Singapore_Air From United Kingdom, joined Nov 2000, 13754 posts, RR: 17 Posted (14 years 5 months 2 weeks 3 days ago) and read 1919 times:
Qantas set to revive old brand name
The Australian Financial Review - ABIX; Aug 27, 2001
BY JANE BOYLE
Qantas Airways is to revive the Australian Airlines brand name as its new low-cost global carrier. Qantas, which acquired Australian Airlines in the early 1990s, will announce in late August 2001 who is to run the new carrier. The new airline will service less profitable routes, such as between Australia and the Malaysian capital, Kuala Lumpur. Meanwhile, the New Zealand Government is expected to make a decision on the proposed capital restructure of Air New Zealand (Air NZ). Singapore International Airlines is seeking to lift its stake in Air NZ to 49%. Qantas is seeking to partner Air NZ through a 25% shareholding.
World Reporter All Material Subject to Copyright
I'm sure I've just made you very happy!
Oz777 From Australia, joined Jun 2000, 521 posts, RR: 5
Reply 4, posted (14 years 5 months 2 weeks 2 days 2 hours ago) and read 1701 times:
Sorry guy's but this is old news - I posted the "new" name nearly three weeks ago, at the same time pointing out that QF were looking for "booking space" at Richmond and Avalon to reconfigure and repaint their B767-300's.
As to the livery - well it will not go back to the original "Australian" colours as this will serve to destabilise the domestic branding. Remember the new "Australian" is to serve international routes, so the "tail" will be recognisable as an "Australian" outline, and may even feature the Australian national colours of.......Blue and Gold!!!
Watch this space - the first B767 will be painted in just over three weeks if all goes according to plan
BNE From Australia, joined Mar 2000, 3208 posts, RR: 11
Reply 7, posted (14 years 5 months 2 weeks 1 day 23 hours ago) and read 1639 times:
Australian Airlines, that was a shock name, NOT.
Thanks for the information, Oz777 I had read the bit about the name would most likey to chosen.
Wow 2 news worthy items today, but each pretty much expected.
Singapore_Air From United Kingdom, joined Nov 2000, 13754 posts, RR: 17
Reply 11, posted (14 years 5 months 2 weeks 2 hours ago) and read 1544 times:
Analsysts are divided:
1045 [Dow Jones] Qantas (QAN) down 5.0% or 15 cents at A$2.84; broker at major bank says announcement expected today on company's plans for cut-price "Australian Airlines" but market not supportive of proposal. Broker adds that Qantas management gave presentation to US institutions overnight, expects offshore selling to add to stock's woes. (RAT)
Qantas announces Chief Executive for new airline
SYDNEY, 30 August 2001 :
Qantas Airways Chief Executive Officer, Geoff Dixon, today announced the appointment of Qantas Executive General Manager Marketing, Denis Adams, as Chief Executive of Qantas' proposed new international airline.
Mr Dixon also announced that the carrier would be called Australian Airlines.
"We expect Australian Airlines to begin operating in the second half of 2002, initially flying routes into Asia," Mr Dixon said.
"We expect to operate these services out of a number of Australian cities," he added.
Mr Dixon said the airline would also take over some current unprofitable Qantas routes from which Qantas intended to withdraw over the next six months.
He said Mr Adams would be joined by a small team from Qantas to finalise a submission to the Qantas Board and begin initial preparations for the airline's start up.
"We will work with the relevant authorities to obtain an airline operating certificate, as well as approvals for traffic rights and the Australian Airlines route structure," he said.
"Plans regarding fleet, livery and the headquarters for Australian Airlines will be announced in coming months.
"We are very excited about the opportunities offered by this new airline, which would not be possible under the existing Qantas cost structure," Mr Dixon said. "We believe the long term growth prospects for Australian Airlines are very promising, with benefits for employment and tourism."
Mr Dixon said Denis Adams, who joined Qantas in 1996 as Group General Manager Commercial Business, had more than 30 years' experience in aviation and travel.
"Denis brings to the role the benefits of a long and successful career in aviation, at Qantas and during 25 years with the former Australian Airlines, as well as solid experience in the role of Chief Executive Officer gained during his time at Jetset," he said.
Mr Dixon said Qantas had retained the Australian Airlines name since the merger between Qantas and domestic carrier Australian Airlines in 1993.
"We believe Australian Airlines is the perfect name and brand to take this new low cost operation into the international arena," he said.
Mr Adams will take up his new appointment on 3 September
BruneiAir From , joined Dec 1969, posts, RR:
Reply 12, posted (14 years 5 months 1 week 4 days 4 hours ago) and read 1503 times:
Qantas flies back in time
By CHRIS MILNE
August 31, 2001
QANTAS has gone way back in time for its new low-cost airline, dredging up not only a name from the past but also a boss.
The old Australian Airlines name has been resurrected as has the man who helped drive it to prominence in the 1980s, Denis Adams.
The new airline will spread its wings further afield than the old namesake, however, with services into Asia expected within 12 months.
The initial operation will use four to six aircraft, probably twin-engine Boeing 767s.
It will take over marginal and loss-making routes from Qantas, hampered by its high cost structure in the competitive Asian region.
