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Qantas Marketing And PR  
User currently onlineAirNiugini From Australia, joined Mar 2010, 234 posts, RR: 0
Posted (2 years 3 months 2 weeks 18 hours ago) and read 4413 times:

Over the years, I have been a keen observer of Qantas and its marketing and PR communications. The strong emotive style of its communications is something that still gives me Goosebumps. I understand it is clever marketing, but it really does establish a great emotional connection between a brand and the viewer.

Maybe the marketing people are engineering their communications to stimulate me and other aerosexuals. Who knows LOL…

Anyway, my main reason for this post is just to have a chat about the latest styles of communications from Qantas to its target audience. I am really enjoying the short films about the airline, and think it works very well. I only wish that other airlines would proactively use this platform of communication. I think it is much more affective then 30 second adverts. Yeah it's probably more expensive to make, but there would be savings in distributing the pieces on line etc.

Anyway, have a look at the following Qantas clips. (Some are quite old, but have a very similar vibe about them).

http://www.youtube.com/watch?v=0F1dJG-JGPU

http://www.youtube.com/watch?v=ZWGkFm6MROA&feature=relmfu

http://www.youtube.com/watch?v=-fUgL5k7Lh4&feature=relmfu

http://www.youtube.com/watch?v=X9mTTvrZ7cM&feature=relmfu

http://www.youtube.com/watch?v=O0AknMRlvoM

http://www.youtube.com/watch?v=htRujDrI6YM&feature=relmfu

http://www.youtube.com/watch?v=BGVO-Ca2R7A&feature=relmfu

34 replies: All unread, showing first 25:
 
User currently offlineTruemanqld From Australia, joined Feb 2007, 1529 posts, RR: 0
Reply 1, posted (2 years 3 months 2 weeks 18 hours ago) and read 4342 times:

QF has somethings its main rivals don't have - history. There would be very, very few Australians who are alive when QF wasn't around in some form, and compare this to its main domestic rival, Virgin Australia which isn't even 15 years old. QF will, rightly or wrongly, use this to their advantage.

Also, the 'Flying Kangaroo' is undoubtably the worlds most recognised airline tail. Sure, they might not knows its called 'QANTAS' (or QUANTAS   ) but you will be hard pressed to find a person that won't know where its from - Australia. Can you name a large airline that has this? The closest 'rival' would be AC (though I am sure someone will post a really obscure airline that fits the criteria   ). Without wanting to sound cheesy, QF holds a special place in the hearts of most Australians and, as any business would, they will use this to their advantage. I personally love QF advertisements and am glad to see them continue on.

Also, we must be due for a 'Still Call Australia Home' with less than 3 months to the Olympics?   


User currently onlineAirNiugini From Australia, joined Mar 2010, 234 posts, RR: 0
Reply 2, posted (2 years 3 months 1 week 6 days 20 hours ago) and read 3979 times:

Quoting Truemanqld (Reply 1):

Well said. Qantas really does have a proud history. And I have no doubt, there will soon be some kind of advertisement celebrating the "Spirit of Australia" Olympic style...  


User currently offlineBill142 From Australia, joined Aug 2004, 8445 posts, RR: 8
Reply 3, posted (2 years 3 months 1 week 6 days 19 hours ago) and read 3939 times:

Quoting AirNiugini (Reply 2):
Well said. Qantas really does have a proud history. And I have no doubt, there will soon be some kind of advertisement celebrating the "Spirit of Australia" Olympic style...  

I hope it's something other than a rehased version of the "I still call Australia home" ads and something more brand engaging than those ads which advertised the F & J products on the A380.


User currently offlineEK413 From Australia, joined Nov 2003, 4906 posts, RR: 4
Reply 4, posted (2 years 3 months 1 week 6 days 18 hours ago) and read 3841 times:

Quoting Truemanqld (Reply 1):
QF has somethings its main rivals don't have - history. There would be very, very few Australians who are alive when QF wasn't around in some form, and compare this to its main domestic rival, Virgin Australia which isn't even 15 years old. QF will, rightly or wrongly, use this to their advantage.

