Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
Frontier Commercials-Change In Advertising?  
User currently offlineAtrude777 From United States of America, joined Aug 2003, 5692 posts, RR: 52
Posted (2 years 5 months 3 weeks 2 days 5 hours ago) and read 2086 times:

Hey All--

I watch and keep track of all the Frontier commercials because so many of them are just genius and "plane" old funny! However I have noticed a change in the advertising on the commercials, it's gotten "boring"?

For example, the latest commercials I have been seeing, feature the animals off the tail and now in different cities or areas, and they are just talking about low fares.

To me every airline is going to advertise low fares, what got my attention was the sense of humor F9 had, and really pushing the classic and classic plus fares, and I think the classic fares are the best deals out there.

Is there a reason why there is a change in the advertising in terms of featuring their product? The two commercials I will post mostly just go "We have low fares" within the beginning of the commercial.

http://www.youtube.com/watch?v=fKSBEW1eazw&feature=related
Triatholon

http://www.youtube.com/watch?v=N5qtTJZsB7w&feature=related
Amusement Park

http://www.youtube.com/watch?v=jvn2s6n4zN8
http://www.youtube.com/watch?v=jvn2s6n4zN8

So is it my imagination, or has F9 really changed their commercials and backed away from the Product and Classic Fare stuff? To me F9 needs to push what they have best, TV, Classic Product Fares, etc etc, and I don't see that anymore on the new commercials.

Alex


Good things come to those who wait, better things come to those who go AFTER it!
5 replies: All unread, jump to last
 
User currently onlineyeelep From United States of America, joined Apr 2011, 649 posts, RR: 0
Reply 1, posted (2 years 5 months 3 weeks 2 days 4 hours ago) and read 1938 times:

Quoting Atrude777 (Thread starter):
For example, the latest commercials I have been seeing, feature the animals off the tail and now in different cities or areas, and they are just talking about low fares.

Taking them off the tails is what has ruined the commercials for me. Whoever came up with the original concept was a genius.


User currently offlinerj777 From United States of America, joined Dec 2000, 1785 posts, RR: 2
Reply 2, posted (2 years 5 months 3 weeks 2 days 4 hours ago) and read 1878 times:

And I thought Buddy the badger was finally going to get a voice.

User currently offlineAtrude777 From United States of America, joined Aug 2003, 5692 posts, RR: 52
Reply 3, posted (2 years 5 months 3 weeks 1 day 4 hours ago) and read 1498 times:

Quoting yeelep (Reply 1):

Taking them off the tails is what has ruined the commercials for me. Whoever came up with the original concept was a genius.

Agreed. I love the old commercials, and while these made me chuckle a bit, it left me feeling, "ok you have not shown me why I need to fly F9, everyone claims to have low fares".

I just think Frontier needs to go back to SELLING the product they have and show what makes them different from other airlines.

Alex



Good things come to those who wait, better things come to those who go AFTER it!
User currently offlinemariner From New Zealand, joined Nov 2001, 25004 posts, RR: 85
Reply 4, posted (2 years 5 months 3 weeks 1 day 3 hours ago) and read 1483 times:
Support Airliners.net - become a First Class Member!

Quoting Atrude777 (Reply 3):
I just think Frontier needs to go back to SELLING the product they have and show what makes them different from other airlines.

Who knows if there is a connection, but Frontier has been having record load factors since these off-aircraft commercials started.

And given Southwest's swamping of DEN, I guess the insistence on "low fares" may be the right thing to sell?

mariner



aeternum nauta
User currently offlineType-Rated From United States of America, joined Sep 1999, 4944 posts, RR: 19
Reply 5, posted (2 years 5 months 3 weeks 23 hours ago) and read 1360 times:

In this day and age, everyone is looking for "cheap". If you have it, why not flaunt it?


Fly North Central Airlines..The route of the Northliners!
Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
DOT Fines Airtran - Violations In Advertising posted Wed Jan 4 2012 11:17:18 by LAXintl
Hawaiian Equipment Change In Las Vegas posted Sun Nov 14 2010 16:10:11 by tarantulalv
MO'L Talks Sense - Ryanair Must Change In Future posted Sat Sep 11 2010 16:37:06 by Blythy
Change In Scheduling Plans For BA 77W? posted Sun Sep 5 2010 07:04:40 by vikinga346
Change In Flight Paths - Europe To US? posted Mon Jul 12 2010 09:04:32 by richiemo
Lufthansa Engine Change In ATL 8/21? posted Sun Aug 23 2009 19:25:44 by Jbmitt
Do We Need A Change In Terminology (light Hearted) posted Fri Jun 5 2009 19:53:18 by Osiris30
Domestic Airtravel Samoa - Any Change In Sight? posted Sun Mar 15 2009 15:15:16 by Mortyman
AF Frequency Change In Brazil 2009 posted Wed Dec 24 2008 11:00:46 by Hardiwv
Frontier Fleet Change posted Fri Oct 31 2008 06:06:53 by Enilria