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Does MKE Need A Name Change?  
User currently offlinemke717spotter From United States of America, joined Dec 2005, 2454 posts, RR: 5
Posted (1 year 8 months 3 weeks 5 days 1 hour ago) and read 5284 times:

http://www.jsonline.com/business/sho...ng-its-name-8h7ssbl-182758051.html

"As far as suggestions go, airline industry consultant Jay Sorensen realizes this one might not fly.

But as the economics of the airline industry continue to shift and Mitchell International Airport seeks to attract more passengers - and additional flights - Sorensen says he thinks it's time to talk about a new name for the airport.

"If we want to be a regional airport, we need to start thinking regionally," said Sorensen, who runs the Shorewood-based IdeaWorksCompany.

And, he says, serious thought should be given to somehow including northern Illinois in a new airport name.

Even bringing up that topic is akin to throwing gasoline on a fire and then tossing in a stick of dynamite for good measure. There are folks around here who are repulsed by the notion that Milwaukee could be linked to northern Illinois by anything other than the interstate highway system.

"I know Milwaukee is going to have a real big issue with this, but I think it's kind of the elephant in the room that needs to be talked about," Sorensen said."


Hopefully this idea is just a non-starter, but there's no accounting for stupidity. RFD changed their airport name to "Chicago Rockford International Airport" some years ago and it has made no significant difference in their passenger count or the number of flights they offer.


Will you watch the Cleveland Browns and the Detroit Lions on Sunday? Only if coach Eric Mangini resigned after a loss.
37 replies: All unread, showing first 25:
 
User currently offlineOzarkD9S From United States of America, joined Oct 2001, 5074 posts, RR: 21
Reply 1, posted (1 year 8 months 3 weeks 5 days 1 hour ago) and read 5255 times:

As long as they don't name it after some d-bag politician...but still...fine as is.


Next Up: STL-LGA-RIC-ATL-STL
User currently offlineflyguy89 From United States of America, joined Feb 2009, 1917 posts, RR: 21
Reply 2, posted (1 year 8 months 3 weeks 5 days ago) and read 5208 times:

Oh brother   Yeah I'm with you, keep the name as it is, otherwise you might end up with a gem of a name like us at CVG: Greater Cincinnati/Northern Kentucky International Airport...try saying that one five times fast.

Quoting OzarkD9S (Reply 1):
As long as they don't name it after some d-bag politician...but still...fine as is.

Love it! Couldn't agree more!


User currently offlineIllinoisMan From United States of America, joined Feb 2012, 159 posts, RR: 0
Reply 3, posted (1 year 8 months 3 weeks 4 days 22 hours ago) and read 5007 times:

Quoting mke717spotter (Thread starter):
And, he says, serious thought should be given to somehow including northern Illinois in a new airport name.

Interesting idea, though I'm sure General Billy Mitchell would be rolling over in his grave! It seems to me that the idea of marketing MKE to Northern Illinois has been around since the days of YX, and look how that ended up.


User currently offlineOzarkD9S From United States of America, joined Oct 2001, 5074 posts, RR: 21
Reply 4, posted (1 year 8 months 3 weeks 4 days 17 hours ago) and read 4844 times:

Quoting IllinoisMan (Reply 3):


Interesting idea, though I'm sure General Billy Mitchell would be rolling over in his grave! It seems to me that the idea of marketing MKE to Northern Illinois has been around since the days of YX, and look how that ended up.

MKE can still market itself to N.I. without going through a laborious name change.



Next Up: STL-LGA-RIC-ATL-STL
User currently offlineCubsrule From United States of America, joined May 2004, 22931 posts, RR: 20
Reply 5, posted (1 year 8 months 3 weeks 4 days 16 hours ago) and read 4794 times:

Quoting IllinoisMan (Reply 3):
It seems to me that the idea of marketing MKE to Northern Illinois has been around since the days of YX, and look how that ended up.

Actually, marketing to Illinois seemed to be something that YX had figured out that others have had a hard time replicating. I don't see how YX's successful marketing to Illinois can possibly be a criticism of YX. There are plenty of other legitimate reasons to take issue with Timmy and friends, but this isn't one of them.

