speedbird9 From United Kingdom, joined Jan 2008, 231 posts, RR: 0 Reply 8, posted (1 year 10 months 4 days 21 hours ago) and read 9472 times:
i love it, this brought a smile to my face. and by the way be warned USA, Brazil and South Africa thats whats going to happen in the greatest city in the greatest country in the world in a few months time!!!! woow London 2012?
Quoting OA260 (Reply 1): Are they not allowed to use the 2012 logo ?
i think they are as they are a Tier 1 sponsor but i too was wondering where it was
Is the customer always right? Michael O'Leary: no the customer is nearly always wrong
I think we will see BA positioning itself in the coming months as the airline to choose to fly to London 2012. After all they have invested more than £40 million as a "Domestic Tier 1" sponsor and will be looking for a return on that investment.
I do not know the difference between a "Tier 1" sponsor - like Coca-Cola, GE and VISA - and a "Domestic Tier 1" sponsor like Adidas, BA and BMW except that I believe the non-domestic level costs twice as much.
One benefit of sponsorship is an exclusivity at all Olympic sites. That's great for Coca-Cola. No other soft drinks company's products will be available to refresh thirsty Olympic spectator in the blazing London summer. That's great for VISA. You can leave your Mastercard at home as you will not be able to use it on-site. But its not so good for BA. There are no flights to and from the Olympic venue. Neither is it great for BMW. None of the Olympic venues will have a car sales show room. And there is no advertising on the Olympic sites over and above POS materials.
I am guessing that if you are a "Domestic Tier 1" sponsor then you can only use the London 2012 logo domestically - I have seen it over a long period on the BA UK web site but on no other BA materials. And I think it is possible that when BA roll out their 12 aircraft in their special Olympic livery in April, and their gold, torch- bearing 319 in May these aircraft will not include the controversial London 2012 logo (unless it appears on an aircraft that will be dedicated to UK domestic flights) or the even more controversial Olympic mascot, Wenlock, or the Paraolympic mascot, Mandeville..