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Is Swiss Having Second Thoughts On The New Logo?  
User currently offlineIndependence76 From United States of America, joined Jul 2007, 256 posts, RR: 0
Posted (2 years 1 month 1 week 6 days 17 hours ago) and read 18868 times:

I've just realized and noticed that dozens of SWISS aircraft still contain the former Cube logo and typeface. Considering the official reveal and painted livery of the "revised" A333 was months ago, how come we have not seen any other aircraft painted in this revised livery?

Is LX being very slow in the rebranding, or are they having second thoughts about the new livery (or both)?


"In general, pride is at the bottom of all great mistakes." - John Ruskin
12 replies: All unread, jump to last
 
User currently offlinesturmovik From India, joined May 2007, 511 posts, RR: 0
Reply 1, posted (2 years 1 month 1 week 6 days 16 hours ago) and read 18855 times:

Quoting Independence76 (Thread starter):
Is LX being very slow in the rebranding, or are they having second thoughts about the new livery (or both)?

I'm guessing it's the former. It is very rare for a company to do an about-face on a branding refresh, considering that it can be a PR nightmare. It is known to happen, though.. AI comes to mind, but that is probably not the best example to cite.



'What's it doing now?'
User currently offlineDALCE From Netherlands, joined Feb 2007, 1705 posts, RR: 7
Reply 2, posted (2 years 1 month 1 week 6 days 14 hours ago) and read 18250 times:

Since the livery change is not that big, the new livery will be implemented in the 'normal' painting cyclus of the aircraft.
This way it takes longer before all aircraft are repainted, but at no extra cost.
The Swiss are not known for making premature decisions so you can easily rule out 'second thoughts' 



flown: F50,F70,CR1,CR2,CR9,E75,143,AR8,AR1,733,735,736,73G,738,753,744,77W,319,320,321,333,AB6.
User currently offlinesuperhub From Hong Kong, joined Jan 2006, 478 posts, RR: 0
Reply 3, posted (2 years 1 month 1 week 6 days 12 hours ago) and read 17899 times:

When CX changed their logo / livery back in 1994, it took at least 5 years for all their (then) existing aircrafts to be painted in the new livery.

User currently offlineb6a322 From United States of America, joined Jan 2010, 291 posts, RR: 0
Reply 4, posted (2 years 1 month 1 week 6 days 8 hours ago) and read 17484 times:

Quoting superhub (Reply 3):

When CX changed their logo / livery back in 1994, it took at least 5 years for all their (then) existing aircrafts to be painted in the new livery.

Yes, and when Delta changed their livery a few times...



The content I post is solely my own opinion. It is not an official statement by/of/for nor representative of any company
User currently offlineFly-K From Germany, joined May 2000, 3154 posts, RR: 51
Reply 5, posted (2 years 1 month 1 week 6 days 7 hours ago) and read 16985 times:
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Don't they have two versions of the new large titles (with different positions of the titles), have they decided which one to go for?


Once you have tasted flight, you will forever walk the earth with your eyes turned skyward, for there you have been...
User currently offlineka From Switzerland, joined Apr 2000, 661 posts, RR: 10
Reply 6, posted (2 years 1 month 1 week 6 days 6 hours ago) and read 16049 times:

Quoting Fly-K (Reply 5):
Don't they have two versions of the new large titles (with different positions of the titles), have they decided which one to go for?

the second.



Keep smiling - you might be on Radar!
User currently offlinemallthus From United States of America, joined Sep 2000, 23 posts, RR: 0
Reply 7, posted (2 years 1 month 1 week 6 days 4 hours ago) and read 13856 times:

I recall having seen UA aircraft at ORD in three liveries, side by side. Although my memory could be faulty.

User currently offlineaznmadsci From United States of America, joined Dec 2007, 3683 posts, RR: 6
Reply 8, posted (2 years 1 month 1 week 6 days 4 hours ago) and read 13718 times:

Quoting mallthus (Reply 7):

I recall having seen UA aircraft at ORD in three liveries, side by side. Although my memory could be faulty.

That seemed to be a common sight with the orange, gray, and blue liveries. Now, the Globe is taking over to the dismay of the Tulip-boys.



The journey of life is not based on the accomplishments, but the experience.
User currently offlineADent From United States of America, joined Dec 2006, 1390 posts, RR: 2
Reply 9, posted (2 years 1 month 1 week 6 days 2 hours ago) and read 11525 times:

Quoting mallthus (Reply 7):
I recall having seen UA aircraft at ORD in three liveries, side by side. Although my memory could be faulty.

Quite probable.

Battleship Grey was replaced on 2/2004 by the Blue Tulip and the last UA mainline plane was in Battleship Grey until 2/2012.

The current United livery (globe on the tail) started appearing in 10/2010 for sCO planes and 12/2010 for sUA planes.

So between 12/2010 and 2/2012 there were United planes running around in 3 liveries.


BTW it looks one of the last BG planes had the same paint job for 12.5 years, so if Swiss uses the same painting schedule UA uses the old scheme might be around a long time.


User currently onlineViscount724 From Switzerland, joined Oct 2006, 25658 posts, RR: 22
Reply 10, posted (2 years 1 month 1 week 6 days 2 hours ago) and read 11308 times:

I doubt 1 in 1000 passengers notices the difference. No reason to take an aircraft out of service for painting for such a minor change until the aircrat is due for other maintenance.

LX did move quickly to rebrand their lounges, advertising, website etc.


User currently offlineskipness1E From United Kingdom, joined Aug 2007, 3290 posts, RR: 1
Reply 11, posted (2 years 1 month 1 week 6 days 1 hour ago) and read 10099 times:

Saw RJ100s HB-IXU and HB-IXX in the new colours at LCY last week so there's a re-branding underway. Air France are in the same boat, there's no hurry as the colours are almost identical at first glance.

User currently offlineIrishAyes From United States of America, joined Jan 2008, 2214 posts, RR: 15
Reply 12, posted (2 years 1 month 1 week 6 days 1 hour ago) and read 9762 times:

I was in CLE two weeks ago and I still saw several RJ's with "Continental Express" written on them.


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