Also, the 'Flying Kangaroo' is undoubtably the worlds most recognised airline tail. Sure, they might not knows its called 'QANTAS' (or QUANTAS ) but you will be hard pressed to find a person that won't know where its from - Australia. Can you name a large airline that has this? The closest 'rival' would be AC (though I am sure someone will post a really obscure airline that fits the criteria ). Without wanting to sound cheesy, QF holds a special place in the hearts of most Australians and, as any business would, they will use this to their advantage. I personally love QF advertisements and am glad to see them continue on.

Also, we must be due for a 'Still Call Australia Home' with less than 3 months to the Olympics?

Very well said...

I was 6 years old when I had my 1st QF experience travelling on a QF B762 SYD-KUL-SYD... The interiors had a spacious feel and the in flight service was 5 stars when compared with SU (1987) which I travelled on from KUL-BOM-SVO-LIS...

Anywhere in the world its a sight of relief when I witness a QF aircraft parked at a remote stand...

The only large airlines which come close as far as history is concern would be KL, LH...

EK413



Good evening, ladies and gentlemen. We are tonight’s entertainment!
User currently offlinestrangr From Australia, joined Apr 2012, 110 posts, RR: 0
Reply 5, posted (2 years 3 months 1 week 6 days 17 hours ago) and read 3746 times:

Ok finally upgraded thanks to this thread. good work   a first class member and can reply to posts.

I remember back the 80's when my first flight between YMML and YSSY on an TAA (Trans Australian Airlines) 727, since that day I remember nothing but Qantas.

As a young tacker i remember dragging my dad to Melbourne Airport to watch the planes fly, and I remember to this day a younger De Crespigny saying to me when I asked how do they get off the ground, his reply "4 Rolls Royce engines" Since that day I have been fascinated in aircraft and aviation. Yet have never realised my dream. However nothing beats departing from the rear of a 727.

After flying many airlines around the world, there is nothing better then a Qantas Jet to arrive home, I have flown them all Virgin, Tiger (yes they purr) but QF have been the giant in our skies. I've flown many miles on qantas and the sole reason is I know they will get me where I need to go, generally on time.

Thanks for posting this videos, That video of NBW being named sent shivers down my spin... fantastic.....

[Edited 2012-05-18 06:31:11]

User currently offlinestrangr From Australia, joined Apr 2012, 110 posts, RR: 0
Reply 6, posted (2 years 3 months 1 week 6 days 16 hours ago) and read 3720 times:

Still the best heart warming QF ad is this;

http://www.youtube.com/watch?v=r0mcjdbT4Hg&feature=related

Australians still regard QF highly, however turmoil in the past 12 months has caused some grief, being said, QF is the best airline to arrive home on. After flying to the US and the EU on work, QF is still "the Australian Airline"

Looking forward to my first A380 Flight to LAX in 12 months time to watch the Commodore take on Daytona. Flight booked...


User currently offlineqf002 From Australia, joined Jul 2011, 2967 posts, RR: 2
Reply 7, posted (2 years 3 months 1 week 6 days 16 hours ago) and read 3682 times:

Quoting Bill142 (Reply 3):

I like the idea of doing something that explores QF's role in a more modern Australian culture and highlights the whole updating thing they've been doing.

Modern Australia = modern QF, with A380's, 787's, fully flats, incredible lounges, Sky Interior 737's etc. Also Q Tags, IFE etc.

Global Australia = highlighting breadth of routes to DFW, JNB, SCL, LHR, Asia (and conveniently ignoring all the recent cuts ).

Unique Australia = unique nature of services and products, which reflect the nation Australia is today, ather than the bland and boring offerings from others around the world.

A proud Australian heritage = plays the experience/age card. While some things change for the better, we will always be Australian.

I might be a bit ahead of myself, but they need to start getting out there and talking about the changes they've made to help reignite the brand and help reshape the brand's identity after a few years of very negative press...

I don't know how it would play out, but a fresh and aggressive campaign that involves a new website (it's been a decade since the last big update) and really talks to people is a must soon IMO.


