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Frontier Moves Ops From HOU To IAH  
User currently offlinejetBlueAUS From United States of America, joined Apr 2006, 1145 posts, RR: 8
Posted (2 years 5 months 1 week 19 hours ago) and read 7686 times:

Quote:
DENVER, April 16, 2012 - Frontier Airlines announced today that, based on strong customer feedback, it will shift its Houston operations from William P. Hobby Airport (HOU) back to George Bush Intercontinental Airport (IAH) effective July 11, 2012. Frontier will be the only domestic low-cost carrier at Bush Intercontinental, allowing it to bring low fares to Houston’s larger airport.

“We’re confident that Frontier customers will appreciate the convenience and increased flexibility when we move back to Houston’s primary airport,” said David Siegel, president and chief executive officer of Frontier. “In particular, the great connection opportunities that Bush Intercontinental offers will provide our passengers with additional travel choices.”

Located 23 miles north of downtown Houston, Bush Intercontinental offers the most flights of any Houston-area airport – including nonstop service to Africa, Asia, Europe and Latin America on Frontier’s interline partners. For more information, visit the airport’s website at fly2houston.com/iah.
http://media.frontierairlines.com/article_display.cfm?article_id=5347

The move to HOU did not make much sense to begin with. Currently, Houston Bush has some of the highest airfares when compared to other airports. Looks like DEN-IAH will be operating twice daily with E190 aircraft except on Saturdays where the service has been reduced to only once daily.


Not all of us can be heroes, some of us can only stand on the sidewalk and clap as they go by.
36 replies: All unread, showing first 25:
 
User currently offlineHPRamper From United States of America, joined May 2005, 4058 posts, RR: 8
Reply 1, posted (2 years 5 months 1 week 19 hours ago) and read 7625 times:

This makes a heck of a lot more sense than continuing at HOU. In a number of ways.

User currently offlineyellowtail From United States of America, joined Jun 2005, 6179 posts, RR: 2
Reply 2, posted (2 years 5 months 1 week 16 hours ago) and read 7324 times:

Another year...another airport switch for F9 in Houston. But yes, this is a better move...their target market segment lives closer to IAH than HOU.


When in doubt, hold on to your altitude. No-one has ever collided with the sky.
User currently offlineslcdeltarumd11 From United States of America, joined Jan 2004, 3469 posts, RR: 0
Reply 3, posted (2 years 5 months 1 week 15 hours ago) and read 7268 times:

Dare I say it's the southwest effect?

User currently offlinemariner From New Zealand, joined Nov 2001, 25275 posts, RR: 85
Reply 4, posted (2 years 5 months 1 week 15 hours ago) and read 7241 times:
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Quoting slcdeltarumd11 (Reply 3):
Dare I say it's the southwest effect?

Could be. It could also be "a new CEO effect."

mariner



aeternum nauta
User currently offlineyellowtail From United States of America, joined Jun 2005, 6179 posts, RR: 2
Reply 5, posted (2 years 5 months 1 week 15 hours ago) and read 7135 times:

Quoting mariner (Reply 4):
Could be. It could also be "a new CEO effect."

Either that or they just prefer being out in the Woodlands (IAH)



When in doubt, hold on to your altitude. No-one has ever collided with the sky.
User currently offlineillinoisman From United States of America, joined Feb 2012, 159 posts, RR: 0
Reply 6, posted (2 years 5 months 1 week 14 hours ago) and read 7026 times:

Quoting jetBlueAUS (Thread starter):
The move to HOU did not make much sense to begin with.

I don’t think they know what they’re doing over there right now, and I’m talking about the folks that are making the decisions. I'm baffled and it seems to me F9 is just trying to trying to grab headlines once again by making noise. The switch from TPA to PIE didn't work either and then at last check their BKG-PHX flights were recording a load factor of 33%.


