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British Airways Rolls Out "Know Me" Via Ipads  
User currently offlineg500 From United States of America, joined Oct 2011, 951 posts, RR: 0
Posted (1 year 9 months 3 days 3 hours ago) and read 6118 times:
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Excellent idea BA.. That's a good one


"For years, high-end restaurants have made note of their customers’ favorite cocktails, and luxury hotels have stored photos of their guests in a database so they could greet them by sight.

British Airways has followed suit. Over the last few months, the carrier has rolled out a new program called “Know Me,” which allows flight attendants to consult iPads that can call up a wealth of customer data so they can meet their passengers’ needs before they are even voiced"


http://intransit.blogs.nytimes.com/2...ys-ipads-for-tapping-guests-needs/

16 replies: All unread, jump to last
 
User currently offlinespeedbird9 From United Kingdom, joined Jan 2008, 231 posts, RR: 0
Reply 1, posted (1 year 9 months 3 days 3 hours ago) and read 6118 times:

I like the Idea of favourite cocktail etc. but I'm not sure about Google-ing a persons photo. They must have some speacialist software or something cause I just Googled my full name and came up with George Bush, George Romney, some minister and George Clooney (thank you Google!)

Some people have complained over invasion of privacy but personally anything BA can find out with a simple Google search is they could easily find out on my Facebook page and besides I share my APIS with them so I don't mind them finding out what my favourite drink is.......for the record nothing beats a good ol' Coca Cola   

I think it's a big leap forward in service for British Airways. Hopefully next stop is an Inflight bar.



Is the customer always right? Michael O'Leary: no the customer is nearly always wrong
User currently offlineby738 From Tonga, joined Sep 2000, 2292 posts, RR: 1
Reply 2, posted (1 year 9 months 3 days 3 hours ago) and read 6120 times:

Think this was announced 5 months ago
http://www.businesstraveller.com/new...-to-roll-out-a-know-mea-initiative


User currently offlineAirvan00 From Australia, joined Oct 2008, 758 posts, RR: 1
Reply 3, posted (1 year 9 months 3 days 3 hours ago) and read 6090 times:

I think the photo of the person comes from a pic taken at a previous check in.
A friend of mine travelled everwhere on company business in First. He was always greeted by name and was curious to how they knew him, especially at obscure airports in Africa. One day the mystery was solved, he noticed on the staff desk a print out showing the pics of all the first class passengers. The pics had been taken at check in some time previously.


User currently offlineskipness1E From United Kingdom, joined Aug 2007, 3226 posts, RR: 1
Reply 4, posted (1 year 9 months 3 days 2 hours ago) and read 5945 times:

Quoting Airvan00 (Reply 3):
The pics had been taken at check in some time previously.

Without permission?????


User currently offlineg500 From United States of America, joined Oct 2011, 951 posts, RR: 0
Reply 5, posted (1 year 9 months 3 days 1 hour ago) and read 5861 times:
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Quoting Airvan00 (Reply 3):
He was always greeted by name and was curious to how they knew him, especially at obscure airports in Africa. One day the mystery was solved, he noticed on the staff desk a print out showing the pics of all the first class passengers. The pics had been taken at check in some time previously.

I do love the idea, its going to give BA's first class a leg up on the competition, until the competition does the same thing


User currently offlinecapri From United Kingdom, joined Sep 2003, 449 posts, RR: 1
Reply 6, posted (1 year 9 months 3 days 1 hour ago) and read 5840 times:

Quoting skipness1E (Reply 4):
Without permission?????

Most likely, I know at heathrow before security they take your boarding pass and you stand up for a picture, it sounds that's how they linked everything up


User currently offlineskipness1E From United Kingdom, joined Aug 2007, 3226 posts, RR: 1
Reply 7, posted (1 year 9 months 3 days ago) and read 5742 times:

Quoting capri (Reply 6):
Most likely, I know at heathrow before security they take your boarding pass and you stand up for a picture, it sounds that's how they linked everything up

You are certainly not allowed to do that in the UK. The photo taken at security is deleted afterwards and data protection ensures it is not shared with the airline for commercial purposes.


User currently offlineFI642 From Monaco, joined Mar 2005, 1079 posts, RR: 2
Reply 8, posted (1 year 9 months 2 days 23 hours ago) and read 5646 times:

Agreed- that's a bit creepy, I don't want my picture out there on the loose (although apparently it is) I'd think they would need the customers permission to do this.


737MAX, Cool Planes for the Worlds Coolest Airline.
User currently offlinenighthawk From UK - Scotland, joined Sep 2001, 5134 posts, RR: 33
Reply 9, posted (1 year 9 months 2 days 17 hours ago) and read 5378 times:

Quoting capri (Reply 6):
Most likely, I know at heathrow before security they take your boarding pass and you stand up for a picture, it sounds that's how they linked everything up

You only get your photo taken at security when travelling domestic. Also, as stated by others this photo is deleted immediately after the flight and cannot be shared.



