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Goodbye Air Pacific/Hello Fiji Airways?  
User currently offlineReggaebird From Jamaica, joined Nov 1999, 1176 posts, RR: 0
Posted (2 years 3 months 2 weeks 2 days 19 hours ago) and read 10601 times:

I just saw a video at http://www.fijiairways.com that recalled the history of Air Pacific and mentioned an uncoming rebranding to "Fiji Airways" in June 2013. This is meant to coincide with the arrival of the first Airbus A330-200s in the fleet. Any news/imagery of the new brand as well as news on the retirement of the current longhaul fleet?

I sure will miss this view: http://www.youtube.com/watch?v=edYc0vmr3uU

36 replies: All unread, showing first 25:
 
User currently offlinesweair From Sweden, joined Nov 2011, 1820 posts, RR: 0
Reply 1, posted (2 years 3 months 2 weeks 2 days 19 hours ago) and read 10425 times:

I flew with them in the 80-90´s, code share with Qantas, I think they had ex Qantas 747s. LAX-Mel and LAX to SYD. 2 service stops, one in Oahu and one in Fiji. I cant remember if there was a nonstop flight back then, maybe with a 747SP?

User currently offlineByrdluvs747 From United States of America, joined Jul 2004, 2358 posts, RR: 1
Reply 2, posted (2 years 3 months 2 weeks 2 days 18 hours ago) and read 10299 times:

Wow! I was just thinking of some new names for FJ this past Friday. I've always felt that their branding didn't reflect their nationality at all. "Air Pacific" can be the name of any Pacific base airline, and the rainbow logo says nothing about Fiji.

Hopefully, any new livery will have a better use of color and a logo that represents the islands culture.

Also, "Fijian Airlines" sounds a little more exotic. Fiji Airways sounds phonetically disjointed. It would be like HA naming themselves Hawaii Airways.



The 747: The hands who designed it were guided by god.
User currently offlineNZ107 From New Zealand, joined Jul 2005, 6417 posts, RR: 38
Reply 3, posted (2 years 3 months 2 weeks 2 days 18 hours ago) and read 10162 times:

Quoting Reggaebird (Thread starter):
Any news/imagery of the new brand as well as news on the retirement of the current longhaul fleet?

Doubt it - it was only released in the news this afternoon.


http://www.nbr.co.nz/article/air-pac...iginal-fiji-airways-name-wb-118735

http://news.smh.com.au/breaking-news...d-invokes-past-20120514-1ymdm.html



It's all about the destination AND the journey.
User currently offlineqf002 From Australia, joined Jul 2011, 2967 posts, RR: 2
Reply 4, posted (2 years 3 months 2 weeks 2 days 17 hours ago) and read 9946 times:

Quoting Byrdluvs747 (Reply 2):
Hopefully, any new livery will have a better use of color and a logo that represents the islands culture.

Funnily enough, I was devising new liveries for FJ a few weeks ago. I hope the colour stays, and I think that interwoven coloured ribbons/waves down the side of fuselage could be striking.

Quoting Byrdluvs747 (Reply 2):
Also, "Fijian Airlines" sounds a little more exotic. Fiji Airways sounds phonetically disjointed. It would be like HA naming themselves Hawaii Airways.

I agree Fiji Airways sounds strange -- no doubt the airline will be known as 'Fijian' in conversation.


User currently offlineAeri28 From United States of America, joined Dec 2000, 705 posts, RR: 0
Reply 5, posted (2 years 3 months 2 weeks 2 days 17 hours ago) and read 9946 times:

Quoting Byrdluvs747 (Reply 2):
I've always felt that their branding didn't reflect their nationality at all. "Air Pacific" can be the name of any Pacific base airline, and the rainbow logo says nothing about Fiji.

Hopefully, any new livery will have a better use of color and a logo that represents the islands culture.

Also, "Fijian Airlines" sounds a little more exotic. Fiji Airways sounds phonetically disjointed. It would be like HA naming themselves Hawaii Airways.

True in part, but I think there was a time when Air Pacific sort of marketed themselves as a Pacific carrier with flights to Samoa, Tonga, Vanuatu, Hawaii, Australia and other so. pacific countries with a One Stop journey via Nadi. Basically positioning themselves as a true pacific carrier and not just focusing on Fiji.


User currently offlineIndianicWorld From Australia, joined Jun 2001, 2955 posts, RR: 0
Reply 6, posted (2 years 3 months 2 weeks 2 days 17 hours ago) and read 9874 times:

Big news.

