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JetBlue HQ Sign  
User currently offlinestlgph From United States of America, joined Oct 2004, 9237 posts, RR: 25
Posted (1 year 8 months 6 days 18 hours ago) and read 9046 times:

I did a search but didn't find anything, but I noticed jetBlue's sign atop their headquarters. Something I certainly didn't notice in the days before - unless I just simply forgot to look up - and I figured with all the jetBlue afficionados on here, there would have been something posted about it going up.



The sign basically looks like the artist's rendering here...

http://blog.jetblue.com/index.php/20...ue-to-the-skyline-in-our-new-home/


Eternal darkness we all should dread. It's hard to party when you're dead.
26 replies: All unread, showing first 25:
 
User currently offlinejfklganyc From United States of America, joined Jan 2004, 3178 posts, RR: 5
Reply 1, posted (1 year 8 months 6 days 18 hours ago) and read 9023 times:

I am pretty sure that that sign, with all it's free advertising is the reason why they stayed in NYC. Of course all the incentives helped too!

User currently offlinestlgph From United States of America, joined Oct 2004, 9237 posts, RR: 25
Reply 2, posted (1 year 8 months 6 days 17 hours ago) and read 8943 times:

Quoting jfklganyc (Reply 1):

Well if that's the case, that's a pretty poor reason. Seems the only place to really see it is the Astoria & Flushing bound platform on the 7 & N/Q trains.



Eternal darkness we all should dread. It's hard to party when you're dead.
User currently offlinejfklganyc From United States of America, joined Jan 2004, 3178 posts, RR: 5
Reply 3, posted (1 year 8 months 6 days 17 hours ago) and read 8943 times:

You're kidding right?

Queensboro Plaza is one of the busiest stations in the city AND the entrance to the 59th Street bridge is right there AND the sign is actually visible from Manhattan.


User currently offlinestlgph From United States of America, joined Oct 2004, 9237 posts, RR: 25
Reply 4, posted (1 year 8 months 6 days 17 hours ago) and read 8902 times:

Quoting jfklganyc (Reply 3):

The sign might be a glimmer from Manhattan but at that point it's so far away it's just a little blurp on the horizon. The best place to see it from Manhattan will be FDR East River drive - and if you're trying to read a billboard sitting way the heck over yonder while driving on that fine piece of roadway instead of driving your car and avoiding a major accident, god be with you.

On top of that, the Queensboro Plaza station - people aren't looking at a sign. They're staring down the tracks waiting for the next train. They'll notice the advertisements for Delta on the subway cars long before they'll really see or care about a sign for jetBlue.

Third, with the 4-5 new condo projects getting ready to go up this fall in Long Island City, and another 5 planned to go up next year, you won't be seeing much of that sign behind the trees.

And fourth, it's a sign. 'jetBlue'. Signs don't do much. "jetBlue" - ok great. Now what? In advertising, the most responsive command to do something is a male voice.



Eternal darkness we all should dread. It's hard to party when you're dead.
User currently offlinespacecadet From United States of America, joined Sep 2001, 3522 posts, RR: 12
Reply 5, posted (1 year 8 months 6 days 17 hours ago) and read 8788 times:

Quoting stlgph (Reply 4):
And fourth, it's a sign. 'jetBlue'. Signs don't do much. "jetBlue" - ok great. Now what?

I basically agree with this. Signs just remind you that a brand exists; they don't do much marketing on their own. It's certainly not a reason to stay in NYC. A better reason to stay in NYC would be a sweetheart deal on rent and taxes, which they probably got, because the city's been working really hard to resuscitate that particular area. It used to be filled with gangs and prostitutes; now they're trying to turn it into SoHo East (with some success, I must say).

The sign is more of a "because we can" type of thing... if they have the air rights, why *not* put a big sign there?

Wish I could work in that building - I've actually applied to a couple positions there!



I'm tired of being a wanna-be league bowler. I wanna be a league bowler!
User currently offlinejbfanone From United States of America, joined Aug 2012, 10 posts, RR: 0
Reply 6, posted (1 year 8 months 6 days 16 hours ago) and read 8771 times:

Quoting stlgph (Reply 4):
The sign might be a glimmer from Manhattan but at that point it's so far away it's just a little blurp on the horizon. The best place to see it from Manhattan will be FDR East River drive - and if you're trying to read a billboard sitting way the heck over yonder while driving on that fine piece of roadway instead of driving your car and avoiding a major accident, god be with you.