That'll teach you
User currently offlinevhtje From United Kingdom, joined Jan 2009, 371 posts, RR: 0
Reply 10, posted (1 year 9 months 2 days 16 hours ago) and read 5201 times:
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Quoting article:
..your connecting flight has been delayed? Your name won’t be called over the P.A. system; an attendant will search for your photo on Google Images and approach you directly

What's wrong with simply looking at the passenger manifest for the passenger's name and then going to the seat indicated on the manifest?

Why all this nonsense about searching for an image of the passenger online? Besides, how do you use Google inflight on BA anyway? There is no inflight internet on BA (at least not that I am aware of)

I don't think this article is very accurate. It implies that most of the data in the "Know Me" database comes from searching on Google, including my favourite cocktail. Absolute nonsense. There must be some input from the customer, surely?

I mean, they are not allowed to keep profile information about me without my permission, so there must be some sort of passenger input into the database.


User currently offlineEagleBoy From Niue, joined Dec 2009, 1810 posts, RR: 2
Reply 11, posted (1 year 9 months 2 days 15 hours ago) and read 5141 times:
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Quoting by738 (Reply 2):
Think this was announced 5 months ago
Quoting g500 (Thread starter):
"Over the last few months, the carrier has rolled out a new program called “Know Me,”

Note 'over the last few months'

Quoting skipness1E (Reply 4):
Without permission?????

This may well be included in the T&C's of First.

Quoting vhtje (Reply 10):
I don't think this article is very accurate. It implies that most of the data in the "Know Me" database comes from searching on Google, including my favourite cocktail. Absolute nonsense. There must be some input from the customer, surely?

I would expect that some of the info comes of lounge behaviour and previous bookings. ie Mr.Smith always asks for 3A if avail and usually has a G&T in the lounge. My airline had a dedicated lounge and FFP staff pool who knew the top hundred flyers on sight and also knew their favourite drink and/or recent family events. Same as any good bar/restaurant/hair salon.....
Perhaps as part of the program all First pax were asked to fill in a survey before the program was launched?


User currently offlinenighthawk From UK - Scotland, joined Sep 2001, 5134 posts, RR: 33
Reply 12, posted (1 year 9 months 2 days 14 hours ago) and read 5045 times:

Quoting vhtje (Reply 10):
Why all this nonsense about searching for an image of the passenger online? Besides, how do you use Google inflight on BA anyway? There is no inflight internet on BA (at least not that I am aware of)

We are talking about an iPad app here - presumably the passenger manifest is loaded into the iPad prior to the flight, and the details of the passengers is then downloaded onto the app for the crew to browse through later while in the air.

On my recent trip I did notice that the crew now address you by name. I'm not sure why they needed an app to do this though, as mentioned it is all listed on the manifests



That'll teach you
User currently offlineLHRFlyer From United Kingdom, joined Apr 2010, 815 posts, RR: 1
Reply 13, posted (1 year 9 months 2 days 14 hours ago) and read 4989 times:

BA will not be looking up images on Google to identify every passenger. It's only so Special Services at airports are able to identify senior business figures etc who have Premier cards.

User currently offlinesandyb123 From UK - Scotland, joined Oct 2007, 1095 posts, RR: 0
Reply 14, posted (1 year 9 months 2 days 13 hours ago) and read 4818 times:
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Quoting nighthawk (Reply 12):
On my recent trip I did notice that the crew now address you by name. I'm not sure why they needed an app to do this though, as mentioned it is all listed on the manifests

This has been my experience and is quite a simple way of doing it. Not sure if my preferences have been saved for future reference though.

It sounds like the use of the iPad is superfluous to the delivery of this as it work just as well on paper but it's a nifty way of delivering it. I suppose it is a better way of storing preferences for the future.

But my preferences change over time so one time I might have a G&T, the next I might have a beer.

Sandyb123



Member of the mile high club
User currently offlineskipness1E From United Kingdom, joined Aug 2007, 3226 posts, RR: 1
Reply 15, posted (1 year 9 months 2 days 12 hours ago) and read 4776 times:

I was very impressed when the cabin crew smiled and said "What can I get for you Mr Skipness One Echo?"
MISTER? Marry me.....

Yes that is my real name!!!


User currently offlineLimaNiner From United States of America, joined Oct 2006, 400 posts, RR: 0
Reply 16, posted (1 year 9 months 2 days 6 hours ago) and read 3418 times:

Quoting vhtje (Reply 10):
It implies that most of the data in the "Know Me" database comes from searching on Google, including my favourite cocktail. Absolute nonsense.

Just be happy they're not getting it from Facebook, or, worse, MySpace -- they might just give you a complimentary tattoo while you're sleeping, if you're not careful...  


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