Just as many expected countries to move towards a consolidated airline in the region, nationalism comes back into the picture.

Name does sound disjointed. Should have just gone with Fijian as the branding, but still a bold move.

[Edited 2012-05-14 01:46:49]

User currently offlineQFVHOQA From Australia, joined Mar 2012, 438 posts, RR: 0
Reply 7, posted (2 years 3 months 2 weeks 2 days 17 hours ago) and read 9840 times:

I believe FJ was previously knows as Fiji Airways in the 60's & 70's.

User currently offlineByrdluvs747 From United States of America, joined Jul 2004, 2358 posts, RR: 1
Reply 8, posted (2 years 3 months 2 weeks 2 days 16 hours ago) and read 9750 times:

Quoting Aeri28 (Reply 5):
True in part, but I think there was a time when Air Pacific sort of marketed themselves as a Pacific carrier with flights to Samoa, Tonga, Vanuatu, Hawaii, Australia and other so. pacific countries with a One Stop journey via Nadi. Basically positioning themselves as a true pacific carrier and not just focusing on Fiji.

True, but I'm sure they can accomplish the same service with a better brand that still reflects Fijian culture.

Quoting qf002 (Reply 4):
I agree Fiji Airways sounds strange -- no doubt the airline will be known as 'Fijian' in conversation.

The same goes for TN. I would love to see the name changed to "Tahitian"



The 747: The hands who designed it were guided by god.
User currently offlineBen175 From Australia, joined Jul 2008, 690 posts, RR: 0
Reply 9, posted (2 years 3 months 2 weeks 2 days 15 hours ago) and read 9491 times:

Quoting Byrdluvs747 (Reply 2):
Fiji Airways sounds phonetically disjointed.

I think Fiji Airways is alot more recognizable both visually and verbally over Fijian. Also, Malaysia Airlines uses the same style of branding.

Very exciting times ahead for FJ, and can I just say that video is incredible and very inspiring.


User currently offlineMotorHussy From New Zealand, joined Mar 2000, 3198 posts, RR: 9
Reply 10, posted (2 years 3 months 2 weeks 2 days 15 hours ago) and read 9488 times:

Air Pacific's name comes from the days of its inception as a regional airline with a hub at Nadi (Nandi to non Taukei). It was intended to service Samoa, Tonga, Kiribati and Nauru as well and to this day the governments of those nations still have very small shareholdings in the airline - along with majority Fiji Govt, Qantas and minority Air New Zealand.

It does feel appropriate to me to turn the focus on the product it is marketing. Good luck, they're going to need it with a Govt that thinks they can run an airline.

As a side note TN's Nui means 'big' or 'greater' meaning for the whole group rather than just the island of Tahiti.



come visit the south pacific
User currently offlineTupolevTu154 From Germany, joined Aug 2004, 2181 posts, RR: 28
Reply 11, posted (2 years 3 months 2 weeks 2 days 15 hours ago) and read 9480 times:

I spoke to a member of the Air Pacific management in the past week after they'd been designing various interior features of the A330 and he told me they're rebranding themselves Fiji Airways. I also asked whether they'd be getting a new livery, to which he replied yes. When asked if it will be "mostly white" he said, you'll have to wait until October to find out   That doesn't sound good!

Apparently their short haul product is also going BOB (unsurprisingly).



Atheists - Winning since 33 A.D.
User currently offlineByrdluvs747 From United States of America, joined Jul 2004, 2358 posts, RR: 1
Reply 12, posted (2 years 3 months 2 weeks 2 days 15 hours ago) and read 9384 times:

Quoting Ben175 (Reply 9):
Also, Malaysia Airlines uses the same style of branding.

Yes, but "Malaysia" ends in a short vowel pronunciation which softens the difference between words. Fiji ends with a long vowel and isn't helped by being a short word as well. Hence, my suggestion of Fijian.



The 747: The hands who designed it were guided by god.
User currently offlineMotorHussy From New Zealand, joined Mar 2000, 3198 posts, RR: 9
Reply 13, posted (2 years 3 months 2 weeks 2 days 15 hours ago) and read 9314 times:

Quoting Byrdluvs747 (Reply 12):

Funny but in Fijian Fiji doesn't have long vowel sounds.



come visit the south pacific
User currently offlineqf002 From Australia, joined Jul 2011, 2967 posts, RR: 2
Reply 14, posted (2 years 3 months 2 weeks 2 days 14 hours ago) and read 9186 times:

I wonder what role QF is playing in this.