User currently offlineZkpilot From New Zealand, joined Mar 2006, 4822 posts, RR: 9
Reply 8, posted (2 years 3 months 1 week 6 days 5 hours ago) and read 3487 times:

The marketing department/PR has taken a hit since they got the drowned rat Olivia Worth in charge.


56 types. 38 countries. 24 airlines.
User currently offlineRyanairGuru From Australia, joined Oct 2006, 5449 posts, RR: 5
Reply 9, posted (2 years 3 months 1 week 6 days 2 hours ago) and read 3383 times:

Quoting strangr (Reply 5):

Welcome aboard!

Quoting strangr (Reply 5):
I've flown many miles on qantas and the sole reason is I know they will get me where I need to go, generally on time.

Bingo. With QF I know precisely where I stand. I'll get a solid product offering with on-time flights, and in the case of a delay I know that I will be looked after better than any other airline I know.

Kudos to QF ground personnel, they excel during IRROPS.

Quoting strangr (Reply 5):
After flying many airlines around the world, there is nothing better then a Qantas Jet to arrive home

I'd never flown QF international until last year, but having now flown them back from LAX several times I definitely agree. There is something "homely" about getting on a QF flight at a foreign port. I can't really describe it, but it makes me happy to be going home despite whatever phenomenal experiences I may have had abroad.

Quoting qf002 (Reply 7):
I might be a bit ahead of myself, but they need to start getting out there and talking about the changes they've made to help reignite the brand and help reshape the brand's identity after a few years of very negative press...

True. I know quite a few people whose stock response is "Qantas is $***" when I mention that I fly them. I try and illuminate them about the substantial improvements they've made in the last 18 months to 2 years, but it doesn't get anywhere.

Most people I know in our age bracket who do fly quite a bit choose Virgin because they are perceived to cheaper (highly debatable IMHO) and they appreciate the "fun vibe". I think QF should try and better target younger travelers, not by going all happy-clappy but by reengaging with their passengers and trying to get rid of their stuffy, old person image (I think they are trying to do this: their new signage with the white text - don't know the font - on a red background is a lot "cleaner").

On this point, I think the improvements to the long-haul product will actually help with this since if people fly Qantas international on their STA special fares (or whatever) and enjoy the experience then they are more likely to think of QF next time they want to go to Melbourne.

Quoting qf002 (Reply 7):
I don't know how it would play out, but a fresh and aggressive campaign that involves a new website (it's been a decade since the last big update)

I like the Qantas website, I think it is the most user-friendly airline sight I know.


Just to weigh in with my 2c, I agree that the crew video clips are great and - of course - I'm a fan of the "I still call Australia home". However, I think they need to do a bit more product advertising. I get the impression that QF have gone to two extremes: promoting the brand and its heritage, and running "Sydney $89" adverts. Maybe they should have something in the middle showcasing their on-board product as well.

I know that they had these in 2010 http://www.youtube.com/watch?v=q5cfA_H8knI but I just don't feel that they reinforce the message as well as say....

http://www.youtube.com/watch?v=YYwPO-b-sqs

http://www.youtube.com/watch?v=xlLMXzKG2Q4

That said, I think this a great advert. I promotes the SkyBed and capitalises on QF's brand

http://www.youtube.com/watch?v=QBigR5ZadTo&NR=1&feature=endscreen



Worked Hard, Flew Right
User currently offlineairvan00 From Australia, joined Oct 2008, 758 posts, RR: 1
Reply 10, posted (2 years 3 months 1 week 6 days 2 hours ago) and read 3371 times:

Quoting RyanairGuru (Reply 9):
There is something "homely" about getting on a QF flight at a foreign port. I can't really describe it, but it makes me happy to be going home despite whatever phenomenal experiences I may have had abroad.

I've noticed that a number of times. There was a London to Sydney flight that used to cross the North West coast in daylight hours. The crew would announce "We have just crossed the Australian coast", looking around the cabin the Australians would be misty eyed, and the POMs (no disrespect) would be getting their coats out of the overhead lockers. Little did they realise what a big country this is, and that they still had 4 or 5 hrs to go  .


