"Downtown Milwaukee's Frontier Airlines Center apparently will be replacing "Frontier" in its moniker with "Delta."
Delta Air Lines Inc., which is increasing its operations at Mitchell International Airport, has reached an agreement to purchase the convention center's naming rights, according to two sources familiar with the pending transaction.
"I know it's in the works," said one source, who spoke only on the condition of not being identified.
Delta spokeswoman Chris Kelly declined to comment, citing a corporate policy of not discussing rumors.
Franklyn Gimbel, board chairman of the Wisconsin Center District, which owns and operates the convention center, said recently that an agreement has been reached with a new naming rights partner for the last year of the current agreement with Frontier Airlines."
Yeah this is a surprise, especially since the article says that WN wasn't involved at all in the selection process. A lot of people on here seem convinced that WN will eventually drop most of its MKE flights, but even if that does happen this at least makes me more hopeful that DL would step in and fill the void.
Will you watch the Cleveland Browns and the Detroit Lions on Sunday? Only if coach Eric Mangini resigned after a loss.
Cubsrule From United States of America, joined May 2004, 23582 posts, RR: 22
Reply 4, posted (2 years 7 months 2 weeks 1 day 21 hours ago) and read 12133 times:
Quoting mke717spotter (Reply 2): A lot of people on here seem convinced that WN will eventually drop most of its MKE flights, but even if that does happen this at least makes me more hopeful that DL would step in and fill the void.
I don't see what DL gains from fighting WN in MKE. They are already the legacy carrier of choice there and are drastically shrinking their regional fleet, which is what they would need to grow MKE. Filling voids - of which there are few so far - is a different matter.
I can't decide whether I miss the tulip or the bowling shoe more
TVNWZ From United States of America, joined Feb 2006, 2463 posts, RR: 2
Reply 7, posted (2 years 7 months 2 weeks 1 day 21 hours ago) and read 12004 times:
I think Delta sees an opportunity to firm up their strong FF base in Milwaukee and attract new business customers. DL already scores strong with businesses and with the demise of "The Hometown Airline" can keep the HVC from jumping completely to WN or elsewhere.I agree with this:
DL has the base to add some P2P they otherwise might not have considerered, or upgauge some of the aircraft to the hubs that are now regional jets. They have an advantage here and I am not surprised to see a little exploitation of that given the circumstances.
scutfarcus From United States of America, joined May 2000, 412 posts, RR: 1
Reply 12, posted (2 years 7 months 2 weeks 1 day 19 hours ago) and read 11565 times:
If the Amtrak ever gets properly upgraded from MKE to Chicago (and theoretically Madison) then this gets more appealing, but that's pretty long term.
I would imagine a few 717s to places like BOS and PHL could be profitably filled... perhaps even west. there are business flyers loyal to Delta in MKE who would pay premiums for nonstops and who don't want to fly Southwest.
2H4 From United States of America, joined Oct 2004, 8956 posts, RR: 59
Reply 13, posted (2 years 7 months 2 weeks 1 day 19 hours ago) and read 11522 times:
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Quoting scutfarcus (Reply 12): If the Amtrak ever gets properly upgraded from MKE to Chicago (and theoretically Madison)
No chance of getting rail service to MSN under our current backward-thinking governor.
It would be interesting to see if MKE airfare would decrease with increased DL presence. I don't think it would take much for DL to cannibalize MSN traffic...if ticket prices out of MKE decrease, MSN travelers would stand to save hundreds for the trouble of driving 90 minutes to MKE.
steex From United States of America, joined Jun 2007, 1823 posts, RR: 9
Reply 14, posted (2 years 7 months 2 weeks 1 day 19 hours ago) and read 11456 times:
I'd be happy to be proven wrong, but it seems to me like this is two separate issues being merged together to create a bigger buzz than deserved. The article states that DL is "increasing its operations at Mitchell International Airport" and has "replaced some of the nonstop flights from Mitchell dropped in recent months by Frontier Airlines." To me, that just reads like positive spin on the fact that DL's LGA expansion resulted in DL taking on LGA-MKE as F9 was leaving the market.