User currently offlinemariner From New Zealand, joined Nov 2001, 25275 posts, RR: 85
Reply 7, posted (2 years 5 months 1 week 14 hours ago) and read 6993 times:
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Quoting illinoisman (Reply 6):
I don’t think they know what they’re doing over there right now, and I’m talking about the folks that are making the decisions.

Any new CEO will always put his own stamp on the airline. I imagine there will be a few more changes.

Quoting illinoisman (Reply 6):
The switch from TPA to PIE didn't work either and then at last check their BKG-PHX flights were recording a load factor of 33%.

BKG-PHX was flown at the specific request of Branson airport, to test the water, with massive revenue guarantees. MKE-BKG did lousy, too, both for Airtran and Frontier, but Branson wanted it and paid for it - nearly $500,000 for the first season of MKE-BKG.

mariner



aeternum nauta
User currently offlineLAXintl From United States of America, joined May 2000, 25406 posts, RR: 49
Reply 8, posted (2 years 5 months 1 week 14 hours ago) and read 6917 times:

So what changed?

Back in 2010 when they moved to Hobby they certainly were upbeat...

"Hobby Airport offers a great number of benefits to Frontier's guests," vice president of strategy and planning Daniel Shurz said in Frontier's Aug. 9, 2010, announcement. "In addition to its newly refurbished terminal, Hobby offers Frontier's guests easy access to downtown Houston and many popular tourist attractions in the area."

Was the competitive heat too much at Hobby? F9 not surprisingly ranks at the bottom in per passenger revenue in the Denver-Houston market behind UA and WN. Maybe by going to IAH it can better differentiate itself from SWA with its LCC product. Though mere 2x E90 service is pretty meager to being with.



From the desert to the sea, to all of Southern California
User currently offlinemariner From New Zealand, joined Nov 2001, 25275 posts, RR: 85
Reply 9, posted (2 years 5 months 1 week 13 hours ago) and read 6847 times:
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Quoting LAXintl (Reply 8):
Was the competitive heat too much at Hobby?

I'm sure that's part of it. But again, the new CEO seems to have a different attitude to a number of things, and how to compete with Southwest may be one of them.

When Jeff Potter was CEO he said from the git-go there was no rule book for this.

mariner



aeternum nauta
User currently offlinegustywinds From Armenia, joined Feb 2012, 141 posts, RR: 11
Reply 10, posted (2 years 5 months 1 week 11 hours ago) and read 6090 times:

Is it possible F9 is preparing for some int'l flying from Houston on behalf of Apple?

User currently offlinethomasphoto60 From United States of America, joined Jan 2000, 3956 posts, RR: 22
Reply 11, posted (2 years 5 months 1 week 11 hours ago) and read 5972 times:

Quoting gustywinds (Reply 10):
Is it possible F9 is preparing for some int'l flying from Houston on behalf of Apple?

     



"Show me the Braniffs"
User currently offlinefreakyrat From United States of America, joined Aug 2008, 868 posts, RR: 1
Reply 12, posted (2 years 5 months 1 week 11 hours ago) and read 5955 times:
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They used to fly A319's from IAH-DEN 3 time a day. The move to Hobby was a stupid move to begin with.

User currently offlineSkyCub From , joined Dec 1969, posts, RR:
Reply 13, posted (2 years 5 months 1 week 10 hours ago) and read 5802 times:

Quoting jetBlueAUS (Thread starter):
Dare I say it's the southwest effect?

Yet American Eagle continues to operate to Dallas/Fort Worth despite Southwests nearly-hourly service to Love Field and Delta Connection still operates to Atlanta despite AirTran service. I don't see this as a matter of the "Southwest Effect" at all.

In the past, multiple airlines have thought Hobby was an asset to their operation despite the Southwest presence. TWA flew from Hobby for years despite Southwest having multiple flight to Saint Louis. Northwest was at Hobby for years well into the 80. AirTran has served Hobby since the ValuJet days. Delta and Delta Connection carriers have flown their for years. In fact, for the longest time, Delta flew mainline to Hobby while only flying Connection to Intercontinental.

