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Bmi Regional Takeover - Bmi Name May Be Retained  
User currently offlinenighthawk From UK - Scotland, joined Sep 2001, 5178 posts, RR: 33
Posted (2 years 7 months 2 days 3 hours ago) and read 8211 times:

It looks like talks between Granite Aviation and IAG are continuing regarding the takeover of bmi regional. Particularly interesting is this bit:

Quote:

If the regional deal goes ahead, Granite Aviation could take on the BMI brand when IAG stops using it on BMI's mainstream services.

Source: http://www.bbc.co.uk/news/uk-scotland-scotland-business-17867408

Is there really any value in the bmi name these days? Particularly for an airline primarily based out of Scotland...


That'll teach you
18 replies: All unread, jump to last
 
User currently offlinejonnyclark From United Kingdom, joined Feb 2011, 114 posts, RR: 0
Reply 1, posted (2 years 7 months 2 days 2 hours ago) and read 8039 times:

bmi has a heritage, and whilst it hasn't been successful, people have built an emotional attachment to it. At least, more of an emotional attachment than 'granite' aviation.. which is a bit of a bizarre name? Who you flying with...? Granite.

I'm really sad to see bmi go, and would love to see it continue through this acquisition.



Jonny, commercial pilot & founder of Thedesignair
User currently offlineRyanairGuru From Australia, joined Oct 2006, 5906 posts, RR: 5
Reply 2, posted (2 years 7 months 2 days 1 hour ago) and read 7795 times:

Quoting nighthawk (Thread starter):
Is there really any value in the bmi name these days? Particularly for an airline primarily based out of Scotland...

Speaking as someone on the other side of the world and therefore not professing to have an intimate knowledge of the situation...

... I got the impression that the BMI brand was probably stronger in Scotland than anywhere else.



Worked Hard, Flew Right
User currently offlinezkojq From New Zealand, joined Sep 2011, 1330 posts, RR: 1
Reply 3, posted (2 years 7 months 2 days 1 hour ago) and read 7645 times:

I don't care what the name is as long as that amazing livery lives on.  
Quoting jonnyclark (Reply 1):
bmi has a heritage, and whilst it hasn't been successful, people have built an emotional attachment to it.

Being well known will be a huge bonus for the new owners/operators. I wish them the best of luck.



Air New Zealand; first to fly the Boeing 787-9. ZK-NZE, NZ103 AKL-SYD, 2014/08/09. I was 83rd to board.
User currently offlineByrdluvs747 From United States of America, joined Jul 2004, 2424 posts, RR: 1
Reply 4, posted (2 years 7 months 2 days 1 hour ago) and read 7626 times:

I wonder if the BMI name comes with rights to the Diamond Club FFP as well.


The 747: The hands who designed it were guided by god.
User currently onlineVV701 From United Kingdom, joined Aug 2005, 7696 posts, RR: 17
Reply 5, posted (2 years 7 months 1 day 23 hours ago) and read 7330 times:

If the sale to Granite City Aviation goes through it will be interesting to learn if they compete for some of the BD LHR slots that BA have to free up so that bmi Regional can continue to operate the AB Z-LHR-ABZ rotations they currently operate for BD.

Granite City Aviation - Aberdeen is colloquially known as the Granite City - have stated publicly that they will retain all 300 bmi Regional staff. This suggests they plan to operate most if not all the current bmi Regional services.

An article in a local Aberdeen newspaper on 21 April identifies the three men behind Granite City Aviation:

"Graeme Ross and Ian Woodley are former bosses of Aberdeen based Business Air, The airline was swallowed up by British Midland and Mr Ross went on to join Eastern Airways as director for Scotland. He spent eight years there before stepping down in 2010. Mr Woodley was also a director for British Midland Regional until 1998. Robert Sturman is the former chief executive and chairman of British World Airlines which went into receivership in 2001"

So this is effectively full circle as Business Air was the bedrock on which bmi Regional was built.


User currently offlineRevelation From United States of America, joined Feb 2005, 12856 posts, RR: 25
Reply 6, posted (2 years 7 months 1 day 23 hours ago) and read 7280 times:

Quoting jonnyclark (Reply 1):
'granite' aviation.. which is a bit of a bizarre name?

I agree, let's go with Aluminum Aviation instead.



Inspiration, move me brightly!
User currently onlinebtblue From United Kingdom, joined Mar 2004, 579 posts, RR: 4
Reply 7, posted (2 years 7 months 1 day 21 hours ago) and read 6890 times:
Support Airliners.net - become a First Class Member!

I hope they keep the BMI name and call themselves British Midland... name all of the aircraft after diamonds and operate a 'diamond' service.  


146/2/3 737/2/3/4/5/7/8/9 A320 1/2/18/19/21 DC9/40/50 DC10/30 A300/6 A330/2/3 A340/3/6 A380 757/2/3 747/4 767/3/4 787 77
User currently offlinebabybus From , joined Dec 1969, posts, RR:
Reply 8, posted (2 years 7 months 1 day 21 hours ago) and read 6745 times:

If I were in charge I'd dump the BMI name and any associations with the airline and start brand new. I'm all for regional airlines and regional airports in the UK and look forward to a new airline one day taking up the challenge.

