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Airports Advertising In Home Turf Of Other Airport  
User currently offlineFWAERJ From United States of America, joined Jun 2006, 3754 posts, RR: 2
Posted (2 years 2 months 2 weeks 6 days 14 hours ago) and read 3019 times:

There have been plenty of examples of airports advertising in the home turf of other airports.

I can start out with no fewer than ten examples:
-CAK advertising in CLE with their "A Better Way To Go" campaign (the mother of such campaigns, and one of the most successful)
-DAY and IND advertising in CVG (DAY uses "Where Flying Is Fun Again", while IND used "Leave CVG behIND")
-LAN advertising in FWA-area travel agencies (for SY flights to CUN/MBJ/MCO)
-MKE advertising in Chicago-area media (under the slogan "Chicago's Third Airport")
-TOL advertising on FWA TV stations and websites (for JetAmerica service that never got off the ground)
-IND advertising in SDF (don't understand this one, as fares at SDF are comparable to IND; slogan was similar to IND's CVG campaign)
-PIT advertising in CLE (for DL nonstop service to CDG)
-RFD and GYY placing cable ads for G4 service (in the ORD and MDW catchment areas, respectively)
-IND did advertise in the FWA catchment area several years ago (BAA was managing IND then; apart from a few web ads for parking discounts, I haven't seen much from IND here in FWA since BAA left)
-PIA is currently advertising their new terminal and service options in the BMI market

Any others that we can think of?


"Did he really need the triple bypass? Or was it the miles?"
15 replies: All unread, jump to last
 
User currently offlinejonnyclark From United Kingdom, joined Feb 2011, 116 posts, RR: 0
Reply 1, posted (2 years 2 months 2 weeks 6 days 14 hours ago) and read 2986 times:

Competing against LHR, on the M25, on the approach from the M40 (Birmingham bound) there is an advert selling the ease of travelling to Birmingham airport, covering most of the Oxfordshire, Cotswolds and Midlands travellers that head to London for good connections. Birmingham now is coming into its own, and no wonder it is advertising against the big boys in the UK.


Jonny, commercial pilot & founder of Thedesignair
User currently offlineJetsgo From United States of America, joined Jul 2003, 3084 posts, RR: 5
Reply 2, posted (2 years 2 months 2 weeks 6 days 14 hours ago) and read 2942 times:

A few years ago SMF used to advertise it in the Bay Area market; usually SFO and OAK more so than SJC. Whether or not this is still the case, I don't know.


Marine Corps Aviation, The Last To Let You Down!
User currently offlinePHX787 From Japan, joined Mar 2012, 7577 posts, RR: 18
Reply 3, posted (2 years 2 months 2 weeks 6 days 14 hours ago) and read 2931 times:

Quoting FWAERJ (Thread starter):
-DAY and IND advertising in CVG (DAY uses "Where Flying Is Fun Again", while IND used "Leave CVG behIND")

Happens all the time and local aviation enthusiasts are pissed.



次は、渋谷、渋谷。出口は、右側です。電車とホームの間は広く開いておりますので、足元に注意下さい。
User currently offlineFWAERJ From United States of America, joined Jun 2006, 3754 posts, RR: 2
Reply 4, posted (2 years 2 months 2 weeks 6 days 14 hours ago) and read 2855 times:

Quoting PHX787 (Reply 3):
Quoting FWAERJ (Thread starter):
-DAY and IND advertising in CVG (DAY uses "Where Flying Is Fun Again", while IND used "Leave CVG behIND")

Happens all the time and local aviation enthusiasts are pissed.

I know that DAY has advertised there for eons, but IND didn't do much in the way of advertising in the CVG area until about two or so years ago.



"Did he really need the triple bypass? Or was it the miles?"
User currently offlineAirIndia From United Arab Emirates, joined Jan 2001, 1641 posts, RR: 1
Reply 5, posted (2 years 2 months 2 weeks 6 days 9 hours ago) and read 2561 times:

QR had advertisements at the entry/exit of the First class lounge inside T3 @ DXB...........

User currently offlinetoltommy From United States of America, joined Dec 2003, 3292 posts, RR: 4
Reply 6, posted (2 years 2 months 2 weeks 5 days 23 hours ago) and read 2321 times:

CLE advertises in the TOL market from time to time. I know I've heard radio ads, might even be some TV spots.

User currently offlineshamrock604 From Ireland, joined Sep 2007, 4175 posts, RR: 12
Reply 7, posted (2 years 2 months 2 weeks 5 days 23 hours ago) and read 2313 times:

Happens all the time here in Ireland.

Shannon advertises in Cork and Galway's catchment area, Dublin has just started advertising right across Northern Ireland, including in Belfast.



