Air Cal, Trans Carribean.....so thats 4, pretty sure they bought someone else before early 70s

Same here. TWA bought Ozark in 1986.

US Airways:
They bought PSA in 1988, Piedmont in 1989, the Trump Shuttle in 1992 and America West in 2005.

United:
They bought Continental in 2011, which bought Frontier, People Express, and New York Air in 1987.
And add to that the Pan Am Pacific routes in 1986.

So my point is, all the surviving major airlines today, AA, DL, UA and US all have bought at least four airlines to get to where they are now.



Ben Soriano
User currently offlineghifty From United States of America, joined Jul 2010, 891 posts, RR: 0
Reply 22, posted (2 years 7 months 3 weeks 3 days 20 hours ago) and read 13808 times:

Quoting CV880 (Reply 2):
American is not a geographically directional airline.

HA! lololol

Quoting 1337Delta764 (Reply 20):
And here is what the logo would look like:

Eew. Is that even the right font?

Delta = Triangle (I've always interpreted this as the deltas of rivers, the point where life starts and where the mainland connects to the ocean). I see no correlation between American and the widget.

At least with the merged UA/CO brand, the globe in regards to the "United" name could mean a world united by the airline..

The only way I see the widget being painted next to the American titles is if the widget points towards the American bird. After all, we know how tongue-in-cheek DL was when they angled their widget in a... northwest direction.



Fly Delta Jets
User currently onlinemayor From United States of America, joined Mar 2008, 10434 posts, RR: 14
Reply 23, posted (2 years 7 months 3 weeks 3 days 20 hours ago) and read 13786 times:

On top of that, UA bought Capitol Airlines at one time.

Quoting American 767 (Reply 21):

And Northwest bought Republic in 1986, so that's five airlines that got merged into Delta although not directly, it happened in several stages. And add to that, the Pan Am Shuttle.

If you're going to get that technical, how many airlines went into making up Republic? Southern, North Central, Hughes Airwest.........How many airlines went into making up Western? I can't even name them all.

If you're going to include the Pan Am Shuttle, you might as well include all the routes and cities that DL got when PA was liquidating.



"A committee is a group of the unprepared, appointed by the unwilling, to do the unnecessary"----Fred Allen
User currently offlineMax Q From United States of America, joined May 2001, 4527 posts, RR: 19
Reply 24, posted (2 years 7 months 3 weeks 3 days 20 hours ago) and read 13652 times:

Quoting AS739BSI (Reply 7):


It ain't happening. The DoJ would be fully opposed to it due to the massive impact on competition

It could happen and let me ask you this, when was the last time the DOJ opposed any Airline merger ?



Not before deregulation I can tell you that, and in the days of regulation Airlines could not make any move without
the governments approval.



I don't believe that the DOJ would step in even if all remaining US Airlines merged and we were down to one


AMERIDELTUSUAL ? !



It's all about big business and the big deal nearly always gets done.



