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AA To Cease Activities At BRU As Of 1 Nov  
User currently offlineedoca From Belgium, joined Mar 2005, 688 posts, RR: 9
Posted (2 years 2 months 1 week 2 days ago) and read 22543 times:

According to union sources in Belgian newspaper De Standaard, AA is to stop all its activities in BRU as of 1 November 2012. 33 jobs would be lost in sales and ops. There was just a verbal communication. Everything would be managed out of the London office.
Good news for StarAlliance?

121 replies: All unread, showing first 25:
 
User currently offlineIrishAyes From United States of America, joined Jan 2008, 2208 posts, RR: 15
Reply 1, posted (2 years 2 months 1 week 2 days ago) and read 22486 times:

Oy. JFKBRU doesn't appear to be bookable on AA.com - AA172 just re-loops every time I hit a different fare class and says N/A.

This whole AA situation in Europe is really the pits.



next flights: jfk-icn, icn-hkg-bkk-cdg, cdg-phl-msp
User currently onlinePHX787 From Japan, joined Mar 2012, 7752 posts, RR: 18
Reply 2, posted (2 years 2 months 1 week 2 days ago) and read 22409 times:

Quoting IrishAyes (Reply 1):
This whole AA situation in Europe is really the pits.

I think AA should just put all their focus on LatAm until they get their money taken care of



我思うゆえに我あり。(Jap. 'I think, therefore I am.')
User currently offline9w748capt From United States of America, joined Feb 2008, 600 posts, RR: 1
Reply 3, posted (2 years 2 months 1 week 2 days ago) and read 22418 times:

Wow - why would AA not be able to sustain a relatively major station like BRU - I'm sure that 9W's overtures to enter *A aren't helping either. Too bad - BRU was a fantastic place to transit on the way to India (or anywhere for that matter).

User currently offlinemogandoCI From , joined Dec 1969, posts, RR:
Reply 4, posted (2 years 2 months 1 week 2 days ago) and read 22245 times:

blah blah star hub blah blah ... we've heard that story before

User currently offlineMrv85 From Netherlands, joined Jun 2012, 22 posts, RR: 0
Reply 5, posted (2 years 2 months 1 week 2 days ago) and read 22168 times:

I might be wrong, but doesn't ceasing the activities and managing everything from the London office mean that the flights will continue, but without the support of a local back office.

Never mind, I just read the Standard article confirming the cancellation of their flights.

[Edited 2012-08-14 08:39:58]

User currently offlineLonghornmaniac From United States of America, joined Jun 2005, 3332 posts, RR: 45
Reply 6, posted (2 years 2 months 1 week 1 day 23 hours ago) and read 22051 times:

Quoting Mrv85 (Reply 5):

Well a loss of ops jobs would certainly seem to indicate service is stopping.

Cheers,
Cameron


User currently offlineedoca From Belgium, joined Mar 2005, 688 posts, RR: 9
Reply 7, posted (2 years 2 months 1 week 1 day 23 hours ago) and read 22056 times:

Quoting Mrv85 (Reply 5):

More details now on the site: no more flights JFKBRU, in light of "performance, market forecasts and trends".
Management out of London is meant with regards to the phasing-out.


User currently offlineMrv85 From Netherlands, joined Jun 2012, 22 posts, RR: 0
Reply 8, posted (2 years 2 months 1 week 1 day 23 hours ago) and read 22009 times:

Quoting Longhornmaniac (Reply 6):
Well a loss of ops jobs would certainly seem to indicate service is stopping.

Haha, yeah that's true, however, they could, in theory, outsource it (which they won't since they will stop their service).


User currently offline330lover From Belgium, joined Jul 2008, 589 posts, RR: 0
Reply 9, posted (2 years 2 months 1 week 1 day 23 hours ago) and read 21975 times:

In Galileo, all BRU-JFK flights are 0 in all classes from 6th Nov. on.
Sad news, but not really unexpected.



