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New British Airways Advert  
User currently offlinelhr380 From , joined Dec 1969, posts, RR:
Posted (2 years 6 months 1 week 6 days 13 hours ago) and read 10497 times:

http://www.youtube.com/watch?v=1n-9-6ULjHY&feature=share

The new BA advert has just premièred on the BA Facebook page. This one is all about 2012 and a little race  

52 replies: All unread, showing first 25:
 
User currently offlineOA260 From Ireland, joined Nov 2006, 26906 posts, RR: 58
Reply 1, posted (2 years 6 months 1 week 6 days 12 hours ago) and read 10391 times:

I like that quite good made me smile. Glad we are starting to see things for the Olympic Games. Are they not allowed to use the 2012 logo ?

User currently offlineflipdewaf From United Kingdom, joined Jul 2006, 1568 posts, RR: 1
Reply 2, posted (2 years 6 months 1 week 6 days 12 hours ago) and read 10364 times:
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A different feeling to the last one which I think is good (don't want to be too up yourselves), nice little story and pertinent to whats happening in London this year.

Fred


User currently offlineU2380 From United Kingdom, joined Dec 2010, 325 posts, RR: 0
Reply 3, posted (2 years 6 months 1 week 6 days 12 hours ago) and read 10303 times:

I like that  

It's a bit different and it definitely made me smile.


User currently offlineshamrock350 From Ireland, joined Mar 2005, 6331 posts, RR: 14
Reply 4, posted (2 years 6 months 1 week 6 days 11 hours ago) and read 10103 times:

Not usually a fan of sports themes and they'll be everywhere this year but I like this advert, loads of real aircraft (no CG 747s) and it's quite fun.

 


User currently offlineJRadier From Netherlands, joined Sep 2004, 4676 posts, RR: 50
Reply 5, posted (2 years 6 months 1 week 6 days 11 hours ago) and read 10062 times:

Is this an add for BA or for the Olympics? (Rhetorical question..)


For once you have tasted flight you will walk the earth with your eyes turned skywards, for there you have been and ther
User currently offlineba319-131 From United Kingdom, joined Jan 2001, 8524 posts, RR: 54
Reply 6, posted (2 years 6 months 1 week 6 days 11 hours ago) and read 10064 times:
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Brilliant!

Well thought out and just good fun, brought a smile to my face,well done BA!



111,732,3,4,5,7,8,BBJ,741,742,743,744,752,762,763,764,772,77L,773,77W,L15,D10,30,40,AB3,AB6,A312.313,319,320,321,332,333
User currently offlineljupco From Macedonia, joined Feb 2010, 31 posts, RR: 0
Reply 7, posted (2 years 6 months 1 week 6 days 9 hours ago) and read 9890 times:

So British    well done, such inspiring to be on board with BA!

[Edited 2012-02-09 06:40:54]

User currently offlinespeedbird9 From United Kingdom, joined Jan 2008, 231 posts, RR: 0
Reply 8, posted (2 years 6 months 1 week 6 days 9 hours ago) and read 9775 times:

i love it, this brought a smile to my face. and by the way be warned USA, Brazil and South Africa thats whats going to happen in the greatest city in the greatest country in the world in a few months time!!!! woow London 2012?

Quoting OA260 (Reply 1):
Are they not allowed to use the 2012 logo ?

i think they are as they are a Tier 1 sponsor but i too was wondering where it was



Is the customer always right? Michael O'Leary: no the customer is nearly always wrong
User currently offlineOA260 From Ireland, joined Nov 2006, 26906 posts, RR: 58
Reply 9, posted (2 years 6 months 1 week 6 days 9 hours ago) and read 9725 times:

Quoting speedbird9 (Reply 8):

Maybe they want to concentrate on their own slogan which is understandable. You do get the message at the end of the ad so it works .


User currently offlineVV701 From United Kingdom, joined Aug 2005, 7461 posts, RR: 17
Reply 10, posted (2 years 6 months 1 week 6 days 7 hours ago) and read 9464 times:

Quoting JRadier (Reply 5):
Is this an add for BA or for the Olympics?

Both?

I think we will see BA positioning itself in the coming months as the airline to choose to fly to London 2012. After all they have invested more than £40 million as a "Domestic Tier 1" sponsor and will be looking for a return on that investment.

I do not know the difference between a "Tier 1" sponsor - like Coca-Cola, GE and VISA - and a "Domestic Tier 1" sponsor like Adidas, BA and BMW except that I believe the non-domestic level costs twice as much.

One benefit of sponsorship is an exclusivity at all Olympic sites. That's great for Coca-Cola. No other soft drinks company's products will be available to refresh thirsty Olympic spectator in the blazing London summer. That's great for VISA. You can leave your Mastercard at home as you will not be able to use it on-site. But its not so good for BA. There are no flights to and from the Olympic venue. Neither is it great for BMW. None of the Olympic venues will have a car sales show room. And there is no advertising on the Olympic sites over and above POS materials.

