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WSJ: AA New Livery Likely  
User currently offlineord From United States of America, joined Jul 1999, 1381 posts, RR: 1
Posted (2 years 5 days 7 hours ago) and read 35472 times:

'Silver Bird' No More? American Planes Likely to Get New Paint Scheme


"For decades American Airlines has flown unpainted, polished silver airplanes. But that will soon change."

170 replies: All unread, showing first 25:
User currently onlineMaverickM11 From United States of America, joined Apr 2000, 17354 posts, RR: 46
Reply 1, posted (2 years 5 days 7 hours ago) and read 35370 times:

I hope they keep the receipt.

E pur si muove -Galileo
User currently offlineLAXintl From United States of America, joined May 2000, 24870 posts, RR: 46
Reply 2, posted (2 years 5 days 7 hours ago) and read 35324 times:

Yes this was pretty much given. Horton had mentioned the company was reviewing its branding including aircraft livery. Project had started prior to BK.

Personally, I believe the silver will remain, but things like the fonts, or stripping might be changed.

From the desert to the sea, to all of Southern California
User currently offlineKcrwflyer From United States of America, joined May 2004, 3795 posts, RR: 7
Reply 3, posted (2 years 5 days 7 hours ago) and read 35278 times:

This will be interesting. I hope they can do a tasteful modification to the logo/livery if they chose to go that route. Their current look and brand probably has more recognition and value than can possibly be rebuilt in a realistically calculable amount of time..at least in my opinion.

User currently offlinepowercube From Australia, joined Jul 2007, 265 posts, RR: 1
Reply 4, posted (2 years 5 days 7 hours ago) and read 35236 times:

Quoting LAXintl (Reply 2):
Personally, I believe the silver will remain, but things like the fonts, or stripping might be changed.

I agree, I feel like their latest cabin video is a good clue for what their colour palette will be going forwards. Since the aircraft are still silver (just without livery) in that, I feel like AA's most unique feature is safe.

User currently offlineTWA772LR From United States of America, joined Nov 2011, 1764 posts, RR: 1
Reply 5, posted (2 years 5 days 7 hours ago) and read 35116 times:

I think AAs livery is the most timeless out there. It is a perfect example of getting it right the first time. However, with technology dictating that bare metal chrome doesn't work, that will have to come to an end. Here's to 40 years of chrome!!!

Go coogs! \n//
User currently offlinePolot From United States of America, joined Jul 2011, 2128 posts, RR: 1
Reply 6, posted (2 years 5 days 7 hours ago) and read 35120 times:

Quoting powercube (Reply 4):
I agree, I feel like their latest cabin video is a good clue for what their colour palette will be going forwards. Since the aircraft are still silver (just without livery) in that, I feel like AA's most unique feature is safe.

Their video about refreshing the international fleet/introducing the 77W from back in May also uses the same palette and, like the one released the other day, only shows planes in pure silver instead of the current branding.

I would be very surprised if AA does not change their livery.

User currently offlinewedgetail737 From United States of America, joined Aug 2003, 5890 posts, RR: 6
Reply 7, posted (2 years 5 days 7 hours ago) and read 34954 times:
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I hope AA management won't come up with some weird color scheme...and stick with red, white and blue.

[Edited 2012-07-24 18:53:54]

User currently onlinePlanesNTrains From United States of America, joined Feb 2005, 5452 posts, RR: 29
Reply 8, posted (2 years 5 days 7 hours ago) and read 34925 times:

Quoting Polot (Reply 6):
Their video about refreshing the international fleet/introducing the 77W from back in May also uses the same palette and, like the one released the other day, only shows planes in pure silver instead of the current branding.

I would be very surprised if AA does not change their livery.

Well, not only did it show the planes in plain silver, the "AmericanAirlines" was simply white - no color or branding to the images whatsoever.


Next Trip: SEA-ABQ-SEA on Alaska
User currently offlineflightsimer From United States of America, joined Aug 2009, 540 posts, RR: 1
Reply 9, posted (2 years 5 days 7 hours ago) and read 34889 times:

Hopefully they will just paint them in a metallic paint to make them look the same as today....

But did anyone else notice at the end that they are still predicting first 787 in 2014. Which means they have to have had signed the line for 787s already.

