I think this a a huge improvement over the previous livery. I have been flying on Air Malta all of my life (I have Maltese relatives) and the previous brand and image were letting down a very good airline.
OA260 From Ireland, joined Nov 2006, 27866 posts, RR: 60
Reply 2, posted (2 years 6 months 2 weeks 5 days 17 hours ago) and read 9891 times:
It looks a bit better than the artist impressions I saw but I dont like the Blue/Green/Orange. It would have looked ok without that . Still not as nice as their iconic one they dropped. Seems to happen alot these days.
Alias1024 From United States of America, joined Oct 2004, 2852 posts, RR: 2
Reply 9, posted (2 years 6 months 2 weeks 5 days 10 hours ago) and read 8983 times:
Quoting babybus (Reply 8): Is there only one guy who makes all these new liveries? I can't believe a designer can't come up with something new.
So the new trend is colour on the back with a white forward fuselage and big title of airline.
Lack of originality is probably driven by the clients. They ask for something that's modern and relevant and it pretty much forces the design toward modern trends. Right now that's a splash of color on the tail, sans-serif font, and possibly all lower case.
That said, this is a big departure from Air Malta's old branding. At first I had mixed feelings as I thought it was a much overdue brand refresh, but not really working for me. Seeing it on an actual airplane instead of the artists rendition, I must admit it is growing on me. The subtle patterns in the colors are nice.
It is a mistake to think you can solve any major problems with just potatoes.
shamrock350 From Ireland, joined Mar 2005, 6395 posts, RR: 14
Reply 11, posted (2 years 6 months 2 weeks 5 days 9 hours ago) and read 8851 times:
I love the detail on the tail but then it gets a bit too messy with all that colour and those big titles. The current livery was dated though and those titles needed replacing but if only they could have found a nice blend between the old and new they would have been onto a winner.
To be honest there have been much worse livery updates in recent years, this isn't too bad in comparison to those.
boeingrulz From United States of America, joined Sep 1999, 517 posts, RR: 1
Reply 13, posted (2 years 6 months 2 weeks 5 days 6 hours ago) and read 8240 times:
As a designer, I like the fact that the livery reads differently from afar and when closer offers more rich detail. The logotype is contempory and clean, which balances well with the busier tail artwork. The drawback for type that is very trendy. In time it may show its age depending on where type design trends go. When using more classic type like American and British, the design can live longer without looking too dated.
fanofjets From United States of America, joined Apr 2000, 2047 posts, RR: 3
Reply 14, posted (2 years 6 months 2 weeks 5 days 5 hours ago) and read 7529 times:
Quoting alitalia744 (Reply 5): Wow. Way too much going on there for my tastes. Looks like a bad trip with the patterns
I definitely agree with you! The better designs are simpler - with tasteful artwork that speaks for itself and doesn't overwhelm. I also don't care for the airline logo on the bottom of the fuselage (which seems to have been started by Emirates). If an airline wants its logo to be seen by people on the ground, put it on the wings, as Alitalia did. Much nicer and more tasteful IMO.
The aeroplane has unveiled for us the true face of the earth. -Antoine de Saint-Exupery
smi0006 From Australia, joined Jan 2008, 1596 posts, RR: 0
Reply 18, posted (2 years 6 months 2 weeks 4 days 21 hours ago) and read 5581 times:
I really like this new livery, it is bright but classy!
I think the small details on the tail are what complete it, yet it maybe a slightly patchwork effect but I like the way the detail pulls it together and saves it from being bland and cheap splotches of colour!
LOL I know what you mean. I feel the same. I liked the outgoing livery -- it had a classic dignified look. The new livery is too noisy -- too many colours near the tail -- it assaults the senses. But it's not ugly.
Panam, TWA, Ansett, Eastern.......AC next? Might be good for Canada.
tonystan From Ireland, joined Jan 2006, 1459 posts, RR: 2
Reply 24, posted (2 years 6 months 2 weeks 3 days 22 hours ago) and read 4125 times:
Am I the only one who had a bit of a love affair with the old livery????
I remember flying Air Malta when they just had one A320 in the colour scheme (think it was around 1989) and thinking it was way ahead of its time design wise.
But now the new livery is actually on an aircraft I admit I like the texture on the tail but I still think its too charter looking and the "Sure" or "Nike" tick towards the back just looks out of place!
My views are my own and do not reflect any other person or organisation.
: I think the old one really smacked of the 1980s and had become dated. Remember the Boeing house colours for the 757 and 767? And, of course the Brita
: This livery is great, it's dynamic and colorful. Definitely better than the older one. Website on the other hand doesn't look that great, bad taste on
: One of the best makeovers, from drab to fab.