On top of that, the Queensboro Plaza station - people aren't looking at a sign. They're staring down the tracks waiting for the next train. They'll notice the advertisements for Delta on the subway cars long before they'll really see or care about a sign for jetBlue.

Third, with the 4-5 new condo projects getting ready to go up this fall in Long Island City, and another 5 planned to go up next year, you won't be seeing much of that sign behind the trees.

And fourth, it's a sign. 'jetBlue'. Signs don't do much. "jetBlue" - ok great. Now what? In advertising, the most responsive command to do something is a male voice.

Boy oh boy.....from the sound of this quote, I take it your not a B6 fan....Well for a little insight.....Jetblue does not depend on a sign they placed on their rooftop for advertisement.....The building itself at street level is marked all over with the jetblue logo so people know where it is if they were in need to find it.... Also, doesn't it strike you funny that in fact, unlike other airlines(example:Delta, AA, United) that run TV commercials and advertisement on platforms and cabs and walls......B6 really doesnt have all that .....yet they have record profit quarters year after year........ guess word of mouth(Male or Female) works just as good as visual signs....


User currently offlinespacecadet From United States of America, joined Sep 2001, 3522 posts, RR: 12
Reply 7, posted (1 year 8 months 6 days 16 hours ago) and read 8715 times:

Quoting jbfanone (Reply 6):
Also, doesn't it strike you funny that in fact, unlike other airlines(example:Delta, AA, United) that run TV commercials and advertisement on platforms and cabs and walls......B6 really doesnt have all that ....

JetBlue most certainly does have ads on platforms and cabs and walls. Maybe not as many as DL, AA or UA, but then they are a smaller airline with a smaller ad budget. Admittedly I've been driving to work lately but it wasn't *too* long ago that I used to take the train every day and I'd see those "Happy Jetting" ads all over the place, on the LIRR and subway.

Edit: here's a blog post with some of those ads: http://www.coloribus.com/adsarchive/...ue-airline-happy-jetting-13196105/

[Edited 2012-08-17 06:17:46]


I'm tired of being a wanna-be league bowler. I wanna be a league bowler!
User currently offlinestlgph From United States of America, joined Oct 2004, 9237 posts, RR: 25
Reply 8, posted (1 year 8 months 6 days 16 hours ago) and read 8582 times:

Quoting jbfanone (Reply 6):

Incorrect. I've flown jetBlue - they got me from point a to point b. I've also walked by the building. The building only has one "jetBlue" marking -- it's next to the "MetLife" sign at the front door. jetBlue also has numerous advertisements on the MTA. I've also seen their ad inside cabs. Typically what happens is airlines, companies, what have you go out and buy packaged media from their media placement vendors. jetBlue will give approval to up to say 10 or 20 different advertisements which may run as part of that package.
I'm not attacking jetBlue or its employees in any way shape or form - I'm simply talking about the logistics of placing this sign on the building and its purpose.



Eternal darkness we all should dread. It's hard to party when you're dead.
User currently offlinewerdywerd From United States of America, joined Aug 2005, 538 posts, RR: 1
Reply 9, posted (1 year 8 months 6 days 15 hours ago) and read 8431 times:

Here is a photo of the actual sign

http://i.imgur.com/Hfnte.jpg

It hasn't been officially unveiled yet, I believe that communications will go out shortly announcing the sign's completion. As far as I know, the lighting is still being installed for night time illumination

[Edited 2012-08-17 07:58:36]

User currently offlineXJetflyer From United States of America, joined Apr 2007, 326 posts, RR: 0
Reply 10, posted (1 year 8 months 6 days 14 hours ago) and read 8281 times:

All this arguing over a stupid sign? It's a sign and nothing more. I'm sure some will notice and others will not. If they are depending on a sign on top of a short building for revenue then they are in trouble.

I think Jet Blue has done well with advertising on a limited budget for their size. I have noticed a decent amount in Houston. I think they have the right idea and they need to keep moving forward.


User currently offlinestlgph From United States of America, joined Oct 2004, 9237 posts, RR: 25
Reply 11, posted (1 year 8 months 6 days 14 hours ago) and read 8275 times:

Not sure if it's MetLife or jetBlue, but when you pass by the building, there's a lot of Yoga classes going on in there.


