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Goodbye Air Pacific/Hello Fiji Airways?  
User currently offlineReggaebird From Jamaica, joined Nov 1999, 1176 posts, RR: 0
Posted (3 years 11 months 3 weeks 6 days 13 hours ago) and read 11469 times:

I just saw a video at http://www.fijiairways.com that recalled the history of Air Pacific and mentioned an uncoming rebranding to "Fiji Airways" in June 2013. This is meant to coincide with the arrival of the first Airbus A330-200s in the fleet. Any news/imagery of the new brand as well as news on the retirement of the current longhaul fleet?

I sure will miss this view: http://www.youtube.com/watch?v=edYc0vmr3uU

36 replies: All unread, showing first 25:
 
User currently offlinesweair From Sweden, joined Nov 2011, 1836 posts, RR: 0
Reply 1, posted (3 years 11 months 3 weeks 6 days 12 hours ago) and read 11293 times:

I flew with them in the 80-90´s, code share with Qantas, I think they had ex Qantas 747s. LAX-Mel and LAX to SYD. 2 service stops, one in Oahu and one in Fiji. I cant remember if there was a nonstop flight back then, maybe with a 747SP?

User currently offlineByrdluvs747 From United States of America, joined Jul 2004, 2941 posts, RR: 1
Reply 2, posted (3 years 11 months 3 weeks 6 days 12 hours ago) and read 11167 times:

Wow! I was just thinking of some new names for FJ this past Friday. I've always felt that their branding didn't reflect their nationality at all. "Air Pacific" can be the name of any Pacific base airline, and the rainbow logo says nothing about Fiji.

Hopefully, any new livery will have a better use of color and a logo that represents the islands culture.

Also, "Fijian Airlines" sounds a little more exotic. Fiji Airways sounds phonetically disjointed. It would be like HA naming themselves Hawaii Airways.



The 747: The hands who designed it were guided by god.
User currently offlineNZ107 From New Zealand, joined Jul 2005, 6709 posts, RR: 35
Reply 3, posted (3 years 11 months 3 weeks 6 days 11 hours ago) and read 11030 times:

Quoting Reggaebird (Thread starter):
Any news/imagery of the new brand as well as news on the retirement of the current longhaul fleet?

Doubt it - it was only released in the news this afternoon.


http://www.nbr.co.nz/article/air-pac...iginal-fiji-airways-name-wb-118735

http://news.smh.com.au/breaking-news...d-invokes-past-20120514-1ymdm.html



It's all about the destination AND the journey.
User currently onlineqf002 From Australia, joined Jul 2011, 3380 posts, RR: 2
Reply 4, posted (3 years 11 months 3 weeks 6 days 10 hours ago) and read 10814 times:

Quoting Byrdluvs747 (Reply 2):
Hopefully, any new livery will have a better use of color and a logo that represents the islands culture.

Funnily enough, I was devising new liveries for FJ a few weeks ago. I hope the colour stays, and I think that interwoven coloured ribbons/waves down the side of fuselage could be striking.

Quoting Byrdluvs747 (Reply 2):
Also, "Fijian Airlines" sounds a little more exotic. Fiji Airways sounds phonetically disjointed. It would be like HA naming themselves Hawaii Airways.

I agree Fiji Airways sounds strange -- no doubt the airline will be known as 'Fijian' in conversation.


User currently offlineAeri28 From United States of America, joined Dec 2000, 709 posts, RR: 0
Reply 5, posted (3 years 11 months 3 weeks 6 days 10 hours ago) and read 10814 times:

Quoting Byrdluvs747 (Reply 2):
I've always felt that their branding didn't reflect their nationality at all. "Air Pacific" can be the name of any Pacific base airline, and the rainbow logo says nothing about Fiji.

Hopefully, any new livery will have a better use of color and a logo that represents the islands culture.

Also, "Fijian Airlines" sounds a little more exotic. Fiji Airways sounds phonetically disjointed. It would be like HA naming themselves Hawaii Airways.

True in part, but I think there was a time when Air Pacific sort of marketed themselves as a Pacific carrier with flights to Samoa, Tonga, Vanuatu, Hawaii, Australia and other so. pacific countries with a One Stop journey via Nadi. Basically positioning themselves as a true pacific carrier and not just focusing on Fiji.


User currently offlineIndianicWorld From Australia, joined Jun 2001, 3696 posts, RR: 0
Reply 6, posted (3 years 11 months 3 weeks 6 days 10 hours ago) and read 10742 times:

Big news.