Britten Norman Islander VP-FBR on Falkland Islands. THAT'S FLYING!
User currently offlinejfklganyc From United States of America, joined Jan 2004, 3543 posts, RR: 5
Reply 10, posted (2 years 2 months 1 week 1 day 23 hours ago) and read 21908 times:

What the heck is happening to AA in Europe????

Down to 2? destinations from ORD.

Their brand new Euro gateway at JFK down to a handful of cities.


User currently offlineMrv85 From Netherlands, joined Jun 2012, 22 posts, RR: 0
Reply 11, posted (2 years 2 months 1 week 1 day 23 hours ago) and read 21898 times:

Quoting 330lover (Reply 9):
Sad news, but not really unexpected

Sad news indeed. Does this leave Brussel with UA as the sole US airline?
This news does not really bode well for my hopes of AA serviceing AMS.


User currently onlineLAXdude1023 From India, joined Sep 2006, 7687 posts, RR: 25
Reply 12, posted (2 years 2 months 1 week 1 day 23 hours ago) and read 21908 times:

Quoting jfklganyc (Reply 10):
Down to 2? destinations from ORD.

Not quite. ORD has LHR, CDG, MAN and seasonal DUB, HEL, and FCO.



Stewed...Lewd...Crude...Irreverent...Belligerent
User currently offlineROSWELL41 From United States of America, joined Aug 2001, 788 posts, RR: 1
Reply 13, posted (2 years 2 months 1 week 1 day 23 hours ago) and read 21865 times:

AA is really retreating from global carrier status with moves such as this. They do not serve Africa, the Middle East or Australia and have a small presence in Asia. Their European networking is increasingly becoming little more than a high frequency LHR shuttle service. MIA and their Latin American network is the only part of the world where they are dominant and soon they will have LatAm to contend with (or codeshare with). I hope AA sorts things out.

User currently offlinestlgph From United States of America, joined Oct 2004, 9408 posts, RR: 26
Reply 14, posted (2 years 2 months 1 week 1 day 23 hours ago) and read 21757 times:

Quoting Mrv85 (Reply 11):
Does this leave Brussel with UA as the sole US airline?

Delta flies there.



if assumptions could fly, airliners.net would be the world's busiest airport
User currently offlineAWACSooner From United States of America, joined Jan 2008, 1932 posts, RR: 1
Reply 15, posted (2 years 2 months 1 week 1 day 23 hours ago) and read 21643 times:

Like AA has a really strong European network to begin with...out of all the US majors, theirs is by far the worst.

User currently offlineIrishAyes From United States of America, joined Jan 2008, 2208 posts, RR: 15
Reply 16, posted (2 years 2 months 1 week 1 day 23 hours ago) and read 21645 times:

Quoting Mrv85 (Reply 11):
This news does not really bode well for my hopes of AA serviceing AMS.

Slim chances of this happening anytime soon. No way in hell AA will go up against KLM from any of their cornerstone hubs at the moment.

Quoting ROSWELL41 (Reply 13):

AA is really retreating from global carrier status with moves such as this. They do not serve Africa, the Middle East or Australia and have a small presence in Asia. Their European networking is increasingly becoming little more than a high frequency LHR shuttle service. MIA and their Latin American network is the only part of the world where they are dominant and soon they will have LatAm to contend with (or codeshare with). I hope AA sorts things out.

I agree completely. It's not an impressive situation.



next flights: jfk-icn, icn-hkg-bkk-cdg, cdg-phl-msp
User currently offlineedoca From Belgium, joined Mar 2005, 688 posts, RR: 9
Reply 17, posted (2 years 2 months 1 week 1 day 23 hours ago) and read 21642 times:

Quoting stlgph (Reply 14):

Delta (ATL) and US Airways (PHL), next to UA
non-US: 9W and SN.


User currently offlinejetsetter629 From United States of America, joined Nov 2007, 444 posts, RR: 0
Reply 18, posted (2 years 2 months 1 week 1 day 23 hours ago) and read 21640 times:

Quoting stlgph (Reply 14):

Delta flies there.