Quoting OzarkD9S (Reply 4):
MKE can still market itself to N.I. without going through a laborious name change.

  

No one cares what the official name is. Everyone still calls PWK Palwaukee even though it's now "Chicago Executive."

[Edited 2012-12-10 06:15:04]


I can't decide whether I miss the tulip or the bowling shoe more
User currently offlinetjwgrr From United States of America, joined Mar 2000, 2435 posts, RR: 3
Reply 6, posted (1 year 8 months 3 weeks 4 days 16 hours ago) and read 4758 times:

Quoting IllinoisMan (Reply 3):
Interesting idea, though I'm sure General Billy Mitchell would be rolling over in his grave!


IMO, it would be terrible if they changed the name. General Billy Mitchell is considered the father of the U.S. Air Service / Army Air Corps / U.S. Air Force and was a member of one of Milwaukee's most prominent families at that time.

Some things need to be left alone.



Direct KNOBS, maintain 2700' until established on the localizer, cleared ILS runway 26 left approach.
User currently offlineN62NA From United States of America, joined Aug 2003, 4456 posts, RR: 7
Reply 7, posted (1 year 8 months 3 weeks 4 days 16 hours ago) and read 4683 times:

Quoting Cubsrule (Reply 5):
No one cares what the official name is.

Right. Just like that ridiculous name change to Newark Liberty International Airport. Who in the "flying public" calls it that???


User currently offline2travel2know2 From Panama, joined Apr 2010, 2610 posts, RR: 1
Reply 8, posted (1 year 8 months 3 weeks 4 days 15 hours ago) and read 4573 times:

If MKE changes name to Milwaukee-Chicago Mitchell International Airport, would it be the only "two-city" airport in the U.S.A. with a person's name?
SEA, DFW, RDU, BWI, MSP, MHT official name don't seem to include anybody's (last) name on their name.

BTW, IMHO, changing the name to "Milwaukee-Chicago International Airport" and naming the main terminal (kind of everything except the F.I.S. gate) General Mitchell Terminal will very likely upset many in Wisconsin.



I'm not on CM's payroll.
User currently offlinebjorn14 From Norway, joined Feb 2010, 3424 posts, RR: 2
Reply 9, posted (1 year 8 months 3 weeks 4 days 13 hours ago) and read 4421 times:

No self-respecting Cheesehead would ever wanted to be a associated with a FIB.   


"I want to know the voice of God the rest is just details" --A. Einstein
User currently offlineEurohub From United Kingdom, joined Jan 2005, 236 posts, RR: 0
Reply 10, posted (1 year 8 months 3 weeks 4 days 12 hours ago) and read 4363 times:

Quoting mke717spotter (Thread starter):
RFD changed their airport name to "Chicago Rockford International Airport" some years ago and it has made no significant difference in their passenger count or the number of flights they offer.

This happened at my local airport some years ago, EMA had been just fine as plain old East Midlands Airport until some "consultant" came up with the notion that by not attaching a recognisable city name to the airport name, people from outside the UK couldn't work out its geographical location. The East Midlands (located to the east of the middle of England, oddly enough) includes the counties of Leicestershire, Nottinghamshire, Derbyshire, Lincolnshire and Northamptonshire. EMA is located in Leicestershire close to the Derbyshire and Nottinghamshire borders but with Derby postal and dialling codes.

The consultant thought that Nottingham was the most recognisable of the three nearby cities (thanks to Robin Hood et al) and so the airport was renamed Nottingham East Midlands Airport. Cue much wailing and gnashing of teeth from the politicians of the cities who had "missed out" or were being "ignored". The public outcry didn't go away and eventually the airport relented and so we're stuck with the memorable East Midlands Airport - Nottingham / Derby / Leicester; but not before all of the rebranding had been completed and many street signs changed only to be changed again.

Quoting OzarkD9S (Reply 4):
MKE can still market itself to N.I. without going through a laborious name change.

Exactly, why open a political can of worms, risk upsetting your existing loyal customers and spend hard-earned cash on rebranding exercises when a carefully targeted marketing campaign can do all that at a fraction of the cost!