Eternal darkness we all should dread. It's hard to party when you're dead.
User currently offlinerichierich From United States of America, joined Nov 2000, 4199 posts, RR: 6
Reply 12, posted (1 year 8 months 6 days 12 hours ago) and read 8086 times:

Quoting XJetflyer (Reply 10):
All this arguing over a stupid sign? It's a sign and nothing more. I'm sure some will notice and others will not. If they are depending on a sign on top of a short building for revenue then they are in trouble.

Has anybody ever heard of a sign being "a source of revenue?" No, but you are right, it's just a SIGN. It recognizes the brand, nothing more nothing less. Putting a sign on their headquarters building, such blasphemy!

I heard that the sign framework on the building next to jetBlue's MetLife office used to have Pan Am signage many moons ago. Ironic because MetLife took over the Pan Am signage on the building above Grand Central - which got me thinking that I haven't heard anybody refer to it as the "Pan Am Building" in a very long time!  
Quoting stlgph (Reply 11):
Not sure if it's MetLife or jetBlue, but when you pass by the building, there's a lot of Yoga classes going on in there.

Ever thought that they might have a fitness club in the building? A lot of corporate offices do nowadays... doesn't seem too far of a stretch at a building owned by an insurance company.



None shall pass!!!!
User currently offlinestlgph From United States of America, joined Oct 2004, 9237 posts, RR: 25
Reply 13, posted (1 year 8 months 6 days 12 hours ago) and read 8021 times:

Quoting richierich (Reply 12):

Yes, I'm quite aware. Just haven't figured out if the class if Metlife or jetBlue. If it's jetBlue, they should get some jetBlue yoga mats - it's quite visible from the Qboro Plaza station, since we're talking about brand recognition  



Eternal darkness we all should dread. It's hard to party when you're dead.
User currently offlinespacecadet From United States of America, joined Sep 2001, 3522 posts, RR: 12
Reply 14, posted (1 year 8 months 6 days 10 hours ago) and read 7805 times:

Quoting richierich (Reply 12):
I heard that the sign framework on the building next to jetBlue's MetLife office used to have Pan Am signage many moons ago.

Not even "many moons" (unless you're very young, I guess). When I lived in Astoria up until the mid-2000's I passed by that Pan Am sign on the N train every day. I'm pretty sure I remember it still being there when we moved in 2005 or 2006.



I'm tired of being a wanna-be league bowler. I wanna be a league bowler!
User currently offlinerichierich From United States of America, joined Nov 2000, 4199 posts, RR: 6
Reply 15, posted (1 year 8 months 6 days 9 hours ago) and read 7028 times:

Quoting spacecadet (Reply 14):
Not even "many moons" (unless you're very young, I guess). When I lived in Astoria up until the mid-2000's I passed by that Pan Am sign on the N train every day. I'm pretty sure I remember it still being there when we moved in 2005 or 2006.

I never saw it, guess I never had a reason to go to Long Island City and certainly not in 2005-6. I didn't realize it was up that recently!



None shall pass!!!!
User currently offlineScottB From United States of America, joined Jul 2000, 6579 posts, RR: 32
Reply 16, posted (1 year 8 months 6 days 8 hours ago) and read 6641 times:

Quoting jbfanone (Reply 6):
Also, doesn't it strike you funny that in fact, unlike other airlines(example:Delta, AA, United) that run TV commercials and advertisement on platforms and cabs and walls......B6 really doesnt have all that

JetBlue advertises quite heavily in Boston. TV ads, cabs, subway stations, subway cars, etc.


User currently onlineblink182 From Azerbaijan, joined Oct 1999, 5477 posts, RR: 15
Reply 17, posted (1 year 8 months 6 days 6 hours ago) and read 6077 times:

Quoting richierich (Reply 12):

Ever thought that they might have a fitness club in the building? A lot of corporate offices do nowadays... doesn't seem too far of a stretch at a building owned by an insurance company.

I think there's a gym in the MetLife building on the ground floor level or on one of the lower floors.

Quoting jbfanone (Reply 6):
Also, doesn't it strike you funny that in fact, unlike other airlines(example:Delta, AA, United) that run TV commercials and advertisement on platforms and cabs and walls......B6 really doesnt have all that .....yet they have record profit quarters year after year........ guess word of mouth(Male or Female) works just as good as visual signs....