The virtual disappearance of F9 certainly leaves some passengers up for grabs, and I would imagine DL sees that they are in a great position to capture a good chunk of those fliers if they take the opportunity to market their existing services. It's entirely possible that a stronger position for DL in MKE could result in a few additions at some point, but I don't think their choice to put some cash into naming rights is a direct indication that an MKE expansion is imminent.
Quoting cokepopper (Reply 8):
Big mistake was letting go of the Delta Center in SLC.
For some, it will always be the Delta Center. One can only
hope they fix that mistake. As far as MKE? I don't get it.
You could make the argument that as long as people call it the Delta Center anyway, DL can just save its money and still receive some of the same benefit.
rj777 From United States of America, joined Dec 2000, 1935 posts, RR: 2
Reply 15, posted (2 years 7 months 2 weeks 1 day 19 hours ago) and read 11413 times:
I know I seem obsessed with this..... but maybe DL can bring back the MKE-OMA route F9 abandoned. Believe me, I'm not the only one that would welcome it back, being a child of two states (Nebraska and Wisconsin).
point2point From United States of America, joined Mar 2010, 2781 posts, RR: 1
Reply 17, posted (2 years 7 months 2 weeks 1 day 18 hours ago) and read 11319 times:
Quoting steex (Reply 14): The virtual disappearance of F9 certainly leaves some passengers up for grabs, and I would imagine DL sees that they are in a great position to capture a good chunk of those fliers if they take the opportunity to market their existing services.
I would think that as per elementary economics, that as fares increase (as they have been at MKE) then pax will decrease. Yes, MKE had a hey-day for a while with low airfares the last couple of years, and lots of pax, but now that airfares have gone up some, it seems that there is also about a 20% decrease with pax numbers, as per comparison of April 2011 to April 2012 numbers.
And with that, one has to wonder how many pax are really out there for anyone now at MKE, assuming that no carrier is really willing to lower fares as significantly and as drastically as happened a few years back? And while DL may very well want the premium pax and get them, the back seat pax volume most likely have vaporized along with the low fares.
TVNWZ From United States of America, joined Feb 2006, 2463 posts, RR: 2
Reply 18, posted (2 years 7 months 2 weeks 1 day 18 hours ago) and read 11211 times:
Quoting slcdeltarumd11 (Reply 16): Delta really needs a MKE-SLC link, don't they? It just seems like such a big missing link for MKE
They have had it in the past using mostly CRJ 700s. It was off and on and when DL bought NW they put it back on for awhile, but it did not connect well. (At least not well for me.) then they dropped it.
I agree, it would be a great addition and would offer another alternative to the westcoast. The only issue is when you get to SLC your second hop will probably be a CRJ1/200 with no FC seating.
slcdeltarumd11 From United States of America, joined Jan 2004, 3789 posts, RR: 0
Reply 19, posted (2 years 7 months 2 weeks 1 day 17 hours ago) and read 11114 times:
Quoting TVNWZ (Reply 18): They have had it in the past using mostly CRJ 700s. It was off and on and when DL bought NW they put it back on for awhile, but it did not connect well. (At least not well for me.) then they dropped it.
That is deltas current problem at SLC and really the answer i guess. Not enough gates for anything larger than a CRJ-200 at the two prime bank times. Its unfortunately too long for deltas no first class distance limit. Delta has tried to jam some in but either they miss some connections or too long a layover is needed. I guess MKE was in that boat. Once the new terminals at SLC are built i expect cities like MKE, BDL, RDU, FLL to come back. All sustainable just cant justify the gate space and need to be perfectly timed to work out. Delta really has enough gates its just that need more mainline/larger RJ gates so their setup is inefficient and they have to choose the best routes for cities far away. Delta could offer this flight more in the middle of the day and would connect to cities like LAS, LAX, SFO, SEA but it would be a long layover to the smaller and unique markets and the timing would probably not ideal for business travelers.
NWAESC From United States of America, joined Aug 2007, 3445 posts, RR: 9
Reply 20, posted (2 years 7 months 2 weeks 1 day 17 hours ago) and read 11046 times:
Quoting Daus (Reply 3): Delta has to be thinking of doing something big in MKE.