User currently offlineQFVHOQA From Australia, joined Mar 2012, 438 posts, RR: 0
Reply 11, posted (2 years 3 months 1 week 5 days 23 hours ago) and read 3273 times:

I hope videos like these will help to re-engage the workforce. It is really god to see that QF do recognise that the people really do make the difference. I would rather fly an old 744 with a great crew than the newest 788 with a crew with attitude.

User currently offlineqf002 From Australia, joined Jul 2011, 2967 posts, RR: 2
Reply 12, posted (2 years 3 months 1 week 5 days 22 hours ago) and read 3219 times:

Quoting RyanairGuru (Reply 9):
I think QF should try and better target younger travelers, not by going all happy-clappy but by reengaging with their passengers and trying to get rid of their stuffy, old person image

100% agree. The airline can maintain its premium and classier style while still targeting younger people -- the ads from the end of last year when they introduced the free day of booking changes etc started to do that, but didn't go far enough in appealing to the concerns of young people (ie image as you said).

It's also an opportunity to build habits in the next generation of travellers.

Quoting RyanairGuru (Reply 9):
I like the Qantas website, I think it is the most user-friendly airline sight I know.

I don't dislike the website, I just think it is tied to the 'old' Qantas rather than reflecting the 'new' Qantas... I'd prefer to keep the existing website than doing another DL-clone, but I personally see a disconnect between their online image and the rest of their branding (ie the QFF emails).

Quoting airvan00 (Reply 10):

   So true!!


User currently offlineRyanairGuru From Australia, joined Oct 2006, 5449 posts, RR: 5
Reply 13, posted (2 years 3 months 1 week 5 days 21 hours ago) and read 3190 times:

Quoting airvan00 (Reply 10):
POMs (no disrespect)

None taken  

I remember my first flight to Australia well: it's a bloody long way! I woke up somewhere north-east of Perth and thought I'd arrived... 4 hours later we touched down in Brisbane.

Quoting qf002 (Reply 12):
It's also an opportunity to build habits in the next generation of travellers

  

It may be that since a generation of travelers have been Virgin-ified then they will stick with the familiar once they enter the workforce. Whereas previously QF could just rely on the corporate traffic, as a new generation moves up the ranks then QF might find that they took their eye of the ball just long enough for VA to consolidate in the corporate market via the back door. I hope I'm wrong, but it isn't inconceivable.



Worked Hard, Flew Right
User currently onlineAirNiugini From Australia, joined Mar 2010, 234 posts, RR: 0
Reply 14, posted (2 years 3 months 1 week 5 days 19 hours ago) and read 3099 times:

Quoting Zkpilot (Reply 8):
The marketing department/PR has taken a hit since they got the drowned rat Olivia Worth in charge.

ROFL!!! Your not an Ollie fan? 
Quoting RyanairGuru (Reply 9):
There is something "homely" about getting on a QF flight at a foreign port. I can't really describe it, but it makes me happy to be going home despite whatever phenomenal experiences I may have had abroad.

It's because it's the best airlines in the world mate. And it's ours!!  
Quoting RyanairGuru (Reply 9):
True. I know quite a few people whose stock response is "Qantas is $***" when I mention that I fly them. I try and illuminate them about the substantial improvements they've made in the last 18 months to 2 years, but it doesn't get anywhere.
Quoting RyanairGuru (Reply 9):
However, I think they need to do a bit more product advertising. I get the impression that QF have gone to two extremes: promoting the brand and its heritage, and running "Sydney $89" adverts. Maybe they should have something in the middle showcasing their on-board product as well.

Agreed. As a travel consultant, customers always assume that DJ and JQ are better value. Once we educate them that QF does include drinks and bags, they usually always opt for the flying roo. I guess it also helps that QF is out of the news headlines of late... But yeah, more advertising to the target audience is important.

I'm surprised that the QFFF program doesn't play a greater role in consumers preferring to QF ahead of its rivals.