I know that they regret holding any share in the airline at all, but this stripping and rebranding seems to be right up their street.

If they can't get rid of their stake then they might as well do what they can to make some return on it.


User currently offlineUnited_fan From United States of America, joined Nov 2000, 7485 posts, RR: 7
Reply 15, posted (2 years 3 months 2 weeks 2 days 14 hours ago) and read 9103 times:

Fiji Airways sounds better.


'Empathy was yesterday...Today, you're wasting my Mother-F'ing time' - Heat.
User currently offlineAeri28 From United States of America, joined Dec 2000, 705 posts, RR: 0
Reply 16, posted (2 years 3 months 2 weeks 2 days 14 hours ago) and read 9051 times:

Fijair..  

I like Fiji Airways also. It's fine. i think I'd prefer Air Fiji, but I believe it's already taken.


User currently offlineTN486 From Australia, joined Jul 2008, 921 posts, RR: 2
Reply 17, posted (2 years 3 months 2 weeks 2 days 13 hours ago) and read 8978 times:

Quoting QFVHOQA (Reply 7):
I believe FJ was previously knows as Fiji Airways in the 60's & 70's

You are quite correct.
From the QF Dec 70 timetable Page 18 - FiJi AIRWAYS LTD.
LOCAL SERVICES: SUVA - NADI and return with HS748 and DC3 ac, SUVA - SAVU SAVU - LABASA - MATEI
and return with DH HERON ac.
REGIONAL SERVICES: WESTERN SOMOA and TONGA - HS 748 AC.
GILBERT and ELICE ISLANDS and NAURU - HS 748 and DH HERON ac.
NEW HEBRIDES, SOLOMON ISLES and PAPUA/NEW GUINEA with HS 748 ac.
They introduced the BAC 111 to some Regional Services soon after and changed the name to AIR PACIFIC.



remember the t shirt "I own an airline"on the front - "qantas" on the back
User currently onlineViscount724 From Switzerland, joined Oct 2006, 25157 posts, RR: 22
Reply 18, posted (2 years 3 months 2 weeks 2 days 2 hours ago) and read 7982 times:

Quoting qf002 (Reply 4):
Quoting Byrdluvs747 (Reply 2):
Also, "Fijian Airlines" sounds a little more exotic. Fiji Airways sounds phonetically disjointed. It would be like HA naming themselves Hawaii Airways.

I agree Fiji Airways sounds strange -- no doubt the airline will be known as 'Fijian' in conversation.

But Fiji Airways was their original name, until sometime in the late 1970s if memory correct.


User currently offlineSEA From United States of America, joined Jul 2011, 235 posts, RR: 0
Reply 19, posted (2 years 3 months 2 weeks 2 days 2 hours ago) and read 7682 times:

I think that Fijian sounds quite odd, actually. Well, I hope to fly the new carrier regardless.

User currently offlineBlatantEcho From United States of America, joined Sep 2000, 1904 posts, RR: 1
Reply 20, posted (2 years 3 months 2 weeks 2 days ago) and read 6591 times:

Have a flight booked going lax-nan-akl with a stop in nan for a few days on the way home.

Looking forward to it even if the product is old and worn.
I like the new name, Fiji Air sounds great, don't know why the grammar police are all excited.
New livery makes a lot of sense, looking forward to it.



They're not handing trophies out today
User currently offlineyeogeo From United States of America, joined Jul 2009, 882 posts, RR: 14
Reply 21, posted (2 years 3 months 2 weeks 2 days ago) and read 6411 times:

Quoting Reggaebird (Thread starter):
Air Pacific... rebranding to "Fiji Airways" in June 2013.

Merits a footnote in World's Longest Flights, 16 May Updates (by yeogeo May 9 2012 in Aviation Polls)
referring to the 311th longest reg. sched. pax flight in the world:

4796nm NANº-LAX Air Pacificˇ 744x4
(footnote: Name change scheduled for June 2013 to Fiji Airways)

  
        

yeo



Yokoso! to my world
User currently offlineqf002 From Australia, joined Jul 2011, 2967 posts, RR: 2
Reply 22, posted (2 years 3 months 2 weeks 1 day 20 hours ago) and read 5023 times:

Seats have been unveiled. See AusBT for limited details.

Branding to be unveiled in July, livery and cabins to be unveiled in October.

This looks like an excellent start. I for one would consider a stopover in NAN en route to North America if this lives up to what it promises...


