BNE From Australia, joined Mar 2000, 3156 posts, RR: 13 Posted (7 months 1 week 5 days 23 hours ago) and read 15806 times:
Air Pacific (or should we say Fiji Airways) has finally released details of its new aircraft livery and revamped cabin product to be delivered on its new A330 aircraft. The new birds are expected to take to the skies next year.
Dave Pflieger, Air Pacific’s MD and CEO, today said:
Quote: “The unveiling of the new look and features of our soon-to-arrive A330′s is the latest milestone in a series of initiatives that are a part of the Air Pacific’s restructuring and rebranding. We couldn’t think of a better way to honour Fiji’s national day holiday than to share a first glimpse of the exciting things in store for Fiji and our passengers”.
qf002 From Australia, joined Jul 2011, 2554 posts, RR: 1 Reply 2, posted (7 months 1 week 5 days 21 hours ago) and read 15202 times:
The whole relaunch looks brilliant IMO. The livery is a little jarring at first, but I love the fact that it is so shamelessly unique.
I hope they do the thing properly though and refit their 737's with the new product (using a different J seat though). Can't wait to see a rendering of a 737 with this new livery.
TusAadvantage From United States of America, joined Oct 2006, 160 posts, RR: 0 Reply 3, posted (7 months 1 week 5 days 20 hours ago) and read 15017 times:
I'm doing their LAX - Nadi - SYD this winter on the old rainbow tail 744. Anyone know what their product is like on that?
NoUFO From Germany, joined Apr 2001, 7796 posts, RR: 13 Reply 6, posted (7 months 1 week 5 days 20 hours ago) and read 14832 times:
Overall a very nice design. I am not quite sure about the type font they used, and I agree: Perhaps the engines could stand some of the red used fo the tail.
ZKOJH From China, joined Sep 2004, 1500 posts, RR: 1 Reply 7, posted (7 months 1 week 5 days 19 hours ago) and read 14686 times:
Air Pacific (AKA Fiji Airways) nice job on this it's not as bad as I was dreaming of.! big and the product is going kick some ass on some routes, wonder how long before PEK comes up on the route map!
us330 From United States of America, joined Aug 2000, 3742 posts, RR: 14 Reply 9, posted (7 months 1 week 5 days 18 hours ago) and read 14442 times:
Don't like the font on Fiji and wish that they could have done a cheatline on the aircraft combining some of the various designs on the tail/engine--but these are minor quibbles for a distinct and unique brand that manages to stand out.
EK413 From Australia, joined Nov 2003, 3903 posts, RR: 4 Reply 10, posted (7 months 1 week 5 days 17 hours ago) and read 14298 times:
Quoting TusAadvantage (Reply 3):
I'm doing their LAX - Nadi - SYD this winter on the old rainbow tail 744. Anyone know what their product is like on that?
The aircraft are ex-SQ therefore sport the original interior and seating.. & as for the new color scheme it's going to take a while to grow on me...
azjubilee From United States of America, joined Apr 2000, 3555 posts, RR: 30 Reply 12, posted (7 months 1 week 5 days 15 hours ago) and read 13829 times:
It's fantastic! It's unique and really captures the feel of Fiji and Polynesia in general.
StarAC17 From Canada, joined Aug 2003, 3211 posts, RR: 9 Reply 14, posted (7 months 1 week 5 days 13 hours ago) and read 13225 times:
Quoting TusAadvantage (Reply 3): I'm doing their LAX - Nadi - SYD this winter on the old rainbow tail 744. Anyone know what their product is like on that?
It's pretty good but no QF or NZ. The crew was really friendly (they dress tropical casual), the seat pitch and I had no issue with and the seat was comfortable, also the food was nothing to complain about in Y.
There is seatback IFE but it is primitive as it isn't on demand and has about 12 channels on it but there is a moving map which is a bonus.
I think Fiji airways can really appeal to the leisure passenger / honeymooner etc if they sell this product with a "free stop over in Fiji on your way to Australia or New Zealand" or anywhere else.- I'm sure they offer sometihng like this, but with the new product they can go advertising heavy and really get a good flow of new customers.
