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New Airline Seating Company: Optimares  
User currently offlineupgrademaster From United States of America, joined Aug 2012, 3 posts, RR: 0
Posted (2 years 4 months 3 days 3 hours ago) and read 2864 times:

Seems like the aicraft interiros' competitive arean has a newcomer , Optimares from Italy.

http://blog.apex.aero/cabin-interior...s-zest-premium-seat/#comment-23365

There is a real need of innovation in the market but, in economy class ? Whst can really be done ? What are the chances that a new seat supplier succseeds with B/E and the giants already so strong ?

4 replies: All unread, jump to last
 
User currently offlinetonystan From Ireland, joined Jan 2006, 1448 posts, RR: 2
Reply 1, posted (2 years 4 months 2 days 22 hours ago) and read 2607 times:

Quoting upgrademaster (Thread starter):
Whst can really be done ?

Thinner, lighter materials. Innovative spacing to increase leg room but squeeze in more revenue earning seats. New concepts in IFE installation. Staggered seating. The list is possibly endless!



My views are my own and do not reflect any other person or organisation.
User currently offlinequiet1 From Thailand, joined Apr 2010, 358 posts, RR: 0
Reply 2, posted (2 years 4 months 2 days 13 hours ago) and read 2375 times:

The name, Optimares, while probably dreamy in Italian, can appear in English as a contraction of optimum + nightmares.     

User currently offlineVC10er From United States of America, joined Feb 2007, 2989 posts, RR: 13
Reply 3, posted (2 years 4 months 2 days 5 hours ago) and read 2152 times:
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Quoting quiet1 (Reply 2):

YOU ARE SO RIGHT! The name Optimares is just awful and a simple global linguistic check would have flagged that. We do a lot of "naming" at my company and have a large dept dedicated to the art and science of naming. The other thing, unless one can't see or feel the features in their flat bed seat, it certainly doesn't look so "OPTI".



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User currently offlinequestions From Australia, joined Sep 2011, 857 posts, RR: 1
Reply 4, posted (2 years 4 months 2 days 5 hours ago) and read 2134 times:

From the photo on the website provide, there does not appear to be anything unique or new about the premium lie-flat seats. Where is the innovation this new company is providing? How does it plan to compete in this space if the seats do not have a competitive advantage?

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