Forget A vs B - Give me E or BAe any day of the week!
User currently offlinetype-rated From United States of America, joined Sep 1999, 4995 posts, RR: 19
Reply 11, posted (1 year 8 months 3 weeks 4 days 11 hours ago) and read 4269 times:

And nobody calls IAH Bush Airport. It's still referred to as "Intercontinental", as it should be.

And let me be the first..... Milwaukee-Obama airport. You know the day is coming when we WILL have an Obama airport somewhere someday. And I question this, just what HAS Obama done to further aviation in America?

Just add me to the list of those who want to keep it Billy Mitchell Field.

[Edited 2012-12-10 10:45:11]


Fly North Central Airlines..The route of the Northliners!
User currently offlinesaab2000 From Switzerland, joined Jun 2001, 1610 posts, RR: 11
Reply 12, posted (1 year 8 months 3 weeks 4 days 11 hours ago) and read 4229 times:

Passengers will avoid an airport based on bad, dirty facilities or bad parking or bad schedules or bad airlines. But they won't likely change their flying habits based on the name of the airport. The biggest factor by far would be ticket price and destination availability. Anyone who is in a position of leadership who thinks that changing the name of MKE will result in positive changes to the bottom line of the airport ought to have their position of leadership seriously questioned.


smrtrthnu
User currently offlineairontario From Canada, joined Aug 2001, 551 posts, RR: 1
Reply 13, posted (1 year 8 months 3 weeks 4 days 11 hours ago) and read 4197 times:

Quoting 2travel2know2 (Reply 8):

If MKE changes name to Milwaukee-Chicago Mitchell International Airport, would it be the only "two-city" airport in the U.S.A. with a person's name?
SEA, DFW, RDU, BWI, MSP, MHT official name don't seem to include anybody's (last) name on their name.

BWI = Baltimore/Washington International Thurgood Marshall Airport


User currently offline2travel2know2 From Panama, joined Apr 2010, 2610 posts, RR: 1
Reply 14, posted (1 year 8 months 3 weeks 4 days 10 hours ago) and read 4139 times:

Quoting airontario (Reply 13):
BWI = Baltimore/Washington International Thurgood Marshall Airport

Thanks for the remark.



I'm not on CM's payroll.
User currently offlinemke717spotter From United States of America, joined Dec 2005, 2454 posts, RR: 5
Reply 15, posted (1 year 8 months 3 weeks 4 days 9 hours ago) and read 3995 times:

Quoting flyguy89 (Reply 2):
Yeah I'm with you, keep the name as it is, otherwise you might end up with a gem of a name like us at CVG: Greater Cincinnati/Northern Kentucky International Airport.


CVG is only about 10 miles or so across the river from Cincinnati, so in that case it definitely works. Here? MKE is nearly 40 miles from the Illinois border, so I don't see how the two scenarios even compare.

Quoting saab2000 (Reply 12):
Anyone who is in a position of leadership who thinks that changing the name of MKE will result in positive changes to the bottom line of the airport ought to have their position of leadership seriously questioned.


Agreed. People in Illinois aren't suddenly going to say "oh, I didn't know Milwaukee had an airport!?". And what would the cost of changing the name be? Pretty steep I would think. A better idea would be to improve transportation from Northern Illinois to MKE and continue to advertise it as an alternative to ORD/MDW.



Will you watch the Cleveland Browns and the Detroit Lions on Sunday? Only if coach Eric Mangini resigned after a loss.
User currently offlineN908AW From United States of America, joined Aug 2005, 926 posts, RR: 1
Reply 16, posted (1 year 8 months 3 weeks 4 days 8 hours ago) and read 3928 times:

Quoting 2travel2know2 (Reply 8):

If MKE changes name to Milwaukee-Chicago Mitchell International Airport, would it be the only "two-city" airport in the U.S.A. with a person's name?
SEA, DFW, RDU, BWI, MSP, MHT official name don't seem to include anybody's (last) name on their name.

Officially "Wold-Chamberlin Field" is appended to "Minneapolis-St Paul International Airport" but colloquially "Wold-Chamberlin Field" is hardly used. Not even used in the ATIS.