User currently offlinesweair From Sweden, joined Nov 2011, 1820 posts, RR: 0
Reply 23, posted (2 years 3 months 2 weeks 1 day 18 hours ago) and read 4609 times:

Are they getting rid of the 747´s? I think I read it somewhere, A330-200 being their only WB model in the future, and they cancelled the 788 as well.

User currently offlineZKOJH From China, joined Sep 2004, 1686 posts, RR: 1
Reply 24, posted (2 years 3 months 2 weeks 1 day 18 hours ago) and read 4565 times:

FJ's 2x 744s ex SQ will both leave the fleet next year and be replaced with the new A332's, so they will have a simple fleet of Airbus for the longhaul and 737-7 and 8's for everything else.


NZ 787-9 flying between PVG - AKL ! CAN'T WAIT!!
User currently offlinebennett123 From United Kingdom, joined Aug 2004, 7565 posts, RR: 3
Reply 25, posted (2 years 3 months 2 weeks 1 day 18 hours ago) and read 4662 times:

I see little future for a pair of 23 year old B747-412's.

User currently onlinezkojq From New Zealand, joined Sep 2011, 1184 posts, RR: 1
Reply 26, posted (2 years 3 months 2 weeks 1 day 16 hours ago) and read 4468 times:

I think Air Pacific sounded better. I have always thought it unwise to geographically link an airline to its home country - especially for Air Pacific/Fiji Airways who carry many passengers from Oceania connecting to North America and other parts of the pacific. Fiji Airways certainly doesn't have a ring to it.

Can't wait to see the livery on the new A330s - hope it is as good as Air Tahiti Nui's. Any idea what engines their A330s will have?

Quoting bennett123 (Reply 25):
I see little future for a pair of 23 year old B747-412's.

Well there is still a surprising number of even less efficient 747-200s in service. If the ex FJ bird's lease rates are low enough they might beat the scrapper for another few years.



Air New Zealand; first to commercially fly the Boeing 787-9. ZK-NZE, NZ103 AKL-SYD, 2014/08/09. I was 83rd to board.
User currently offlineNZ107 From New Zealand, joined Jul 2005, 6417 posts, RR: 38
Reply 27, posted (2 years 3 months 2 weeks 1 day 15 hours ago) and read 4464 times:

Quoting zkojq (Reply 26):
I think Air Pacific sounded better. I have always thought it unwise to geographically link an airline to its home country

Looking back, it's funny how it was NZ with the catch phrase of "Pride of the Pacific" rather than Air Pacific 



It's all about the destination AND the journey.
User currently offlineairways1 From United Kingdom, joined Jul 1999, 560 posts, RR: 0
Reply 28, posted (2 years 3 months 2 weeks 1 day 14 hours ago) and read 4454 times:

Here's an image of their timetable:



User currently offlineZKOJH From China, joined Sep 2004, 1686 posts, RR: 1
Reply 29, posted (2 years 3 months 2 weeks 15 hours ago) and read 3803 times:

Well first signs of the the new outfit look 100 % better to what they offer now! the icing on the cake needs to be a great livery - they should let the people of Fiji design one!


NZ 787-9 flying between PVG - AKL ! CAN'T WAIT!!
User currently offlineByrdluvs747 From United States of America, joined Jul 2004, 2358 posts, RR: 1
Reply 30, posted (2 years 3 months 2 weeks 15 hours ago) and read 3779 times:

Out of all this rebranding, I hope we will see an actual move to OW, more codeshares(JL), and further improvement on the premium end.


The 747: The hands who designed it were guided by god.
User currently offlineSEA From United States of America, joined Jul 2011, 235 posts, RR: 0
Reply 31, posted (2 years 3 months 2 weeks 10 hours ago) and read 3568 times:

Quoting zkojq (Reply 26):
I have always thought it unwise to geographically link an airline to its home country

It hasn't hurt EK, SQ, or BA any.


