I think this a a huge improvement over the previous livery. I have been flying on Air Malta all of my life (I have Maltese relatives) and the previous brand and image were letting down a very good airline.
OA260 From Ireland, joined Nov 2006, 24894 posts, RR: 60 Reply 2, posted (7 months 3 weeks 2 days 4 hours ago) and read 7772 times:
It looks a bit better than the artist impressions I saw but I dont like the Blue/Green/Orange. It would have looked ok without that . Still not as nice as their iconic one they dropped. Seems to happen alot these days.
OLYMPIC AIR - ΟΛΥΜΠΙΑΚΗ "Η ΕΛΛΑΔΑ ΨΗΛΑ" "GREECE FLYING HIGH"
garpd From UK - Scotland, joined Aug 2005, 2306 posts, RR: 4 Reply 3, posted (7 months 3 weeks 2 days 4 hours ago) and read 7763 times:
I love it. Bright, colourful and eye catching. It's everything a livery should be. Not some sort of artistic minimalistic rubbish like Finnair.
Still, not sure about the simple "Malta" titles. I suppose people might mistake it for an advertisement.
But, if that's the effect they planned for, they got it.
alitalia744 From United States of America, joined Mar 2000, 4657 posts, RR: 45 Reply 5, posted (7 months 3 weeks 2 days 1 hour ago) and read 7343 times:
Wow. Way too much going on there for my tastes. Looks like a bad trip with the patterns
KFlyer From Sri Lanka, joined Mar 2007, 1208 posts, RR: 0 Reply 7, posted (7 months 3 weeks 1 day 23 hours ago) and read 7130 times:
Looks a bit like VX. But the Air Malta management team has done some very good work in the past few days. I'm sure there was some sound rationale behind this redesign too.
The opinions above are solely my own and do not express those of my employers or clients.
Alias1024 From United States of America, joined Oct 2004, 2643 posts, RR: 2 Reply 9, posted (7 months 3 weeks 1 day 21 hours ago) and read 6864 times:
Quoting babybus (Reply 8): Is there only one guy who makes all these new liveries? I can't believe a designer can't come up with something new.
So the new trend is colour on the back with a white forward fuselage and big title of airline.
Lack of originality is probably driven by the clients. They ask for something that's modern and relevant and it pretty much forces the design toward modern trends. Right now that's a splash of color on the tail, sans-serif font, and possibly all lower case.
That said, this is a big departure from Air Malta's old branding. At first I had mixed feelings as I thought it was a much overdue brand refresh, but not really working for me. Seeing it on an actual airplane instead of the artists rendition, I must admit it is growing on me. The subtle patterns in the colors are nice.
It is a mistake to think you can solve any major problems with just potatoes.
shamrock350 From Ireland, joined Mar 2005, 6100 posts, RR: 15 Reply 11, posted (7 months 3 weeks 1 day 20 hours ago) and read 6732 times:
I love the detail on the tail but then it gets a bit too messy with all that colour and those big titles. The current livery was dated though and those titles needed replacing but if only they could have found a nice blend between the old and new they would have been onto a winner.
To be honest there have been much worse livery updates in recent years, this isn't too bad in comparison to those.
bennett123 From United Kingdom, joined Aug 2004, 6357 posts, RR: 1 Reply 12, posted (7 months 3 weeks 1 day 20 hours ago) and read 6711 times:
I recall that their was a special livery a while ago, with a picture of Valletta on the side, but whilst it looked good up close, from a distance it just looked like a big brown stain.
boeingrulz From United States of America, joined Sep 1999, 442 posts, RR: 2 Reply 13, posted (7 months 3 weeks 1 day 17 hours ago) and read 6121 times:
As a designer, I like the fact that the livery reads differently from afar and when closer offers more rich detail. The logotype is contempory and clean, which balances well with the busier tail artwork. The drawback for type that is very trendy. In time it may show its age depending on where type design trends go. When using more classic type like American and British, the design can live longer without looking too dated.
fanofjets From United States of America, joined Apr 2000, 1894 posts, RR: 3 Reply 14, posted (7 months 3 weeks 1 day 16 hours ago) and read 5410 times:
Quoting alitalia744 (Reply 5): Wow. Way too much going on there for my tastes. Looks like a bad trip with the patterns
I definitely agree with you! The better designs are simpler - with tasteful artwork that speaks for itself and doesn't overwhelm. I also don't care for the airline logo on the bottom of the fuselage (which seems to have been started by Emirates). If an airline wants its logo to be seen by people on the ground, put it on the wings, as Alitalia did. Much nicer and more tasteful IMO.
The aeroplane has unveiled for us the true face of the earth. -Antoine de Saint-Exupery
kgaiflyer From United States of America, joined Jul 2008, 3648 posts, RR: 1 Reply 15, posted (7 months 3 weeks 1 day 14 hours ago) and read 4862 times:
Quoting VC10er (Reply 1): I love it...and....hate it.
NWADTWE16 From United States of America, joined Jun 2012, 242 posts, RR: 0 Reply 16, posted (7 months 3 weeks 1 day 13 hours ago) and read 4709 times:
Honestly, everyone bitches and i agree that all airlines are SOOOOOOOOOO boring with the white liveries...this is gorgeous!! quit whining...you couldve got white with a red M on the tail
smi0006 From Australia, joined Jan 2008, 1381 posts, RR: 0 Reply 18, posted (7 months 3 weeks 1 day 8 hours ago) and read 3462 times:
I really like this new livery, it is bright but classy!
I think the small details on the tail are what complete it, yet it maybe a slightly patchwork effect but I like the way the detail pulls it together and saves it from being bland and cheap splotches of colour!
yyz717 From Canada, joined Sep 2001, 15989 posts, RR: 59 Reply 23, posted (7 months 3 weeks 22 hours ago) and read 2268 times:
Quoting VC10er (Reply 1): I love it...and....hate it.
LOL I know what you mean. I feel the same. I liked the outgoing livery -- it had a classic dignified look. The new livery is too noisy -- too many colours near the tail -- it assaults the senses. But it's not ugly.
Panam, TWA, Ansett, Eastern.......AC next? Might be good for Canada.
tonystan From Ireland, joined Jan 2006, 1174 posts, RR: 2 Reply 24, posted (7 months 3 weeks 9 hours ago) and read 2006 times:
Am I the only one who had a bit of a love affair with the old livery????
I remember flying Air Malta when they just had one A320 in the colour scheme (think it was around 1989) and thinking it was way ahead of its time design wise.
But now the new livery is actually on an aircraft I admit I like the texture on the tail but I still think its too charter looking and the "Sure" or "Nike" tick towards the back just looks out of place!
But....Thats AVIATION Darling!!!!
25 Braybuddy: I think the old one really smacked of the 1980s and had become dated. Remember the Boeing house colours for the 757 and 767? And, of course the Brita
26 FatmirJusufi: This livery is great, it's dynamic and colorful. Definitely better than the older one. Website on the other hand doesn't look that great, bad taste on
27 777way: One of the best makeovers, from drab to fab.
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