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Southwest Looking At Changing Ad Agencies  
User currently offlineN505FX From United States of America, joined Aug 2008, 258 posts, RR: 0
Posted (2 years 2 months 2 weeks 7 hours ago) and read 4654 times:

Reliable sources indicate that Southwest has sent out requests for proposals to ad agencies. Does this indicate a change in communications and market direction now that AirTran has been absorbed and there are some fundamental changes coming to Southwest's business model?

18 replies: All unread, jump to last
 
User currently offlineBD338 From United States of America, joined Jul 2010, 701 posts, RR: 0
Reply 1, posted (2 years 2 months 2 weeks 7 hours ago) and read 4628 times:

Quoting N505FX (Thread starter):
Does this indicate a change in communications and market direction now that AirTran has been absorbed and there are some fundamental changes coming to Southwest's business model?

most likely it reflects they want to explore other options out there on how to promote their brand at a lower cost than the current model.


User currently onlineEA CO AS From United States of America, joined Nov 2001, 13474 posts, RR: 62
Reply 2, posted (2 years 2 months 2 weeks 6 hours ago) and read 4438 times:
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Bags

No

Longer

Fly

Free


?


 



"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan
User currently offlineSkyCub From , joined Dec 1969, posts, RR:
Reply 3, posted (2 years 2 months 2 weeks 5 hours ago) and read 4345 times:

I have to admit, I miss the old WN ad agency of the 90s.... I used to love the play on words they used....

"Point A to Point BWI."
"Tampa Bay Expressway"
"Hail, Hail, Lauderdale!"
"Oregon With the Wind."
"Skedaddle to Seattle."
"Phoenix Phrequently."
"LA ASAP."
"Breeze Into Chicago."
"KC ASAP."
"Houston, We Have Liftoff."
"El Paso Pronto."
"Oklahoma Sooner."


User currently offlineSkyCub From , joined Dec 1969, posts, RR:
Reply 4, posted (2 years 2 months 2 weeks 5 hours ago) and read 4338 times:

Quoting EA CO AS (Reply 2):
Bags

No

Longer

Fly

Free


?

Did I miss the anet thread where Southwest announced they no longer offered bags fly free?


User currently offlineusflyguy From United States of America, joined Jan 2012, 890 posts, RR: 0
Reply 5, posted (2 years 2 months 2 weeks 4 hours ago) and read 4232 times:

Quoting SkyCub (Reply 3):

GSDM of Austin, the current agency, has been the agency on record for YEARS... 30+

http://adage.com/article/agency-news/southwest-airlines-gsd-m/232911/



My post is my ideas and my opinions only, I do not represent the ideas or opinions of anyone else or company.
User currently offlineouboy79 From United States of America, joined Nov 2001, 4541 posts, RR: 22
Reply 6, posted (2 years 2 months 2 weeks 2 hours ago) and read 4038 times:

Quoting SkyCub (Reply 4):
Did I miss the anet thread where Southwest announced they no longer offered bags fly free?

You would think.



Any opinion/comment posted is that of my own and not that of Southwest Airlines Co.
User currently offlineblueflyer From United States of America, joined Jan 2006, 3901 posts, RR: 2
Reply 7, posted (2 years 2 months 2 weeks 2 hours ago) and read 4029 times:
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Wouldn't be the first time that a big corporation asks for proposals only to keep its current agency honest and on its toes...


I've got $h*t to do
User currently onlineSilver1SWA From United States of America, joined Mar 2004, 4760 posts, RR: 26
Reply 8, posted (2 years 2 months 2 weeks 1 hour ago) and read 3936 times:
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Quoting EA CO AS (Reply 2):
Bags

No

Longer

Fly

Free


?


 

What, they wouldn't be able to start charging for bags while using the same ad agency?  



ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
User currently onlineghifty From United States of America, joined Jul 2010, 883 posts, RR: 0
Reply 9, posted (2 years 2 months 2 weeks 1 hour ago) and read 3927 times:
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Good. I'm getting tired of those silly, cocky, commercials. I guess I'm not the only one who's getting annoyed with SW ads.

Maybe they can switch over to a larger ad agency like BBH (BA), or W+K (Delta), and focus on presenting a classier image.. rather than whatever they play around with now.



Fly Delta Jets
User currently offlinebobloblaw From United States of America, joined Jan 2012, 1579 posts, RR: 1
Reply 10, posted (2 years 2 months 1 week 6 days 19 hours ago) and read 3784 times:
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Quoting EA CO AS (Reply 2):
Bags

No

Longer

Fly

Free


?