I am guessing that if you are a "Domestic Tier 1" sponsor then you can only use the London 2012 logo domestically - I have seen it over a long period on the BA UK web site but on no other BA materials. And I think it is possible that when BA roll out their 12 aircraft in their special Olympic livery in April, and their gold, torch- bearing 319 in May these aircraft will not include the controversial London 2012 logo (unless it appears on an aircraft that will be dedicated to UK domestic flights) or the even more controversial Olympic mascot, Wenlock, or the Paraolympic mascot, Mandeville..

Can anyone confirm or deny the above?


User currently offlinePe@rson From United Kingdom, joined Jan 2001, 19203 posts, RR: 52
Reply 11, posted (2 years 6 months 1 week 6 days 6 hours ago) and read 9413 times:

It is OK. Nothing more.


"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
User currently offlineIslandRob From US Virgin Islands, joined Apr 2011, 141 posts, RR: 0
Reply 12, posted (2 years 6 months 1 week 6 days 5 hours ago) and read 9153 times:

Sweet! Who else but BA could get away with an ad featuring, mainly, luggage? Nice job. -ir


If you wrote me off I'd understand it, Because I've been on some other planet, So come pick me up... I've landed
User currently offlinesq_ek_freak From United Kingdom, joined Dec 2000, 1633 posts, RR: 20
Reply 13, posted (2 years 6 months 1 week 6 days 5 hours ago) and read 9096 times:

Loving the new BA!! Their ad campaigns have been great, and bringing back the crest gives a very British feel to the airline.


Keep Discovering
User currently offlineoffloaded From United Kingdom, joined Apr 2009, 872 posts, RR: 0
Reply 14, posted (2 years 6 months 1 week 6 days 4 hours ago) and read 8862 times:

Breakfast in Tokyo, lunch in London, supper in Washington. Baggage in Rio.  

....


I like the ad!



To no one will we sell, or deny, or delay, right or justice - Magna Carta, 1215
User currently offlinemikedlayer From United Kingdom, joined Apr 2004, 399 posts, RR: 0
Reply 15, posted (2 years 6 months 1 week 6 days 3 hours ago) and read 8755 times:

Love the new ad! But something about that classic theme tune gets me - should have included it somewhere!

User currently offlinebthebest From United Kingdom, joined Jan 2008, 506 posts, RR: 0
Reply 16, posted (2 years 6 months 1 week 6 days 3 hours ago) and read 8693 times:

Quoting VV701 (Reply 10):
There are no flights to and from the Olympic venue.

True, but I'm sure there's some deal between the official travel companies such that BA is the preferred airline.

Quoting VV701 (Reply 10):
Neither is it great for BMW.

agreed but I think it's mostly about brand awareness for them. They are providing a number of thousands of vehicles as official transports.


User currently offlinedeltaflyertoo From United States of America, joined Nov 2000, 1647 posts, RR: 1
Reply 17, posted (2 years 6 months 1 week 6 days 2 hours ago) and read 8394 times:

Thanks for posting this. BA consistently always has the BEST ads ever, and this one by far doesn't disappoint.

User currently offlineHighlandExpress From UK - Scotland, joined Aug 2011, 21 posts, RR: 0
Reply 18, posted (2 years 6 months 1 week 6 days 2 hours ago) and read 8296 times:

BA doesn't always get things right, but the advert is good...


I am from Scotland, but I live in Germany.....
User currently offlineplanejamie From United Kingdom, joined Sep 2011, 576 posts, RR: 0
Reply 19, posted (2 years 6 months 1 week 6 days 1 hour ago) and read 7623 times:

I love this advert! I think it seems more "fun" than their normal ones, ironically the best bit for me is when it goes from "We're ready" to "To Fly To Serve" I think it flows so well!

Plus no CGI or repainted Virgin aircraft this time!


User currently offlineb727fa From United States of America, joined Jun 2011, 756 posts, RR: 0
Reply 20, posted (2 years 6 months 1 week 6 days 1 hour ago) and read 7421 times:

That's a lot of fun! Well played!


My comments/opinions are my own and are not to be construed as the opinion(s) of my employer.
User currently offlineATL From United States of America, joined Nov 2011, 68 posts, RR: 0
Reply 21, posted (2 years 6 months 1 week 6 days ago) and read 7026 times:

Loved it! Clever and funny. Nice move BA

User currently offlineChimborazo From United Kingdom, joined Sep 2011, 71 posts, RR: 0
Reply 22, posted (2 years 6 months 1 week 6 days ago) and read 6894 times:

I love BA; theyre the airline I've flown on most in my adult life.

