Atrude777 From United States of America, joined Aug 2003, 5613 posts, RR: 54 Posted (1 year 3 months 3 weeks 1 day 17 hours ago) and read 1446 times:
Hey All--
I watch and keep track of all the Frontier commercials because so many of them are just genius and "plane" old funny! However I have noticed a change in the advertising on the commercials, it's gotten "boring"?
For example, the latest commercials I have been seeing, feature the animals off the tail and now in different cities or areas, and they are just talking about low fares.
To me every airline is going to advertise low fares, what got my attention was the sense of humor F9 had, and really pushing the classic and classic plus fares, and I think the classic fares are the best deals out there.
Is there a reason why there is a change in the advertising in terms of featuring their product? The two commercials I will post mostly just go "We have low fares" within the beginning of the commercial.
So is it my imagination, or has F9 really changed their commercials and backed away from the Product and Classic Fare stuff? To me F9 needs to push what they have best, TV, Classic Product Fares, etc etc, and I don't see that anymore on the new commercials.
Alex
Good things come to those who wait, better things come to those who go AFTER it!
yeelep From United States of America, joined Apr 2011, 526 posts, RR: 0 Reply 1, posted (1 year 3 months 3 weeks 1 day 16 hours ago) and read 1298 times:
Quoting Atrude777 (Thread starter): For example, the latest commercials I have been seeing, feature the animals off the tail and now in different cities or areas, and they are just talking about low fares.
Taking them off the tails is what has ruined the commercials for me. Whoever came up with the original concept was a genius.
rj777 From United States of America, joined Dec 2000, 1474 posts, RR: 2 Reply 2, posted (1 year 3 months 3 weeks 1 day 16 hours ago) and read 1238 times:
And I thought Buddy the badger was finally going to get a voice.
Atrude777 From United States of America, joined Aug 2003, 5613 posts, RR: 54 Reply 3, posted (1 year 3 months 3 weeks 15 hours ago) and read 858 times:
Quoting yeelep (Reply 1):
Taking them off the tails is what has ruined the commercials for me. Whoever came up with the original concept was a genius.
Agreed. I love the old commercials, and while these made me chuckle a bit, it left me feeling, "ok you have not shown me why I need to fly F9, everyone claims to have low fares".
I just think Frontier needs to go back to SELLING the product they have and show what makes them different from other airlines.
Alex
Good things come to those who wait, better things come to those who go AFTER it!
mariner From New Zealand, joined Nov 2001, 22734 posts, RR: 88 Reply 4, posted (1 year 3 months 3 weeks 15 hours ago) and read 843 times:
Quoting Atrude777 (Reply 3): I just think Frontier needs to go back to SELLING the product they have and show what makes them different from other airlines.
Who knows if there is a connection, but Frontier has been having record load factors since these off-aircraft commercials started.
And given Southwest's swamping of DEN, I guess the insistence on "low fares" may be the right thing to sell?
Type-Rated From United States of America, joined Sep 1999, 4355 posts, RR: 20 Reply 5, posted (1 year 3 months 3 weeks 10 hours ago) and read 720 times:
In this day and age, everyone is looking for "cheap". If you have it, why not flaunt it?
Fly North Central Airlines..The route of the Northliners!
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From United States of America, joined Aug 2003, 5613 posts, 
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