And USAirways


User currently offlinePolot From United States of America, joined Jul 2011, 2259 posts, RR: 1
Reply 19, posted (2 years 2 months 1 week 1 day 23 hours ago) and read 21624 times:



Quoting edoca (Reply 17):
Delta (ATL) and US Airways (PHL), next to UA

Delta also flies to JFK (DL 140/DL 141).

[Edited 2012-08-14 09:13:43]

User currently offlineAirMale From Botswana, joined Sep 2004, 379 posts, RR: 1
Reply 20, posted (2 years 2 months 1 week 1 day 23 hours ago) and read 21545 times:

So AA had 33 people on their payroll for Sales and Ops for just one single daily flight? This sounds like an awful lot.

I am sorry for the people losing their jobs in BRU.



.....up there with the best!
User currently offlinepesit4a From Ireland, joined Jul 2012, 119 posts, RR: 0
Reply 21, posted (2 years 2 months 1 week 1 day 23 hours ago) and read 21288 times:

If AA needs 33 staff at a station with just one daily flight, its no wonder they cannot make it work.

I dont get the US airline thing of opening an elaborate station for every daily flight to Europe. Outsource it, and have a small managerial presence to oversee it.



You just can't keep a good man down!
User currently offlineyegbey01 From United States of America, joined Nov 2003, 1729 posts, RR: 3
Reply 22, posted (2 years 2 months 1 week 1 day 22 hours ago) and read 21172 times:

I did YEG-ORD-BRU and return back in 2000. and I recall how both outbound and inbound flights were overbooked. Wow...Hard to believe where AA is at these days.

User currently offlineROSWELL41 From United States of America, joined Aug 2001, 788 posts, RR: 1
Reply 23, posted (2 years 2 months 1 week 1 day 22 hours ago) and read 21130 times:

ORD-BRU on AA was once operated by a 772. I believe until its termination, it was one of AA's oldest European routes. Hard to believe they have gone from that to closing the station in BRU.

User currently offlinetommy767 From United States of America, joined Aug 2003, 6661 posts, RR: 9
Reply 24, posted (2 years 2 months 1 week 1 day 22 hours ago) and read 21039 times:

I'm quite shocked by this. I find it hard to believe that AA can't make money in high yielding BRU when UA serves ORD, EWR, and IAD all from there.

Although considering AA flies a 757 to JFK, and UA flies a 3-class 777 to EWR, that might say a lot about how AA is performing in the market.