Flown EI,FR,RE,EIR,VE,SI,TLA,BA,BE,BD,VX,MON,AF,YS,WX,KL,SK,LH,OK,OS,LX,IB,LTU,HLX,4U,SU,CO,DL,UA,AC,PR,MH,SQ,QF, EY, EK
User currently offlineOzarkD9S From United States of America, joined Oct 2001, 5111 posts, RR: 21
Reply 8, posted (2 years 2 months 2 weeks 5 days 22 hours ago) and read 2238 times:

Back in the TWA hub days there was a billboard on I-55 halfway between St Louis and Springfield Illinois advertising SPI and read something along the lines: "If you flew, you'd be home by now. -Fly Springfield Capitol Airport".


Next Up: STL-LGA-RIC-ATL-STL
User currently offlineKarlB737 From United States of America, joined Mar 2004, 3105 posts, RR: 10
Reply 9, posted (2 years 2 months 2 weeks 5 days 22 hours ago) and read 2198 times:

Quoting FWAERJ (Thread starter):
Any others that we can think of?

FNT advertises on radio and television in the Detroit market.


User currently offlineFWAERJ From United States of America, joined Jun 2006, 3754 posts, RR: 2
Reply 10, posted (2 years 2 months 2 weeks 5 days 16 hours ago) and read 2021 times:

Quoting OzarkD9S (Reply 8):

Back in the TWA hub days there was a billboard on I-55 halfway between St Louis and Springfield Illinois advertising SPI and read something along the lines: "If you flew, you'd be home by now. -Fly Springfield Capitol Airport".

In 1999, FWA did a similar thing. TZ's hometown mini-hub at IND was running full-tilt and stealing potential FWA passengers, along with other carriers at IND like WN. FWA's marketing team, which was still in its infancy at the time, placed a billboard on I-69 near Anderson (about 40 miles northeast of IND).

It showed a father reading to a child, and the message was "Save Precious Time. Fly from Fort Wayne International Airport."



"Did he really need the triple bypass? Or was it the miles?"
User currently offlineGSPflyer From United States of America, joined Jul 2010, 369 posts, RR: 0
Reply 11, posted (2 years 2 months 2 weeks 5 days 16 hours ago) and read 2004 times:

I have seen AVL TV ads in the GSP area. AVL and Greenville/Spartanburg do share local TV stations, but most of them are in Greenville or Spartanburg (except ABC 13/WLOS). The last I saw these ads were probably 4 or 5 years ago.

User currently offlineflymia From United States of America, joined Jun 2001, 7175 posts, RR: 9
Reply 12, posted (2 years 2 months 2 weeks 5 days 15 hours ago) and read 1941 times:

I don't think it is there anymore but FLL had a billboard on the Miami Airpor Expressway saying now its the cheapest option to Miami. I have also seen Miami-Dade county cabs with FLL adds. MIA should put up a map of all the places you can't go to from FLL  I think all then AA adds around Miami cancel FLL's adds out.


"It was just four of us on the flight deck, trying to do our job" (Captain Al Haynes)
User currently offlineflymia From United States of America, joined Jun 2001, 7175 posts, RR: 9
Reply 13, posted (2 years 2 months 2 weeks 5 days 15 hours ago) and read 1941 times:

Double post, delete.

[Edited 2012-07-03 14:41:41]


"It was just four of us on the flight deck, trying to do our job" (Captain Al Haynes)
User currently offlineHarleyDriver From United States of America, joined May 2010, 84 posts, RR: 0
Reply 14, posted (2 years 2 months 2 weeks 5 days 11 hours ago) and read 1792 times:

There used to be a sign advertising Atlantic City, NJ (ACY) on the NJ Turnpike heading north approaching EWR. I can't recall if it's still there.


Department of Redundancy Department
User currently offlinejsnww81 From United States of America, joined Jan 2002, 2036 posts, RR: 15
Reply 15, posted (2 years 2 months 2 weeks 5 days 8 hours ago) and read 1724 times:

It's not *exactly* an airport, but I just flew out of Sao Paulo's Guarulhos airport today. Just before the expressway enters airport property, Azul Linhas Aereas has a giant billboard that says (in Portuguese) "If you were at Viracopos, you'd be flying by now."

This refers to Azul's hub at Viracopos Airport, which is in the city of Campinas about 60 miles from central Sao Paulo. Azul serves SP's downtown Congonhas Airport but does not fly out of Guarulhos. Traffic on the expressways leading from the city out to Guarulhos can be pretty bad at times, but I think whatever time that saves you has to be eaten by the extra distance. I found it to be kind of an interesting ad, though.


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