That advert sucks. I have no idea what message they're trying to get across. Your bag will be first off??


User currently offlineSamuP From Colombia, joined Jul 2010, 52 posts, RR: 0
Reply 23, posted (2 years 6 months 1 week 6 days ago) and read 6706 times:

Well done! Great job BA!

User currently offlineghifty From United States of America, joined Jul 2010, 891 posts, RR: 0
Reply 24, posted (2 years 6 months 1 week 6 days ago) and read 6675 times:

Great ad. Cute, well done, and with an interesting premise. Shows you how much work goes in behind-the-scenes, and you'd never know it (avg. pax anyways).

British Airways did a good job choosing BBH London for all their ads. EK with their floating 77W on the other hand...

Quoting Chimborazo (Reply 22):
That advert sucks. I have no idea what message they're trying to get across. Your bag will be first off??

I don't think it has any direct implications/message. It just wants to grab your attention. And that it does, quite effectively.

Quoting SamuP (Reply 23):
Well done! Great job BA!
Quoting SamuP (Reply 23):
Well done! Great job BA!

They didn't make the ad.. they only ordered/approved it.

[Edited 2012-02-09 16:28:07]


Fly Delta Jets
25 GSPSPOT : Why does this make me think of WN? lol Great advert; I LOVE the (all too short) shot of planes lined up on short finals!
26 Post contains images Braybuddy : Fraid it doesn't float my boat at all: it's the least interesting/exciting BA ad since I can't remember when . . .
27 luganopirate : Awful ad. And since when has your baggage arrived in such pristine condition?
28 SKAirbus : Why does every single new advert for BA get its own thread? Every other airline doesn't get one.
29 slinky09 : Watched it several times now and its a simple, classic ad that brings a smile and makes you remember. Very well done. Funny how short lived events (T5
30 ghifty : +1. You can't beat the experience. Fly the friendly skies. The proud bird with the golden tail... I think every new airline ad deserves a new thread,
31 BMI727 : Neat ad. Both. By the way, check out that BA 747 turnaround time lapse video in the related column. It's pretty cool too.
32 oldeuropean : Even if we believe that BA can handle luggage proper and fast, we all know: LHR can't. So, this advert is rather useless.
33 shamrock350 : Both the Olympic and Paraolympic logos appear under the "we're ready" on the television broadcast versions. British Airways are known for their great
34 lhr380 : Ummm, 9 times out of 10 in T5 my bag is on the belT before I get to it, be it from a domestic or a international flight.
35 NUAir : I agree with the above. Was this ad directed at great luggage handling at London Airports or BA? I think BA has had some great ads but this isn't one
36 Ratypus : Funny that the Brazilian bag is shown starting it's trip with a green-edged (i.e. EU origin) luggage tagged marked for LHR. Of all people, you would h
37 mikey72 : Duh...the London Olympics in 5 months time...hello...?? Heavens preserve us. It's just a fun advert aimed at the Olympic Games. It's not designed to
38 Post contains images mikey72 : Because BA are quite simply the overall best airline in the world and the one that all others look to for inspiration and leadership ! All these othe
39 TN486 : Yep, that ad is brilliant, well done.
40 Bongodog1964 : Its a light hearted ad, making use of the small fortune they have paid to be an Olympic sponsor, if you cast your mind back, most of the memorable ad
41 VV701 : Read the comments in this thread. Of course, as one would expect, they are mixed. But by far the majority have not only reacted but they have reacted
42 OA260 : Yes just spotted that on ITV HD .
43 Post contains images Chimborazo : Oh, I appreciate all that... but I like aviation and want to see planes not bags. Why don't they show their planes beating off the competition to the
44 mikey72 : What....like with some demented pilot flooring the throttle and burning rubber....mmm...not really going to sell tickets is it. I think that with the
45 lukeyboy95 : Brilliant advert - and I say this not as a fairly neutral person - fun, witty and class. Erm, did you miss it? 'We're Ready'? Clearly to show they are
46 jetblast : Got a nice laugh out of it...the shots from the tarmac were beautifully done too! I would imagine that the vast majority of pax do not care about the
47 LGWGate49 : Absolutely, and surely this is the whole point of the ad, that you actually see T5 working beautifully! I think BA are trying to finally put to bed a
48 lhr380 : And try and educate people that dont use LHR, or have not in a long while that it is a changed airport, and the issues of yesterday are near enough g
49 Post contains images Vasu : Nice one (again), BA!
50 Lofty : Made me laugh which made the others in our office come and watch it (Non BA Staff) before long we had loads watching it, so it worked. Yes BMW have go
51 lhr380 : They sure will be.
52 cipango : Love that its not the typical airline commercial!
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