"KEEP CLIMBING" -- DELTA
25 CRFLY : WOW! They can't even make BRU work with a daily 757 out of JFK? Oh Oh AA... Pan Am comes back to my memory, slowly but surely...
26 AADC10 : First of all, I suspect that is is not as easy in Europe to sack people and outsource them as it is in the USA and Asia. I am not so sure the number
27 blueflyer : I think AA's size in BRU is likely due to historical reasons. It used to be the largest North American carrier in town, did most of its operations in
28 Post contains images PHX787 : The boys here in Tempe and those who want US to retain its name are beginning to believe the same
29 seatback : I think from an emotional perspective, closing BRU sucks. However, from a business point of view BRU is Star territory so it's really no surprise. Als
30 LAXdude1023 : If thats the case, I hope Tempe is ready for an office vacancy rate increase.
31 chopchop767 : I'm not certain the revenue status, but I've flown through BRU to connect on SN a few times on both UA and US and I was only able to get an upgrade o
32 Post contains links jfklganyc : "Not quite. ORD has LHR, CDG, MAN and seasonal DUB, HEL, and FCO." There was a thread a few weeks back about DUB, HEL, and FCO not being "loaded" http
33 PHX787 : I was Joking, as many people here are quite annoyed with DP
34 mcmax : Sadly, I'm getting used to these AA announcements now. I wish AA would be able to announce new non-Latin America destinations. That being said, I'm n
35 mogandoCI : someone remind UA that their 7 daily flights to HKG makes no business sense too .... according to this logic
36 ckfred : Would it be safe to assume that when AA starts taking deliveries of 787s, we will see a major push back into Europe? For the sake of argument, AA is g
37 CODC10 : As well as how much traffic UA is feeding to SN en route to Europe, the Middle East and Africa. EWR-BRU was one of the first s-CO flights swapped to
38 seatback : This is exactly my point, or the point I should have made. For now, expect Europe flying to be only what making money and letting BA do the heavy lif
39 Tan Flyr : I would guess that the economy is the primary reason behind this. Read between the lines in the WSJ and on CNBC and other business websites..there is
40 IrishAyes : I'm sorry, but I'm just going to openly state here that I am not willing to buy that argument any longer. We may have to just agree to disagree on th
41 pesit4a : It's not that difficult to sack people in Europe! You dont need check in staff. You dont need bag people. You dont need ramp. For a daily flight, you
42 runway23 : ORD-HEL and ORD-FCO are loaded again for next summer.
43 runway23 : AA used to have quite a large operation in BRU. In fact just as recently as 2-3 years ago you had a 777 and 767 in BRU. This then converted to 777 an
44 Mrv85 : A bit O.T. but I see a lot of similarities with UA in AMS, used to be 767s en 777s as well and is now down to 767s and 757s.
45 DLBOIFIN : This is so true. HEL has seasonal, daily flight and zero AA local staff for the flight; sales in handled by general sales agent and airport operation
46 AeroWesty : Not sure when ORD service started, but I flew AA BRU-JFK on a 3-class 762 in the winter of 1986 or '87. I kept hoping they'd open AMS, but that was n
47 AA94 : I generally agree with the sentiments that you've expressed. It's frustrating to me to see AA making moves like this, but here's how I'm thinking abo
48 American 767 : It is unlikely but not impossible that American will resume flying to BRU sometimes in the future. It depends on who gets what, and who looses what. Y
49 flybry : Looks like AA is content funneling all of their European traffic through LHR and letting BA do all the onward connections from there.
50 chepos : The way AA is going in Europe we will see them in LHR, MAD, BCN, CDG, FRA and seasonal to FCO. If the A.net logic makes sense this would be ok since L
51 IrishAyes : Yes, but BRU is not ATH. The *A data point is also unconvincing to me simply and purely because Delta still manages two daily flights into BRU withou
52 chepos : Most prob those will go to GRU, EZE, LHR and NRT. Regards, Cheos
53 LAXdude1023 : The updated two class 777's will probably be seen on higher volume but lower yielding European routes. Routes like MIA/DFW-MAD/CDG and DFW-FRA leap t
54 AA94 : I'm aware, but I think that the economic situation is more complex than just what we are able to see outwardly. Just my humble opinion. That confuses
55 LJ : DL flies the 767 to BRU I wouldn't be surprised if DL has a lot of corporate contracts as it's between Skyteam hubs AMS and CDG.
56 777ord : As a former AA employee who made many trips to BRU. I'm stunned by this! I can recall when the 763 went FULL and I barely could make it on. Then it dr
57 Polot : I don't see in increase from UA being likely. Remember that SN just started BRU-JFK back in June, and SN is part of the Star Alliance JV over the Atl