Commercial Pilot- SEL, MEL, Instrument
User currently offlineRoseflyer From United States of America, joined Feb 2004, 9508 posts, RR: 52
Reply 10, posted (2 years 5 days 6 hours ago) and read 34637 times:

With how many A319s and A321s which are on their way soon, I'd expect a painted livery to be launched before that.

If you have never designed an airplane part before, let the real designers do the work!
User currently offlinemirrodie From United States of America, joined Apr 2000, 7443 posts, RR: 62
Reply 11, posted (2 years 5 days 6 hours ago) and read 34245 times:
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Interesting. Its said how much their naked planes save on fuel costs.
Its adding some cost to paint the jets.

interesting move.

Forum moderator 2001-2010; He's a pedantic, pontificating, pretentious bastard, a belligerent old fart, a worthless st
User currently offlineAmerican 767 From United States of America, joined May 1999, 3740 posts, RR: 12
Reply 12, posted (2 years 5 days 6 hours ago) and read 34210 times:

Yes it is adding some costs to paint the planes but they are now being built with more composite materials so AA will have to paint them at some point, that s probably the main reason they (AA) are considering a new livery. Remember the issue they used to have with the A300s?

Ben Soriano
User currently offlineghifty From United States of America, joined Jul 2010, 891 posts, RR: 0
Reply 13, posted (2 years 5 days 6 hours ago) and read 34181 times:

Quoting mirrodie (Reply 14):
Its said how much their naked planes save on fuel costs.
Its adding some cost to paint the jets.

Supposedly it's also harder to maintain the shiny finish.

Fly Delta Jets
User currently onlineBlueSky1976 From Poland, joined Jul 2004, 1871 posts, RR: 4
Reply 14, posted (2 years 5 days 6 hours ago) and read 34164 times:

It's about time. And I hope the polished silver is replaced by the pearl coat, similar to the one Virgin used before change to their current livery.

Polished alluminum needs to go away.

User currently offlineEricR From United States of America, joined Jul 2010, 1900 posts, RR: 1
Reply 15, posted (2 years 5 days 5 hours ago) and read 33963 times:

It's about time. They badly need to change the livery. Every time I see that livery, it reminds me of someone wearing clothes that were in style 30 years ago. A fresh, modern livery is long overdue.

[Edited 2012-07-24 21:24:08]

User currently offlineBlueLine From United States of America, joined Jun 2012, 90 posts, RR: 0
Reply 16, posted (2 years 5 days 5 hours ago) and read 33939 times:

I just hope that they don't go the euro white route like other oneworld partners JL and AY have recently done. If it were up to me I would just paint the aircraft in metallic silver, a la NW and SU and keep the everything else the same. If it ain't broke, don't fix it.

User currently offlineUA777lover From United States of America, joined Jul 2003, 147 posts, RR: 0
Reply 17, posted (2 years 5 days 5 hours ago) and read 33813 times:
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I happen to like the polished silver of American. It's simple and EVERYONE knows what airline it is immediatly. That can't be said about the white/off white planes of most other airlines. Maybe updating it but I for one (even though I'm a fan of the Blue and White United scheme) like it and hope it stays in some form. I know that the new composite planes can't be polished silver but every airline at one time or another has had multiple paint schemes out there. Save the silver!

User currently offlineprimetimeDC9 From United States of America, joined Jan 2005, 67 posts, RR: 0
Reply 18, posted (2 years 5 days 5 hours ago) and read 33766 times:

I personally think American has the best livery in the US. So tired of the white liveries, its a nice departure.

User currently offlineKDAYflyer From United States of America, joined Jun 2012, 155 posts, RR: 0
Reply 19, posted (2 years 5 days 5 hours ago) and read 33669 times:

Quoting primetimeDC9 (Reply 21):
I personally think American has the best livery in the US. So tired of the white liveries, its a nice departure.

I agree. Eurowhite is sooooooo blah. The silver and AA markings are truly distinctive. I think the US Air livery is tacky.

User currently offlineCoachClass From United States of America, joined Jan 2010, 427 posts, RR: 0
Reply 20, posted (2 years 5 days 5 hours ago) and read 33582 times:

I would like to see the AA logo on the tail become a hologram.

