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New Livery/Tail Scheme For Air New Zealand  
User currently offlinezkojq From New Zealand, joined Sep 2011, 1060 posts, RR: 1
Posted (1 year 9 months 1 day 10 hours ago) and read 25854 times:

Air New Zealand has just announced that, from next year, all new aircraft entering the fleet will have their tails painted black. Additionally, the lettering on the Air New Zealand logo is being 'modernized'.

http://theflyingsocialnetwork.com/archives/3357


repaint ZK-PBG!
94 replies: All unread, showing first 25:
 
User currently offlineBMI727 From United States of America, joined Feb 2009, 15459 posts, RR: 26
Reply 1, posted (1 year 9 months 1 day 10 hours ago) and read 25759 times:

I think it will be good. The blue/green blend looks kind of nineties-ish to me, but the black should be a bit more mature and distinguished.


Why do Aerospace Engineering students have to turn things in on time?
User currently offlineCX Flyboy From Hong Kong, joined Dec 1999, 6533 posts, RR: 55
Reply 2, posted (1 year 9 months 1 day 9 hours ago) and read 25709 times:

So who is going to be first to do an artists impression of the scheme for us?

User currently offlineEK413 From Australia, joined Nov 2003, 4681 posts, RR: 4
Reply 3, posted (1 year 9 months 1 day 9 hours ago) and read 25725 times:

Quoting zkojq (Thread starter):

Talk about getting us excited... Photos please  

EK413



Good evening, ladies and gentlemen. We are tonight’s entertainment!
User currently offlineJAAlbert From United States of America, joined Jan 2006, 1491 posts, RR: 1
Reply 4, posted (1 year 9 months 1 day 9 hours ago) and read 25528 times:

Black?! That's the national color of New Zealand? I guess I shoulda paid more attention to my social studies class while in grade school. Okay, I'll wait and see what it looks like - but black?

User currently offlinekaitak From Ireland, joined Aug 1999, 12322 posts, RR: 35
Reply 5, posted (1 year 9 months 1 day 9 hours ago) and read 25443 times:

Will the fuselage still be all-white, as on that 77W in the link? I assume the Pacific Wave, now on all but the 77W, will be going? It would be nice to have something to embellish the fuselage, particularly on the 77W.

(By the way, I thought Rob Fyfe had resigned as CEO?)


User currently offlineNZ107 From New Zealand, joined Jul 2005, 6335 posts, RR: 39
Reply 6, posted (1 year 9 months 1 day 9 hours ago) and read 25413 times:

Quoting kaitak (Reply 6):
Will the fuselage still be all-white, as on that 77W in the link? I assume the Pacific Wave, now on all but the 77W, will be going? It would be nice to have something to embellish the fuselage, particularly on the 77W.

(By the way, I thought Rob Fyfe had resigned as CEO?)

The Pacific Wave was "officially" removed a few years ago but remains on those aircraft (such as some 772s) as it's part of the paint job and would only be changed if they went in for a repaint. If you were to visit AKL and spot for a day, you'll notice how boring so many of these planes are without it!

The resignation is effective as of a few months' time.



It's all about the destination AND the journey.
User currently offlineANM604 From Canada, joined Feb 2012, 141 posts, RR: 0
Reply 7, posted (1 year 9 months 1 day 9 hours ago) and read 25392 times:

I really enjoy their current livery, I think they should have updated that instead of this boring offering. Not much inspiration there, even the font looks so so.

User currently offlineRWA380 From United States of America, joined Feb 2005, 2874 posts, RR: 5
Reply 8, posted (1 year 9 months 1 day 8 hours ago) and read 25308 times:

Quoting JAAlbert (Reply 5):
Black?! That's the national color of New Zealand? I guess I shoulda paid more attention to my social studies class while in grade school. Okay, I'll wait and see what it looks like - but black?

Works for the All Blacks....I can't think of a better color for national identity.



Rule number One, NEVER underestimate the other guys greed
User currently offline777ER From New Zealand, joined Dec 2003, 11846 posts, RR: 18
Reply 9, posted (1 year 9 months 1 day 8 hours ago) and read 25289 times:
AIRLINERS.NET CREW
FORUM MODERATOR

Looks interesting, but since when was black our national colour? Would rather prefer the 'All Blacks' tail scheme instead of a black background with a white koru.

