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Does MKE Need A Name Change?  
User currently offlinemke717spotter From United States of America, joined Dec 2005, 2453 posts, RR: 5
Posted (1 year 8 months 2 weeks 1 day 13 hours ago) and read 5271 times:

http://www.jsonline.com/business/sho...ng-its-name-8h7ssbl-182758051.html

"As far as suggestions go, airline industry consultant Jay Sorensen realizes this one might not fly.

But as the economics of the airline industry continue to shift and Mitchell International Airport seeks to attract more passengers - and additional flights - Sorensen says he thinks it's time to talk about a new name for the airport.

"If we want to be a regional airport, we need to start thinking regionally," said Sorensen, who runs the Shorewood-based IdeaWorksCompany.

And, he says, serious thought should be given to somehow including northern Illinois in a new airport name.

Even bringing up that topic is akin to throwing gasoline on a fire and then tossing in a stick of dynamite for good measure. There are folks around here who are repulsed by the notion that Milwaukee could be linked to northern Illinois by anything other than the interstate highway system.

"I know Milwaukee is going to have a real big issue with this, but I think it's kind of the elephant in the room that needs to be talked about," Sorensen said."


Hopefully this idea is just a non-starter, but there's no accounting for stupidity. RFD changed their airport name to "Chicago Rockford International Airport" some years ago and it has made no significant difference in their passenger count or the number of flights they offer.


Will you watch the Cleveland Browns and the Detroit Lions on Sunday? Only if coach Eric Mangini resigned after a loss.
37 replies: All unread, showing first 25:
 
User currently offlineOzarkD9S From United States of America, joined Oct 2001, 5049 posts, RR: 21
Reply 1, posted (1 year 8 months 2 weeks 1 day 13 hours ago) and read 5242 times:

As long as they don't name it after some d-bag politician...but still...fine as is.


Next Up: STL-LGA-RIC-ATL-STL
User currently offlineflyguy89 From United States of America, joined Feb 2009, 1906 posts, RR: 9
Reply 2, posted (1 year 8 months 2 weeks 1 day 13 hours ago) and read 5195 times:

Oh brother   Yeah I'm with you, keep the name as it is, otherwise you might end up with a gem of a name like us at CVG: Greater Cincinnati/Northern Kentucky International Airport...try saying that one five times fast.

Quoting OzarkD9S (Reply 1):
As long as they don't name it after some d-bag politician...but still...fine as is.

Love it! Couldn't agree more!


User currently offlineIllinoisMan From United States of America, joined Feb 2012, 159 posts, RR: 0
Reply 3, posted (1 year 8 months 2 weeks 1 day 10 hours ago) and read 4994 times:

Quoting mke717spotter (Thread starter):
And, he says, serious thought should be given to somehow including northern Illinois in a new airport name.

Interesting idea, though I'm sure General Billy Mitchell would be rolling over in his grave! It seems to me that the idea of marketing MKE to Northern Illinois has been around since the days of YX, and look how that ended up.


User currently offlineOzarkD9S From United States of America, joined Oct 2001, 5049 posts, RR: 21
Reply 4, posted (1 year 8 months 2 weeks 1 day 6 hours ago) and read 4831 times:

Quoting IllinoisMan (Reply 3):


Interesting idea, though I'm sure General Billy Mitchell would be rolling over in his grave! It seems to me that the idea of marketing MKE to Northern Illinois has been around since the days of YX, and look how that ended up.

MKE can still market itself to N.I. without going through a laborious name change.



Next Up: STL-LGA-RIC-ATL-STL
User currently onlineCubsrule From United States of America, joined May 2004, 22876 posts, RR: 20
Reply 5, posted (1 year 8 months 2 weeks 1 day 5 hours ago) and read 4781 times:

Quoting IllinoisMan (Reply 3):
It seems to me that the idea of marketing MKE to Northern Illinois has been around since the days of YX, and look how that ended up.