User currently offlineqf340500 From Singapore, joined Oct 2011, 160 posts, RR: 0
Reply 21, posted (2 years 5 days 4 hours ago) and read 33546 times:

This current chrome scheme on AA's planes is so boring, it looks cheap, most times scratched and dirty and not classy at all, it looks like the early 80's, and i am loking forward to the new colour scheme.... (thats just my own 2cents)

User currently onlinePlanesNTrains From United States of America, joined Feb 2005, 5452 posts, RR: 29
Reply 22, posted (2 years 5 days 4 hours ago) and read 33758 times:

Quoting UA777lover (Reply 20):
I happen to like the polished silver of American. It's simple and EVERYONE knows what airline it is immediatly. That can't be said about the white/off white planes of most other airlines.

Planes fly over my house all day long but most carriers look virtually the same from my perspective. At least with AA you know who it is. Of course, the maddogs help too.  
Quoting qf340500 (Reply 24):
i am loking forward to the new colour scheme.... (thats just my own 2cents)

I am too - BUT if it's euro white then I'll be mildly disappointed, and more than likely they'll get trashed on here regardless of what they come up with. I remember the new Delta livery (current one) being introduced and I was entirely underwhelmed. It's gradually grown on me so I have faith that whatever AA comes up with will too. It certainly will beat the heck out of the United "merger" livery.


Next Trip: SEA-ABQ-SEA on Alaska
User currently offlineSeptember11 From United States of America, joined May 2004, 3623 posts, RR: 21
Reply 23, posted (2 years 5 days 4 hours ago) and read 33792 times:

View Large View Medium
Click here for bigger photo!

Photo © André Advíncula

good bye to A'A on tails..

Airliners.net of the Future
User currently offlinem11stephen From United States of America, joined Aug 2008, 1247 posts, RR: 1
Reply 24, posted (2 years 5 days 3 hours ago) and read 33391 times:

If it aint broke don't fix it. As others have stated a metallic paint that resembles the current bare metal design would look very good. Or, painting jets in a livery like AE has would work well too. Whatever path AA choses I hope they don't stray far away from the livery they currently have.