User currently offlineAeri28 From United States of America, joined Dec 2000, 705 posts, RR: 0
Reply 32, posted (2 years 3 months 1 week 6 days 18 hours ago) and read 3222 times:

Quoting NZ107 (Reply 27):
Looking back, it's funny how it was NZ with the catch phrase of "Pride of the Pacific" rather than Air Pacific

well, to me , air nz 'then" about ten years ago was a Pacific airline linking north and south and inbetween , but they seem now a primarily NZ airline. Meaning, you could get from Los Angeles (and Honolulu mostly) to New Zealand, Tahiti, Rarotonga, Samoa , Tonga and Fiji and Hawaii with direct flights either nonstop or one stop in both directions. Not to mention the Coral route from Fiji to Raro to Tahiti. Now Im not sure all those direct flights exist. Granted, I am looking at it form a north american perspective, as you still can get to those destinations from Auckland,


User currently onlinekiwiandrew From New Zealand, joined Jun 2005, 8552 posts, RR: 13
Reply 33, posted (2 years 3 months 1 week 6 days 17 hours ago) and read 3197 times:
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Hmmm, why does the phrase "re-arranging the deck chairs on the Titanic" come to mind? I wish them luck, but it will take a lot more than a name change and a fresh coat of paint to secure the future of FJ. They are up against high fuel prices and low cost competition and I find it hard to be optimistic about their long term survival. There are a lot of Pacific Islands out there competing for a not particularly large market. Still, it will be interesting to see what they come out with as their new livery.


Moderation in all things ... including moderation ;-)
User currently offlineZKOJH From China, joined Sep 2004, 1686 posts, RR: 1
Reply 34, posted (2 years 3 months 1 week 6 days 17 hours ago) and read 3184 times:

Well if the new livery goes by what the new website looks like 'Fiji airways in white ' with an 'Island background' that would be one brill plane! just going to have to wait now. good like to Air Pacific lets see if we get a link to SIN or PVG put in.

why would they want to go join 'OW' for when QF are trying to get rid of there stake, and there is talk of TN going to 'OW'

An Idea would be to get rid of the 1x 737-700 and increase the 737-8 fleet by 2/3 more A/C this would really make them a big hard player in the south pacific.

[Edited 2012-05-17 01:18:40]


NZ 787-9 flying between PVG - AKL ! CAN'T WAIT!!
User currently offlineaerorobnz From Rwanda, joined Feb 2001, 7184 posts, RR: 13
Reply 35, posted (2 years 3 months 1 week 6 days 3 hours ago) and read 2805 times:

Quoting ZKOJH (Reply 34):
An Idea would be to get rid of the 1x 737-700 and increase the 737-8 fleet by 2/3 more A/C this would really make them a big hard player in the south pacific.

To be honest all the South Pacific islands need to be realistic and work together on one carrier as the original premise of FJ was. Regardless of FJ rebranding nothing will change - because the basic fact is that they will always struggle as a minute bit player trying to attract people to one tourist location as a destination option, same with SB,TN,NF same with Royal Tongan,NZ and others

They can paint special liveries depicting each country on the side of aircraft within a larger, unified airline - preferably owned and managed from head office as a wholly owned subsidiary to a larger airline.

My vision is something along the lines of LAN Pacific. Registered in the individual local countries, staffed by locals, managed to ensure maximum feed, flexibility for multiple markets under a globally recognised brand providing maximum profit to the whole region.

It could link IPC/PPT/RAR/NAN/VLI/NOU/AKL with SCL/LIM/GIG/HKG/NRT/SYD/BNE/MEL/LAX and bank on the LAN Peru/Argentina/Chile/Ecuador and Oneworld affiliates connections . The aircraft could be sourced using LA negotiating rights as part of much larger orders. with combined clout and feed it might actually put serious pressure on the larger players in the region. Furthermore, LA group has a massive cargo feed which can be used to the Pacific's advantage for cheaper imported products and export of their produce/fish to larger dynamic markets etc..

The governments can spend their time and money sorting out international grade airports and a South Pacific Dollar instead of bailing out and subsidising carriers.


User currently offlinemercure1 From French Polynesia, joined Jul 2008, 1382 posts, RR: 2
Reply 36, posted (2 years 3 months 1 week 6 days 2 hours ago) and read 2787 times:

Quoting kiwiandrew (Reply 33):
Hmmm, why does the phrase "re-arranging the deck chairs on the Titanic" come to mind?

  

New name, new logo, do not change the underlying problems or economic realities.

Look at Tahiti, we probably have one of the most picturesque livery and branding out there, but TN as an enterprise has been bleeding money now for 10 years straight and only survives thanks for government back up.

Air Pacific, also has serious issues. From politics, to economic, to demographic and geographic isolation. A new name does not solve any of these.

The only good thing they seem to have is been able to retain their US CEO who seems to be willing to make hard choices. Unfortunately Tahiti fired its first non-island CEO when he started talking tough.

Anyhow bon chance to Fiji, however I remain very skeptical about prospects for such little island based company.


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