Quoting QFVHOQA (Reply 11):

I completely agree. Just flew to New York a month or so ago, and the QF15, QF107 (747 and A330) crew, were 1000 times friendlier and more efficient at their work then the crew that looked after us on QF12 (A380). For the life of me, I don't understand why the significant difference.

Quoting airvan00 (Reply 10):

Ha great story mate... Can just imagine it.


User currently offlineRyanairGuru From Australia, joined Oct 2006, 5449 posts, RR: 5
Reply 15, posted (2 years 3 months 1 week 5 days 18 hours ago) and read 3024 times:

Quoting AirNiugini (Reply 14):
It's because it's the best airlines in the world mate. And it's ours!!

Of course, how did I forget  

Incidentally normally I put QF up there with EK, EY and CX.* I think that they're underrated, but their service is very competitive on the international scene.

Unfortunately, however, a bad crew really ruins it. Last June I flew SYD-HNL with a bunch of miserable post-retirement age old men - and without being ageist or sexist the service was appalling! (incidentally that was my only bad QF flight)

Quoting AirNiugini (Reply 14):
I'm surprised that the QFFF program doesn't play a greater role in consumers preferring to QF ahead of its rivals.

Take Shelby who does her groceries at Woolworths and has her phone with Optus. She'll fly whoever's cheapest for her trip to Bali.

Along a similar vein, my mum is UA 1K (*G) - she does have a QFFF account but she normally only does about 1 domestic round-trip per year so it doesn't get a lot of love. The rest of the time it is UA or SQ




* I may be the only person who dislikes SQ!



Worked Hard, Flew Right
User currently offlineTN486 From Australia, joined Jul 2008, 921 posts, RR: 2
Reply 16, posted (2 years 3 months 1 week 5 days 15 hours ago) and read 2925 times:

Quoting AirNiugini (Thread starter):
Anyway, have a look at the following Qantas clips. (Some are quite old, but have a very similar vibe about them).

Thanks so much for those, I had not seen them before. Now the negative press seems to have dissappeared for now, maybe the positives can again take hold for an airline that we all treasure and well know (if we care to admit it) needs to, and is, changing to ensure its existence. QANTAS will not just stand for a reputable coy, but a reputable and efficient group of companies, a group that all Aussies shall continue to be proud of.

Quoting RyanairGuru (Reply 9):
There is something "homely" about getting on a QF flight at a foreign port. I can't really describe it, but it makes me happy to be going home despite whatever phenomenal experiences I may have had abroad.

You hit the nail on the head mate, "home". After 12 months in Vietnam (coming home in Jun 68) and 2 years in Malaya/Singapore (Nov 71), looking at that Kangaroo emblazoned on a a 707, meant "home" to me. Since those early years, I have flown QF (and JQ) mostly domestic it all means the same, going away knowing I shall be coming home on the worlds most experienced and safest airline/airline group.
Having said all that, I did fly DJ last week on a day return MEL - CBR, for one reason only - and that was to fly on the two ac plying our skies today I havnt flown on, the 190 and the 737-700. The 190 was magic (and the cockpit was something else).



remember the t shirt "I own an airline"on the front - "qantas" on the back
User currently offlineditzyboy From Australia, joined Feb 2008, 718 posts, RR: 1
Reply 17, posted (2 years 3 months 1 week 5 days 9 hours ago) and read 2787 times:

Quoting AirNiugini (Reply 14):
For the life of me, I don't understand why the significant difference.

You'll have good and bad crews on across any airline division. I am endorsed on both the 747 and 380, so I wonder where I fit in with your generalisation?!

When at Short Haul I was operating a flight to Hong Kong. We had this passenger go on and on about how we were an amazing crew and we could teach Short Haul crew (that he did not care for due to 'their attitude') a thing or two. We had to let him down gently...


User currently onlineAirNiugini From Australia, joined Mar 2010, 234 posts, RR: 0
Reply 18, posted (2 years 3 months 1 week 5 days 5 hours ago) and read 2682 times:

Quoting ditzyboy (Reply 17):
You'll have good and bad crews on across any airline division. I am endorsed on both the 747 and 380, so I wonder where I fit in with your generalisation?!

