Birdwatching From Germany, joined Sep 2003, 3914 posts, RR: 50 Posted (2 years 6 months 1 week 1 day 15 hours ago) and read 9261 times:
I've seen this for the third time now on a German highway: a Czech trucking company that seems to use the Japan Air Lines logo. I memorized the url printed on the truck this time and looked it up when I got home. The logo looks 100% like the Japanese carrier's logo, so I googled to find out if they have any connection (like one company investing in the other). I couldn't find anything, so I have to assume they are using the logo illegally? Or is it just a coincidence? They also seem to run a gas station with the same logo. Maybe some of our Czech A.net members can comment?
TC957 From UK - England, joined May 2012, 1346 posts, RR: 0
Reply 3, posted (2 years 6 months 1 week 1 day 15 hours ago) and read 9145 times:
No, JAL have gone back to using the crane logo again now since re-emerging from their financial troubles.
But I suppose the trucking company could agrue that the symbol is a swan rather than a crane...
Koosi From Czech Republic, joined exactly 10 years ago today! , 108 posts, RR: 0
Reply 4, posted (2 years 6 months 1 week 21 hours ago) and read 8128 times:
Yes, it does look pretty similar, but saying it's "100% like the Japanese carrier's logo" is stretching it. I'm not saying I like the fact that they (most likely) basically copied JAL's logo but at least they had enough courtesy to change the colors and the shape of the head and neck. Also, the areas in between the feathers (or whatever it is) seem wider and shorter.
chumley From United States of America, joined Jul 2007, 124 posts, RR: 0
Reply 8, posted (2 years 6 months 1 week 17 hours ago) and read 6139 times:
Trademarks are an interesting study in Law. Large companies such as airlines can usually protect their brand from other similar marks, but not always. Especially when the trademarks are in two entirely different industries. For instance, if there was an airline named Apple, the computer company may have no ability to stop it because there would be little confusion to consumers over what product/service the two companies are offering, they are very different.
In this case however, you could argue that both JAL and the Czech trucking company are in the transportation and freight business, which could certainly raise concerns.
I suspect that in this case however, it comes down to the specifics of Czech copyright law. In a more famous case, Budweiser (the beer brand of Anheuser-Busch InBev) is not permitted to use it's brand name in the Czech Republic due to a local Czech brand of Bud that existed before the American beer arrived there. Despite years of legal battles, A-B was never able to win in Czech court.
Not to mention, JAL does not do business in the Czech Republic, so it probably has very little ability to defend it's brand there.
Viscount724 From Switzerland, joined Oct 2006, 26852 posts, RR: 22
Reply 13, posted (2 years 6 months 1 week 11 hours ago) and read 4685 times:
Quoting chumley (Reply 8): Not to mention, JAL does not do business in the Czech Republic, so it probably has very little ability to defend it's brand there.
You can book JAL flight numbers to/from PRG as they codeshare with both BA via LHR and AF via CDG, so it could be argued that a ticket sold by a travel agent in PRG and booked on JL numbers on both sectors qualifies as doing business there.
There is a vacation company by that name ironically. They are in two very different industries and their logo is different. I am guessing that JAL probably knows about the use of the logo but has no grounds for any litigation because it does not impact them at all.