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Airline Brand Guides/manuals  
User currently offlineFlyCaledonian From United Kingdom, joined Dec 2003, 1974 posts, RR: 3
Posted (7 months 6 days 22 hours ago) and read 913 times:

I have an interest in airline branding, and was interested to discover branding guides/manuals for both British Airways and Delta Air Lines can be viewed online.

* http://www.lime-management.com/App_T...tUK/Resources/brand_guidelines.pdf
* delta.com/StyleGuide/guide/DAL_Sec1_Basic_Brand_Elements_082707.pdf

Does anyone know of any other brand guides/manuals that can be viewed online?


Let's Go British Caledonian!
7 replies: All unread, jump to last
 
User currently offlineVS773ER From United Kingdom, joined Jan 2004, 269 posts, RR: 1
Reply 1, posted (7 months 6 days 16 hours ago) and read 913 times:

Ah, as a designer, pretty interesting.
This fella must have had fun on this
http://www.jameswindsor.com/virginatlantic/index.html

Would be good to get into this arena!

User currently offlinealitalia744 From United States of America, joined Mar 2000, 4670 posts, RR: 45
Reply 2, posted (7 months 6 days 15 hours ago) and read 915 times:

Alaska's are online:

http://www.asqxbrand.com/


Some see lines, others see between the lines.
User currently offlineburnsie28 From United States of America, joined Aug 2004, 7421 posts, RR: 9
Reply 3, posted (7 months 6 days 11 hours ago) and read 913 times:

The Delta guidelines are way out of date.


"Some People Just Know How To Fly"- Best slogan ever, RIP NW 1926-2009
User currently offline777klm From China, joined Apr 2005, 482 posts, RR: 1
Reply 4, posted (7 months 6 days 3 hours ago) and read 912 times:

SkyWest
http://www.skywest.com/assets/Upload...West-Brand-Guidelines-External.pdf

easyGroup including easyJet
http://media.smashingmagazine.com/wp...ntent/uploads/2010/07/easy_jet.pdf

I also found these guidelines for a new TWA brand I've never seen before. Does someone know what these are about?
http://kirstincross.com/TransWorld_StyleGuidelineBook.pdf


Next flight: XIY-PEK
User currently offlinecombatshadow From United States of America, joined Dec 2007, 81 posts, RR: 0
Reply 5, posted (7 months 5 days 22 hours ago) and read 912 times:		 Support Airliners.net - become a First Class Member!

I found this, an interesting piece for Southwest Airlines branding guidelines 2011 here

http://www.jameslloydnelson.com/southwest/SWA_BRANDING_GUIDE_2011.pdf


and this for Global Aviation Holdings (North American and World Airways)

http://www.glah.com/media/pdf/Global...tionHoldings_Brand%20Standards.pdf

[Edited 2012-11-16 05:45:44]


Bob
User currently offlineburnsie28 From United States of America, joined Aug 2004, 7421 posts, RR: 9
Reply 6, posted (7 months 5 days 21 hours ago) and read 913 times:

Quoting 777klm (Reply 4):
I also found these guidelines for a new TWA brand I've never seen before. Does someone know what these are about?

Somebody just creating their own TWA branding, of which isn't realistic using an image like that in wording. Not a fan of it at all.


"Some People Just Know How To Fly"- Best slogan ever, RIP NW 1926-2009
User currently offlineFI642 From Monaco, joined Mar 2005, 1059 posts, RR: 2
Reply 7, posted (7 months 4 days 18 hours ago) and read 911 times:		 Support Airliners.net - become a First Class Member!

Most carriers also publish an internal branding guide.
The one from NW when the Bowling Shoe Livery was introduced covered everything
from aircraft to dust bins. The current British Airways one is pretty interesting too.

They have changed a lot since my days at BN. Carriers are much more concerned
now than they were all those years ago.


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