Well I'm going to have to give you a whirl sometime and I'll let you know.   I'm sure your wonderful, but there are exceptions.

And I know that I am generalising, and it should be frowned upon. However the way I see it, there is really no excuse for sub-standard customer service from any business. Customer service and customer interactions is one of the MOST IMPORTANT marketing communications that a brand has. It's what will help ensure the success of Qantas into the future.

I know I might be just one face of 500 a flight attendant or checkin agent might see in one day. But to me, they are the only 4, 5 or 6 people representing the brand that I will be interacting with during my flight. I will remember if a staff member has made me smile. They may not remember an individual, or a flight, or particular day, but customers will always remember them (the crew). And when you have millions of individual reminiscing about a great experience, this will relate into not only an increase in brand value, but hopefully will give a brand a competitive advantage as well...

I hope this makes sense. I rant, only because I think the customer experience is such a valuable asset that a business and it's staff have ultimate control over.


And just to conclude, watch the following video. Great great great video. Good PR, good marketing. It really personalizes the airline beyond the pilots and the flight attendants. The pride this dude has for QF and his team is just inspiring.

http://www.youtube.com/watch?v=0F1dJG-JGPU

Enjoy your Sunday everyone...

  


User currently offlinestrangr From Australia, joined Apr 2012, 110 posts, RR: 0
Reply 19, posted (2 years 3 months 1 week 5 days 5 hours ago) and read 2650 times:

Quoting qf002 (Reply 12):
The airline can maintain its premium and classier style while still targeting younger people

It was lost on the younger generations when they took on the Unions. That will cost them a lot for many years, which is only good for me, I can not believe I can find a ticket to the USA on a spanking A380 for just over $1000 bucks return, and booked it yesterday.

Qantas will take a few more months before pushing it's self in the market again, it is still kinda raw how many people they did strand overseas, however it just made it better for us all.

Quoting RyanairGuru (Reply 9):
Welcome aboard!

Thanks! Its great to be on board, its ok i can find my seat, its 1A 


User currently offlinemal787 From Australia, joined Jul 2007, 687 posts, RR: 0
Reply 20, posted (2 years 3 months 1 week 5 days 3 hours ago) and read 2598 times:

doing a lot of domestic flight's on the last 12 months, I have noticed changes both on the gound and in the air, some good and some not so good.

The new self check in system , I am not a fan of. I like it when i go through ports that still have the check in desk like Darwin & Townsville or Mt Isa , the interaction between the guy/ girl behind the desk , when the see you are doing Mt Isa , Brisbane, Sydney just to get home to Darwin , and trying to find seats for you that will give you room to move and sleep , no machine can replace that.

The onboard experience for me has always been great, sure I see some cabin crew who may not smile or be happy the whole way, trying to feed a full 767 between Brisbane & Syney is no easy task, or going to the galley after sleepimg through main service looking for a snack of some sort and getting a meal, all adds up to cabim crew who care

The menu selection for flights i find hit and miss, some choices i hate with a passion on a recent early morning flight consisted of a main choice of Bircher Muesli that i find repulsive, if cereal is the way to go why cant they serve the individual cereal like the mini weet bix or the just right etc that are avialable. and the cookies served as a snack on some flight's , I had 2 yesterday 1 from Sydney to brisbane ok for a 1 hour mid morning flight, then another of a 2 hr Brisbane to Townsville flight, a sandwich or wrap would be great on a longer flight. Main meals are fine there may be the occasion when i dont like the choices offered but that is a personal choice.

The air craft are always clean seats comfortable etc, yes we all know that the 767 has to go as they are old and dated , its not the fault of QF that the delays in the 787 have impacted on fleet planning, buying / leasing more 330's as some on here say QF should have done is great but the bottom line is the key.but please get rid of the 734's i have always dreaded seeing at the gate , the old fasioned centre screen and the dated cabin never for me makes a flight less pleasant.