For better or worse they are wedded to "Bags Fly Free". If they were to reneg, it would be a bigger disaster then New Coke.


User currently offlineLoneStarMike From United States of America, joined Jul 2000, 3811 posts, RR: 34
Reply 11, posted (2 years 2 months 1 week 6 days 16 hours ago) and read 3660 times:

Quoting SkyCub (Reply 3):
I used to love the play on words they used....

"Point A to Point BWI."
"Tampa Bay Expressway"
"Hail, Hail, Lauderdale!"
"Oregon With the Wind."
"Skedaddle to Seattle."
"Phoenix Phrequently."
"LA ASAP."
"Breeze Into Chicago."
"KC ASAP."
"Houston, We Have Liftoff."
"El Paso Pronto."
"Oklahoma Sooner."

You left out "Austin Auften"  


Quoting blueflyer (Reply 7):
Wouldn't be the first time that a big corporation asks for proposals only to keep its current agency honest and on its toes...

That's exactly what WN did in 1990

Ad Men At War - Texas Monthly - November 1990


Quote:
When the two hottest agencies in Texas competed for the Southwest Airlines account, the result was a power lesson in the art of persuasion

(Above link takes you to a books.google.com search results page. When that comes up, click on the top link to read the article)

LoneStarMike


User currently offlinen7371f From United States of America, joined Jul 2008, 1674 posts, RR: 12
Reply 12, posted (2 years 2 months 1 week 6 days 15 hours ago) and read 3597 times:
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If this means no more ads with employees & spoofs of officiating, woo hoo! Hate 'em.

User currently offlineboeingfever777 From United States of America, joined Jul 2009, 409 posts, RR: 54
Reply 13, posted (2 years 2 months 1 week 6 days 11 hours ago) and read 3303 times:

Quoting N505FX (Thread starter):

OLD NEWS!

Southwest Airlines Looks Beyond GSD&M

They are not changing merely looking for help and RFP's mean nothing really but who can do it for cheap...

Ms. Rutherford said that regardless of the outcome, the airline will continue to partner with the shop. "We have a long, legacy relationship that has been an excellent one with GSD&M and we don't anticipate that changing."

Also Herb is personal close friends with Roy Spence, the founding partner and Gary went to UT the same time all (4) founding partners did.

Title is very very mis-leading!



Faire du ciel le plus bel endroit de la terre.
User currently offlinejporterfi From United States of America, joined Feb 2012, 438 posts, RR: 0
Reply 14, posted (2 years 2 months 1 week 6 days 11 hours ago) and read 3255 times:

Quoting EA CO AS (Reply 2):

Don't even bring this up! You'll jinx it! Then we'll all be stuck with bag fees!  


User currently onlineghifty From United States of America, joined Jul 2010, 883 posts, RR: 0
Reply 15, posted (2 years 2 months 1 week 6 days 8 hours ago) and read 2680 times:
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Quoting n7371f (Reply 12):

Same. Although after looking at GSD&M's portfolio, their SW works falls exactly in line with their other stuff.

Those Marshalls ads are ridiculous, terrible, and mis-leading. The Jarritos "we're not from here" thing is silly... Apparently they (SW) enjoy looking quirky and not professional.



Fly Delta Jets
User currently offlineflashmeister From United States of America, joined Apr 2000, 2900 posts, RR: 6
Reply 16, posted (2 years 2 months 1 week 6 days 5 hours ago) and read 2393 times:
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Quoting SkyCub (Reply 3):
"Oregon With the Wind."

This one never made sense. It's not Ore-gone. And if that's how you say it, you're saying it wrong...


User currently offlineTomassjc From United States of America, joined Jan 2010, 835 posts, RR: 2
Reply 17, posted (2 years 2 months 1 week 5 days 16 hours ago) and read 2177 times:
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Quoting flashmeister (Reply 16):
This one never made sense. It's not Ore-gone. And if that's how you say it, you're saying it wrong...


They're Texans, Flashmeister, whatcha expect? We all know it's Ory-Gun!

Tom SJC (ex PDX)



When once you have tasted flight, you will forever walk the Earth with your eyes turned skyward -Leonardo DaVinci
User currently offlinetcttx From United States of America, joined Dec 1999, 219 posts, RR: 0
Reply 18, posted (2 years 2 months 1 week 2 days 7 hours ago) and read 1864 times:

Quoting LoneStarMike (Reply 11):
You left out "Austin Auften"

Wasn't there also "Albuquickly"?


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