'Cause you're on ATA again, and on ATA, you're on vacation!
User currently offlineMKE22 From United States of America, joined Nov 2007, 1141 posts, RR: 2
Reply 17, posted (1 year 8 months 3 weeks 4 days 8 hours ago) and read 3910 times:

Quoting tjwgrr (Reply 6):
IMO, it would be terrible if they changed the name. General Billy Mitchell is considered the father of the U.S. Air Service / Army Air Corps / U.S. Air Force and was a member of one of Milwaukee's most prominent families at that time.

   End things there.

I hope I speak for all MKE residents saying that any name change getting rid of Mitchell, or adding Illinois to the name would be nothing short of asking North & South Korea to forget all hostility and just make a peace treaty. Hell to the no!!!! MKE should not get the Obama tag though, give it to HNL since he was born there. That would be pretty cool: Honolulu Barrack Obama International Airport.



If Your not pissed, your not trying
User currently offlineN62NA From United States of America, joined Aug 2003, 4456 posts, RR: 7
Reply 18, posted (1 year 8 months 3 weeks 4 days 8 hours ago) and read 3901 times:

Quoting type-rated (Reply 11):
And let me be the first..... Milwaukee-Obama airport.

Uh oh....


User currently offlineBC77008 From United States of America, joined Sep 2011, 301 posts, RR: 0
Reply 19, posted (1 year 8 months 3 weeks 4 days 7 hours ago) and read 3873 times:

Quoting OzarkD9S (Reply 4):
MKE can still market itself to N.I. without going through a laborious name change.

EXACTLY!!! Like how about TV commercials with a song playing that goes ♪♫ Go MKE you're so fine, you're so fine you blow my mind, hey MKE, hey MKE ♪♫



"He waited his whole damn life to take that flight. And as the plane crashed down he thought 'Well isn't this nice...'"
User currently offlineBC77008 From United States of America, joined Sep 2011, 301 posts, RR: 0
Reply 20, posted (1 year 8 months 3 weeks 4 days 7 hours ago) and read 3864 times:

Quoting Eurohub (Reply 10):
The East Midlands (located to the east of the middle of England, oddly enough) includes the counties of Leicestershire, Nottinghamshire, Derbyshire, Lincolnshire and Northamptonshire.

They should have just named the airport "Shire" or "Five-Shire" and been done with it.



"He waited his whole damn life to take that flight. And as the plane crashed down he thought 'Well isn't this nice...'"
User currently offlineIllinoisMan From United States of America, joined Feb 2012, 159 posts, RR: 0
Reply 21, posted (1 year 8 months 3 weeks 4 days 7 hours ago) and read 3794 times:

The more I think about it, the more I agree with the article. I move for changing the name soon, and my suggestions would be either "Milwaukee-Chicago International Airport" or "Milwaukee-Northern Illinois International Airport." If my memory serves me right, Jay Sorenson is the person responsible for chocolate chip cookies on YX. We should throw rose petals at his ideas.

Quoting Cubsrule (Reply 5):
No one cares what the official name is.

I work with people who live near the Illinois/Wisconsin border and something as simple as including the words "Chicago" or "Northern Illinois" in MKE's name makes me think it would almost certainly make passengers more inclined to consider it as an alternative to ORD/MDW. Most people who live in other parts of the country are completely oblivious to Milwaukee's close proximity to Chicago. When I've talked with re-booking passengers who were traveling to Chicago and missed their flight or had their flight canceled, they're often surprised to learn that they can fly to MKE instead, and be in Chicago in 90 minutes.

Quoting saab2000 (Reply 12):
The biggest factor by far would be ticket price and destination availability.

As for lower fares at MKE, I have not seen them, especially on certain routes controlled by one specific airline. Last week I had to fly to DTW with one of my co-workers. I flew out of ORD for $230 and had lots of flight options on different airlines. My co-worker, flying out of MKE, only had DL for a direct flight and it was $465.


User currently offlineScottB From United States of America, joined Jul 2000, 6752 posts, RR: 32
Reply 22, posted (1 year 8 months 3 weeks 4 days 5 hours ago) and read 3654 times:

Quoting flyguy89 (Reply 2):
otherwise you might end up with a gem of a name like us at CVG: Greater Cincinnati/Northern Kentucky International Airport...try saying that one five times fast.