My opinions, statements, etc. are my own and do not have any association with those of any employer.
25 UNITED91 : I agree, I think American's current livery is one of the best ones out there. Personally, I hope the polished silver stays.. and if anything changes,
26 qf002 : What if it is broken? The current livery represents the 'old' AA, which is broken (hence the need for bankruptcy). They are working very hard to crea
27 Max Q : Bad idea. AA's livery, or lack of it is, more than any other Airline an essential and distinctive part of it's identity.
28 ouboy79 : Biggest fear...another bland eurowhite paint scheme. Hopefully they'll get creative to keep the aircraft colorful. Something with a large blue eagle (
29 flightsimer : So your saying a black 2002 Ford explorer is better than a white 2001 ford explorer simply because the 2002 is black. I picked the explorer specifica
30 milesrich : To those who claim AA's livery and branding is out of date, do you think Campbell Soup should change logos too? What about Kellogg, or Kraft, or Oscar
31 Wingtips56 : They may not modify the livery more than necessary to accommodate the composites of the 787, though the grey tails on the Boeings aren't that exciting
32 Post contains links and images n797mx : Hopefully they won't follow the current paint trend among airlines... http://tinyurl.com/btldp3r
33 BMI727 : Boeing did a study a few years back that concluded that polishing planes probably costs slight more than paint due to the surface treatment necessary
34 na : But branding is essential, its the "picture" shown to the world, the "suit" you wear. You wouldnt want to run around in an old suit, would you? Brand
35 Post contains images Wingtips56 : Oh, I don't know... white tie and tails never goes out of style.
36 Giancavia : Q An all white fuselage with oversized font and some wavey thing on the tail cutting out half of the logo, You guys know its coming haha.
37 Post contains images na : Certainly not, but you surely feel a bit out of place sometimes Fortunately this blandness trend hasnt hit the US shores yet!
38 Post contains links PHX787 : About dang time! Precisely. AA and AMR as a company is currently broke, and they need fixing. No need to stick to something to represents the failure
39 Post contains links qf002 : You misunderstand me. AA's existing brand represents the airline as it is today. Poor on board product, old IFE systems, poor quality and value, old
40 Post contains images ghifty : I can see AA going for an AM or LA look. With the AA Eagle still a prominent feature on the tail.
41 OEH68 : I hope they keep the current livery. It's very unique and beautiful IMO. Timeless and instantly recognizable.
42 AnsettB727 : As someone above mentioned, it really is an example of having got it right first time around. It's classic and immediately identifiable. I thought I r
43 rbgso : My question as well. I personally think the A320 would look great in a polished aluminum scheme. I also think AA's current livery is indeed one of th
44 Post contains links ord : Absolutely correct. This article from November 2011 says the rebrand was in its final stages last year when bankruptcy put the project on hold: Bankr
45 par13del : As an AA FF I will wait to see how the re-painting of the a/c helps me with my routes and upgrades, at least they are spending money on new planes. H
46 us330 : But let's not also forget that a huge part of AA's internal culture is its history--and the bare metal look has been a part of AA's identity since be
47 KDAYflyer : Lord I hope not. It's the best part besides the polished aluminum IMHO.
48 aajfksjubklyn : Your article is from 2011- Which I would assume is very much outdated. I am sure AA will "extract" components from their current brand. In other word
49 LostSound : The A320 can't be chomed. To many composite-plastic parts which must be painted. That's one of the reasons why they have to change their livery some
50 eastern023 : I hope that the change is subtle ala... Air France
51 maxpower1954 : Just to keep everyone on the same page here - AA's airplanes are not "chromed" . You can't chrome aluminum. They are regularly polished by a process r
52 na : I hope they keep a silver base colour and the logo. When choosing silver paint they shouldnt forget the tail. That dull grey is the only thing I real
53 LHCVG : Forgive my ignorance: say they decide to keep the classic livery. Isn't that easily accomplished merely by adopting a silver/gray/"metal" shade of pa
54 WA707atMSP : In 1969, the first version of AA's current scheme had a white fuselage, and the letters AA with no eagle on the tail. American's employees revolted,
55 Post contains links LY4XELD : Considering their latest press releases with news on their interior, I'm not surprised. The classic AA livery is noticeably absent from the videos pos
56 md80fanatic : Keep the old livery, and don't buy into the craze for graphite aircraft. That will soon change anyway and back to metal the industry will go.
57 Polot : I'm sure people were saying the same thing when metal started replacing wood on airplanes. I wouldn't hold your breath.
58 Post contains links LMP737 : I remember reading that article in Aero as well. Having been written back in 1999 when JET A prices were at historic lows you have to wondr if that w
59 Post contains images NorthStarDC4M : The problem is a large composite area under the flightdeck windows, see it in pre-paint shots as more yellowish: I personally can see a white fuselag
60 laca773 : Thanks for doing the search, PHX787. I think the second link is the one that's here on a.net in which you can go and come up your designs, etc.. I do