Just as many expected countries to move towards a consolidated airline in the region, nationalism comes back into the picture.

Name does sound disjointed. Should have just gone with Fijian as the branding, but still a bold move.

[Edited 2012-05-14 01:46:49]

User currently offlineQFVHOQA From Australia, joined Mar 2012, 835 posts, RR: 0
Reply 7, posted (3 years 11 months 3 weeks 6 days 10 hours ago) and read 10708 times:

I believe FJ was previously knows as Fiji Airways in the 60's & 70's.

User currently offlineByrdluvs747 From United States of America, joined Jul 2004, 2941 posts, RR: 1
Reply 8, posted (3 years 11 months 3 weeks 6 days 9 hours ago) and read 10618 times:

Quoting Aeri28 (Reply 5):
True in part, but I think there was a time when Air Pacific sort of marketed themselves as a Pacific carrier with flights to Samoa, Tonga, Vanuatu, Hawaii, Australia and other so. pacific countries with a One Stop journey via Nadi. Basically positioning themselves as a true pacific carrier and not just focusing on Fiji.

True, but I'm sure they can accomplish the same service with a better brand that still reflects Fijian culture.

Quoting qf002 (Reply 4):
I agree Fiji Airways sounds strange -- no doubt the airline will be known as 'Fijian' in conversation.

The same goes for TN. I would love to see the name changed to "Tahitian"



The 747: The hands who designed it were guided by god.
User currently offlineBen175 From Australia, joined Jul 2008, 817 posts, RR: 0
Reply 9, posted (3 years 11 months 3 weeks 6 days 8 hours ago) and read 10359 times:

Quoting Byrdluvs747 (Reply 2):
Fiji Airways sounds phonetically disjointed.

I think Fiji Airways is alot more recognizable both visually and verbally over Fijian. Also, Malaysia Airlines uses the same style of branding.

Very exciting times ahead for FJ, and can I just say that video is incredible and very inspiring.


User currently offlineMotorHussy From New Zealand, joined Mar 2000, 3880 posts, RR: 8
Reply 10, posted (3 years 11 months 3 weeks 6 days 8 hours ago) and read 10356 times:

Air Pacific's name comes from the days of its inception as a regional airline with a hub at Nadi (Nandi to non Taukei). It was intended to service Samoa, Tonga, Kiribati and Nauru as well and to this day the governments of those nations still have very small shareholdings in the airline - along with majority Fiji Govt, Qantas and minority Air New Zealand.

It does feel appropriate to me to turn the focus on the product it is marketing. Good luck, they're going to need it with a Govt that thinks they can run an airline.

As a side note TN's Nui means 'big' or 'greater' meaning for the whole group rather than just the island of Tahiti.



come visit the south pacific
User currently offlineTupolevTu154 From Germany, joined Aug 2004, 2222 posts, RR: 24
Reply 11, posted (3 years 11 months 3 weeks 6 days 8 hours ago) and read 10348 times:

I spoke to a member of the Air Pacific management in the past week after they'd been designing various interior features of the A330 and he told me they're rebranding themselves Fiji Airways. I also asked whether they'd be getting a new livery, to which he replied yes. When asked if it will be "mostly white" he said, you'll have to wait until October to find out   That doesn't sound good!

Apparently their short haul product is also going BOB (unsurprisingly).


User currently offlineByrdluvs747 From United States of America, joined Jul 2004, 2941 posts, RR: 1
Reply 12, posted (3 years 11 months 3 weeks 6 days 8 hours ago) and read 10252 times:

Quoting Ben175 (Reply 9):
Also, Malaysia Airlines uses the same style of branding.

Yes, but "Malaysia" ends in a short vowel pronunciation which softens the difference between words. Fiji ends with a long vowel and isn't helped by being a short word as well. Hence, my suggestion of Fijian.



The 747: The hands who designed it were guided by god.
User currently offlineMotorHussy From New Zealand, joined Mar 2000, 3880 posts, RR: 8
Reply 13, posted (3 years 11 months 3 weeks 6 days 8 hours ago) and read 10182 times:

Quoting Byrdluvs747 (Reply 12):

Funny but in Fijian Fiji doesn't have long vowel sounds.



come visit the south pacific
User currently onlineqf002 From Australia, joined Jul 2011, 3380 posts, RR: 2
Reply 14, posted (3 years 11 months 3 weeks 6 days 7 hours ago) and read 10054 times:

I wonder what role QF is playing in this.