Actually, marketing to Illinois seemed to be something that YX had figured out that others have had a hard time replicating. I don't see how YX's successful marketing to Illinois can possibly be a criticism of YX. There are plenty of other legitimate reasons to take issue with Timmy and friends, but this isn't one of them.

Quoting OzarkD9S (Reply 4):
MKE can still market itself to N.I. without going through a laborious name change.

  

No one cares what the official name is. Everyone still calls PWK Palwaukee even though it's now "Chicago Executive."

[Edited 2012-12-10 06:15:04]


I can't decide whether I miss the tulip or the bowling shoe more
User currently offlinetjwgrr From United States of America, joined Mar 2000, 2434 posts, RR: 3
Reply 6, posted (1 year 8 months 2 weeks 1 day 5 hours ago) and read 4745 times:

Quoting IllinoisMan (Reply 3):
Interesting idea, though I'm sure General Billy Mitchell would be rolling over in his grave!


IMO, it would be terrible if they changed the name. General Billy Mitchell is considered the father of the U.S. Air Service / Army Air Corps / U.S. Air Force and was a member of one of Milwaukee's most prominent families at that time.

Some things need to be left alone.



Direct KNOBS, maintain 2700' until established on the localizer, cleared ILS runway 26 left approach.
User currently offlineN62NA From United States of America, joined Aug 2003, 4447 posts, RR: 6
Reply 7, posted (1 year 8 months 2 weeks 1 day 4 hours ago) and read 4670 times:

Quoting Cubsrule (Reply 5):
No one cares what the official name is.

Right. Just like that ridiculous name change to Newark Liberty International Airport. Who in the "flying public" calls it that???


User currently offline2travel2know2 From Panama, joined Apr 2010, 2602 posts, RR: 1
Reply 8, posted (1 year 8 months 2 weeks 1 day 3 hours ago) and read 4560 times:

If MKE changes name to Milwaukee-Chicago Mitchell International Airport, would it be the only "two-city" airport in the U.S.A. with a person's name?
SEA, DFW, RDU, BWI, MSP, MHT official name don't seem to include anybody's (last) name on their name.

BTW, IMHO, changing the name to "Milwaukee-Chicago International Airport" and naming the main terminal (kind of everything except the F.I.S. gate) General Mitchell Terminal will very likely upset many in Wisconsin.



I'm not on CM's payroll.
User currently offlinebjorn14 From Norway, joined Feb 2010, 3412 posts, RR: 2
Reply 9, posted (1 year 8 months 2 weeks 1 day 1 hour ago) and read 4408 times:

No self-respecting Cheesehead would ever wanted to be a associated with a FIB.   


"I want to know the voice of God the rest is just details" --A. Einstein
User currently offlineEurohub From United Kingdom, joined Jan 2005, 236 posts, RR: 0
Reply 10, posted (1 year 8 months 2 weeks 1 day 1 hour ago) and read 4350 times:

Quoting mke717spotter (Thread starter):
RFD changed their airport name to "Chicago Rockford International Airport" some years ago and it has made no significant difference in their passenger count or the number of flights they offer.

This happened at my local airport some years ago, EMA had been just fine as plain old East Midlands Airport until some "consultant" came up with the notion that by not attaching a recognisable city name to the airport name, people from outside the UK couldn't work out its geographical location. The East Midlands (located to the east of the middle of England, oddly enough) includes the counties of Leicestershire, Nottinghamshire, Derbyshire, Lincolnshire and Northamptonshire. EMA is located in Leicestershire close to the Derbyshire and Nottinghamshire borders but with Derby postal and dialling codes.

The consultant thought that Nottingham was the most recognisable of the three nearby cities (thanks to Robin Hood et al) and so the airport was renamed Nottingham East Midlands Airport. Cue much wailing and gnashing of teeth from the politicians of the cities who had "missed out" or were being "ignored". The public outcry didn't go away and eventually the airport relented and so we're stuck with the memorable East Midlands Airport - Nottingham / Derby / Leicester; but not before all of the rebranding had been completed and many street signs changed only to be changed again.

