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Is It Time For Another Go At LCC For BA?  
User currently offlinebluesky73 From UK - England, joined Oct 2012, 337 posts, RR: 0
Posted (2 years 1 month 2 weeks 1 day 9 hours ago) and read 3885 times:

Hi all,

With Lufthansa increasing size of Germanwings as an LCC and prices of UK LCC such as Easyjet/others not as cheap as they used to be do you think BA could have 2nd crack at an LCC?

I know they have closed down Bmibaby now so maybe a sign they haven't the appetite for an LCC subsidiary but LGW might be different with more competition there?

I was thinking they could re-brand all short haul LGW ops. Keep BA livery but a white belly like the doves. Simplify a little.

Re-brand names could be:

BA Express
BA Jet
Speedbird
BASic (sorry that one a joke as Sic is not reassuring).
Your ideas for names...

They could purchase 20 A32x to replace 734s or move some of LHR fleet as previously discussed.

What are your thoughts?

13 replies: All unread, jump to last
 
User currently offlineskipness1E From United Kingdom, joined Aug 2007, 3297 posts, RR: 1
Reply 1, posted (2 years 1 month 2 weeks 1 day 9 hours ago) and read 3832 times:

I think your first task would be to see why BA sold GO off. It was cannibalising BA's own traffic. Now a lot of LGW ops, a key part is AVIOS redemption, not suitable for a loco. It's all been tried before, EZY have their business, BA have theirs, more long haul focussed. Putting BA on the side means people think they are booking BA, threre are already real concerns at fall in standards if service at mainline. This would not help matters.

User currently onlineclydenairways From Ireland, joined Jan 2007, 1278 posts, RR: 0
Reply 2, posted (2 years 1 month 2 weeks 1 day 8 hours ago) and read 3772 times:

Expect IAG to replicate the IB Express experiment with BA.

It won't be a LCC, but rather just flying regular BA routes with a much lower costbase.

Eventually everyone will have to follow suit.


User currently offlinescouseflyer From United Kingdom, joined Apr 2006, 3398 posts, RR: 9
Reply 3, posted (2 years 1 month 2 weeks 1 day 6 hours ago) and read 3614 times:

Quoting clydenairways (Reply 2):
Expect IAG to replicate the IB Express experiment with BA.

It won't be a LCC, but rather just flying regular BA routes with a much lower costbase.

Eventually everyone will have to follow suit.

You beat me to it D

I expect a BA express to appear and take all of the EU flying eventually, if they align the liveries etc with IB express it means when other aquisitions come into the IAG fold they can be "expressed" to show comonality accross the whole group. TAM express, QANTAS Express, EI Express anyone?


User currently offlineskipness1E From United Kingdom, joined Aug 2007, 3297 posts, RR: 1
Reply 4, posted (2 years 1 month 2 weeks 1 day 6 hours ago) and read 3555 times:

Quoting clydenairways (Reply 2):
Expect IAG to replicate the IB Express experiment with BA

Nope, agreement was reached with the pilots and cabin crew to take this off the table. The reason the nuclear option was taken at Iberia was the utter intransigence of the staff. As I said, to maintain connectivity and levels of service appropriate to long haul feed, BA need to keep current service levels. They have a lower cost base at BA CityFlyer but that is not a loco in any way.

I mean come on, BA Express has been done to death, almost literally at BA Connect which was nearly closed.


User currently offlinejfk777 From United States of America, joined Aug 2006, 8456 posts, RR: 7
Reply 5, posted (2 years 1 month 2 weeks 1 day 4 hours ago) and read 3389 times:
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If BA were to go the LCC route they should call their Australian cousins at Qantas because they have Jetstar, the only LCC started by a regular airline that works. Jetatsr UK based at LGW or Stansted could be the "anti - Ryannair".

User currently offlineskipness1E From United Kingdom, joined Aug 2007, 3297 posts, RR: 1
Reply 6, posted (2 years 1 month 2 weeks 1 day 3 hours ago) and read 3267 times:

Jetstar flies A330s and is getting B787s, it's a medium haul operation with little comparison to the cut throat European loco model.

User currently offlineGT4EZY From United Kingdom, joined Dec 2007, 1800 posts, RR: 3
Reply 7, posted (2 years 1 month 2 weeks ago) and read 2807 times:

Quoting skipness1E (Reply 6):
Jetstar flies A330s and is getting B787s, it's a medium haul operation with little comparison to the cut throat European loco model.

