Independence76 From United States of America, joined Jul 2007, 358 posts, RR: 1 Posted (2 years 7 months 3 weeks 3 days 11 hours ago) and read 19256 times:
I've just realized and noticed that dozens of SWISS aircraft still contain the former Cube logo and typeface. Considering the official reveal and painted livery of the "revised" A333 was months ago, how come we have not seen any other aircraft painted in this revised livery?
Is LX being very slow in the rebranding, or are they having second thoughts about the new livery (or both)?
sturmovik From India, joined May 2007, 554 posts, RR: 0
Reply 1, posted (2 years 7 months 3 weeks 3 days 11 hours ago) and read 19243 times:
Quoting Independence76 (Thread starter): Is LX being very slow in the rebranding, or are they having second thoughts about the new livery (or both)?
I'm guessing it's the former. It is very rare for a company to do an about-face on a branding refresh, considering that it can be a PR nightmare. It is known to happen, though.. AI comes to mind, but that is probably not the best example to cite.
DALCE From Netherlands, joined Feb 2007, 1796 posts, RR: 6
Reply 2, posted (2 years 7 months 3 weeks 3 days 8 hours ago) and read 18638 times:
Since the livery change is not that big, the new livery will be implemented in the 'normal' painting cyclus of the aircraft.
This way it takes longer before all aircraft are repainted, but at no extra cost.
The Swiss are not known for making premature decisions so you can easily rule out 'second thoughts'
skipness1E From United Kingdom, joined Aug 2007, 3439 posts, RR: 3
Reply 11, posted (2 years 7 months 3 weeks 2 days 19 hours ago) and read 10487 times:
Saw RJ100s HB-IXU and HB-IXX in the new colours at LCY last week so there's a re-branding underway. Air France are in the same boat, there's no hurry as the colours are almost identical at first glance.