User currently offlineCHCalfonzo From New Zealand, joined Mar 2007, 177 posts, RR: 0
Reply 10, posted (1 year 9 months 1 day 8 hours ago) and read 25263 times:

I guess we will see this on the new ATRs later this year.


Piper power!
User currently offlinerj777 From United States of America, joined Dec 2000, 1753 posts, RR: 2
Reply 11, posted (1 year 9 months 1 day 8 hours ago) and read 25272 times:
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Looks like Air New Zealand pulled a Japan Airlines to me.

User currently offlineZKOJH From China, joined Sep 2004, 1618 posts, RR: 1
Reply 12, posted (1 year 9 months 1 day 8 hours ago) and read 25276 times:

those new 787-s are going look sexy  


NZ 787-9 flying between PVG - AKL ! CAN'T WAIT!!
User currently offlineRAGAZZO777 From Uruguay, joined Jul 2010, 579 posts, RR: 1
Reply 13, posted (1 year 9 months 1 day 8 hours ago) and read 25186 times:

I'm gonna miss the teal colour on ANZ planes.  
Quoting rj777 (Reply 12):
Looks like Air New Zealand pulled a Japan Airlines to me.

+1



JESÚS, TE AMO !!
User currently offlinezkojq From New Zealand, joined Sep 2011, 1060 posts, RR: 1
Reply 14, posted (1 year 9 months 1 day 6 hours ago) and read 24683 times:

Quoting ANM604 (Reply 8):
I really enjoy their current livery, I think they should have updated that instead of this boring offering. Not much inspiration there, even the font looks so so.

The currently livery is fine - though the front of the fuselage does look rather bland since the Pacific Wave was removed.

Quoting 777ER (Reply 10):
Looks interesting, but since when was black our national colour?
Quoting RAGAZZO777 (Reply 14):
I'm gonna miss the teal colour on ANZ planes.

Exactly. With the exception of NAC, the teal blue/green has been on Air New Zealand aircraft since the days of flying boats and being called TEAL (Tasman Emire Airways Limited):
http://upload.wikimedia.org/wikipedia/commons/thumb/a/a7/ZK-AMO_IMG_6176-Edit.jpg/800px-ZK-AMO_IMG_6176-Edit.jpg

http://upload.wikimedia.org/wikipedia/commons/thumb/7/71/Air_New_Zealand_Douglas_DC-8_SYD_Wheatley.jpg/800px-Air_New_Zealand_Douglas_DC-8_SYD_Wheatley.jpg

http://upload.wikimedia.org/wikipedia/commons/thumb/7/7c/Air_New_Zealand_DC-10-30_ZK-NZP_LHR_Jul_1977.png/800px-Air_New_Zealand_DC-10-30_ZK-NZP_LHR_Jul_1977.png

http://upload.wikimedia.org/wikipedia/commons/thumb/0/06/Air_New_Zealand_Boeing_747-200_KvW.jpg/800px-Air_New_Zealand_Boeing_747-200_KvW.jpg



Over the years, the airline's livery has evolved (most recently the pacific waves were removed), but the teal has always stayed. The significance of black doesn't extend any further than sport (background to the silver fern) and it will look tacky on the tails. Having a few aircraft (ZK-OAB, ZK-OJR, ZK-OKQ, ZK-EAG and ZK-EAK) painted in the 'All Black' is fine, a great way to support the All Blacks and to celebrate New Zealand winning the rugby world cup, but painting all the tails in the fleet black is a step too far. I see it as painting over some of the airline's history and heritage. The only changes that aesthetically needed to be made to the current livery was something to break up all the white on the forward fuselage where the pacific wave used to be.

Also, what happens if a wealthy foreign airline (such as Emirates for example) sponsors the All Blacks after the current sponsorship agreement ends in 2014 or 2016? Would Air New Zealand have to repaint the tails another colour to disassociate its self?



repaint ZK-PBG!
User currently offlineDavidByrne From New Zealand, joined Sep 2007, 1610 posts, RR: 2
Reply 15, posted (1 year 9 months 1 day 6 hours ago) and read 24551 times:

Quoting zkojq (Reply 15):
Also, what happens if a wealthy foreign airline (such as Emirates for example) sponsors the All Blacks after the current sponsorship agreement ends in 2014 or 2016? Would Air New Zealand have to repaint the tails another colour to disassociate its self?

Eh? Has Emirates (or have the All Blacks) patented the colour black?