Quoting OzarkD9S (Reply 4):
MKE can still market itself to N.I. without going through a laborious name change.

Exactly, why open a political can of worms, risk upsetting your existing loyal customers and spend hard-earned cash on rebranding exercises when a carefully targeted marketing campaign can do all that at a fraction of the cost!



Forget A vs B - Give me E or BAe any day of the week!
User currently offlinetype-rated From United States of America, joined Sep 1999, 4976 posts, RR: 19
Reply 11, posted (1 year 8 months 2 weeks 1 day ago) and read 4256 times:

And nobody calls IAH Bush Airport. It's still referred to as "Intercontinental", as it should be.

And let me be the first..... Milwaukee-Obama airport. You know the day is coming when we WILL have an Obama airport somewhere someday. And I question this, just what HAS Obama done to further aviation in America?

Just add me to the list of those who want to keep it Billy Mitchell Field.

[Edited 2012-12-10 10:45:11]


Fly North Central Airlines..The route of the Northliners!
User currently offlinesaab2000 From Switzerland, joined Jun 2001, 1610 posts, RR: 11
Reply 12, posted (1 year 8 months 2 weeks 1 day ago) and read 4216 times:

Passengers will avoid an airport based on bad, dirty facilities or bad parking or bad schedules or bad airlines. But they won't likely change their flying habits based on the name of the airport. The biggest factor by far would be ticket price and destination availability. Anyone who is in a position of leadership who thinks that changing the name of MKE will result in positive changes to the bottom line of the airport ought to have their position of leadership seriously questioned.


smrtrthnu
User currently offlineairontario From Canada, joined Aug 2001, 550 posts, RR: 1
Reply 13, posted (1 year 8 months 2 weeks 23 hours ago) and read 4184 times:

Quoting 2travel2know2 (Reply 8):

If MKE changes name to Milwaukee-Chicago Mitchell International Airport, would it be the only "two-city" airport in the U.S.A. with a person's name?
SEA, DFW, RDU, BWI, MSP, MHT official name don't seem to include anybody's (last) name on their name.

BWI = Baltimore/Washington International Thurgood Marshall Airport


User currently offline2travel2know2 From Panama, joined Apr 2010, 2602 posts, RR: 1
Reply 14, posted (1 year 8 months 2 weeks 23 hours ago) and read 4126 times:

Quoting airontario (Reply 13):
BWI = Baltimore/Washington International Thurgood Marshall Airport

Thanks for the remark.



I'm not on CM's payroll.
User currently offlinemke717spotter From United States of America, joined Dec 2005, 2453 posts, RR: 5
Reply 15, posted (1 year 8 months 2 weeks 21 hours ago) and read 3982 times:

Quoting flyguy89 (Reply 2):
Yeah I'm with you, keep the name as it is, otherwise you might end up with a gem of a name like us at CVG: Greater Cincinnati/Northern Kentucky International Airport.


CVG is only about 10 miles or so across the river from Cincinnati, so in that case it definitely works. Here? MKE is nearly 40 miles from the Illinois border, so I don't see how the two scenarios even compare.

Quoting saab2000 (Reply 12):
Anyone who is in a position of leadership who thinks that changing the name of MKE will result in positive changes to the bottom line of the airport ought to have their position of leadership seriously questioned.


Agreed. People in Illinois aren't suddenly going to say "oh, I didn't know Milwaukee had an airport!?". And what would the cost of changing the name be? Pretty steep I would think. A better idea would be to improve transportation from Northern Illinois to MKE and continue to advertise it as an alternative to ORD/MDW.



Will you watch the Cleveland Browns and the Detroit Lions on Sunday? Only if coach Eric Mangini resigned after a loss.
User currently offlineN908AW From United States of America, joined Aug 2005, 923 posts, RR: 1
Reply 16, posted (1 year 8 months 2 weeks 20 hours ago) and read 3915 times:

Quoting 2travel2know2 (Reply 8):

If MKE changes name to Milwaukee-Chicago Mitchell International Airport, would it be the only "two-city" airport in the U.S.A. with a person's name?
SEA, DFW, RDU, BWI, MSP, MHT official name don't seem to include anybody's (last) name on their name.