The best contribution to safety is a competent Pilot.
25 aerorobnz : Exactly. That is the way of it.
26 PacificF27 : And how was Hughes Airwest formed? A combination of Pacific, Bonanza and West Coast.
27 DocLightning : Delta gets its name from the Mississippi River Delta.
28 nwaesc : If you're going to look at it like that, the number gets a *lot* larger. See below. Me either. Where's that poster listing 'em all when you need it?!
29 Eagleboy : As a non-US poster. Would the DoT prefer to have 3 large USA based airlines to allow a certain level of competition between them? Seems to me that Del
30 slcdeltarumd11 : Delta would never be allowed to buy all of American it would be only be part so im sure the Delta name is not at risk. I really think AA coudl make it
31 beardown91737 : That all depends on where you are located. There is also the factor that American has done its own brand some damage, and if they were acquired by ei
32 fx1816 : I'm pretty sure that America West acquired US Airways, hence Doug Parker remaining CEO and the headquarters remains in Tempe. Technically UA and CO M
33 LOWS : What about Eastern as well...?
34 par13del : I think the issue is that the government cannot prevent a new startup, we are only looking at the current situation. One can be assured that consolid
35 AAExecplat : In 2001, the DOJ blocked the UA-US merger. Just because you don't know these things happen doesn't mean they don't.
36 jfk777 : Delta wants just one thing from AA, Miami and Latin America. Maybe its LAX to LHR route too. DL doesn't need the full AA LHR portfolio since it has i
37 United1 : Actually technically UA acquired CO....actual mergers are very rare. UAL issued shares to buyout the shareholders of CO adding them to UAL Corporatio
38 Post contains links and images peanuts : http://blog.delta.com/wp-content/uploads/delta-80-year-family-tree.jpg http://deltamuseum.org/pdf/Delta-NW_Family_Tree.pdf Ok, I'll bite, another DL/A
39 Post contains images AAIL86 : Exactly. Delta has done well the last few years to grow their brand recognition, but the AA name is more valuable. Some may disagree, of course the p
40 ual777uk : Well this whole "will "DL buy AA" talk is just that .....talk and will go nowhere but I will bite and add that even if hell froze over and it did happ
41 yellowtail : I had never heard this but it is funny....so if we see it turned toward DFW and the west soon, we know that DL is in business. it is directional as s
42 jetlanta : I'm not exactly sure what I think here. MAH is certainly correct that AA has historically been a more recognized brand. It certainly has more "equity
43 NYCAdvantage : If Delta ad quotes or merges with AA , there will have to divest or sale routes in order to gain the DOJ approval. Can we all agree on that? Now if yo
44 Post contains images yellowtail : 100% agree. Even in its bread and butter latin markets, the AA name has been losing some of its lustre. Delta has been rapidly gaining brand recognit
45 Post contains images SPREE34 : Not so valuable as they once were, as the present situation illistrates. DoJ would probably require "parting out". There are AA assets that would str
46 alitalia744 : 10 years ago, the AA brand would have survived. Today, however, it is much more likely should a merger (aka acquisition) occur that the Delta brand wo
47 tan flyr : Funny..I knew some guys that worked for Souther Pacific RR..they said that the Union Pacific RR took their first name (Union) and merged it with Paci
48 mayor : Well, for ALL of you conspiracy theorists, out there, don't forget that on the other side of the tail, it faces NORTHEAST.
49 Post contains links rfields5421 : DFW hub, ORD hub, MIA hub The rest of the AA airline is just gravy. Not the Mississippi River delta below New Orleans. The region around Monroe, La wh
50 ouboy79 : US Airways probably has the record for this...not Delta, Doulasc. So already mentioned were PSA, Piedmont, and Trump Shuttle. America West was financ
51 BWI5OH : Unfortunately CV880, as of lately, it may just come to that. If I were in ANYONE'S shoes at AA, I would welcome anything but a pink slip right now...
52 cvg2lga : How about: DELTAMERICAN Keep the AA silver bodies and bring back the wavy gravy tail. Eh, who am I kidding? KEEP DELTA THEIR DELTA Tchau DA-
53 USPIT10L : Western Air Express, Wyoming Air Service, National Parks Airways and Pacific Northern Airlines, to be exact. Western Air Express was renamed Western
54 avek00 : United, after realizing it was paying too much for US (remember, UAL was offering $60/share, in cash, for an airline worth $24/share at the time), re
55 B6A322 : Okay, we all get it, it probably won't happen. But if it does, they're going to call it TWA, obviously. Duh. Kidding. It will still be Delta.
56 Metrojet732 : Here’s what’s going to happen. Yes, DL n AA (AA name surving) will merge. US n UAL (N UAL name to continue) to merge. Then B6, F9, NK n VA (N pers
57 B777A340Fan : If DL wants to merge with AA, it wouldn't be a monopoly. It might have an anti-competitive effect, but it wouldn't result in a monopoly.
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