I don't think it's so much that as it is this:
Quoting TVNWZ (Reply 7): I think Delta sees an opportunity to firm up their strong FF base in Milwaukee and attract new business customers. DL already scores strong with businesses and with the demise of "The Hometown Airline" can keep the HVC from jumping completely to WN or elsewhere.
Quoting 2H4 (Reply 11): If DL does indeed beef up its presence in MKE, what implications does that have for MSN?
Probably not much, really. MKE (for NW, and now DL) has grown and shrunk a few times, and MSN has been largely unaffected by it. That's not to say that there isn't bleed to MKE, ORD, or even RFD from Dane County; I'm just saying that historically, activity at MKE hasn't really affected MSN to too much of a degree.
Quoting 2H4 (Reply 13): No chance of getting rail service to MSN under our current backward-thinking governor.
Backward= understatement of the decade.
Quote: It would be interesting to see if MKE airfare would decrease with increased DL presence. I don't think it would take much for DL to cannibalize MSN traffic...if ticket prices out of MKE decrease, MSN travelers would stand to save hundreds for the trouble of driving 90 minutes to MKE.
True, but I'm not sure how many people are willing to do that (see above). Keep in mind how huge Epic's traffic is for DL in MSN. MSN itself also has a relatively large catchment area that may to some degree offset traffic going to MKE.
On a (sort of) related note, the MSN airport's latest "stop the schlep" ad campaign is awful. JMHO...
Quoting steex (Reply 14): but it seems to me like this is two separate issues being merged together to create a bigger buzz than deserved.
When the article noted that DL was "increasing it's operation," I took it to mean routes/upgauges already uploaded, as opposed to entirely new service/routes...
"Nothing ever happens here, " I said. "I just wait."
slcdeltarumd11 From United States of America, joined Jan 2004, 3789 posts, RR: 0
Reply 21, posted (2 years 7 months 2 weeks 1 day 17 hours ago) and read 11006 times:
I think DLs only goal of MKE is to attract the former frontier fliers and anti southwest people out there. Its just easy pickings. Lets see how loyal and large a base of flyers they can pick up. I dont expect a big list of cities they will try or anything
I think its just easy pickings and delta is trying to grab some heavy elites and frequent fliers. Being the solid number two in town with elite benefits and first class might just seem like a good opportunity. Similar situation to MCI or RDU i guess
FSDan From United States of America, joined Jan 2011, 781 posts, RR: 2
Reply 22, posted (2 years 7 months 2 weeks 1 day 14 hours ago) and read 10366 times:
Quoting NWAESC (Reply 20): True, but I'm not sure how many people are willing to do that (see above). Keep in mind how huge Epic's traffic is for DL in MSN.
And that traffic is only going to go up for the foreseeable future. Epic went from 5000 to 6000 employees over the last year. I also hear that American Family Insurance sends a lot of employees through MSN.
SEA SFO SJC LAX ONT SAN DEN IAH DFW OMA FSD MSP MSN MKE ORD DTW CVG MEM JAN BHM RSW ATL CLT BWI PHL LGA JFK MEX LIM KEF
LOL ... I tend to agree that when it comes to MKE aviation the "Big Days" are well behind us.
DL is already number 2 with respect to passenger numbers and flight numbers out of MKE (with a daily flight total in the 30+) range this summer. That may drop some this winter and ultimately I think the MEM flights will disappear. However, there's still room for some DL expansion to some of it's hubs (SLC as named above) as well as some point to point service on some key routes from MKE that may stick on the "DL Dart Board".
: I'm sure the people of Salt Lake City would rather go to a Jazz game at the Delta Center than to an arena named for a toxic waste disposal company, a
: I hesitate to use the word collusion - which would be illegal - but I wonder how much Delta knew about Frontier's MKE plans and when they knew it. An
: I think we know. I must say, I am very impressed with DL for this one. In the old days, DL/NW would have been in the middle of the war between YX/F9,
: Then I would ask - what was the quid pro quo? As to the naming rights, I do think it is a clever move. If nothing else, it stops it becoming the Sout
: Not really.......the branding and such means alot, too..........people around town calling it the "Delta Center" will eventually fade away and some w
: Lol. It was bound to happen at some point...
