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BA LGW Short Haul J Class Loads?  
User currently offlinerichardw From United Kingdom, joined May 2001, 3759 posts, RR: 0
Posted (2 years 1 month 2 weeks 6 days 21 hours ago) and read 3744 times:

BA has re-started flights to IBZ and NCE, has increased the frequency to AGP and FAO, is re-starting flights to BCN and starting flights on former GT route to ALC, they're competing head on with others for economy passengers, so is the strategy for profit on J class passengers?

14 replies: All unread, jump to last
 
User currently offlineGT4EZY From United Kingdom, joined Dec 2007, 1800 posts, RR: 3
Reply 1, posted (2 years 1 month 2 weeks 6 days 19 hours ago) and read 3509 times:

J never set the world on fire on the GB routes. Granted, LGW was better than MAN in terms of J loads on these very leisure orientated routes but I guess it is one way of increasing revenue, particularly if you can upsell to your economy pax. The fact however is that the yields won't be great. Back in the later GB days, LGW club upgrades were extensively advertised at check in. One thing on these leisure routes, you tend to get quite a few 'insurance jobs'......i.e those injured or ill whilst on holiday. I imagine they could be quite lucrative.

Generally, I'm not sure how BA will do on these routes. It's often forgotten, or not even realised, that Easyjet and Monarch have quite a loyal following. Many of their passengers aren't trading down, even if they are booking on price, but in fact like the product. I'm sure they could still lure a fair few away but in the cold light of day, the difference between these carriers is becoming smaller and smaller.



Proud to fly from Manchester!
User currently offlineBlueShamu330s From UK - England, joined Sep 2001, 3036 posts, RR: 23
Reply 2, posted (2 years 1 month 2 weeks 6 days 19 hours ago) and read 3470 times:

I am sure BA are content to see folk spend their Avios on upgrades and on J class redemption tickets on these routes if only to get some Avios out of the system.


So I drive a 4x4. So what?! Tax the a$$ off me for it...oh, you already have... :-(
User currently offlinecedarjet From United Kingdom, joined May 1999, 8165 posts, RR: 54
Reply 3, posted (2 years 1 month 2 weeks 6 days 19 hours ago) and read 3470 times:

Quoting GT4EZY (Reply 1):
the difference between these carriers is becoming smaller and smaller

I agree - well said - I know plenty of very wealthy people who fly easyJet out of choice. Let's face it, the aircraft at U2 is much fresher and newer than BA's ancient 737-400s, other than that, it's the same. And unless you're a spotter, the difference I've just described is a negative for BA, not a plus. OK it's not included in the price of the ticket but if you're hungry, easyJet have fantastic sandwiches and snacks, whereas BA offer what, nothing?

Possibly in J there's a plate of cold cuts or some kind of snack but it's not worth £600 or whatever the return fare is in J class. I'm a big fan of BA's but Club Europe is a disgraceful ripoff and I would think yield is pretty low, it's upgrades for gold cards, or last-minute up-sells for £69 (worth it for the lounge if you have a long wait before the flight), or staff, or a connecting passenger from a real J class long haul flight (eg TPA-LGW-MRS).



fly Saha Air 707s daily from Tehran's downtown Mehrabad to Mashhad, Kish Island and Ahwaz
User currently offlineRyanairGuru From Australia, joined Oct 2006, 5903 posts, RR: 5
Reply 4, posted (2 years 1 month 2 weeks 6 days 19 hours ago) and read 3455 times:

Quoting cedarjet (Reply 3):
BA offer what, nothing?

The tiniest cup of coffee I've ever seen! (and a bag of something "savoury")



Worked Hard, Flew Right
User currently onlineba319-131 From United Kingdom, joined Jan 2001, 8578 posts, RR: 54
Reply 5, posted (2 years 1 month 2 weeks 6 days 18 hours ago) and read 3352 times:
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Flew Club Europe To AGP and back last weekend, 2 empty seats in Club on the way out, Y looked full, Club full on the return was was Y.


111,732,3,4,5,7,8,BBJ,741,742,743,744,752,762,763,764,772,77L,773,77W,L15,D10,30,40,AB3,AB6,A312.313,319,320,321,332,333
User currently offlineGT4EZY From United Kingdom, joined Dec 2007, 1800 posts, RR: 3
Reply 6, posted (2 years 1 month 2 weeks 6 days 18 hours ago) and read 3250 times:

If BA couldn't fill a weekend AGP in September I'd be worried. But can they do it mid week and how profitable in general is the route for them?