Denis Adams helped to transform TAA into Australian Airlines in 1986.
Mr Adams said the new Australian Airlines would be "a full-service, two-class airline" flying non-stop from Australian cities to Asia.
"It will be a simple, lower-cost operation," he said.
"There are good operating efficiences to be had from simplicity."
Costs also could be reduced by using Qantas systems, such as reservations, and outsourcing ground-handling and other services.
Ian Thomas, consultant to the Centre for Asia Pacific Aviation, said Qantas had chosen "a pretty smart way to extend into markets which are otherwise uneconomic."
"It has a lot of potential," he said, with Qantas likely to adopt practices used by Impulse Airlines to reduce costs, such as contracted pilots and flight attendants.
The new airline is expected to resume some routes which Qantas dropped during the Asian economic crisis, including flights to China, Malaysia, South Korea and Vietnam and take over some unprofitable Asian routes being operated by Qantas now, including Adelaide-Singapore.
Mr Adams would not name any routes yesterday but said the new airline would have "plenty of options."
BruneiAir From , joined Dec 1969, posts, RR:
Reply 13, posted (14 years 5 months 1 week 4 days 3 hours ago) and read 1499 times:
Qantas nests low-cost carrier
By JIM BAYNES
AUSTRALIAN Airlines will jet back into the sky next year, almost a decade after Qantas dropped the former icon from the nation's airways.
Australian Airlines will be resurrected as a new low-cost carrier for Qantas, and will fly routes that lose or have lost money for country's largest airline.
Qantas this month reported a substantial fall in profit for 2000/01, and is striving to cut costs at a time when cashed-up Singapore Airlines is poised to refinance its rivals Air New Zealand and subsidiary Ansett.
Ending months of speculation, Qantas today appointed its marketing head Denis Adams to run the new airline, which it expects to be operating by the second half of 2002.
The other rumoured skippers had included Gerry McGowan, founder of discounter Impulse Airlines, and former United Airlines executive Anne Keating.
Qantas loves the Australian Airlines name but has not yet decided if there will be a return of the blue kangaroo emblem last seen in 1993, seven years after Trans-Australia Airways or TAA changed its name to Australian Airlines.
"We believe Australian Airlines is the perfect name and brand to take this new low cost operation into the international arena," Qantas chief executive Geoff Dixon said.
"We believe the long term growth prospects for Australian Airlines are very promising, with benefits for employment and tourism."
Qantas said recently that the first target routes will likely include Kuala Lumpur, Seoul, Shanghai, Vietnam and Sapporo, as well as some others which Qantas will withdraw from over the next six months.
Analysts, who until now dubbed the proposal "Qantas Lite", say that Australian Airlines is the right name – but not necessarily the right plan.
While a submission is yet to go before the Qantas Board, the airline says it is already working towards obtaining an air operating certificate and approvals for traffic rights to the routes.
Qantas shares, which went ex-dividend today, offloaded almost 6 per cent or 16 cents to close at $2.83.
UBS Warburg Australia Equities analyst Graeme Wald said the market was unmoved by the update and wants more detail of the plan.
"The market's really taking a wait and see attitude on this one," Mr Wald said.
But Dicksons analyst Michael Heffernan warned that Australian Airlines risked sparking a fierce price-war from tough incumbent airlines.
"When Compass I and Compass II launched in Australia, Qantas and Ansett were able to bury them very quickly," he said.
"Australian (Airlines) will face what Compass I and Compass II faced."
Qantas has been adamant that Australian Airlines would not be a "no frills" carrier, and would have a two-class configuration with mainly Australian-based staff – although it has signalled a move toward cheaper offshore workers.
I guess/hope this means that the blue roo is under consideration
Aloha 737-200 From , joined Dec 1969, posts, RR:
Reply 15, posted (14 years 5 months 1 week 4 days 1 hour ago) and read 1484 times:
I would like to see, actually, a blue/red/green tail with a white kangaroo in the middle. Take the normal QANTAS red tail with the white kangaroo. Now, change the Kangaroo to the old Australian design. Now, splash the red with blue and green, and perhaps a bit of gold.
Liven up the aircraft body. The aircraft body of the old airline is rather boring, so spic it up a bit, add some color.
BruneiAir From , joined Dec 1969, posts, RR:
Reply 16, posted (14 years 5 months 1 week 4 days 1 hour ago) and read 1472 times:
But QF have said they want the Australian Airlines to be completely different to QF. The thing with the other QF subsiduarys is that QF wants them to look like they are all QANTAS, they wear the QF livery and FAs wear the QFlink uniforms. Australian Airlines will have its own livery and uniforms.
Is the AU designator being used ? OZ is being used by Asiana or EVA isn't it?
QantasAirways From Australia, joined Mar 2001, 1280 posts, RR: 3
Reply 19, posted (14 years 5 months 1 week 3 days 22 hours ago) and read 1449 times:
I think incorporating the old kangaroo of Australian Airlines is a smart way for Qantas to still be able to distinguish to the world that Australian Airlines is still part of the "kangaroo team" (Qantas).
But i dont think QF wants Australian Airlines to take glory away from the Qantas livery and design :P