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Air Malta New Image And Livery  
User currently offlineKaiTak747 From Switzerland, joined Aug 2012, 157 posts, RR: 0
Posted (1 year 9 months 4 weeks 15 hours ago) and read 9361 times:

Air Malta have just rebranded and repainted their first of 12 aircraft.

Here is their new website:

http://www.airmalta.com/

Photo of the first repainted aircraft:

http://www.airliners.net/photo/Air-Malta/Airbus-A320-214/2165561/L/

I think this a a huge improvement over the previous livery. I have been flying on Air Malta all of my life (I have Maltese relatives) and the previous brand and image were letting down a very good airline.

Please share your thoughts!!

[Edited 2012-09-30 03:44:22]

27 replies: All unread, showing first 25:
 
User currently offlineVC10er From United States of America, joined Feb 2007, 2864 posts, RR: 10
Reply 1, posted (1 year 9 months 4 weeks 15 hours ago) and read 9325 times:
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I love it...and....hate it.


The world is missing love, let's use our flights to spread it!
User currently offlineOA260 From Ireland, joined Nov 2006, 26848 posts, RR: 58
Reply 2, posted (1 year 9 months 4 weeks 14 hours ago) and read 9308 times:

It looks a bit better than the artist impressions I saw but I dont like the Blue/Green/Orange. It would have looked ok without that . Still not as nice as their iconic one they dropped. Seems to happen alot these days.

User currently offlinegarpd From UK - Scotland, joined Aug 2005, 2623 posts, RR: 4
Reply 3, posted (1 year 9 months 4 weeks 14 hours ago) and read 9299 times:

I love it. Bright, colourful and eye catching. It's everything a livery should be. Not some sort of artistic minimalistic rubbish like Finnair.

Still, not sure about the simple "Malta" titles. I suppose people might mistake it for an advertisement.
But, if that's the effect they planned for, they got it.



arpdesign.wordpress.com
User currently offlineVC10er From United States of America, joined Feb 2007, 2864 posts, RR: 10
Reply 4, posted (1 year 9 months 4 weeks 13 hours ago) and read 9061 times:
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Quoting garpd (Reply 3):

I would assume (as a designer myself) was balancing the bold tail and aft with a simple wordmark.



The world is missing love, let's use our flights to spread it!
User currently offlinealitalia744 From United States of America, joined Mar 2000, 4742 posts, RR: 45
Reply 5, posted (1 year 9 months 4 weeks 11 hours ago) and read 8879 times:

Wow. Way too much going on there for my tastes. Looks like a bad trip with the patterns


Some see lines, others see between the lines.
User currently offlineEK413 From Australia, joined Nov 2003, 4858 posts, RR: 4
Reply 6, posted (1 year 9 months 4 weeks 11 hours ago) and read 8837 times:

Quoting alitalia744 (Reply 5):

Agree with you 101%... There is way to much happening with the NEW livery...

EK413



Good evening, ladies and gentlemen. We are tonight’s entertainment!
User currently offlineKFlyer From Sri Lanka, joined Mar 2007, 1226 posts, RR: 0
Reply 7, posted (1 year 9 months 4 weeks 10 hours ago) and read 8666 times:

Looks a bit like VX. But the Air Malta management team has done some very good work in the past few days. I'm sure there was some sound rationale behind this redesign too.


The opinions above are solely my own and do not express those of my employers or clients.
User currently offlinebabybus From , joined Dec 1969, posts, RR:
Reply 8, posted (1 year 9 months 4 weeks 9 hours ago) and read 8530 times:

Is there only one guy who makes all these new liveries? I can't believe a designer can't come up with something new.

So the new trend is colour on the back with a white forward fuselage and big title of airline.

My question would be did Air Malta need a re-brand at this time? A waste of time and money.


User currently offlineAlias1024 From United States of America, joined Oct 2004, 2745 posts, RR: 2
Reply 9, posted (1 year 9 months 4 weeks 8 hours ago) and read 8400 times:

Quoting babybus (Reply 8):
Is there only one guy who makes all these new liveries? I can't believe a designer can't come up with something new.