This is not my beautiful house . . . This is not my beautiful wife
User currently offlinebmibaby737 From United Kingdom, joined Jun 2005, 1784 posts, RR: 9
Reply 16, posted (1 year 9 months 1 day 6 hours ago) and read 24531 times:

For those wanting a larger image:

http://theflyingsocialnetwork.com/wp...EXTERIOR-777-CMYK_new-wordmark.jpg


User currently offlinena From Germany, joined Dec 1999, 10359 posts, RR: 11
Reply 17, posted (1 year 9 months 1 day 5 hours ago) and read 24428 times:

Miserable, truly miserable.

First the dropped the waves, the only detail adorning the fuselage. Now even less colour. Another desperate austerity scheme. Have they fired a fool from JAL?

Shame on them!


User currently offlineenzedder From New Zealand, joined Aug 2005, 49 posts, RR: 0
Reply 18, posted (1 year 9 months 1 day 5 hours ago) and read 24325 times:

yeah, very boring indeed. if they go for black, then they shd go for the all blacks special livery. but this is plain and painful. safe the teal!

User currently offlineFly-K From Germany, joined May 2000, 3140 posts, RR: 52
Reply 19, posted (1 year 9 months 1 day 5 hours ago) and read 24276 times:
Support Airliners.net - become a First Class Member!

Maybe NZ just wants to ensure that SQ will never buy them...
and they'll have some synergies between their own and Star Alliance colors.



Once you have tasted flight, you will forever walk the earth with your eyes turned skyward, for there you have been...
User currently offlineZKOJH From China, joined Sep 2004, 1618 posts, RR: 1
Reply 20, posted (1 year 9 months 1 day 4 hours ago) and read 24211 times:

I know lots of people wanted a new colour on the aircraft but I'm sorry this is got to be one of the worse they have come up with to date! it totally sucks , and if this is the way the airline is going me thinks they will hit bottom place next year on the skytrax table.

for the sake of your country and people why don't they do what the did with the freedom air colours and let someone from New Zealand design a new colour layout and use that i.e the cartoon plane that was super cool!

apart from the rugby black has no meaning in the airline, save the teal!! or loose your PAX's!!   



NZ 787-9 flying between PVG - AKL ! CAN'T WAIT!!
User currently offlineNZ1 From New Zealand, joined May 2004, 2237 posts, RR: 26
Reply 21, posted (1 year 9 months 1 day 4 hours ago) and read 24158 times:
AIRLINERS.NET CREW
FORUM MODERATOR

According to a staff update from Rob Fyfe this afternoon, the next ATR72-600 (ZK-MVA) to arrive in October will have the new font and will be painted in the all black color scheme. The first aircraft to actually sport the revised livery will be ZK-OXA, the first A320 sharklet aircraft

NZ1

[Edited 2012-07-20 02:44:49]

User currently offlineNZ107 From New Zealand, joined Jul 2005, 6335 posts, RR: 39
Reply 22, posted (1 year 9 months 1 day 4 hours ago) and read 24083 times:

Quoting NZ1 (Reply 22):
The first aircraft to actually sport the revised livery will be ZK-OXA, the first A320 sharklet aircraft

When is OXA due to be delivered?



It's all about the destination AND the journey.
User currently offlinekiwiinoz From New Zealand, joined Oct 2005, 2165 posts, RR: 5
Reply 23, posted (1 year 9 months 1 day 4 hours ago) and read 24030 times:

Hmm, odd livery choice. In most other elements of their corporate identity, they like to portray themselves as youthful, innovative, vibrant, with flair, (almost to the point of trying too hard). Look at their advertising strategy, their social media strategy, their uniforms, etc

Yet with livery, they seem to gradually regress to a more conservative, understated, corporate look. Seems an odd contrast. I am sure that they recognise this disparity themselves, so what are they trying to achieve?


User currently offlinePA515 From New Zealand, joined Nov 2007, 839 posts, RR: 0
Reply 24, posted (1 year 9 months 1 day 3 hours ago) and read 24064 times:

Quoting kiwiinoz (Reply 24):
Yet with livery, they seem to gradually regress to a more conservative, understated, corporate look. Seems an odd contrast. I am sure that they recognise this disparity themselves, so what are they trying to achieve?

Maybe it's just a cost saving ploy. Put up a rubbish non-colour scheme and hope someone will design something better and give it to them for nothing.

Unfortunately, I suspect a simplistic marketing gimmick gone wrong. And black is not the national colour. What a disappointment. What a bunch of idiots.