Hobby is Houston's near-equiviant of Love Field in Dallas.... close to downtown but also not restricted in the ways Love Field is.

There has been for many years a desire for other carriers to serve Hobby as the "close-in" Houston Airport despite Southwest's presence.

Quoting mariner (Reply 4):
Could be. It could also be "a new CEO effect."

I will admit, I have ready many of your posts and disagree with most of them. LOL. However, on this one, I have to agree.

Houston is a major market. What is it? The fourth largest city in the United States?

Hobby, as I said, is convenient to downtown but it also does not seem to be the airport that people from Houston prefer to travel out of (as is evident by the number of airlines at HOU compared to IAH.)

There is nothing wrong with Hobby. In fact, it is a very nice, recently renovated facility. However, it seems most airlines prefer to serve Intercontinental. Maybe it is because of name-value. Maybe it is because it is located in a higher-income area. I don't know.

I see Frontier's move back to IAH as nothing more than a desire to serve the airport which is more well known not just nationally, but also globally.

Hobby, in my opinion, is an airport that locals know well. Intercontinental, on the other hand, is an airport known around the world.

For once, and just the one time, I have to agree with Mariner (did I actually say that?). It may very well have nothing to do with the Southwest Effect everything to do with serving a more nationally and globally known airport.


User currently offline96texan From United States of America, joined Feb 2012, 21 posts, RR: 0
Reply 14, posted (2 years 5 months 1 week 9 hours ago) and read 5500 times:

This is interesting because Delta moved their CVG and JFK routes to HOU last fall and they switched back to IAH just last week. It was silly of F9 to move to HOU in the first place and hopefully they can bring some competition back to IAH in the summer...  

User currently offlineusflyguy From United States of America, joined Jan 2012, 976 posts, RR: 0
Reply 15, posted (2 years 5 months 1 week 9 hours ago) and read 5455 times:

HOU isn't newly refurbished, it's relatively newly built.


My post is my ideas and my opinions only, I do not represent the ideas or opinions of anyone else or company.
User currently offlineSchweigend From United States of America, joined Jun 2010, 621 posts, RR: 2
Reply 16, posted (2 years 5 months 1 week 7 hours ago) and read 4930 times:

Quoting freakyrat (Reply 12):
They used to fly A319's from IAH-DEN 3 time a day. The move to Hobby was a stupid move to begin with.

I thought so, too, and I was sure that after a while F9 would return to IAH.

Frontier used to park at A-30, probably leased from AA, who have been using it since F9 left. Will that be their gate again? I loved seeing the animals there.

Quoting SkyCub (Reply 13):
There is nothing wrong with Hobby. In fact, it is a very nice, recently renovated facility. However, it seems most airlines prefer to serve Intercontinental. Maybe it is because of name-value. Maybe it is because it is located in a higher-income area. I don't know.

Hobby is a very nice airport, inside, but it is not located in a wealthy part of Houston, and road access is not pleasant. Plus, for Frontier, it was a destination airport, not one with possible interline conx, as the OP's quote mentioned.

To reach W.P. Hobby, one must deal with I-45S (the Gulf Freeway), plagued by daily traffic jams and accidents, and then drive many blocks on surface streets. Despite HOU being nearer to downtown than IAH, many people prefer the northern airport, since the drive to it takes only about 25 minutes. The Hardy Toll Road to IAH takes you right onto the airport grounds, merging into JFK Blvd. -- there are no stops on the drive at all, until you park your car! Well worth the $2.50 toll.

Quoting usflyguy (Reply 15):
HOU isn't newly refurbished, it's relatively newly built.

The airport called William P. Hobby today opened in 1927, and was Houston's prime airport until IAH opened in 1969. HOU had international service to Latin America starting in the 1940s or so. Before being renamed Hobby, it was known as Howard Hughes Airport, IIRC. The most recent renovations and refurbishments have preserved the historic art-deco main check-in hall.

Unless, of course, by "newly built" you are referring only to HOU's concourses, which ARE practically new.