Iceland air does this. http://www.icelandair.us/offers-and-...ckage/item216734/Iceland_Stopover/
Although all my EU trips have been business related, I'd heavily consider the deal for a personal trip!
~Cheers-
~~Kyle
to some people the sky is the limit, to aviation enthusiasts, its home!
motorhussy From New Zealand, joined Mar 2000, 2751 posts, RR: 10 Reply 19, posted (7 months 1 week 5 days 12 hours ago) and read 12423 times:
Quoting mariner (Reply 17): Quoting DavidByrne (Reply 16):
Don't really want to quibble, guys, but Fiji isn't in Polynesia, but Melanesia!
Indeed - quibble away.
It remains the most Polynesian livery I could imagine, though. To my eye, more Polynesian than Melanesian.
Well strictly speaking, it's both. The Lau group in the east are Polynesian with the royal family of Mara being cousins to the King of Tonga and the royal Tamasese family of Samoa. Fiji's first PM, Ratu Sir Kamisese Mara, was from Lau. Although the majority of Fijians are ethnically Melanesian, Polynesian culture and language has permeated distinctly and woven its way into almost every facet of Fiji over the last few millennia with most outside contact being from Polynesian neighbours to the east.
Quoting mariner (Reply 13): The tail looks like a BA world tail - I wonder if that is where the inspiration came from?
Actually, the tail design is based on "tapa"
Or Masi as it's known in Fiji. This from the media release...
Quote: On the aircrafts’ exterior, three Masi symbols will represent ‘Fiji Airways’. The distinctive Teteva motif, designed by renowned Fijian Masi artist Makereta Matemosi, is at the heart of the new brandmark revealed last month. Featured prominently at the center of the airline’s new brandmark and on the tail of the new aircraft, it represents the friendliness of Fijians’ and their deep caring nature. The Rova symbol, on the aircraft engine, symbolises the warm greeting Fijians extend to visitors, while the Makare symbol, which appears in the prominent position and scale on the front and underside of the plane, communicates the new ‘Fiji Airways’ name by evoking the allure of clear water flowing on a white sandy beach.
aerokiwi From New Zealand, joined Jul 2000, 2410 posts, RR: 4 Reply 21, posted (7 months 1 week 5 days 11 hours ago) and read 12034 times:
Fantastic livery! Love it! Even the font - quirky but totally appropriate. the only teensy change I would make would be the addition of the orange/rust colour forward of the pattern design on the engine cowling. But other than that, I think this is the best possible outcome. Brown is certainly a bold choice and not a colour you see much on modern liveries (memories of the Swissair cheatline aside... sigh).
Even the interior stacks up well, though a slight shame they didn't go all flat or pursue a small premium economy section. Though if the J class seats are at about the same price as premium economy would be, then it would be a great deal.
Can you imagine a series of these lined up alongside 737s at Nadi? Air New Zealand, take note - THIS is how you overhaul a livery.
Bluewave 707 From United States of America, joined Jun 2001, 3139 posts, RR: 8 Reply 22, posted (7 months 1 week 5 days 11 hours ago) and read 11720 times:
Very traditional! I like it! It's a definite departure from the current Air Pacific branding!
Hopefully, their 737NGs will get re-branded soon too!
"The best use of your life will be to so live your life, that the use of your life will outlive your life" -- D Severn
motorhussy From New Zealand, joined Mar 2000, 2751 posts, RR: 10 Reply 24, posted (7 months 1 week 5 days 11 hours ago) and read 11588 times:
Quoting aerokiwi (Reply 21): Even the interior stacks up well, though a slight shame they didn't go all flat or pursue a small premium economy section. Though if the J class seats are at about the same price as premium economy would be, then it would be a great deal.