Officially "Wold-Chamberlin Field" is appended to "Minneapolis-St Paul International Airport" but colloquially "Wold-Chamberlin Field" is hardly used. Not even used in the ATIS.



'Cause you're on ATA again, and on ATA, you're on vacation!
User currently offlineMKE22 From United States of America, joined Nov 2007, 1135 posts, RR: 2
Reply 17, posted (1 year 8 months 2 weeks 20 hours ago) and read 3897 times:

Quoting tjwgrr (Reply 6):
IMO, it would be terrible if they changed the name. General Billy Mitchell is considered the father of the U.S. Air Service / Army Air Corps / U.S. Air Force and was a member of one of Milwaukee's most prominent families at that time.

   End things there.

I hope I speak for all MKE residents saying that any name change getting rid of Mitchell, or adding Illinois to the name would be nothing short of asking North & South Korea to forget all hostility and just make a peace treaty. Hell to the no!!!! MKE should not get the Obama tag though, give it to HNL since he was born there. That would be pretty cool: Honolulu Barrack Obama International Airport.



If Your not pissed, your not trying
User currently offlineN62NA From United States of America, joined Aug 2003, 4447 posts, RR: 6
Reply 18, posted (1 year 8 months 2 weeks 20 hours ago) and read 3888 times:

Quoting type-rated (Reply 11):
And let me be the first..... Milwaukee-Obama airport.

Uh oh....


User currently offlineBC77008 From United States of America, joined Sep 2011, 301 posts, RR: 0
Reply 19, posted (1 year 8 months 2 weeks 20 hours ago) and read 3860 times:

Quoting OzarkD9S (Reply 4):
MKE can still market itself to N.I. without going through a laborious name change.

EXACTLY!!! Like how about TV commercials with a song playing that goes ♪♫ Go MKE you're so fine, you're so fine you blow my mind, hey MKE, hey MKE ♪♫



"He waited his whole damn life to take that flight. And as the plane crashed down he thought 'Well isn't this nice...'"
User currently offlineBC77008 From United States of America, joined Sep 2011, 301 posts, RR: 0
Reply 20, posted (1 year 8 months 2 weeks 20 hours ago) and read 3851 times:

Quoting Eurohub (Reply 10):
The East Midlands (located to the east of the middle of England, oddly enough) includes the counties of Leicestershire, Nottinghamshire, Derbyshire, Lincolnshire and Northamptonshire.

They should have just named the airport "Shire" or "Five-Shire" and been done with it.



"He waited his whole damn life to take that flight. And as the plane crashed down he thought 'Well isn't this nice...'"
User currently offlineIllinoisMan From United States of America, joined Feb 2012, 159 posts, RR: 0
Reply 21, posted (1 year 8 months 2 weeks 20 hours ago) and read 3781 times:

The more I think about it, the more I agree with the article. I move for changing the name soon, and my suggestions would be either "Milwaukee-Chicago International Airport" or "Milwaukee-Northern Illinois International Airport." If my memory serves me right, Jay Sorenson is the person responsible for chocolate chip cookies on YX. We should throw rose petals at his ideas.

Quoting Cubsrule (Reply 5):
No one cares what the official name is.

I work with people who live near the Illinois/Wisconsin border and something as simple as including the words "Chicago" or "Northern Illinois" in MKE's name makes me think it would almost certainly make passengers more inclined to consider it as an alternative to ORD/MDW. Most people who live in other parts of the country are completely oblivious to Milwaukee's close proximity to Chicago. When I've talked with re-booking passengers who were traveling to Chicago and missed their flight or had their flight canceled, they're often surprised to learn that they can fly to MKE instead, and be in Chicago in 90 minutes.

Quoting saab2000 (Reply 12):
The biggest factor by far would be ticket price and destination availability.