Scottie


User currently offlineBCEaglesCO757 From United States of America, joined Mar 2011, 242 posts, RR: 2
Reply 17, posted (2 years 5 months 1 week 4 hours ago) and read 4712 times:

Quoting yellowtail (Reply 5):
Either that or they just prefer being out in the Woodlands (IAH)

IAH is far,but not that far,lol

I'm in the middle-back of the woodlands and it's 27.8 miles from my door to the employee lot.


User currently offlineusdcaguy From United States of America, joined Jan 2004, 972 posts, RR: 2
Reply 18, posted (2 years 5 months 1 week 3 hours ago) and read 4618 times:

I've always preferred the view of downtown Houston while driving north from Hobby. It was always more convenient and closer regardless since you never had to spend time getting out of the woods to get home. That said, I would have to admit the rental car facility at Intercontinental is much better and easier to use than the claptrap jobs over at Hobby. I think Hobby should get its own consolidated facility, especially now that it appears that it will be attracting international traffic.

Meanwhile, it's interesting to see F9 back at IAH. My gut feeling is that a number of those that fly to Denver from Houston may have ties to the Woodlands, Conroe and other areas north of town and that flying to Hobby misses those folks. I know that other airlines besides UA generally do better from IAH which, I believe, is more due to its proximity to the northern 'burbs where the corporate types live than to its facilities. Otherwise, we would see more mainline service from DL and AA at Hobby that rivaled that at Intercontinental.


User currently offlineIAHFLYR From United States of America, joined Jun 2005, 4790 posts, RR: 22
Reply 19, posted (2 years 5 months 1 week 1 hour ago) and read 4389 times:

Quoting Schweigend (Reply 16):
The airport called William P. Hobby today opened in 1927, and was Houston's prime airport until IAH opened in 1969.



You do know what IAH actually stands for don't you? It Ain't Hobby!!!!   

Quoting Schweigend (Reply 16):
To reach W.P. Hobby, one must deal with I-45S (the Gulf Freeway), plagued by daily traffic jams and accidents, and then drive many blocks on surface streets. Despite HOU being nearer to downtown than IAH, many people prefer the northern airport, since the drive to it takes only about 25 minutes. The Hardy Toll Road to IAH takes you right onto the airport grounds, merging into JFK Blvd. -- there are no stops on the drive at all, until you park your car! Well worth the $2.50 toll.



Very easy in/out either to the Hardy or HWY 59 on the east end of IAH.

Quoting freakyrat (Reply 12):
They used to fly A319's from IAH-DEN 3 time a day



I only remember 2 flights a day from IAH, the morning and a mid afternoon.



Any views shared are strictly my own and do not a represent those of any former employer.
User currently offlineGentFromAlaska From United States of America, joined Feb 2005, 3150 posts, RR: 1
Reply 20, posted (2 years 5 months 6 days 21 hours ago) and read 3717 times:

Quoting illinoisman (Reply 6):
I don’t think they know what they’re doing over there right now, and I’m talking about the folks that are making the decisions
Quoting mariner (Reply 7):
Any new CEO will always put his own stamp on the airline. I imagine there will be a few more changes.

I think they call it righting some wrongs.

I wonder if the price of fuel has anything to do with the decision. Years ago It was brought to my attention there can be significant fuel spikes between two or more airports in the same city. I was shown fuel cost significantly more at MDW than it did at ORD. If might be the international moniker or mere volume of gallons/pounds sold. Add to that the greater Houston-Galveston area is widely understood as oil city USA.



Man can be taken from Alaska. Alaska can never be taken from the man.
User currently offlinetype-rated From United States of America, joined Sep 1999, 5036 posts, RR: 19
Reply 21, posted (2 years 5 months 6 days 14 hours ago) and read 3124 times:

Quoting Schweigend (Reply 16):
Frontier used to park at A-30, probably leased from AA, who have been using it since F9 left. Will that be their gate again? I loved seeing the animals there.