I know that they regret holding any share in the airline at all, but this stripping and rebranding seems to be right up their street.

If they can't get rid of their stake then they might as well do what they can to make some return on it.


User currently offlineUnited_fan From United States of America, joined Nov 2000, 7681 posts, RR: 6
Reply 15, posted (3 years 11 months 3 weeks 6 days 7 hours ago) and read 9971 times:

Fiji Airways sounds better.


Champagne For My Real Friends,and Real Pain For My Sham Friends
User currently offlineAeri28 From United States of America, joined Dec 2000, 709 posts, RR: 0
Reply 16, posted (3 years 11 months 3 weeks 6 days 7 hours ago) and read 9919 times:

Fijair..  

I like Fiji Airways also. It's fine. i think I'd prefer Air Fiji, but I believe it's already taken.


User currently offlineTN486 From Australia, joined Jul 2008, 1031 posts, RR: 2
Reply 17, posted (3 years 11 months 3 weeks 6 days 7 hours ago) and read 9846 times:

Quoting QFVHOQA (Reply 7):
I believe FJ was previously knows as Fiji Airways in the 60's & 70's

You are quite correct.
From the QF Dec 70 timetable Page 18 - FiJi AIRWAYS LTD.
LOCAL SERVICES: SUVA - NADI and return with HS748 and DC3 ac, SUVA - SAVU SAVU - LABASA - MATEI
and return with DH HERON ac.
REGIONAL SERVICES: WESTERN SOMOA and TONGA - HS 748 AC.
GILBERT and ELICE ISLANDS and NAURU - HS 748 and DH HERON ac.
NEW HEBRIDES, SOLOMON ISLES and PAPUA/NEW GUINEA with HS 748 ac.
They introduced the BAC 111 to some Regional Services soon after and changed the name to AIR PACIFIC.



remember the t shirt "I own an airline"on the front - "qantas" on the back
User currently offlineViscount724 From Switzerland, joined Oct 2006, 29325 posts, RR: 25
Reply 18, posted (3 years 11 months 3 weeks 5 days 20 hours ago) and read 8850 times:

Quoting qf002 (Reply 4):
Quoting Byrdluvs747 (Reply 2):
Also, "Fijian Airlines" sounds a little more exotic. Fiji Airways sounds phonetically disjointed. It would be like HA naming themselves Hawaii Airways.

I agree Fiji Airways sounds strange -- no doubt the airline will be known as 'Fijian' in conversation.

But Fiji Airways was their original name, until sometime in the late 1970s if memory correct.


User currently offlineSEA From United States of America, joined Jul 2011, 237 posts, RR: 0
Reply 19, posted (3 years 11 months 3 weeks 5 days 19 hours ago) and read 8550 times:

I think that Fijian sounds quite odd, actually. Well, I hope to fly the new carrier regardless.

User currently offlineBlatantEcho From United States of America, joined Sep 2000, 2022 posts, RR: 1
Reply 20, posted (3 years 11 months 3 weeks 5 days 17 hours ago) and read 7459 times:

Have a flight booked going lax-nan-akl with a stop in nan for a few days on the way home.

Looking forward to it even if the product is old and worn.
I like the new name, Fiji Air sounds great, don't know why the grammar police are all excited.
New livery makes a lot of sense, looking forward to it.



They're not handing trophies out today
User currently offlineyeogeo From United States of America, joined Jul 2009, 957 posts, RR: 14
Reply 21, posted (3 years 11 months 3 weeks 5 days 17 hours ago) and read 7279 times:

Quoting Reggaebird (Thread starter):
Air Pacific... rebranding to "Fiji Airways" in June 2013.

Merits a footnote in World's Longest Flights, 16 May Updates (by yeogeo May 9 2012 in Aviation Polls)
referring to the 311th longest reg. sched. pax flight in the world:

4796nm NANº-LAX Air Pacificˇ 744x4
(footnote: Name change scheduled for June 2013 to Fiji Airways)

  
        

yeo



One great use of words is to hide our thoughts. Voltaire
User currently onlineqf002 From Australia, joined Jul 2011, 3380 posts, RR: 2
Reply 22, posted (3 years 11 months 3 weeks 5 days 13 hours ago) and read 5891 times:

Seats have been unveiled. See AusBT for limited details.

Branding to be unveiled in July, livery and cabins to be unveiled in October.