PA515


25 Post contains images ZKSUJ : Trying to keep rubbing the win in on the French I see (Seeing as they have to paint it) Would be nice to have a DHC 8 painted in AB scheme[Edited 201
26 jumpjets : Disappointingly bland..sorry.
27 motorhussy : Really annoys me when we start confusing our sporting teams' colour as a national identity. Teal, blue, green and white are the colours of our landsca
28 NZ1 : OXA is due in June 2013 NZ1
29 Post contains images cloudyapple : The all blacks scheme is still the best scheme.
30 Richcandy : It might look better on an real aircraft but it just looks from the photo as dull and a bit boring. Alex
31 NZ107 : No doubt about that but keep black for the specials only!!
32 cloudyapple : I say - keep the all blacks design with the fern and everything but flip the colours black to white and white to black and voila!
33 gemuser : Look, I know I'm just a dumb West Islander, BUT they have got to be kidding!!! Just throw away the Teal Blue colour, just like that, 60+ years of hist
34 cloudyapple : Not sure that buys you much in Auckland!
35 Braniff747SP : Looks a bit Eurowhiteish, but it's not that bad: much better than other liveries we have seen as of late. (Finnair, I'm looking at you.)
36 ebj1248650 : Good question! The new scheme is nothing short of bland. Nothing exciting about it. I wonder if passengers react adversely to something like this.
37 Post contains images AirPacific747 : I was just hoping for more teal colur on the fuselage.. Instead they remove the best part of the ANZ livery
38 DavidByrne : What a bunch of negative malcontents! This "whack NZ for anything that they do" attitude is starting to become a bit tedious. It's obvious that NZ man
39 Giancavia : Aye carumba, Corsairs all white plane and now Air Newzealand's "new livery" is the same livery just in black. Kudos to them with the "all blacks" plan
40 Post contains images zkojq : To disassociate its self with loosing the sponsorship rights (which would be embarrassing). I'm hoping that it is just a fad that will have worn off
41 Post contains images virgincrew : I love this one ......
42 Post contains images ZKOJH : Its got to do with cost? But hey wait till you got 120 aircraft looking like this , wheres the sick bag !
43 aerokiwi : I think we've all been dying to for a while now. But the news just keeps getting worse and, frankly, it's largely self-inflicted. Black - sigh.
44 qf002 : I would have preferred the typeface on the aircraft to be in the same italic as the logo in the article is, and to be just a touch larger (ie down to
45 MaverickM11 : What a waste of time. Why bother?
46 Post contains links 135mech : They probably just LOVED how the two "All Blacks" dedication birds looked and decided to "upgrade" the old look... http://www.airliners.net/photo/Air
47 polaris : Sorry, not a fan of this re-design. The All-Blacks and Air New Zealand are two separate things; there is no link. ANZ has a great colour scheme with t
48 PA515 : Not bad at all. A variation of this would be much better, there's nothing wrong with the current font. It's already 'modern', and stylish. PA515
49 zululima : Finally, someone managed to make the Star Alliance livery even worse. It'll be hard to tell one from the other at a distance. Branding fail.
50 n729pa : When I think back On all the crap I learned in high school It's a wonder I can think at all And though my lack of education Hasn't hurt me none I can
51 DocLightning : I have no ill-will against NZ. In fact, I don't think I've ever boarded an ANZ flight. But the livery sucks. It's boring and bland. They deserve to b
52 CF-CPI : I, for one mourned the loss of the pacific wave, now we have the generic $4 livery look, in black no less. Furthermore, some 'design group' was paid a
53 rikkus67 : I second everything that DocLightning said above my post. The font? A nice upgrade. Clean design, nicely done. The tail? A ridiculous, uninspiring, an
54 Giancavia : Sounds pretty badass haha, As long as it isnt all white with oversized font. I think they should keep the same colours they use now but use the "all
55 WROORD : Bad, bad idea. Aother unnecerray change for the worse!
56 gemuser : Even less in Sydney! Gemuser
57 powercube : I always just assumed airlines that did this were unsure of their longterm financial health and wanted their creditors to save costs when the airline
58 Post contains images RAGAZZO777 : Btw, what is wrong with Air New Zealand's current typeface ? Why are they changing it ? There's nothing more elegant than the Felix Titling typeface I
59 DocLightning : I agree that LH should have a bit more color. Make the bottom the same color as the tail. They grey is not contrasting enough. But otherwise, LH real
60 OA260 : What a shame another Airline screws up their lovely livery RIP ...
61 BMI727 : The strategy is simple: run an airline the way it should be run. Offer a good product and do it at the right price. Provide the customers with qualit