61 NorthStarDC4M : Not to nitpick, but they haven't claimed that, they have just said it is cost effective. Other airlines that have tried bare metal (TWA, Air Canada,
62 ckfred : I've said for some time that whether AA keeps the bare metal or goes to a metallic paint (like NW's last paint scheme), the rest of the livery just ne
63 Post contains links and images Jalapeno : Blast from the past could be brought back to life in the future? View Large View MediumPhoto © Frank C. Duarte Jr.
64 peachair : I have been involved with several re-branding efforts at two differrent airlines. I can tell you that the aircraft livery change is only one of many p
65 HPRamper : Euro-white is the cheapest paint job, that's why so many airlines are going in that direction. It's practical. Polished aluminum is going away, necess
66 747srule : So the CHROME will no longer get you HOME!!
67 Post contains images PC12Fan : How dare they! They stole my layout plan for a Premium Service narrowbody! The nerrrrrve!
68 md80fanatic : Could hardly expect a wood airliner to be flying in revenue service 30 and 40 years down the road, and composites are no different. The fact is compo
69 Polot : Considering that most airlines do not keep their planes for 30-40 years, and it is not necessarily in the aircraft manufacturer's interest that their
70 flanker : Polished metal is a timeless aviation classic which I think should stay as much as possible. There is no better look in my opinion than polished metal
71 Post contains links and images ariis : What would you say about a Germanwings-style metallic silver? It looks quite spectacular in person. View Large View MediumPhoto © Sebastian Sowa And
72 Post contains images lweber557 : We all know they're gonna have to do away with polishing because of the composites used on the 787 and airbuses. The gray paint used on the Jet Blue r
73 Post contains links william : They have chrome like paint too. No need to go with the dull gray. McLaren F1 racing uses it on their race cars. http://www.automobilesreview.com/aut.
74 micstatic : I'm sure it's way too heavy and expensive
75 Airport : You are correct.
76 rwy04lga : Wingtip shoes are a classic.
77 jumpjets : My two penneth from across the pond; Keep the shiny metal Scrap the AA on the tail Swoop the cheat line up into the tail fin and top the tail off with
78 Polot : Weight probably isn't an issue (F1 cars generally try to be light as well), but like you said it is probably expensive and just because a paint works
79 BC77008 : I really hope they don't change their livery. I love what they got already. Besides if they do change it, 1/3 of us will love it; 1/3 of us will hate
80 DocLightning : The trouble is that the polishing process actually winds up costing more money than the weight in paint, IIRC. If it were that straightforward, AA wo
81 flanker : I must agree and disagree. While I find the paint scheme itself to be dated, there is no way in hell that such can be said about polished metal. Like
82 Post contains images mirrodie : Well some are saying is saved fuel cost and weigh whereas others state that is not the case. And I don't claim to know, so were it my business, I'd j
83 adambrau : Livery is definitely changing. That's all I say!
84 DocLightning : But Apple also changed their branding, getting rid of the rainbow and replacing it at first with the jelly Apple and now with a flat Apple.
85 WROORD : I hope they do not decide to paint those planes grey - that looks so dull and military-like. Interesting fact is that if you watch their video about t
86 peachair : Implementation and deployment of the new branding in facilities. All facilities including airports, cargo, corporate offices, lounges and even ground
87 maxpower1954 : That's debatable, as AA under Crandall was famous for extracting every cost advantage possible. If it cost less to paint the fleet than to keep it ba
88 CIDFlyer : Im hoping they go the route of the silver paint like NW had before they merged with DL. I always like that, plus it would differentiate from all the w
89 DocLightning : How about cast iron? Look, metal is going to go away as an airplane construction material. CFRP and its descendants will be lighter, stronger, and ha
90 Bluewave 707 : what about the mica-based paint that NWA used in their final livery?
91 jamake1 : I 100% agree with the above statement. My hope is that AMR will not do what UA/CO did on the cheap, but actually hire a branding and design firm to c
92 BMI727 : First, let me point out that new paint will neither make nor break American. They could be a great success and not touch the livery, or they could mak
93 Post contains images ghifty : Revised. The original Apple logo is as "Apple" as their current logo. You see it and you know it is/was an Apple product, no matter how old or new. I
94 Post contains images flanker : Doc, I am not disputing that new materials will replace old ones and that they are better. I am just saying that the polished metal look is amazing.
95 ord : They did hire an branding agency, FutureBrand. See my link in post 44.
96 scbriml : None of which will make any difference to the vast majority of their fare-paying customers. It's not like they go to the airport, look at the planes
97 maxpower1954 : About 99%. The 1% (if that high) that does notice hangs out on these boards.
98 richierich : You are correct, mostly. The aircraft are a very visible part of the brand though, and brand identity is hugely important in any consumer-driven indu
99 FI642 : American has such a classic.ivery, it would be a shame to see it go away. Certainly they can do something to just refresh it. No more cheat line? What
100 A388 : A minor change like KL and AF did will most likely do the trick. In any case a new livery will have red, white and blue and silver/chrome colors in it