Oddly enough, I've seen far more B6 advertising underground than any other airline's lately. I keep seeing "Air Fair" ads and a few months ago I saw a lot of B6 Vacations ads. Now that I think about it, I haven't seen any DL advertising in the past few months, and the only UA ads I've seen are ones that advertise the Olympics, usually pasted on the train exteriors.

Another huge help is that they're charging a fraction of what UA, DL and AA charge. The other day I priced out a ticket. For similar times on a route, B6 charged just shy of $200 out of JFK with a quick connection for what AA and UA charged $950 for out of LGA and EWR, respectively.



Give me a break, I created this username when I was a kid...
User currently offlinestlgph From United States of America, joined Oct 2004, 9237 posts, RR: 25
Reply 18, posted (1 year 8 months 2 days 15 hours ago) and read 3445 times:

The lights will be going on the sign next Wednesday - the 29th with a little shin dig to celebrate. If anyone from jetBlue plans to attend - look for me!  


Also in jetBlue news ... jetBlue's looking to expand in Colombia. One of the routes mentioned is from San Juan to Colombia ... be interesting to see what San Juan - Latin America routes come as jetBlue focuses on their San Juan operations.

http://www.bloomberg.com/news/2012-0...ombia-flights-portafolio-says.html



Eternal darkness we all should dread. It's hard to party when you're dead.
User currently offlinestlgph From United States of America, joined Oct 2004, 9237 posts, RR: 25
Reply 19, posted (1 year 7 months 3 weeks 4 days 5 hours ago) and read 2727 times:

Little bump here ... the discussed jetBlue sign will have its official lighting ceremony on Wed, 8/29 at 7:30 p.m. at jetBlue headquarters. Mayor Michael R Bloomberg and every flight attendant's favorite senator, Chuck Schumer, will be on hand for the ceremonies on the roof of jetBlue headquarters.

However, here's a little preview.




I'll be at the event tomorrow - if you're there, say hi.



Eternal darkness we all should dread. It's hard to party when you're dead.
User currently offlinejfklganyc From United States of America, joined Jan 2004, 3178 posts, RR: 5
Reply 20, posted (1 year 7 months 3 weeks 4 days 5 hours ago) and read 2692 times:

Wonderful!

It is funny how a lot of people put the sign down as nothing.

The sign will be visible to tens of thousands of commuters a day on the 7, Q, and N trains as well as drivers coming over the bridge.

It is a huge deal for the company, evidenced by the ceremony and the politicians in attendance.

And of course, a huge deal for the city to have a major airline headquartered here again


User currently offlinestlgph From United States of America, joined Oct 2004, 9237 posts, RR: 25
Reply 21, posted (1 year 7 months 3 weeks 4 days 4 hours ago) and read 2660 times:

Quoting jfklganyc (Reply 20):

You can't really see it coming over the bridge. The tresses are in the way. And if you're riding on the N or the Q, you won't be able to see it unless you turn around and look up -- and that's depending on where you are in the car. I was at Dutch Kills and walked straight up and didn't even notice it until I popped into Dunkin Donuts then went up to snap the shot.

Less people will see it than you think.



Eternal darkness we all should dread. It's hard to party when you're dead.
User currently offlinejetblast From United States of America, joined Nov 2004, 1231 posts, RR: 10
Reply 22, posted (1 year 7 months 3 weeks 4 days 2 hours ago) and read 2485 times:

Sorry, but there's only one building in New York that did the 'airline sign' right...



:D



Speedbird Concorde One
User currently offlinealitis From United States of America, joined Apr 2000, 259 posts, RR: 0
Reply 23, posted (1 year 7 months 3 weeks 4 days 1 hour ago) and read 2456 times:

There used to be a huge Pan Am sign on the building just to the right. The frame is still intact on the roof and just the frame dwarfs the new jetblue sign. You can see it in the pic in the OP's link

-alitis


User currently offlineFI642 From Monaco, joined Mar 2005, 1079 posts, RR: 2
Reply 24, posted (1 year 7 months 3 weeks 4 days 1 hour ago) and read 2449 times:

I agree with JetBlast. It was sad when that sign came down.


737MAX, Cool Planes for the Worlds Coolest Airline.
25 quiet1 : What? The sign's not even blue?
26 richierich : That sign on that building was ICONIC! Hard to believe there is a whole generation out there that never saw it or remember the "Pan Am Building"... r
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