This looks like an excellent start. I for one would consider a stopover in NAN en route to North America if this lives up to what it promises...


User currently offlinesweair From Sweden, joined Nov 2011, 1836 posts, RR: 0
Reply 23, posted (3 years 11 months 3 weeks 5 days 12 hours ago) and read 5477 times:

Are they getting rid of the 747´s? I think I read it somewhere, A330-200 being their only WB model in the future, and they cancelled the 788 as well.

User currently offlineZKOJH From China, joined Sep 2004, 1859 posts, RR: 1
Reply 24, posted (3 years 11 months 3 weeks 5 days 11 hours ago) and read 5433 times:

FJ's 2x 744s ex SQ will both leave the fleet next year and be replaced with the new A332's, so they will have a simple fleet of Airbus for the longhaul and 737-7 and 8's for everything else.


Vietnam time..
User currently onlinebennett123 From United Kingdom, joined Aug 2004, 9128 posts, RR: 2
Reply 25, posted (3 years 11 months 3 weeks 5 days 11 hours ago) and read 5530 times:

I see little future for a pair of 23 year old B747-412's.

User currently offlinezkojq From Armenia, joined Sep 2011, 2157 posts, RR: 1
Reply 26, posted (3 years 11 months 3 weeks 5 days 9 hours ago) and read 5336 times:

I think Air Pacific sounded better. I have always thought it unwise to geographically link an airline to its home country - especially for Air Pacific/Fiji Airways who carry many passengers from Oceania connecting to North America and other parts of the pacific. Fiji Airways certainly doesn't have a ring to it.

Can't wait to see the livery on the new A330s - hope it is as good as Air Tahiti Nui's. Any idea what engines their A330s will have?

Quoting bennett123 (Reply 25):
I see little future for a pair of 23 year old B747-412's.

Well there is still a surprising number of even less efficient 747-200s in service. If the ex FJ bird's lease rates are low enough they might beat the scrapper for another few years.



What is a Boeing 717 if not a DC9MAX?
User currently offlineNZ107 From New Zealand, joined Jul 2005, 6709 posts, RR: 35
Reply 27, posted (3 years 11 months 3 weeks 5 days 8 hours ago) and read 5332 times:

Quoting zkojq (Reply 26):
I think Air Pacific sounded better. I have always thought it unwise to geographically link an airline to its home country

Looking back, it's funny how it was NZ with the catch phrase of "Pride of the Pacific" rather than Air Pacific 



It's all about the destination AND the journey.
User currently offlineairways1 From United Kingdom, joined Jul 1999, 563 posts, RR: 0
Reply 28, posted (3 years 11 months 3 weeks 5 days 8 hours ago) and read 5322 times:

Here's an image of their timetable:



User currently offlineZKOJH From China, joined Sep 2004, 1859 posts, RR: 1
Reply 29, posted (3 years 11 months 3 weeks 4 days 9 hours ago) and read 4671 times:

Well first signs of the the new outfit look 100 % better to what they offer now! the icing on the cake needs to be a great livery - they should let the people of Fiji design one!


Vietnam time..
User currently offlineByrdluvs747 From United States of America, joined Jul 2004, 2941 posts, RR: 1
Reply 30, posted (3 years 11 months 3 weeks 4 days 8 hours ago) and read 4647 times:

Out of all this rebranding, I hope we will see an actual move to OW, more codeshares(JL), and further improvement on the premium end.


The 747: The hands who designed it were guided by god.
User currently offlineSEA From United States of America, joined Jul 2011, 237 posts, RR: 0
Reply 31, posted (3 years 11 months 3 weeks 4 days 3 hours ago) and read 4436 times:

Quoting zkojq (Reply 26):
I have always thought it unwise to geographically link an airline to its home country

It hasn't hurt EK, SQ, or BA any.