I spoke with their marketing manager about this a few weeks back and he mentioned that they had looked at ditching Tabua class altogether and just doing a Premium Economy product, among a number of options.
jamake1 From United States of America, joined May 2004, 894 posts, RR: 2 Reply 25, posted (7 months 1 week 5 days 10 hours ago) and read 11408 times:
A work of art. So many airline re-brandings have been a big disappointment. This is well done. I love the "Airways" below the Fiji ligature. The tail fin is fantastic and the subtle trimming on the engine nacelles is quite elegant. Overall, an excellent livery.
aussie747 From Australia, joined Aug 2003, 1161 posts, RR: 0 Reply 26, posted (7 months 1 week 5 days 10 hours ago) and read 11204 times:
does anyone know when the new schedules will be announced for the A330's or will they simply take over the 744 one for one with a loss of seats until their third aircraft arrives.
DoubleDelta From United States of America, joined Jul 2012, 44 posts, RR: 0 Reply 28, posted (7 months 1 week 5 days 9 hours ago) and read 10927 times:
Quoting ClassicLover (Reply 11): The tail looks like a BA world tail - I wonder if that is where the inspiration came from?
This was my initial reaction, as well.
All-in-all, I really like the livery. But it lacks a bit of color on the main fuselage IMO. And the "Airways" titling almost looks like an after-thought to me. Seems like it could have been better placed/positioned. Still a nice rebranding. Much better than most I've seen in the last few years.
Northwest Airlines — my very first flight aboard a Boeing 727-251ADV.
ardian From Netherlands, joined Oct 2000, 516 posts, RR: 0 Reply 29, posted (7 months 1 week 5 days 9 hours ago) and read 10840 times:
Wow! I'm speechless! I absolutely love it: very elegant, but traditional with a modern twist. Really a great job. I can only imagine that it will look spectacular in real life!
BlatantEcho From United States of America, joined Sep 2000, 1868 posts, RR: 1 Reply 31, posted (7 months 1 week 5 days 8 hours ago) and read 10341 times:
Am also booked on an FJ flight (LAX-NAN-AKL) in a few months in Biz. Wish they were operating the new birds with the new seats by then. Looks like a dismal product otherwise!
CXfirst From Norway, joined Jan 2007, 2694 posts, RR: 1 Reply 33, posted (7 months 1 week 4 days 23 hours ago) and read 6599 times:
When I first heard about the rebrand I was a bit sceptical. The old livery, although outdated, stood out and shouted holiday cheer!
The new livery is even better in my opinion. Still fun, with local influence, and stands out. One of the better liveries out there!
Also, interior looks good. I know their 747's are ex-SQ and have the same ex-SQ product, and I wouldn't blame anyone for thinking the new A330's are ex-SQ too!
RWA380 From United States of America, joined Feb 2005, 2159 posts, RR: 4 Reply 34, posted (7 months 1 week 4 days 23 hours ago) and read 6545 times:
Sexy looking aircraft, I think that is what a good rebrand looks like, very original, although not bright like the 744's of today, still a very striking livery. Kudos to FJ for forging ahead, where so many Pacific carriers have not done so well. Can't wait to see that at LAX one day while passing through.
Next Flights: AS PDX-SEA-KOA on DH4/738 in F, HA KOA-OGG on 717 in Y, AS OGG-PDX on 738 in F
smi0006 From Australia, joined Jan 2008, 1381 posts, RR: 0 Reply 35, posted (7 months 1 week 4 days 22 hours ago) and read 6217 times:
Quoting RWA380 (Reply 34): Sexy looking aircraft, I think that is what a good re-brand looks like, very original, although not bright like the 744's of today, still a very striking livery. Kudos to FJ for forging ahead, where so many Pacific carriers have not done so well. Can't wait to see that at LAX one day while passing through.
Indeed I agree, fresh and revitalised. I look forward to see what the new uniforms look like.
With a new fleet being introduced hopefully this will improve FJs reliability. I am curious how much in put QF have had in the re-brand. Are they still a 49% shareholder? I know they were previously looking to sell their stake but no buyers could be found. I wonder if the re brand will result in significant returns, enough to keep them interested?
A388 From Netherlands Antilles, joined May 2001, 9069 posts, RR: 13 Reply 37, posted (7 months 1 week 4 days 19 hours ago) and read 5957 times:
Fiji Airways can have much more appeal to the leisure passengers and honeymooners if they incorporate some of the worldwide reknowned turqouise blue beaches Fiji has in their livery. What they have now looks good but it is far from appealing as a leisure destination. The new Air Seychelles livery on their A330 is much more appealing to honeymooners and leisure tourists. The livery isn't bad but it could have been done better but that is just my opinion.