So the new trend is colour on the back with a white forward fuselage and big title of airline.

Lack of originality is probably driven by the clients. They ask for something that's modern and relevant and it pretty much forces the design toward modern trends. Right now that's a splash of color on the tail, sans-serif font, and possibly all lower case.

That said, this is a big departure from Air Malta's old branding. At first I had mixed feelings as I thought it was a much overdue brand refresh, but not really working for me. Seeing it on an actual airplane instead of the artists rendition, I must admit it is growing on me. The subtle patterns in the colors are nice.



It is a mistake to think you can solve any major problems with just potatoes.
User currently offlinebennett123 From United Kingdom, joined Aug 2004, 7456 posts, RR: 3
Reply 10, posted (1 year 9 months 4 weeks 7 hours ago) and read 8293 times:

I saw the "new" A320, (9H-AEN) at MLA yesterday and today.

I looks very nice, (better than I expected) but personally I liked the old colours.

I have only flown them once so far, (but that is more because I have tended to get early flights from LGW)

Definately a good service, and hope to fly them again next year.

IMO, the greatest problem that they face is FR and U2 flying into their hub.


User currently offlineshamrock350 From Ireland, joined Mar 2005, 6321 posts, RR: 14
Reply 11, posted (1 year 9 months 4 weeks 7 hours ago) and read 8268 times:

I love the detail on the tail but then it gets a bit too messy with all that colour and those big titles. The current livery was dated though and those titles needed replacing but if only they could have found a nice blend between the old and new they would have been onto a winner.

To be honest there have been much worse livery updates in recent years, this isn't too bad in comparison to those.


User currently offlinebennett123 From United Kingdom, joined Aug 2004, 7456 posts, RR: 3
Reply 12, posted (1 year 9 months 4 weeks 7 hours ago) and read 8247 times:

I recall that their was a special livery a while ago, with a picture of Valletta on the side, but whilst it looked good up close, from a distance it just looked like a big brown stain.

User currently onlineboeingrulz From United States of America, joined Sep 1999, 466 posts, RR: 1
Reply 13, posted (1 year 9 months 4 weeks 4 hours ago) and read 7657 times:
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As a designer, I like the fact that the livery reads differently from afar and when closer offers more rich detail. The logotype is contempory and clean, which balances well with the busier tail artwork. The drawback for type that is very trendy. In time it may show its age depending on where type design trends go. When using more classic type like American and British, the design can live longer without looking too dated.

User currently offlinefanofjets From United States of America, joined Apr 2000, 1963 posts, RR: 3
Reply 14, posted (1 year 9 months 4 weeks 2 hours ago) and read 6946 times:

Quoting alitalia744 (Reply 5):
Wow. Way too much going on there for my tastes. Looks like a bad trip with the patterns

I definitely agree with you! The better designs are simpler - with tasteful artwork that speaks for itself and doesn't overwhelm. I also don't care for the airline logo on the bottom of the fuselage (which seems to have been started by Emirates). If an airline wants its logo to be seen by people on the ground, put it on the wings, as Alitalia did. Much nicer and more tasteful IMO.



The aeroplane has unveiled for us the true face of the earth. -Antoine de Saint-Exupery
User currently onlinekgaiflyer From United States of America, joined Jul 2008, 4236 posts, RR: 1
Reply 15, posted (1 year 9 months 4 weeks 1 hour ago) and read 6398 times:
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Quoting VC10er (Reply 1):
I love it...and....hate it.

Wow. I feel exactly the same way about the livery   


User currently offlineNWADTWE16 From United States of America, joined Jun 2012, 242 posts, RR: 0
Reply 16, posted (1 year 9 months 4 weeks ago) and read 6245 times:

Honestly, everyone bitches and i agree that all airlines are SOOOOOOOOOO boring with the white liveries...this is gorgeous!! quit whining...you couldve got white with a red M on the tail

User currently offlinebennett123 From United Kingdom, joined Aug 2004, 7456 posts, RR: 3
Reply 17, posted (1 year 9 months 3 weeks 6 days 19 hours ago) and read 5068 times:

I note that it says "Airline for the Maltese Islands".