As for lower fares at MKE, I have not seen them, especially on certain routes controlled by one specific airline. Last week I had to fly to DTW with one of my co-workers. I flew out of ORD for $230 and had lots of flight options on different airlines. My co-worker, flying out of MKE, only had DL for a direct flight and it was $465.


User currently offlineScottB From United States of America, joined Jul 2000, 6745 posts, RR: 32
Reply 22, posted (1 year 8 months 2 weeks 18 hours ago) and read 3641 times:

Quoting flyguy89 (Reply 2):
otherwise you might end up with a gem of a name like us at CVG: Greater Cincinnati/Northern Kentucky International Airport...try saying that one five times fast.

To be fair, it was Greater Cincinnati Airport when it opened and the addition of "Northern Kentucky" to the name is recent, despite the location indeed being in Northern Kentucky.

Quoting mke717spotter (Thread starter):
Hopefully this idea is just a non-starter, but there's no accounting for stupidity. RFD changed their airport name to "Chicago Rockford International Airport" some years ago and it has made no significant difference in their passenger count or the number of flights they offer.

That's one example, but obviously BWI is a counter-example in that marketing the airport as a viable alternative for travel to/from Washington, D.C. has been successful. Similarly, SFB has seen some success in marketing itself as "Orlando Sanford" in spite of it being roughly 30 miles from Orlando. That said, I don't exactly see "Northern Illinois" being as compelling a destination or market as Orlando or Washington, D.C.


User currently offlineViscount724 From Switzerland, joined Oct 2006, 25117 posts, RR: 22
Reply 23, posted (1 year 8 months 2 weeks 18 hours ago) and read 3622 times:

Quoting airontario (Reply 13):

BWI = Baltimore/Washington International Thurgood Marshall Airport

I preferred it's original name, Friendship International Airport (and code BAL). But they wanted to emphasize the association with Washington and changed the name (and code) in 1973.


User currently offlineQ From United States of America, joined Sep 2000, 225 posts, RR: 0
Reply 24, posted (1 year 8 months 2 weeks 18 hours ago) and read 3601 times:

Milwaukeago International. LOL.

or

Badger International Airport. After name VOR BAE.



Q


25 C767P : Although rarely used anymore, MSP is still Minneapolis-St. Paul International/Wold-Chamberlain Field.
26 mke717spotter : ORD II? I think not. Everyone that flies knows where Milwaukee is and they know it as "Mitchell" if they need to fly there, why confuse the issue? We
27 coronado : Northern Six Flags International Airport. At least that was always the preferred destination for my kids when on I94, ''like why can't we go to Six Fl
28 Post contains links and images KLAXAirport : Like Little Rock. "Little Rock Bill and Hillary Clinton National Airport" http://www.fly-lit.com/ O' Brother... Hahahahahaha. Cheers, KLAXAirport[Edi
29 maxpower1954 : More nonsense from our "leaders". Same goes for Washington National Airport. I never refer to it by that other name. And I liked Ronald Reagan.
30 rj777 : If anything, they should name it "Mitchell South Eastern Wisconsin International Airport"
31 wdleiser : I cannot tell if you are being serious or sarcastic. But the majority of the folks in Houston call IAH "Bush" or "Intercontinental" and they do some
32 2travel2know2 : Most likely true, but not everybody knows how close MKE is to Chicago. Same happens to people which have no clue how close Providence PVD and Manches
33 bjorn14 : Naw...rename MDW....Chicago Barak Obama Int'l Airport...new code BHO. Closer to the Hyde Park 'hood he lives in.
34 type-rated : I wasn't being sarcastic. Everyone I know calls it Intercontinental. Maybe some weathermen on the local news channels may refer to it as Bush, but no
35 scutfarcus : I don't think anything (especially major infrastructure like airports) should be named after anyone until at least a reasonable time after they've pas
36 9w748capt : This is such a dumb idea. As a former MKE resident I just cannot see this going well at all, whatwith WI residents referring to the "FIBs" at every op
37 WDLEISER : Much like if you call it Bush. Everyone will know exactly what you are talking about.
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