58 Bralo20 : I doubt the ATL-BRU route will vanish soon, AFAIK it is (heavily) used by the Coca Cola Company which has his 2nd biggest innovation center located i
59 divemaster08 : With the current economy of the world, I am not surprised that AA did this. Especially with 33 staff being employed at BRU (sorry for their loss) for
60 mogandoCI : anyone want to guess how long ZRH would last before receiving the axe ?
61 usdcaguy : My impression is that the AA pulldown has more to do with SN starting service than anything. Their daily service dumped a lot of seats on the market,
62 divemaster08 : *edit: double post. Admin please remove*[Edited 2012-08-14 15:26:32]
63 Post contains images lightsaber : This definitely, as others have noted, reminds me of PanAm. When UA bought PanAm's Pacific routes, they inherited stations that were egregiously over
64 runway23 : AA does well in filling the forward cabin on JFK-ZRH and has a pretty good image in Switzerland, being on the market for 25 years now. If anything I
65 runway23 : MAD is already very well represented, together with IB, AA already serves all cornerstone hubs from MAD.
66 seatback : I believe once AA emerges with a sharply lower cost structure, we'll see a very competitive AA, especially in price sensitive markets and in the Midd
67 Post contains images AA94 : I knew they flew the 763 on ATL-BRU, but I wasn't aware that JFK also saw it. How recent was that upgauge? Last summer when I flew DL140/141 it was o
68 skipness1E : They also have no presence in MUC (STAR), greatly reduced in FRA )STAR)and nothing in AMS (Skyteam). Changed days indeed, shame given the much smalle
69 CIDFlyer : AA seems to be going the way that NW used to be, Serve the main European gateways of London, Paris and Frankfurt, while feeding into a mega alliance h
70 peanuts : AA is on a diet. This is more about shedding payroll than anything. Of course AA could keep BRU going. It's the weight of the 30 some odd employees th
71 crAAzy : I doubt it. The flight's advanced bookings are quite strong in both classes and of course serveral people on a.net are still waiting for AA to announ
72 something : Not sure why this is surprising to anyone. What did AA really offer to travellers, other than a non-stop OneWorld connection to the USA? Inferior serv
73 AA94 : Also, just for the sake of information, AA is discontinuing service to BRU from 6NOV onward, not 1NOV as originally reported.
74 goldorak : I can see also ORD-CDG becoming seasonal. This route seems to be weak for most (to not say all) players (at least AA and AF) and last winter, the rout
75 photoshooter : Good thing somebody is sharing the exact information, thanks. Right now, BRU receives all American carriers who are able to cross the Atlantic (sched
76 slcdeltarumd11 : Seems like a good cut they need to improve efficiency.
77 panamair : Summer is fine, but winter is not great for anybody. This coming winter, ATL-BRU has been reduced to 5x weekly; JFK-BRU remains daily on paper, but t
78 IndianicWorld : AA and QF's international services get smaller by the day. With the amount of competition out there, and the global economy still so fragile, its not
79 SCL767 : AA will launch MIA-ASU 4x weekly (B752) MIA-CNF increases to daily (B763) MIA-GIG increases to 2x daily (B763) MIA-REC will operate 5x weekly (B752)
80 IndianicWorld : Those small increases are the exception, not the rule. The way that AA and QF have consolidated their international networks have some interesting pa
81 OSL777FLYER : What is happening to AA in Europe is that they are withdrawing from markets where they are unable to get feeder traffic. When SN Brussels airlines wa
82 SCL767 : Technically, AA is significantly increasing competition with LATAM on many routes between North America and South America. LATAM is also increasing c
83 RWA380 : You know at one point in the real late 90's or early 00's, AA had loaded in Sabre ORD-AMS flights, we booked ourselves as I had 2 business class pass
84 kiwiandrew : SN Brussels airlines was never in Oneworld.
85 tomcat : Indeed but the main fact is that SN used to code-share with AA and doing so, it provided a much welcome feed in BRU. SN (and SR & Co) turned to A
86 AAplat4life : And SN provided some decent connections to other EU cities as well that AA customers could book via code-share. Also, with the EU based in Brussells,
87 Post contains links Polot : The DOT cleared them for the JV last November, although I don't know about the European authorities. I assume by now they are in the JV, but I could
88 Lufthansa411 : SN Joined the joint venture pretty much the same day BD left the joint venture. They just changed BD to SN in most cases AFAIK. Especially with many
89 jbfanone : AA pulling out of BRU ..... almost sounds like the same pattern TWA took just before they were bought out.... Being an ex-employee of TWA, I remember