RyanairGuru From Australia, joined Oct 2006, 2504 posts, RR: 2 Reply 40, posted (7 months 1 week 4 days 18 hours ago) and read 5775 times:
Quoting A388 (Reply 37): have much more appeal to the leisure passengers and honeymooners if they incorporate some of the worldwide reknowned turqouise blue beaches Fiji has in their livery
To be honest, I think such passengers would book with Fiji Airlines after deciding to go to Fiji and not the other way around. So long as travel brochures continue to print full page glossy pictures of white sand beaches and luxury resorts they won't have any problem filling their planes regardless of what is on the side
A388 From Netherlands Antilles, joined May 2001, 9069 posts, RR: 13 Reply 41, posted (7 months 1 week 4 days 17 hours ago) and read 5745 times:
Quoting RyanairGuru (Reply 40): To be honest, I think such passengers would book with Fiji Airlines after deciding to go to Fiji and not the other way around. So long as travel brochures continue to print full page glossy pictures of white sand beaches and luxury resorts they won't have any problem filling their planes regardless of what is on the side
I can see that but with that logic no airline from tropical destinations paint their aircraft in a tropical more appealing way. So why do airlines such as Caribbean Airlines, Air Seychelles, Air Caraibes, (former) Air Jamaica still do this? For no reason?
motorhussy From New Zealand, joined Mar 2000, 2751 posts, RR: 10 Reply 42, posted (7 months 1 week 4 days 16 hours ago) and read 5650 times:
Quoting A388 (Reply 37): Fiji Airways can have much more appeal to the leisure passengers and honeymooners if they incorporate some of the worldwide reknowned turqouise blue beaches Fiji has in their livery.
The interesting inverse of this is that in the psychology of colours, blue is cold and does not suggest warmth.
Quoting tod (Reply 39): Are they keeping their 744 or . . . . .?
Gone as the new Airbus fleet arrives. They have a lot of trouble filling their 4-holers year round. The A330's are the right size with the right performance stats.
qf002 From Australia, joined Jul 2011, 2554 posts, RR: 1 Reply 43, posted (7 months 1 week 4 days 16 hours ago) and read 5653 times:
Quoting A388 (Reply 37): Fiji Airways can have much more appeal to the leisure passengers and honeymooners if they incorporate some of the worldwide reknowned turqouise blue beaches Fiji has in their livery.
They used to have a tropical beach painted onto the side of one of their 747's -- they've tried that angle in the past, it didn't work, so they're doing something new. I really love the fact that the new branding reflects more than just tropical beaches and actually tries to promote the culture and unique history of the place, rather than just picking up the stereotypes.
A388 From Netherlands Antilles, joined May 2001, 9069 posts, RR: 13 Reply 44, posted (7 months 1 week 4 days 16 hours ago) and read 5620 times:
Quoting qf002 (Reply 43): I really love the fact that the new branding reflects more than just tropical beaches and actually tries to promote the culture and unique history of the place, rather than just picking up the stereotypes.
Everyone knows that Fiji has beaches...
Everyone knows Jamaica has beaches, everyone knows the Caribbean has beaches, everyone knows the Seychelles have beaches, everyone knows Tahiti has beaches but still these airlines promote what makes them so much more attractive which is their beaches or at least have the turqouise blue color in their livery. The new Fiji Airways livery doesn't promote anything tropical at all which is a pity because the Fiji Islands are so nice because of their beaches and the unique nature. Like I said, the new livery is nice but it lacks anything tropical which is exactly what attracts leisure tourists and honeymooners. Most tourists go there because of those tropical characteristics.
jonnyclark From United Kingdom, joined Feb 2011, 98 posts, RR: 0 Reply 45, posted (7 months 1 week 4 days 10 hours ago) and read 5316 times:
Have to love the livery, it's amazing in my opinion, and perhaps one of the best ones launched this year. Finally, something with a bit of character. It certainly doesn't need anything like 'beaches and blue sea' painted on the side of the plane. These pacific islands are proud of the heritage, and this is a modern interpretation of it. Brilliant...
HAL From United States of America, joined Jan 2002, 2466 posts, RR: 53 Reply 46, posted (7 months 1 week 4 days 9 hours ago) and read 5286 times:
Quoting A388 (Reply 44): Like I said, the new livery is nice but it lacks anything tropical which is exactly what attracts leisure tourists and honeymooners.
Maybe it's just my polynesian-adapted eyesight, but the tapa cloth design instantly says tropical to me. Blue water and white sand aren't the only images to bring those vacation images to mind.
Quoting A388 (Reply 41): I can see that but with that logic no airline from tropical destinations paint their aircraft in a tropical more appealing way. So why do airlines such as Caribbean Airlines, Air Seychelles, Air Caraibes, (former) Air Jamaica still do this? For no reason?And I totally forgot about Air Tahiti Nui!!!
CXfirst From Norway, joined Jan 2007, 2694 posts, RR: 1 Reply 48, posted (7 months 1 week 3 days 20 hours ago) and read 4759 times:
Keep in mind, FJ are not just trying to attract first-time customers, but get customers back as well.
So Fiji might attract passengers to fly FJ, but here are two scenarios.
Mr. and Mrs. A and their two children are travelling to Fiji. They are a bit sceptical about the airline, as they haven't heard much about it.
A) They see the plane outside, the livery is very outdated, and they start feeling nervous about their flight, for all they know the aircraft could be old (and too their logic unsafe). They stay nervous for the 2-hour airport wait. The in-flight product looks better, but they are still a bit nervous and from that their flight isn't the best. Next year they try Tahiti.
B) They see the plane outside, the plane looks modern, and even fun. They board, see the good inflight product and are cheerful. The flight ends up being very good. The holiday has started perfectly, next year they go back to Fiji.
So, of course a livery is important, even if the destination itself is the bigger selling point.
aerokiwi From New Zealand, joined Jul 2000, 2410 posts, RR: 4 Reply 49, posted (7 months 1 week 3 days 8 hours ago) and read 4468 times:
Quoting A388 (Reply 47): The Fiji Airways livery really should have a tropical touch to it!!!
It does - it's just not the cliched, euro-centric idea of what "tropical" is. And frankly, if everyone else is using the same approach (tropical beaches/ trees/ flora, fauna and associated colours), then what would make Fiji stand out? lots of places have beaches. Better to show off something with character in a crowded marketplace.
qf002 From Australia, joined Jul 2011, 2554 posts, RR: 1 Reply 50, posted (7 months 1 week 3 days 4 hours ago) and read 4320 times:
Quoting aerokiwi (Reply 49): It does - it's just not the cliched, euro-centric idea of what "tropical" is
Especially when you consider the markets that FJ flies to -- Australia and LAX already have 'tropical' elements (ie the beaches, hot weather etc), so the airline has to go beyond that image to market the destination.
In addition to the above, I'd argue that FJ has many more opportunities to tap into connecting traffic when compared to other leisure airlines. There are 350,000 Australians for whom LAX is their final destination each year, which is a market that FJ might like to get a small piece of, offering decent fares and a stopover somewhere nice on the way.
This market is filled with more sophisticated airlines (QF, UA, DL, VA, NZ), so FJ needs a brand that can compete, and which doesn't look cheap (like many liveries that have bright primary colours all over them do).
motorhussy From New Zealand, joined Mar 2000, 2751 posts, RR: 10 Reply 51, posted (7 months 1 week 1 day 20 hours ago) and read 3701 times:
Quoting A388 (Reply 47): The Fiji Airways livery really should have a tropical touch to it!!!
In our part of the world it quite clearly does.
Quoting A388 (Reply 44): Most tourists go there because of those tropical characteristics.
And most savvy modern tourists are well aware of these attributes and that Fiji has them. The new FJ logo denotes something deeper and more meaningful than the obvious and often overused colours and symbols (for tropical warmth) by showing something uniquely Fijian.
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and the product is going kick some ass on some routes, wonder how long before PEK comes up on the route map!
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