WS Momentum Video. Not Bad, Who Makes Them? — Civil Aviation Forum

Sponsor Message:


My Starred Topics \| Profile \| New Topic \| Forum Index \| Help \| Search

WS Momentum Video. Not Bad, Who Makes Them?

boeingorbust From Canada, joined Oct 2011, 159 posts, RR: 0
Posted (1 year 1 month 1 week 6 days 3 hours ago) and read 1375 times:

Support Airliners.net - become a First Class Member!

Saw this the other day on youtube. Thought it was kinda cool. Definitely shows a proud airline and I guess they have every right to be so. Does anyone know if this is actually a commercial or a development for social media? Produced by WS or independent? I would think produced by WS probably. If so I bet they could make a good match to some of the recent ads released by BA that I've been a big fan of. Good for business?

http://www.youtube.com/watch?v=820bkTGeTIU

11 replies: All unread, jump to last

boeingorbust From Canada, joined Oct 2011, 159 posts, RR: 0
Reply 1, posted (1 year 1 month 1 week 6 days 3 hours ago) and read 1375 times:

Well I've already answered one of my questions. It's obviously released by WS.

YYZatcboy From Canada, joined Apr 2005, 823 posts, RR: 0
Reply 2, posted (1 year 1 month 1 week 5 days 22 hours ago) and read 1212 times:

They are made in house.

DHC1/3/4 MD88 L1011 A319/20/21/30 B727 735/6/7/8/9 762/3 E175/90 CRJ/700/705 CC150. J/S DH8D 736/7/8

YOWza From Canada, joined Jul 2005, 4788 posts, RR: 17
Reply 3, posted (1 year 1 month 1 week 5 days 17 hours ago) and read 1067 times:

I'm not sure I understand what the point of "50 WestJetters built homes in the Dominican Republic" has to do with... anything. Thoughts?

YOWza

12A whenever possible.

WestJet747 From Canada, joined Aug 2011, 1349 posts, RR: 7
Reply 4, posted (1 year 1 month 1 week 5 days 16 hours ago) and read 1006 times:

I like the video. It's short but impactful. I don't know about you guys but it gives me a sense of confidence in the direction of the company, which is exactly what its intent is.

Can't go wrong with the HD shots of the 738 in flight either Wink

Quoting boeingorbust (Thread starter):
Does anyone know if this is actually a commercial or a development for social media?

The video was played at their AGM. It says so in the title. Smile

Quoting YOWza (Reply 3):
I'm not sure I understand what the point of "50 WestJetters built homes in the Dominican Republic" has to do with... anything. Thoughts?

1) They were there representing the company, on the company's dime

2) Social responsibility! It's expected for companies to be positive, active corporate citizens in the countries in which they operate. WesJet was "giving back to the community", of course they are going to make sure people know about it. You always try to market these things to boost your corporate image. Branding 101 my friend!

[Edited 2012-05-07 09:05:27]

Flying refined.

YOWza From Canada, joined Jul 2005, 4788 posts, RR: 17
Reply 5, posted (1 year 1 month 1 week 5 days 14 hours ago) and read 963 times:

Quoting WestJet747 (Reply 4):
1) They were there representing the company, on the company's dime

2) Social responsibility! It's expected for companies to be positive, active corporate citizens in the countries in which they operate. WesJet was "giving back to the community", of course they are going to make sure people know about it. You always try to market these things to boost your corporate image. Branding 101 my friend!

Oh, built homes for other people - Habitat for Humanity type of things?! I thought they were just bragging that 5 folks made enough cash to buys vacation homes, which seemed pretty stupid to me. Makes way more sense now.

YOWza

12A whenever possible.

WestJet747 From Canada, joined Aug 2011, 1349 posts, RR: 7
Reply 6, posted (1 year 1 month 1 week 5 days 14 hours ago) and read 940 times:

Quoting YOWza (Reply 5):
Oh, built homes for other people - Habitat for Humanity type of things?! I thought they were just bragging that 5 folks made enough cash to buys vacation homes, which seemed pretty stupid to me. Makes way more sense now.

Oh no, it was definitely a Habitat for Humanity type of deal. They were building homes for families in a poor village. I believe there is actually another video on there showing clips of them building the homes, including the before and after shots of the are they helped build. I know they publicized it quite a bit via social media.

Flying refined.

Airport From United States of America, joined Aug 2009, 1397 posts, RR: 9
Reply 7, posted (1 year 1 month 1 week 5 days 14 hours ago) and read 927 times:

Great video, but the cliche "roman epic" music ruined it for me. I find it just didn't fit with the imagery at all. Something a bit more cheerful or uplifting would've made it a stellar campaign.

[Edited 2012-05-07 10:57:30]

boeingorbust From Canada, joined Oct 2011, 159 posts, RR: 0
Reply 8, posted (1 year 1 month 1 week 5 days 6 hours ago) and read 790 times:

It's a good in. Commercials are expensive to air and with social media and their employees sharing their vids on youtube and facebook their employees are really giving them some free advertising in a sense. Kind of like what Clive Beddoe said when he started the company. "Take care of your people and they'll take care of your guests". They not only take care of their guests as Canada's preferred airline and best in flight service in Canada but also in helping to brand the company and spread the word any way they can!

kngkyle From United States of America, joined Dec 2006, 354 posts, RR: 1
Reply 9, posted (1 year 1 month 1 week 5 days 6 hours ago) and read 765 times:

Hmm, the momentum bit reminded me of this commercial. Wonder who copied who.
http://www.youtube.com/watch?v=7jP_7NiCu6A

ghifty From United States of America, joined Jul 2010, 782 posts, RR: 0
Reply 10, posted (1 year 1 month 1 week 5 days 5 hours ago) and read 718 times:

Quoting boeingorbust (Thread starter):
If so I bet they could make a good match to some of the recent ads released by BA that I've been a big fan of. Good for business?

You're kidding, right? That commercial, while good, doesn't even begin to approach BBH London's work for BA. It definitely looks in-house. Good corporate PR, bad advertising for television.

Fly Delta Jets

YLWbased From Hong Kong, joined Jan 2006, 696 posts, RR: 4
Reply 11, posted (1 year 1 month 1 week 5 days 5 hours ago) and read 715 times:

didn't WS also codeshare with CX?

YLWbased

Hong Kong is not China. Not better or worse, just different.

Top Of Page

Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics: