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Azul Brazilian Airlines: Long Term Aspirations?  
User currently offlineVC10er From United States of America, joined Feb 2007, 2896 posts, RR: 9
Posted (1 year 11 months 4 weeks 20 hours ago) and read 1620 times:
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A couple of weeks ago Santos Dumont was closed for a long time due to fog. TAM's 9am Ponte Aeria was rescheduled for 1pm, all were delayed. Oy vay - buying a RT day-of is close to $1000 USD! A 50 minute flight. I recall $75 each way when it was either VARIG or TAM. That morning the line for GOL was like the line for the new iPhone.

I was in a panic, I had meetings in São Paulo. I went to Azul. For R$270 one way from SDU to Viracopos. Wow, what a deal!

It all made me think, the shuttle is over priced (yes, a last minute purchase) but with TAM, GOL, Webjet, Trip, Avianca Brazil...how is Azul doing? Considering a long term outlook what do they aspire to do to grow? With TAM being so big and globally international and alone in that regard, would Azul consider widebody aircraft and start to be a challenger brand to TAM? An Alliance? Or will Gol or Avianca beat them to the punch?

Given the Azul roots to JetBlue (due only to its founder) are their ambitions to just become the JetBlue of Brazil? How highly regarded are they within Brazil?

Obrigado


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3 replies: All unread, jump to last
 
User currently offlinejetMARC From United States of America, joined Aug 2003, 554 posts, RR: 2
Reply 1, posted (1 year 11 months 4 weeks 18 hours ago) and read 1518 times:

Didnt Trip and Azul merge?


"Sucka, I'm gonna send you out on Knuckle Airlines. Fist Class!!" ~ Mr. T
User currently offlinePDPsol From United States of America, joined Feb 2004, 1116 posts, RR: 5
Reply 2, posted (1 year 11 months 4 weeks 18 hours ago) and read 1466 times:

Quoting jetMARC (Reply 1):
Didnt Trip and Azul merge?

Yes, Azul announced its definite agreement to acquire Trip in May and they expect the regulatory authorities to approve the transaction soon. Azul has stated they will apply its brand to Trip's operations.

Last year, GOL announced its acquisition of Webjet and was granted regulatory authorization by the ANAC. GOL and Webjet are in the process of integrating their operations, including phasing out its 737 Classics with GOL 737-800s.

The market in Brasil is indeed consolidating, with three big domestic players, TAM, GOL and Azul. Completely agree that fares in Brasil are outrageously high!


User currently offlineprchan From Brazil, joined Jul 2012, 40 posts, RR: 0
Reply 3, posted (1 year 11 months 4 weeks 17 hours ago) and read 1423 times:

According to Valor Economico (Brazilian business newspaper), the antitrust agency is expected to decide on this merger by the end of October.

There were some changes on key executive positions, and David Neeleman is now the new CEO. José Mario Caprioli, Trip's current CEO, will be the COO of the combined company.

It was also announced that both companies will start code sharing on the last week of October. According to the new COO, this is the beggining of the full consolidation, which is pending regulatory approvals.


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