User currently offlineAeri28 From United States of America, joined Dec 2000, 709 posts, RR: 0
Reply 32, posted (3 years 11 months 3 weeks 3 days 11 hours ago) and read 4090 times:

Quoting NZ107 (Reply 27):
Looking back, it's funny how it was NZ with the catch phrase of "Pride of the Pacific" rather than Air Pacific

well, to me , air nz 'then" about ten years ago was a Pacific airline linking north and south and inbetween , but they seem now a primarily NZ airline. Meaning, you could get from Los Angeles (and Honolulu mostly) to New Zealand, Tahiti, Rarotonga, Samoa , Tonga and Fiji and Hawaii with direct flights either nonstop or one stop in both directions. Not to mention the Coral route from Fiji to Raro to Tahiti. Now Im not sure all those direct flights exist. Granted, I am looking at it form a north american perspective, as you still can get to those destinations from Auckland,


User currently offlinekiwiandrew From New Zealand, joined Jun 2005, 8960 posts, RR: 13
Reply 33, posted (3 years 11 months 3 weeks 3 days 11 hours ago) and read 4065 times:
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Hmmm, why does the phrase "re-arranging the deck chairs on the Titanic" come to mind? I wish them luck, but it will take a lot more than a name change and a fresh coat of paint to secure the future of FJ. They are up against high fuel prices and low cost competition and I find it hard to be optimistic about their long term survival. There are a lot of Pacific Islands out there competing for a not particularly large market. Still, it will be interesting to see what they come out with as their new livery.


Moderation in all things ... including moderation ;-)
User currently offlineZKOJH From China, joined Sep 2004, 1859 posts, RR: 1
Reply 34, posted (3 years 11 months 3 weeks 3 days 10 hours ago) and read 4052 times:

Well if the new livery goes by what the new website looks like 'Fiji airways in white ' with an 'Island background' that would be one brill plane! just going to have to wait now. good like to Air Pacific lets see if we get a link to SIN or PVG put in.

why would they want to go join 'OW' for when QF are trying to get rid of there stake, and there is talk of TN going to 'OW'

An Idea would be to get rid of the 1x 737-700 and increase the 737-8 fleet by 2/3 more A/C this would really make them a big hard player in the south pacific.

[Edited 2012-05-17 01:18:40]


Vietnam time..
User currently offlineaerorobnz From Rwanda, joined Feb 2001, 8235 posts, RR: 17
Reply 35, posted (3 years 11 months 3 weeks 2 days 20 hours ago) and read 3673 times:

Quoting ZKOJH (Reply 34):
An Idea would be to get rid of the 1x 737-700 and increase the 737-8 fleet by 2/3 more A/C this would really make them a big hard player in the south pacific.

To be honest all the South Pacific islands need to be realistic and work together on one carrier as the original premise of FJ was. Regardless of FJ rebranding nothing will change - because the basic fact is that they will always struggle as a minute bit player trying to attract people to one tourist location as a destination option, same with SB,TN,NF same with Royal Tongan,NZ and others

They can paint special liveries depicting each country on the side of aircraft within a larger, unified airline - preferably owned and managed from head office as a wholly owned subsidiary to a larger airline.

My vision is something along the lines of LAN Pacific. Registered in the individual local countries, staffed by locals, managed to ensure maximum feed, flexibility for multiple markets under a globally recognised brand providing maximum profit to the whole region.

It could link IPC/PPT/RAR/NAN/VLI/NOU/AKL with SCL/LIM/GIG/HKG/NRT/SYD/BNE/MEL/LAX and bank on the LAN Peru/Argentina/Chile/Ecuador and Oneworld affiliates connections . The aircraft could be sourced using LA negotiating rights as part of much larger orders. with combined clout and feed it might actually put serious pressure on the larger players in the region. Furthermore, LA group has a massive cargo feed which can be used to the Pacific's advantage for cheaper imported products and export of their produce/fish to larger dynamic markets etc..

The governments can spend their time and money sorting out international grade airports and a South Pacific Dollar instead of bailing out and subsidising carriers.


User currently offlinemercure1 From French Polynesia, joined Jul 2008, 2799 posts, RR: 3
Reply 36, posted (3 years 11 months 3 weeks 2 days 19 hours ago) and read 3655 times:

Quoting kiwiandrew (Reply 33):
Hmmm, why does the phrase "re-arranging the deck chairs on the Titanic" come to mind?

  

New name, new logo, do not change the underlying problems or economic realities.

Look at Tahiti, we probably have one of the most picturesque livery and branding out there, but TN as an enterprise has been bleeding money now for 10 years straight and only survives thanks for government back up.

Air Pacific, also has serious issues. From politics, to economic, to demographic and geographic isolation. A new name does not solve any of these.

The only good thing they seem to have is been able to retain their US CEO who seems to be willing to make hard choices. Unfortunately Tahiti fired its first non-island CEO when he started talking tough.

Anyhow bon chance to Fiji, however I remain very skeptical about prospects for such little island based company.


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