BMI had nothing going for it. At best it was a hotch-pot operation.


User currently offlinebestwestern From Hong Kong, joined Sep 2000, 7265 posts, RR: 57
Reply 9, posted (2 years 7 months 1 day 21 hours ago) and read 6680 times:

Perhaps they could become a BA franchisee - operated by BMI regional.

Instant feed, instant global presence, zero fixed marketing costs.



The world is really getting smaller these days
User currently offlineraffik From United Kingdom, joined Feb 2006, 1718 posts, RR: 4
Reply 10, posted (2 years 7 months 1 day 21 hours ago) and read 6582 times:

How confusing for customers - one minute bmi is going, and now they are going to retain some part of it?


Happy -go- lucky kinda guy!
User currently offlineatlflyer323 From United States of America, joined Jan 2005, 618 posts, RR: 0
Reply 11, posted (2 years 7 months 1 day 20 hours ago) and read 6512 times:

If they keep the BMI brand I could see people getting confused as to why their miles or other perks they may have earned with the 'old' BMI have suddenly disappeared. That being said, it's not something they couldn't work through. I think they should keep the name and the livery, it's a beautiful livery!


Everyday, the fluffy temptation of wheat!
User currently offlinenighthawk From UK - Scotland, joined Sep 2001, 5178 posts, RR: 33
Reply 12, posted (2 years 7 months 1 day 20 hours ago) and read 6246 times:

Quoting Revelation (Reply 6):
I agree, let's go with Aluminum Aviation instead.

If you're going to call it that, you could at least spell it right - Aluminium   

Although, bear in mind bmi regional is based in Aberdeen, which is nicknamed The Granite City; the name is not as random as it may seem, at least locally.

However, I believe the name Granite Aviation is just a temporary name for the holding company, it has been mentioned previously that after the takeover they may re-brand as something more Scottish.



That'll teach you
User currently offlineliverpoola380 From United Kingdom, joined Feb 2012, 206 posts, RR: 0
Reply 13, posted (2 years 7 months 1 day 20 hours ago) and read 6075 times:

I think it would be a great idea to retain the BMI name.

If they could create some agreement with IAG to act as a feeder network I think both parties could benefit from the potential feeds.

Rather than diamond club they should use Avios as the diamond club currency will become defunct soon.


User currently offlineLX138 From United Kingdom, joined Jul 2009, 401 posts, RR: 0
Reply 14, posted (2 years 7 months 1 day 19 hours ago) and read 5960 times:

They should definitely try to keep the bmi name. I'd say the airline is going to need as much help as possible if sold and any sort of brand recognition would be helpful.

That said, if sold, I give the airline 18 months before its demise. There is just no business case for a new regional airline. The best bet would be to acquire larger jets, increase frequency and try and emulate and better what Globespan did.



StarWorld Team - The ultimate airline alliance
User currently onlinebtblue From United Kingdom, joined Mar 2004, 579 posts, RR: 4
Reply 15, posted (2 years 7 months 1 day 18 hours ago) and read 5402 times:
Support Airliners.net - become a First Class Member!

...or rebrand as Scottish Airways and form alliances with other regionals in scotland and the lower borders (stretching to MAN and LBA etc providing feed to a Scottish hub).

Provide a service that feeds Heathrow from Scotland but also works in an opposite direction... offering feed and direct flights in and out of Scotland to major hubs on the eastern seaboard and into central europe as a result of feed from the lower borders (MAN and LBA etc).



146/2/3 737/2/3/4/5/7/8/9 A320 1/2/18/19/21 DC9/40/50 DC10/30 A300/6 A330/2/3 A340/3/6 A380 757/2/3 747/4 767/3/4 787 77
User currently offlineshufflemoomin From Denmark, joined Jun 2010, 480 posts, RR: 2
Reply 16, posted (2 years 7 months 1 day 18 hours ago) and read 5371 times:

The BMI brand means something to me. Every time I used to fly across the pond from the UK, I went with Star Alliance. When I got back into LHR, BMI would take me back to Scotland. I loved stepping back onto the plane and hearing my home accents for the first time in weeks. After I moved to Copenhagen, I used BMI between CPH and GLA and once again, it's the airline that took me home. I'd be sad to see it go altogether.

User currently offlinetonyflyboi From United Kingdom, joined Feb 2007, 23 posts, RR: 0
Reply 17, posted (2 years 7 months 1 day 17 hours ago) and read 4891 times:

perhaps BA/IAG could offer the name British Caledonian

more of a better name than British Midland

or even just Caladonian


User currently offlineLofty From United Kingdom, joined Mar 2008, 319 posts, RR: 0
Reply 18, posted (2 years 7 months 1 day 1 hour ago) and read 2778 times:

Love the Idea of allowing KT to live again

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