To be fair, it was Greater Cincinnati Airport when it opened and the addition of "Northern Kentucky" to the name is recent, despite the location indeed being in Northern Kentucky.

Quoting mke717spotter (Thread starter):
Hopefully this idea is just a non-starter, but there's no accounting for stupidity. RFD changed their airport name to "Chicago Rockford International Airport" some years ago and it has made no significant difference in their passenger count or the number of flights they offer.

That's one example, but obviously BWI is a counter-example in that marketing the airport as a viable alternative for travel to/from Washington, D.C. has been successful. Similarly, SFB has seen some success in marketing itself as "Orlando Sanford" in spite of it being roughly 30 miles from Orlando. That said, I don't exactly see "Northern Illinois" being as compelling a destination or market as Orlando or Washington, D.C.


User currently offlineViscount724 From Switzerland, joined Oct 2006, 25205 posts, RR: 22
Reply 23, posted (1 year 8 months 3 weeks 4 days 5 hours ago) and read 3635 times:

Quoting airontario (Reply 13):

BWI = Baltimore/Washington International Thurgood Marshall Airport

I preferred it's original name, Friendship International Airport (and code BAL). But they wanted to emphasize the association with Washington and changed the name (and code) in 1973.


User currently offlineQ From United States of America, joined Sep 2000, 227 posts, RR: 0
Reply 24, posted (1 year 8 months 3 weeks 4 days 5 hours ago) and read 3614 times:

Milwaukeago International. LOL.

or

Badger International Airport. After name VOR BAE.



Q


User currently offlineC767P From United States of America, joined Oct 2008, 886 posts, RR: 2
Reply 25, posted (1 year 8 months 3 weeks 4 days 3 hours ago) and read 3570 times:

Quoting 2travel2know2 (Reply 8):
MSP

Although rarely used anymore, MSP is still Minneapolis-St. Paul International/Wold-Chamberlain Field.


User currently offlinemke717spotter From United States of America, joined Dec 2005, 2454 posts, RR: 5
Reply 26, posted (1 year 8 months 3 weeks 4 days 2 hours ago) and read 3558 times:

Quoting IllinoisMan (Reply 21):
I move for changing the name soon, and my suggestions would be either "Milwaukee-Chicago International Airport" or "Milwaukee-Northern Illinois International Airport."


ORD II? I think not. Everyone that flies knows where Milwaukee is and they know it as "Mitchell" if they need to fly there, why confuse the issue?

Quoting IllinoisMan (Reply 21):
If my memory serves me right, Jay Sorenson is the person responsible for chocolate chip cookies on YX. We should throw rose petals at his ideas.


Well, YX changed its name back in 2002 and that sure made a difference, didn't it? Jay Sorensen should know about that.



Will you watch the Cleveland Browns and the Detroit Lions on Sunday? Only if coach Eric Mangini resigned after a loss.
User currently offlinecoronado From United States of America, joined Jun 1999, 1175 posts, RR: 2
Reply 27, posted (1 year 8 months 3 weeks 4 days 2 hours ago) and read 3525 times:
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Northern Six Flags International Airport. At least that was always the preferred destination for my kids when on I94, ''like why can't we go to Six Flags?''


The Original Coronado: First CV jet flights RG CV 990 July 1965; DL CV 880 July 1965; Spantax CV990 Feb 1973
User currently offlineKLAXAirport From United States of America, joined Nov 2011, 151 posts, RR: 0
Reply 28, posted (1 year 8 months 3 weeks 4 days 1 hour ago) and read 3294 times:

Quoting OzarkD9S (Reply 1):

As long as they don't name it after some d-bag politician...but still...fine as is.

Like Little Rock. "Little Rock Bill and Hillary Clinton National Airport" http://www.fly-lit.com/
O' Brother...    Hahahahahaha.  Silly

Cheers,
KLAXAirport

[Edited 2012-12-10 20:42:26]

User currently offlinemaxpower1954 From United States of America, joined Sep 2008, 1090 posts, RR: 7
Reply 29, posted (1 year 8 months 3 weeks 4 days ago) and read 3089 times:

More nonsense from our "leaders".