Malta consists primarily of Malta, Gozo and Comino, not just Malta. I wonder if local politics were a factor in the decision to re brand.


User currently offlinesmi0006 From Australia, joined Jan 2008, 1524 posts, RR: 0
Reply 18, posted (1 year 9 months 3 weeks 6 days 18 hours ago) and read 4998 times:

I really like this new livery, it is bright but classy!

I think the small details on the tail are what complete it, yet it maybe a slightly patchwork effect but I like the way the detail pulls it together and saves it from being bland and cheap splotches of colour!

They also recently introduced new uniforms:

http://www.timesofmalta.com/articles.../20100630/local/air-quality.315444

http://www.maltastar.com/dart/20120601-air-malta-launches-new-uniforms

Very nice and classy too, I like the hat. Hats seem to be increasinly coming back as uniform components as airlines atempt to reclaim some glamour.


User currently offlineBraybuddy From Ireland, joined Aug 2004, 5633 posts, RR: 32
Reply 19, posted (1 year 9 months 3 weeks 6 days 18 hours ago) and read 4984 times:

Love it! It's fresh and contemporary. Much better than the old livery, which had become horribly dated.

User currently offlinegarpd From UK - Scotland, joined Aug 2005, 2623 posts, RR: 4
Reply 20, posted (1 year 9 months 3 weeks 6 days 18 hours ago) and read 4952 times:

Quoting VC10er (Reply 4):
I would assume (as a designer myself) was balancing the bold tail and aft with a simple wordmark.

Oh, I get the simplicity of the font.

I didn't express myself correctly. I mean I'm not sure about the absence of the "Air" in the titles.



arpdesign.wordpress.com
User currently offlineFlyboyOz From Australia, joined Nov 2000, 1985 posts, RR: 25
Reply 21, posted (1 year 9 months 3 weeks 6 days 18 hours ago) and read 4768 times:

Saw this website few months ago.... it tells you how the design works and where it comes from.

http://creativeroots.org/2012/08/air-maltas-new-brand-identity/



The Spirit of AustraliAN - Longreach
User currently offlinebrightcedars From Belgium, joined Nov 2004, 1288 posts, RR: 2
Reply 22, posted (1 year 9 months 3 weeks 6 days 17 hours ago) and read 4689 times:

I like the new livery, fresh and still the most important icon.


I want the European Union flag on airliners.net!
User currently offlineyyz717 From Canada, joined Sep 2001, 16245 posts, RR: 56
Reply 23, posted (1 year 9 months 3 weeks 6 days 9 hours ago) and read 3804 times:

Quoting VC10er (Reply 1):
I love it...and....hate it.

LOL I know what you mean. I feel the same. I liked the outgoing livery -- it had a classic dignified look. The new livery is too noisy -- too many colours near the tail -- it assaults the senses. But it's not ugly.



Panam, TWA, Ansett, Eastern.......AC next? Might be good for Canada.
User currently offlinetonystan From Ireland, joined Jan 2006, 1414 posts, RR: 2
Reply 24, posted (1 year 9 months 3 weeks 5 days 19 hours ago) and read 3542 times:

Am I the only one who had a bit of a love affair with the old livery????

I remember flying Air Malta when they just had one A320 in the colour scheme (think it was around 1989) and thinking it was way ahead of its time design wise.

But now the new livery is actually on an aircraft I admit I like the texture on the tail but I still think its too charter looking and the "Sure" or "Nike" tick towards the back just looks out of place!



My views are my own and do not reflect any other person or organisation.
25 Braybuddy : I think the old one really smacked of the 1980s and had become dated. Remember the Boeing house colours for the 757 and 767? And, of course the Brita
26 FatmirJusufi : This livery is great, it's dynamic and colorful. Definitely better than the older one. Website on the other hand doesn't look that great, bad taste on
27 777way : One of the best makeovers, from drab to fab.
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