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Why? Airlines Buy Full Page Ads But....  
User currently offlineNaimas From , joined Dec 1969, posts, RR:
Posted (14 years 9 months 4 days 16 hours ago) and read 1232 times:

But then they fill the full page ad with prices that are not the least bit reasonable?

BA offering USA to London for 400 each way based on round trip when if you checked the net it was way cheaper?

And NWA offering US and Asian prices that are far more expensive if you check their web site or Orbitz or Qixo.

It just seems like a waste of a ton of money to quote prices that arent usually their best.

But you guys are the experts so explain this one to me.


3 replies: All unread, jump to last
User currently offlineJwenting From Netherlands, joined Apr 2001, 10213 posts, RR: 17
Reply 1, posted (14 years 9 months 4 days 16 hours ago) and read 1192 times:

Airlines will usually put their lowest possible prices in an ad. For that price, there will be only one or two seats on any flight for a limited number of flights. Unless you are the lucky one, you will get a higher price.
If the price you get on the web is lower, the airline published their normal price in the ad, and you got a discount for some reason (weekend fare for example).

I wish I were flying
User currently offlineHa2vegas From United States of America, joined Apr 2001, 148 posts, RR: 0
Reply 2, posted (14 years 9 months 4 days 12 hours ago) and read 1151 times:

Ad prices are normally the lowest published fare the airline sells, and are available through travel agents and airline reservations. Internet specials are usually cheaper because a) they are often last minute fares to fill the plane and b) they usually are available only via the internet and must be booked online, so there is no need to recover commission costs, labor hours, printing costs etc...

User currently offlineAdam84 From United States of America, joined Jul 1999, 1400 posts, RR: 2
Reply 3, posted (14 years 9 months 4 days 10 hours ago) and read 1132 times:

All BA ads are one way fares to London based on RT purchase. When the promo first came out the ads in NY said something along the lines of "Europe for as little as $139" which was the one way fare without taxes, fees and charges. False advertisement? Nope, just read the fine print and you will realize your not going from Los Angeles to Istanbul or Rome for $139.

BA doesnt have special online fares, the announcement on the telephone says "You MAY find lower fares on our internet site at www......." but thats not the case 99.99% of the time. They just say that to reduce the telephone traffic. Its usually better to talk to an agent because we can tell you why the lowest fare for Friday is $12,000 when the lowest fare on Thursday is $361.

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