At IAH F9 used gate A-24, amongst the Delta gates. And check in was at the Delta ticket counter.

As stated earlier, F9 used A319's two or three times a day to DEN from IAH. And those flights were usually very full. I've taken it enough to know. I would expect them to see the same amount of passengers after relocating back to IAH. Plus I think that the typical passenger that would take Frontier lives on the north side of Houston anyway.



Fly North Central Airlines..The route of the Northliners!
User currently offlineJetBlueAUS From United States of America, joined Apr 2006, 1145 posts, RR: 8
Reply 22, posted (2 years 5 months 5 days 15 hours ago) and read 2791 times:

Quoting type-rated (Reply 21):
At IAH F9 used gate A-24, amongst the Delta gates. And check in was at the Delta ticket counter.

Frontier's check-in was next to American and they did operate from A-30.

Quoting type-rated (Reply 21):
As stated earlier, F9 used A319's two or three times a day to DEN from IAH. And those flights were usually very full. I've taken it enough to know. I would expect them to see the same amount of passengers after relocating back to IAH. Plus I think that the typical passenger that would take Frontier lives on the north side of Houston anyway.

I think occasionally they brought in an A318 too. I'm sure once F9 moves back over to IAH, they will be able to restore old service levels back to the Airbus service.



Not all of us can be heroes, some of us can only stand on the sidewalk and clap as they go by.
User currently offlinedrerx7 From United States of America, joined Jun 2000, 5192 posts, RR: 8
Reply 23, posted (2 years 5 months 5 days 15 hours ago) and read 2779 times:

Quoting JetBlueAUS (Reply 22):
Frontier's check-in was next to American and they did operate from A-30.

IIRC when they first began they did use A24...but mostly and how it ended they operated from A30 - at the end of A-South.



Third Coast born, means I'm Texas raised
User currently offlineAirframeAS From United States of America, joined Feb 2004, 14150 posts, RR: 24
Reply 24, posted (2 years 5 months 5 days 15 hours ago) and read 2779 times:

Quoting slcdeltarumd11 (Reply 3):
Dare I say it's the southwest effect?

I don't think it is....

Quoting mariner (Reply 4):
It could also be "a new CEO effect."

   This must be it. Moving to Hobby was stupid to begin with, should have never happened. The one big reason why F9 moved to HOU was because it was too crowded and the endless airport construction.



A Safe Flight Begins With Quality Maintenance On The Ground.
25 mariner : The move to HOU was partly a cost move - as in the Cranky Flier article, HOU is nearly $2 cheaper than IAH per passenger emplanement. The downside is
26 yellowtail : This made my day. YOu sure you don't work for WN?
27 gustywinds : I believe F9 would fly the Airbus to HOU now if they had the aircraft. I see an A319 on DEN - IAH on Saturday and Sundays starting in September and t
28 brilondon : I don't think that they target a neighbourhood for its major market. Dare I say a business decision. I like the E190. At least when AC flew them out
29 yellowtail : Well if certain airlines can choose certain airport because of their access to certain target ethnic markets or demographic regions (FLL vs MIA and L
30 drerx7 : HOU did support 319s when it first started.
31 gustywinds : That's true and I think HOU could support 319s today, but the Airbus fleet is tight as a drum. I do see where F9 is currently operating a 319 on Satu
32 type-rated : No they don't target a neighborhood, but they do look at the cachement area and what convenience it provides to potential customers. The north side n
33 Post contains images usdcaguy : Ha! I don't think so either, unless they really, really want me as a passenger.
34 IAHWorldFlyer : Exxon-Mobil is moving all their Houston area employees to one new campus they are building off I-45 a little north of IAH. Maybe F9 thinks they will b
35 Post contains images drerx7 : Both have been tried...so to speak. The MCI flights were tried with the E190s and they are due to end very soon if not already - meanwhile WN will be
36 type-rated : Customers, maybe. But Exxon shut down it's Denver office around 1986 or so and gave the employees a choice of either moving to Houston or quitting. M
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