62 N766UA : So, it looks exactly the same, except there's even less color now?! What a crap idea.
63 MotorHussy : Come now, this isn't Qantas.
64 DocLightning : Then why bother with any advertising or marketing at all? Remember, good marketing MAKES money; it's not a waste.
65 DavidByrne : Or you could look at this a different way and suggest that it gives two fingers to whoever does have the sponsorship rights and create an indelible i
66 Post contains images Lucky727 : It might seem bland & simplistic, for now, but it'll probably grow on people, particularly when seeing it in person. And, they could still tinker
67 BMI727 : Because branding is only useful if it represents a quality underlying product. Nobody is going to choose not to fly Air New Zealand because they took
68 kiwiandrew : I am disappointed. I am very sad to see the historic association with the teal colour thrown on the scrap heap. On the other hand, my disappointment i
69 talktocharlie : They should use the all blacks special livery rather than just black and white. There new motto should be "Fly Air New Zealand, Bland and Boring."
70 gytr31 : I think that it does not look that bad, very minimalist granted, but this is not exactly a massive change to the current livery, they after all are ba
71 NZ107 : Which were most likely brought on from colours on the rugby jerseys of the respective provinces when they decided that something looked right to repr
72 avrich : I try to look at things like this as a regular traveller would, rather than as the avgeek that I am. The avgeek hates the thought of all that history
73 SmittyOne : Agreed, and I think it's a danger sign when a company feels the need to ditch the primary color used in all of their branding for decades. That sugge
74 babybus : Could someone please explain the theory behind these disastrous liveries? To me it looks like an airline running out of money and therefore potentiall
75 CF-CPI : If they'd reinstate the pacific wave along the fuselage - in a silver to match the nacelles - it would go a long way in adding some flair to this new
76 Post contains images ghifty : I don't see what all the fuss is about. The only thing that changed from the previous livery is that the tail paint is now all black. Everything else
77 BMI727 : Of course. It has nothing to do with having well located hubs geographically, low labor costs, large numbers of workers flying into and out of their
78 DavidByrne : Perhaps, just perhaps, their market research tells them that the use of black in the "special" liveries has been a roaring success, and that the publ
79 Post contains images zkojq : I can very strongly empathise with this. Nothing like being at an airport far, far away and seeing a white koru on teal tail (and the pacific wave if
80 FI642 : Seems to me I read that when Royal Jordanian painted their tails black they had some sort of issue with the tails getting too hot. There was some fix,
81 Post contains images SmittyOne : Never said that it didn't. But people are fickle and often respond positively to 'new'. I dont' think your average focus group or whatever can truly
82 rikkus67 : I agree whole heartedly, BMI. I was only suggesting their Branding. Add the leaves from the All-Blacks scheme, and THEN they might be on to something
83 kiwirob : Not me for one, I can't stand the black silver fern and was pretty pissed when we went and All Black branded our passports. I was really hoping NZ wo
84 DavidByrne : Well, I don't know, but I'm assuming they did, because no serious company would make such a fundamental change on a whim. So they shouldn't make chan
86 Post contains images ghifty : Inverting the colors worked out better than I thought it would! With a few changes, and some simplification, that livery would look amazing. Exotic a
87 SmittyOne : Nowhere did I say that and it would have been stupid if I had. My opinion: Completely changing the 'base color' (or other base element like the Delta
88 kiwirob : Now that's a great paint job, damn shame NZ couldn't think outside the box.
89 rj777 : Anybody want to start a letter writing campaign to NZ?
90 Post contains images QANTAS747-438 : Anybody catch this rendition on that other site? Congrats to who came up with this design!
91 tonystan : YAWN colour scheme of the year! Its as bad as Finnair! Maybe like their previous uniform they will realise the mistake they made and come up with some
92 Post contains images ZKOJH : I like the idea of having a small Koru logo on the engines, the fact that you got a New Zealand flag at the back and that is blue, does not go well at
93 135mech : When they painted the two acft in the All Blacks livery, it was to honor the team for their repeated world championships, not to change everything fo
94 aerorobnz : It was to celebrate NZs contract to be the official carrier of the NZRFU..
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