To be fair a significant part of Jetstar is similar to a European LCC with short/mid op's using A320/321.



Proud to fly from Manchester!
User currently offlinebluesky73 From UK - England, joined Oct 2012, 337 posts, RR: 0
Reply 8, posted (2 years 1 month 1 week 6 days 23 hours ago) and read 2758 times:

Agree giving Jetstar management a call is good idea.

You have a young airline like EZ at LGW and then a legacy carrier like BA still flying around relics 400s and knocked into 2nd place. Companies need to adapt to change but I'm afraid BA have given up as they got GO wrong first time.

Hopefully IAG/BA will look at LGW again and look at the potential to play EZ at their own game.


User currently offlineBongodog1964 From United Kingdom, joined Oct 2006, 3658 posts, RR: 3
Reply 9, posted (2 years 1 month 1 week 6 days 22 hours ago) and read 2670 times:

London is probably the most competitive short haul market in the world, FR at the bottom, U2 a little way up the scale and BA offering a traditional service. Thats just the UK based carriers, there's a huge number of foreign carriers operating inwards as well.
Why would BA want to even attempt to try a different approach ? It would be doomed to failure.

People mention QF starting Jetstar, would they have done so if they had had any meaningful Australian competition, not to mention heaps of other airlines within a thousand miles ?

[Edited 2012-10-13 11:42:28]

User currently offlineskipness1E From United Kingdom, joined Aug 2007, 3297 posts, RR: 1
Reply 10, posted (2 years 1 month 1 week 6 days 21 hours ago) and read 2618 times:

easyJet is EZY or the rarely used U2, not EZ. Thy are seventeen years old, hardly "young". BA downsized at LGW anf allowed EZY to establish their largest base. However the flip side is BA got out of markets it couldn't make money in and being a free market, a more able competitor moved in. Now as we know that BA maintain a load of routes at LGW simply to make sure their premium customers have somewhere to redeem all those nice little AVIOS points that raises a question.

If BA hand that over to this new loco, minus Club and loungr access, those AVIOS points won't be getting redeemed at all. Much of these losses are tolerated to make sure that their premium customers have another incentive to keep booking BA. A new loco would lose that, not feed any mainline operation and get into a firefight with the Orange
Monster. BA have more pressing battles to fight I feel.


User currently offlinebluesky73 From UK - England, joined Oct 2012, 337 posts, RR: 0
Reply 11, posted (2 years 1 month 1 week 6 days 19 hours ago) and read 2489 times:

Fair point regarding the AVIOS but couldn't that be the carrot for customers that makes difference between a BA loco and EZY. Would a BA loco still not offer AVIOS or reduced points still? Could swing the choice by potential passengers.

Skipness1E your probably right that BA have more pressing battles and that BA have accepted the "teenage" EZYs dominance at LGW.


User currently offlineskipness1E From United Kingdom, joined Aug 2007, 3297 posts, RR: 1
Reply 12, posted (2 years 1 month 1 week 6 days 19 hours ago) and read 2445 times:

I think the issue is that the people involved in major Avios redemption are 1) wealthy and more importantly 2) have some degree of snobbery.
Harsh? Yes. Unfair? Possibly. Innaccurate? Oh dear me no.

I mean some of these precious sweeties get upset at having no First Lounge at T5C, many weep buckets when they get Old First instead of New First. It's bad enough flying them on older B737s but at least they have they're lounges, cards and status. It's BA, and revognisably so. Incidentally I am not so much talking about earning Avios, more spending them. It's a BA service that is expected on resemption, not a loco. In that sense, it's a Catch 22.


User currently offlinebluesky73 From UK - England, joined Oct 2012, 337 posts, RR: 0
Reply 13, posted (2 years 1 month 1 week 6 days 18 hours ago) and read 2386 times:

Yes I was thinking you could earn on a loco but not spend to get a cheaper flight. Only spend on BA mainline.

I would be interested to know the percentage of BA passengers that fit into the "special class" you describe category and how many "average folk" just wanting a good priced flight from A to B and collecting the odd AVIOS here and there are?

No doubt the IAG/BA think tanks have already weighed this up and on Monday we will hear an announcement that BA will launched a new loco at LGW   ....,,just joking, sure they ruled out long time ago.


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