Africa is a key growth area in the future, although a number of countries (including Tanzania and Kenya which Fastjet will first serve) have pretty fast-growing GDPs, but for now Africa, collectively, is a fair way down the product life cycle (which can effectively be applied to regions too). However, Africa also has many challenges - regulatory, taxation, costs, infrastructure, technological - that Fastjet will need to be overcome, although it has already stated (e.g. in this month's ATW) that it will adapt as appropriate (such as distributing indirectly via travel agencies and using GDS') to better target local people and make it easier for them to purchase. With the possibility of being Africa's only (for now) pan-continental (initially by using Fly540's AOCs) lower-fare and lower-cost airline Fastjet is a highly interesting development - and I look forward to seeing what materialises.
[Edited 2012-11-05 07:03:56]
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bluesky73 From UK - England, joined Oct 2012, 504 posts, RR: 0
Reply 5, posted (3 years 6 months 3 weeks 3 days 6 hours ago) and read 1879 times:
I certainly think Fastjet will be interesting to watch and hopefully grow and see if they reach the 40 aircraft target by 2016.
Also Im loving the livery, Bright and fresh and I also like the parrot logo. I agree main titles not quite right, maybe bolder, moved slightly nearer to front of fuselage and a lighter shade of orange, that's my 2 cents anyway.
Does anyone know where the 319s are coming from, new from airbus or leased?
While they have hired a couple of so called experts on the African market, there seems to be no indigenous (read Black) management involved.
Yes, race plays a huge role in Africa, more so now than ever. With Europe's economy going nowhere fast, and China offering low interest loans sans political strings attached, African governments are growing more and more touchy about whom they allow to invest in their countries.
In fact that is why LCCs like Fly540 and carriers like Tanzania's Precision Air have been able to make such strong inroads into the continent - they are (were) indigenous companies run by Africans for Africans ultimately benefiting Africans.
Speaking as a white Zimbabwean, i have seen how some European companies, and Europeans, Americans, Australians etc, try dealing with Africa, and fall flat on their faces. They bring in all sorts of "corporate norms" and high expectations and try push governments around - it doesn't work like that in Africa. Above all, they neglect the locals when it comes to managerial positions which then leads to resentment and apathy.
Above all, if the local populace get the perception that all the airline is, is a bunch of Murungus trying to exploit the black populace, e.g trying to charge an old Sekuru huge $$$ for taking his taking his hand luggage on board like O'Leary and his Ryanair do, well, its going to be a pretty short, expensive investment for Sir Stelios Haji-Ioannou and the other fine folks at FastJet PLC.
But I'm sure they've though of all that and have covered all their bases and I for one, certainly hope they can realize the first Pan African LCC.
Birdwatching From Germany, joined Sep 2003, 4096 posts, RR: 50
Reply 10, posted (3 years 6 months 2 weeks 1 day 22 hours ago) and read 1875 times:
What I remember from flying in Africa is that passengers tend to bring loads and loads of bags and suitcases. I've seen many passengers who will take 2 pieces on board and try to check in 5 more. How is a European style LCC going to cope with this? You can't just charge them for all that luggage, people would get angry real fast.
All the things you probably hate about travelling are warm reminders that I'm home