101 LHCVG : Indeed. The population here and on FT blows up all of these micro issues into cosmic quandries, but well over 99% of people don't care, don't notice,
102 A388 : Is this fact or just your opinion? The metallic color issues VS had are now solved which is why their A333's now also are painted with the new metall
103 Post contains images virgincrew : I would love to see something like this ..... it keeps what is great about the AA brand and just gives it a fresh look.
104 MSPNWA : There were some clear inconsistencies in the NW fleet. Some planes looked almost white. I remember the DC-9 fleet being particularly varied. I imagin
105 Post contains images mfe777 : This is really nice! Fresh while still classic and immediately recognizable. The only thing wrong is the color of blue. This looks more purple. They
106 frontierflyer : As a loyal AA flyer, I'd rather they spend money on service and interiors of planes. The only lasting image in my mind will me the cocktail I'm having
107 AirCalSNA : There are some interesting ideas here, but the overall design is too heavy-handed. Can you imagine a whole row of plans painted like this? The abrupt
108 Post contains links and images Viscount724 : This AC 762 with an experimental bare metal livery looked horrible, and they wisely decided not to pursue the idea. View Large View MediumPhoto © Ma
109 flyfree727 : Well lets just go ahead and get this out there.. 1/2 will love it, the other 1/2 will hate it.. lol AA ORD
110 DocLightning : As a loyal AA flyer, they are not trying to win over your business; they just have to keep it. The livery will help to raise brand awareness of flyer
111 frontierflyer : A paint job is not going to keep me loyal. Price, frequency, service will keep me loyal and bring more customers.
112 N766UA : That's gotta be the most expensive paint job on the planet, especially on a jetliner. There's no way that cost-concious AAL would paint their jets wi
113 Post contains links and images chrisair : I'm surprised nobody's suggested this livery: View Large View MediumPhoto © Ben Wang [Edited 2012-07-26 18:12:35]
114 vatveng : All merger jokes aside, the current US livery is my favorite paint scheme in the sky today. Very clean, very modern. Too bad I can't say the same abo
115 ghifty : IMO, that livery looks great! The fuselage should be white though. Yes. IMO, the amount of effort that goes into external branding is silly. The only
116 william : Oh yeah......because the mostly white and blue bottom is soooooooooooo original ( Jetblue, British Airways and to an extent DL want their livery back
117 JAAlbert : Interesting ... I don't care for the US livery at all. I think its the cream color or whatever that color is. Plus it seems a bit fussy, the nearly h
118 Post contains links usair330 : It would be nice to see something somewhat patriotic. Maybe a white fuselage with American Airlines written in red and blue. The tail logo would be so
119 Post contains images DocLightning : Doug Parker suggested it. I like DL's better. I liked UA's last PM scheme a lot, too. I like two-toned liveries... I'd like US's better if the red an
120 usair330 : Maybe I should have completely written my thought. Only the word American In red or blue but somewhat like how it is placed with the current livery
121 Bluewave 707 : The color of the mica-based paint, like the current Germanwings and Aeroflot, will depend on the type of daylight (or night lighting). This would be a
122 Airport : The branding doesn't even have to be pretty, it just has to be distinctive, taking hold of a clear identity that distinguishes itself from the compet
123 DeltaL1011man : ......so Eurowhite is bad, but an all white plane with that ugly joke and disgrace of a widget is good? #confused
124 Giancavia : Why do so many people turn up in livery threads to inform us all liveries are unimportant to the public. News flash this is an aviation photography we
125 EaglePower83 : I have to agree. Disagree with me or not, but the Pentagram branding of the PMUA with the cool blue gradients, the large tulip and all the stainless s
126 Post contains links and images airceo : I've seen this design float around the internet for quite a while now and I have to say I still love it. It's modern but keeps some of the iconic fac
127 chrisnh : The folks at Air France do quite a nice job of keeping white dirty. Just them, seemingly.
128 HPRamper : It can't look too modern when I've heard kids in their 20s, who have no concept of airline history, say that it looks ancient. Which must be importan
129 Post contains images blink182 : Statement of the thread. Meanwhile, not a hint has been released by AA other than that they are exploring options. A new livery is needed if only bec
130 AA94 : I think that AA's livery is one of the most recognizable in the sky right now, as well as one of the most beautiful, and that (hopefully) they can sma
131 AirCalSNA : Very good points. From an aesthetic point of view, the new UA livery looks better than I though it would. But it reeks of a bland, corporate approach
132 apodino : All I have to say about the current AA livery is it aint broke, so don't fix it.
133 Post contains images DocLightning : By definition, if the underbelly is not white, then it's not eurowhite. DL has a blue underbelly. Not even LH is eurowhite. Agreed. Back in 1990-ish,
134 EaglePower83 : While I agree with everything you said, I can't help but think that whoever the CEO/Mgmt team is down the road, that they change this bland livery to
135 DocLightning : It'll be a good decade or two. In theory, repainting a fleet is "free." You pay the cost to the design firm and pay a relatively small cost for the e