: Wouldnt surprise me, NW used to have quite a good presence at MKE and now DL has inherited that. I could maybe see some point to point flights to majo
: Any word on if Delta is going to stay by themselves over on E or I know there had been some grumblings that they may move over to D if Frontier would
: I think United needs to make up their mind which concourse they want to be in. (C or E)
: First, I'm a bit surprised to see an A.net staffer inject politics into a thread that really doesn't have anything to do with politics: It just invite
: For those taking the chance to rip on the Governor, I'll just point out that the stop for the train was not near the Madison airport.
: Yes...that would be awesome!! I know of a few people that would love this!!!!
: That's right, it was downtown Madison, walking distance from both the Capitol and the University which is why it was so perfect as a feeder to MKE, a
: DL vs WN at MKE. Interesting fight nobody saw coming.
: Then your beef should be with Amtrak in Washington DC, no?
: When the POTUS doled out funds for high-speed rail, they went directly to the states. Since then, Ohio, Wisconsin, and Florida received new governors
: And - in a related matter - the NJ governor declined the Federal funds for another rail tunnel under the Hudson river. High speed rail makes no sense
: There's nothing "great" about either of them (or Reince Priebus, for that matter)... +1
: Didn't NW do pretty well with a ramped-up focus city operation at MKE a few years ago?[Edited 2012-08-16 13:12:45]
: The fact that they wound it down pretty quickly probably speaks to the results. IIRC, the last p2p route was LAS, and it ended in mid to late 2006.
: I agree 100% I will save my rant for a different board Hopefully will see him in an orange jump suit soon. Some cities did ok, but this was when Midw
: MKE was always a huge North Central/Republic/Northwest city, going back long before YX started. As another user pointed out, NW's (now DL's) relation
: Delta had dropped to mostly CRJ 700s with just a couple of MD80s a couple of years before the merger To ATL. There was one CRJ700 flight to SLC and s
: Hard to believe that the (former) Delta Center is already 21 years old. It's now among the older NBA areans, but I still think of it as being one of
: Well, that IS what the logos are for, after all. I can't remember for sure, but I think the branding INSIDE the Delta Center was covered over during
: Well, I think the quid pro quo was that Republic would have needed to surrender the slots. Am I correct that they simply rebranded them from F9 to DL
: I'm not aware the the rules governing LGA slots are any more stringent that the rules governing DCA slots, especially AIR21. So even assuming stringe
: Scott Walker isn't the first governor to say "no way" to a Madison/Milwaukee railroad. Besides the huge inital cost it wouldn't pay it's own way and
: Not when it becomes regressive, it isn't.
: I agree but I think officially SWA moves to C on November 4th. Maybe move everyone else to D and leave Delta at E?
: Yeah I think that's to comply with IOC regulations - Vancouver "renamed' GM Place "Canada Hockey Place" for those two weeks. Outside probably doesn't
: I don't see this as a Chicago's third airport move. There is just too much distance in betwee, but MKE can get leakage from Lake County and McHenry Co
: Wonder if Delta will bring the 757 back or if MKE will see an up tick in Delta 717 flights and less RJ traffic once they start to take deliveries of t
: It does indeed, and is something others have mentioned DL using in places like RDU... Valid points. That said, people like to frame the train discuss
: Just because a stranger gives you candy doesn't mean you should take it. While the stimulus bill was handing out hundreds of billions of dollars borr
: Nice try. China invests in our securities because we buy their stuff. Dollars are converted into Yuan and then they invest in Tresuries to keep the Y
: Hear, hear!! I'm generally in favor of HSR in targeted high-traffic areas and other infrastructure improvements, but I think a time will come when it
: ...or simply stop issuing a trillion or so in debt annually. Or accept that the goods and services middle-class Americans expect as part of their sta
: Mods are being very benevolent on this thread. High speed rail service only works between big enough cities. Madison doesn't begin to be a large enoug
: Just to close the chatter on hsr - so it's completely clear - the proposed line was not a "Milwaukee to Madison" train. It was an extension of existin