Along with GB, BA did have the chance to create and launch a 'contemporary' BA product but BA pulled the plug on the idea and GB went to EZY. Maybe short haul at LGW would benefit from a loco style operation.



Proud to fly from Manchester!
User currently offlineLofty From United Kingdom, joined Mar 2008, 319 posts, RR: 0
Reply 7, posted (2 years 1 month 2 weeks 6 days 7 hours ago) and read 2924 times:

Just for clarity it would be C Class on these routes J Class on BA is only used on Longhaul.

User currently offlineLH121GLA From Germany, joined May 2004, 456 posts, RR: 1
Reply 8, posted (2 years 1 month 2 weeks 6 days 6 hours ago) and read 2835 times:

Quoting Lofty (Reply 7):
Just for clarity it would be C Class on these routes J Class on BA is only used on Longhaul.

Really?

SAT 10NOV12 LONDON /MALAGA *BA
** BRITISH AIRWAYS - SN ** 38 SA 10NOV 0000
NO MORE LATER FLTS 10NOV LGW AGP
CK ALT*ORIG BQH LCY LHR LTN QQK QQP QQS QQU QQW SEN STN XOF XQE
1 LGW AGP 0740 1130 BA2712 J9 C9 D9 R9 IC Y9 B9 H9 K9 M9#734C*E
2 LGW AGP 1635 2020 BA2714 J9 C9 D9 R9 IC Y9 B9 H9 K9 M9#734C*E


User currently offlineAPYu From United Kingdom, joined Sep 2007, 839 posts, RR: 0
Reply 9, posted (2 years 1 month 2 weeks 5 days 21 hours ago) and read 2501 times:

Strategy seems to be a last ditch attempt to match EZY by offering multiple frequencies on routes like AGP and ALC to see if the multiple frequencies make BA more comparable to the EZY offering.

With food about to return too and the cost base steadily reducing, this time let's hope it works.



We'd like to welcome in particular our Executive Club members and those joining us from our Oneworld alliance partners.
User currently offlineby738 From Tonga, joined Sep 2000, 2417 posts, RR: 1
Reply 10, posted (2 years 1 month 2 weeks 5 days 21 hours ago) and read 2439 times:

Quoting Lofty (Reply 7):

Just for clarity it would be C Class on these routes J Class on BA is only used on Longhaul

That is incorrect.
http://www.britishairways.com/travel/collect-tier-points/public/en_us


User currently offlineFlyCaledonian From United Kingdom, joined Dec 2003, 2101 posts, RR: 3
Reply 11, posted (2 years 1 month 2 weeks 5 days 20 hours ago) and read 2407 times:

Quoting BlueShamu330s (Reply 2):
I am sure BA are content to see folk spend their Avios on upgrades and on J class redemption tickets on these routes if only to get some Avios out of the system.

That actually could be a factor here. LGW will never survive on Avios redemption alone, but having routes your customers can redeem on is important. I wonder if that is one of the things that helped LGW-BCN come, allowing capacity on LHR-BCN to be freed up?

Whilst there was some criticism of Air Miles becoming Avios, for many people (me included) I actauuly benefitted by able to combine my points from two accounts. Of course, I further benefitted once they made clear that Diamond Club points could be converted to Avois 1-1 by taking out a MBNA credit card through bmi, spending £250, getting 20,000 points then cancelling the card!



Let's Go British Caledonian!
User currently offlineGT4EZY From United Kingdom, joined Dec 2007, 1800 posts, RR: 3
Reply 12, posted (2 years 1 month 2 weeks 5 days 20 hours ago) and read 2319 times:

Quoting Lofty (Reply 7):
Just for clarity it would be C Class on these routes J Class on BA is only used on Longhaul.

When I operated BA flights it was Y/J



Proud to fly from Manchester!
User currently offlineLofty From United Kingdom, joined Mar 2008, 319 posts, RR: 0
Reply 13, posted (2 years 1 month 1 week 21 hours ago) and read 1854 times:

J is a fares class only. The Club Europe cabin class is "C"

User currently offlineGT4EZY From United Kingdom, joined Dec 2007, 1800 posts, RR: 3
Reply 14, posted (2 years 1 month 1 week 19 hours ago) and read 1677 times:

Quoting Lofty (Reply 13):
J is a fares class only. The Club Europe cabin class is "C"

Whether or not it has changed but on GB crew dispatch paperwork (which was BA by all intents and purpose) it was J.



Proud to fly from Manchester!
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