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Airline Brand Guides/manuals  
User currently offlineFlyCaledonian From United Kingdom, joined Dec 2003, 2099 posts, RR: 3
Posted (1 year 11 months 2 weeks 5 days 19 hours ago) and read 3079 times:

I have an interest in airline branding, and was interested to discover branding guides/manuals for both British Airways and Delta Air Lines can be viewed online.

* http://www.lime-management.com/App_T...tUK/Resources/brand_guidelines.pdf
* delta.com/StyleGuide/guide/DAL_Sec1_Basic_Brand_Elements_082707.pdf

Does anyone know of any other brand guides/manuals that can be viewed online?


Let's Go British Caledonian!
7 replies: All unread, jump to last
 
User currently offlineVS773ER From United Kingdom, joined Jan 2004, 279 posts, RR: 1
Reply 1, posted (1 year 11 months 2 weeks 5 days 13 hours ago) and read 3082 times:

Ah, as a designer, pretty interesting.
This fella must have had fun on this
http://www.jameswindsor.com/virginatlantic/index.html

Would be good to get into this arena!


User currently offlinealitalia744 From United States of America, joined Mar 2000, 4753 posts, RR: 45
Reply 2, posted (1 year 11 months 2 weeks 5 days 12 hours ago) and read 3084 times:

Alaska's are online:

http://www.asqxbrand.com/



Some see lines, others see between the lines.
User currently offlineburnsie28 From United States of America, joined Aug 2004, 7557 posts, RR: 8
Reply 3, posted (1 year 11 months 2 weeks 5 days 8 hours ago) and read 3082 times:

The Delta guidelines are way out of date.


"Some People Just Know How To Fly"- Best slogan ever, RIP NW 1926-2009
User currently offline777klm From China, joined Apr 2005, 531 posts, RR: 1
Reply 4, posted (1 year 11 months 2 weeks 5 days ago) and read 3081 times:

SkyWest
http://www.skywest.com/assets/Upload...West-Brand-Guidelines-External.pdf

easyGroup including easyJet
http://media.smashingmagazine.com/wp...ntent/uploads/2010/07/easy_jet.pdf

I also found these guidelines for a new TWA brand I've never seen before. Does someone know what these are about?
http://kirstincross.com/TransWorld_StyleGuidelineBook.pdf



Next flight: AMS-PEK
User currently offlinecombatshadow From United States of America, joined Dec 2007, 149 posts, RR: 0
Reply 5, posted (1 year 11 months 2 weeks 4 days 19 hours ago) and read 3081 times:

I found this, an interesting piece for Southwest Airlines branding guidelines 2011 here

http://www.jameslloydnelson.com/southwest/SWA_BRANDING_GUIDE_2011.pdf


and this for Global Aviation Holdings (North American and World Airways)

http://www.glah.com/media/pdf/Global...tionHoldings_Brand%20Standards.pdf

[Edited 2012-11-16 05:45:44]


Bob
User currently offlineburnsie28 From United States of America, joined Aug 2004, 7557 posts, RR: 8
Reply 6, posted (1 year 11 months 2 weeks 4 days 18 hours ago) and read 3082 times:

Quoting 777klm (Reply 4):
I also found these guidelines for a new TWA brand I've never seen before. Does someone know what these are about?

Somebody just creating their own TWA branding, of which isn't realistic using an image like that in wording. Not a fan of it at all.



"Some People Just Know How To Fly"- Best slogan ever, RIP NW 1926-2009
User currently offlineFI642 From Monaco, joined Mar 2005, 1079 posts, RR: 2
Reply 7, posted (1 year 11 months 2 weeks 3 days 15 hours ago) and read 3080 times:

Most carriers also publish an internal branding guide.
The one from NW when the Bowling Shoe Livery was introduced covered everything
from aircraft to dust bins. The current British Airways one is pretty interesting too.

They have changed a lot since my days at BN. Carriers are much more concerned
now than they were all those years ago.



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