The way QF are trying to win back the public after last years problems , seems to be working amongst people i know that travel both domestic and international. sure they dont have the polished wood and brass of some or the robotic cabin crew of others, but they offer a solid product in most cases .Not perfect but a good Aussie product that I am always pleased to get on board .

mal787



Flying cant get enough of it
User currently offlineRyanairGuru From Australia, joined Oct 2006, 5449 posts, RR: 5
Reply 21, posted (2 years 3 months 1 week 5 days 2 hours ago) and read 2550 times:

Quoting mal787 (Reply 20):
he cookies served as a snack on some flight's

I somewhat agree with this one. On some longer flights (BNE-MEL springing to mind) I think something more substantial would be appreciated, even if it isn't technically a meal flight.

Quoting mal787 (Reply 20):
please get rid of the 734's i have always dreaded seeing at the gate , the old fasioned centre screen and the dated cabin never for me makes a flight less pleasant.

I used to feel the same, but - off the top of my head - I was guess that 75%+ of my flights in the past 2 years have been BNE-CBR. They've grown on me and while definitely "vintage" they've somehow wormed their way into my heart and I will be sad to see them go (especially VH-TJE!)



Worked Hard, Flew Right
User currently onlineAirNiugini From Australia, joined Mar 2010, 234 posts, RR: 0
Reply 22, posted (2 years 3 months 1 week 5 days 2 hours ago) and read 2538 times:

Quoting mal787 (Reply 20):
Quoting RyanairGuru (Reply 21):

I'm a fan of big fan of the 734's too. However, I look forward to the day when the entire domestic fleet is fresher with PTV's and wifi. Once these kind of service offerings are more consistent in the domestic fleet, hopefully we see a bit more of a push from QF marketing about the domestic product... Not that I'm complaining about QF's current marketing mix.

 


User currently offlineqf002 From Australia, joined Jul 2011, 2967 posts, RR: 2
Reply 23, posted (2 years 3 months 1 week 5 days 1 hour ago) and read 2483 times:

Quoting strangr (Reply 19):
Qantas will take a few more months before pushing it's self in the market again

Perhaps the 787's are their next launch pad? They launched the 'most experienced airline' campaign with the A380, so the 787 could be a good advertising vessel.


User currently offlineFlyboyOz From Australia, joined Nov 2000, 1985 posts, RR: 25
Reply 24, posted (2 years 3 months 1 week 4 days 23 hours ago) and read 2438 times:

Well I just want to say that QF inflight services have been improved a lot. It's much better than Virgin Australia. When I flew on a QF 738, I was suprised to see that there are lots of PTVs in the back fo the Y seats and the meals are great!! Wow well done Qantas!!


The Spirit of AustraliAN - Longreach
25 Post contains links and images strangr : While QF want to push the first batch off the JQ, I would be more happy to see them in the QF Colours. Some of the QF fleet needs to be livened up. S
26 Flyingsottsman : Some times when I have gone overseas, like to London or Los Angeles and you are there for quite a while some times you get a little home sick when I h
27 777boi : Although I work for another major international airline, nothing makes me prouder to see the "red roo" at another international airport! It kind of br
28 AirNiugini : Will be interesting to see how the split of QF domestic and QF international affect the marketing and PR sides of the businesses. I'm sure we will sti
29 EK413 : The B763 fleet continue to receive a new coat of paint on a "need basis" until the aircraft are phased out hopefully 2013 as the latest rumor indicat
30 ABpositive : I was returning from LAX a few weeks ago and found myself singing the "I still call Australia home" tune as I was walking down the bridge.
31 kiwiinoz : It's a very interesting marketing position that they take, ie the whole, "Spirit of Australia" thing and the "I call Australia home" series. The reaso
32 strangr : I am glad to hear that the first B787's will sport the QF colours. However for another year those old 767's will continue to sport the very old and f
33 qf002 : This is hardly unique to QF though. The job of advertising isn't to tell the truth about the company, it's to make money for the company by attractin
34 Post contains images sq_ek_freak : I'd say there are a few others out there - BA (and predecessor BOAC), Cathay has a really rich history albeit not as long, United I believe is the ol
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