90 jfklganyc : "And who wants to connect through JFK anyways, if they can connect through LHR to most major North and Central American cities? That leaves smaller ci
91 Bralo20 : Before 2001, when the late SN collapsed, there were many more BRU-USA non stops. Anyway, the nonstop BRU-USA offers will increase in the future, most
92 jfk777 : With SN going into Star and JET Airways if India joining the same alliance flying to Brussells is hard for AA. Better use the 757 to Brazil.
93 mogandoCI : So it's filling the forward cabin .... because the forward cabin is artificially small ? With 3-class service and flat-bed J from both UA and LX, how
94 seatback : But US "manages" it b/c it has feed from a *A partner. This doesn't sound like a bad idea considering Europe's terrible economic situation. Why not l
95 CuriousFlyer : What's interesting with BRU is that it is one of the cheapest places to fly to in mainland Western Europe from New York. In coach and business. And it
96 seatback : If this is true, then yields must be in the dump. Which makes me wonder if we may see DL pull back as well. There isn't a lot of tollerance for route
97 aeroblogger : 9W dropped BRU-JFK citing that 3 carriers were too many on the route. Now it's down to 1 carrier - maybe 9W will relaunch service?
98 SN-MD11 : It was only a matter of weeks, I'm already surprised they'are axing the route so late in the year. AA was already making the most of its juicy interli
99 mogandoCI : It's 2 now (DL + SN), but don't forget both 9W and UA has service to EWR, which is nearly the same market If 9W were serious about their BRU scissor
100 135mech : They are paired with BA, so doesn't that make their network out of LHR (if their system actually works)? 33 people is not that much when you have to
101 runway23 : JFK-ZRH has a larger J cabin than JFK-BRU does/did (767 vs 757). And whilst the product is totally uncompetitive compared to LX, it is mostly filled
102 mogandoCI : Is that just a guess, or you have access to internal data that proves it ?
103 blueflyer : It depends on the time of the day. The non-Schengen terminal is actually quite busy in the morning. It isn't LHR by any stretch of the imagination, b
104 IrishAyes : From where? and why? Is the level of demand to BRU surging at a level to justify a 4th flight that could potentially dilute yields? The underlying lo
105 pesit4a : 33 people for a daily 757? Why do you need any of your own rampers, baggage handlers, desk and gate clerks for lost bag people? It's a massive waste
106 Post contains links tomcat : I respectfully suggest you to check the history of the partnership between DL and SR/SN/OS. It was called Atlantic Excellence and it was a very advan
107 panamair : Did AA just reverse their decision? As of yesterday, JFK-BRU had been zeroed out for bookings in GDS from 5 Nov on, but today, AA172/171 is available
108 LAXdude1023 : Yep, its back in the GDS.
109 jbfanone : Yes, but the HUGE difference is the Joint Venture that AA enjoys today that TWA didn't have. The AA and TWA situations are completely different Whats
110 jbfanone : Whats the difference......towards the end TWA had discruntled employees about to lose there jobs and now AA has both work grouprs TWA and there own,
111 AAIL86 : So is the station not closing after all? one wonders how such conflicting messages get sent ( even after working @ AA, I am still amazed sometimes).
112 seatback : I'm not saying there aren't simularities, but again, TWA didn't have a comprehensive JV in place....essentially they were on their own across the Atl
113 crAAzy : I wonder if this had anything to do with AA negotiating lease rates on it's 757s while in BK? Maybe they were thinking they weren't going to be able
114 Bralo20 : Airlineroute.net is now also reporting that the route continues: American Airlines Re-Opens Reservation for New York JFK – Brussels Route on/after N
115 olddominion727 : This is a travesty. I can remember when BRU was served from DFW and ORD. Someone is asleep at the helm. This is no longer the airline I knew and loved
116 PITrules : AA did in fact serve GVA in the 1980's. But I agree I'd be very surprised if they pull ZRH, for the reasons you've given.
117 Post contains links goldorak : So now, the route is cancelled again (from Nov 6), as we could have expected http://airlineroute.net/2012/08/23/aa-jfkbru-w12cxldupdate2/
118 jfklganyc : What is going on here? Is it normal for zeroed out flights to bounce back and forth like this?
119 LJ : Yes, it seems to facilitate rebooking the passengers.
120 blueflyer : I've seen it done before, but not with a full range of fares as AA did on JFK-BRU. When they re-opened reservations, all fares were available, subjec
121 Viscount724 : The reference to not giving GVA a chance probably refers to how brief AA's GVA service was, only a few months if memory correct. And it was a tag-on
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