Same goes for Washington National Airport. I never refer to it by that other name. And I liked Ronald Reagan.


User currently offlinerj777 From United States of America, joined Dec 2000, 1814 posts, RR: 2
Reply 30, posted (1 year 8 months 3 weeks 4 days ago) and read 3036 times:

If anything, they should name it "Mitchell South Eastern Wisconsin International Airport"

User currently offlinewdleiser From United States of America, joined Apr 2004, 961 posts, RR: 4
Reply 31, posted (1 year 8 months 3 weeks 3 days 23 hours ago) and read 2991 times:

Quoting type-rated (Reply 11):
And nobody calls IAH Bush Airport. It's still referred to as "Intercontinental", as it should be.

I cannot tell if you are being serious or sarcastic. But the majority of the folks in Houston call IAH "Bush" or "Intercontinental" and they do some interchangeably. No one calls it "Bush Airport" rather simply "Bush"


User currently offline2travel2know2 From Panama, joined Apr 2010, 2610 posts, RR: 1
Reply 32, posted (1 year 8 months 3 weeks 3 days 16 hours ago) and read 2867 times:

Quoting mke717spotter (Reply 26):
Everyone that flies knows where Milwaukee

Most likely true, but not everybody knows how close MKE is to Chicago.
Same happens to people which have no clue how close Providence PVD and Manchester MHT are to Boston, or even PBI and FLL are to MIA.
Both MKE and PVD have fairly short timed, direct rail service to huge urban areas, Chicago and Boston respectively, so if adding Chicago and Boston as a marketing measure boosts passenger traffic, let MKE include Chicago and PVD Boston to its names.

Lets face it, lots of people aren't that knowledgeable in Geography, be U.S. or international and there are times airports and even airlines have to make people aware of it.



I'm not on CM's payroll.
User currently offlinebjorn14 From Norway, joined Feb 2010, 3424 posts, RR: 2
Reply 33, posted (1 year 8 months 3 weeks 3 days 11 hours ago) and read 2770 times:

Quoting type-rated (Reply 11):
And let me be the first..... Milwaukee-Obama airport.

Naw...rename MDW....Chicago Barak Obama Int'l Airport...new code BHO. Closer to the Hyde Park 'hood he lives in.



"I want to know the voice of God the rest is just details" --A. Einstein
User currently offlinetype-rated From United States of America, joined Sep 1999, 4995 posts, RR: 19
Reply 34, posted (1 year 8 months 3 weeks 3 days 8 hours ago) and read 2705 times:

Quoting wdleiser (Reply 31):
I cannot tell if you are being serious or sarcastic. But the majority of the folks in Houston call IAH "Bush" or "Intercontinental" and they do some interchangeably.

I wasn't being sarcastic. Everyone I know calls it Intercontinental. Maybe some weathermen on the local news channels may refer to it as Bush, but not me. If you say Intercontinental to anyone in Houston, they all will know what you mean.



Fly North Central Airlines..The route of the Northliners!
User currently offlinescutfarcus From United States of America, joined May 2000, 399 posts, RR: 1
Reply 35, posted (1 year 8 months 3 weeks 3 days 5 hours ago) and read 2607 times:

I don't think anything (especially major infrastructure like airports) should be named after anyone until at least a reasonable time after they've passed away. Especially politicians. Too much ego stroking and too much opportunity for them to do something terrible. Case in point: ANC

User currently offline9w748capt From United States of America, joined Feb 2008, 580 posts, RR: 1
Reply 36, posted (1 year 8 months 3 weeks 3 days 2 hours ago) and read 2532 times:

This is such a dumb idea. As a former MKE resident I just cannot see this going well at all, whatwith WI residents referring to the "FIBs" at every opportunity. This is really a nonstarter. And besides - if northern IL residents/business are too ignorant to realize they live so close to MKE, joke's on them.

User currently offlineWDLEISER From United States of America, joined Apr 2004, 961 posts, RR: 4
Reply 37, posted (1 year 8 months 3 weeks 3 days ago) and read 2446 times:

Quoting type-rated (Reply 34):

Much like if you call it Bush. Everyone will know exactly what you are talking about.


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