136 Post contains images Viscount724 : These days not 1 in 1000 people even looks up when an aircraft flies over. I agree branding is important but for things like advertising and promotio
137 frontierflyer : Totally agree!
138 Post contains images ghifty : Yes, I understand that concept well. You may be driving on the freeway and see a "Pepsi" sign and think to yourself, "oh, I want a Pepsi." But I thin
139 ord : Branding is far more than just advertising and promotion. Advertising and promotion are part of a marketing campaign, which is just one element of a
140 Airport : You're right. A lot of people aren't going to choose one airline over another based on the livery alone. But, where airline liveries have the biggest
141 Post contains images PHX787 : Eurowhite symbolizes as much failure as AA is Dang their scaling is waayyy off there. Dayton, O.H. is about 45 minutes from cincy, not Columbus' neigh
142 jfklganyc : Livery. livery, livery...sad thing is they seemed to fly more domstic routes from NY to the NE in 1968 than in 2012, yet its one of the 5 cornerstones
143 Giancavia : lol the only combat people who think liveries and branding doesn't matter come up with is some arbitrary percentage of people they assume cares. It's
144 BA174 : No I think it's time to be honest just like it is for IBs livery. AA also need new uniforms with higher dress standards e.g. Proper smart looking sta
145 DocLightning : You are demonstrably wrong because if that were the case, then airlines would keep their aircraft painted white with no markings other than the regis
146 Post contains images UnitedTristar : I have to say, while I am not an AA fanboy by any definition, this has to be one of the greatest theoretical livery's I have seen for an airline, IMH
147 SXDFC : Not just talking about you, but I've seen this in many other AA livery threads, this livery is broken, and its because the many airplanes that AA wil
148 Navion : Dayton is about an hour-and-a-half from CVG if you had to drive it. Not too bad but definitely not 45 minutes. Columbus is closer by about 20 minutes
149 Viscount724 : Just one of the many things that airlines (among others) do that don't make much sense and waste a lot of money that could be better spent elsewhere.
150 Airport : What evidence brought you to this conclusion? Because all real evidence, the kind that airlines and Boeing listen to, point completely to the contrar
151 Viscount724 : AA has made a lot of mistakes, but in my opinion they've had the right idea in not fiddling with their livery for 44 years. That must have saved them
152 DocLightning : Yes, airlines, who count every penny that they spend, do things that make no sense and waste a lot of money. And EVERY SINGLE AIRLINE WITHOUT EXCEPTI
153 avnut43 : The Eurowhite style looks like they forgot to paint the aircraft. Sorry Delta fans, the current livery is a good example of this. I hope that American
154 Rockinflyer : Besides, being made of composite materials, they would have paint the plane silver and I think they'll find that very impractical and expensive. I lik
155 Post contains links and images DocLightning : While I agree that the underbelly blue should be moved up higher, the underbelly is still blue. View Large View MediumPhoto © Erezms
156 Post contains images JAAlbert : I was raised in the Old Pueblo (Tucson) and I remember fondly my brother and sisters and I piling into the Chevy station wagon while my mom drove my
157 Post contains links and images Giancavia : http://www.timesofmalta.com/articles...air-malta-s-rebranding-cost.430945 Air Malta just spent 1.9 million on new branding but you can be sure "liveri
158 Post contains links ord : More on the livery change from Rob Friedman, AA's VP of marketing... AMR Holds an Ace: More Aircraft Orders Than Any U.S. Airline http://www.thestreet
159 qf002 : A massive influx of aircraft is certainly the right time to do this... These comments seem to point towards a launch on the A32X's next year though r
160 DocLightning : Yup! And if we are to believe Mr. Viscount, it's all for waste. Safeway shouldn't have a corporate brand; they should just have a sign saying "Superm
161 Post contains links and images tjwgrr : This one wouldn't be too bad, but needs some AA dark blue somewhere- perhaps replacing the dark gray areas with blue on the tops of the engine nacelle
162 EaglePower83 : I like that! But I think it would look better with the "American" title above the windows. I hate liveries with billboard titles. But it looks nice!
163 seabosdca : Too trendy for AA with the swoop. They need something timeless.
164 Post contains images ghifty : Good point.
165 DocLightning : I like the general arrangement, but there is very little brand continuity. It doesn't even suggest that this was AA before. Maybe if the top of the n
166 Viscount724 : Please don't misquote me. As I've said before, I believe branding is important but not on the aircraft livery. By the time people see the aircraft th
167 ord : They've made the particular travel decision of the trip they are currently on. But not future travel decisions, and seeing a competitor's livery whil
168 dampfnudel : I have mixed feelings on this. Part of me wants to see a change because it looks like it belongs in the 1930s and part of me will miss how they stood
169 DocLightning : And as I've said, you should probably invite all the CEO's of all of the world's airlines to your house and present that belief and see how they rece
170 DarkSnowyNight : Lots of other airlines, like DL & BA, keep their planes plenty dirty too. Often time much more so than AF. Operating planes near GSE does this. I
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