Virgin America -YouTube Sign IFE Distribution Deal — Civil Aviation Forum

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Virgin America -YouTube Sign IFE Distribution Deal

LAXintl From United States of America, joined May 2000, 22023 posts, RR: 51
Posted (5 months 1 week 2 days 21 hours ago) and read 1565 times:

Google owned video service's YouTube division struck a deal with Virgin America to stream shows from its partners for free onboard VX flight.

Later in December, passengers will get 5-channels of YouTube content featuring original programming including series from Warner Brothers, WIGS, and variety of TV and films.

According to YouTube's marketing manager, Virgin America agreement is a very appealing new distribution channel for the company and will provide its network partners a new means to reach audiences.

For those that might not know, YouTube has recently invested heavily in developing original programing and this deal is part of a larger effort to boost audience numbers to the YouTube channels.

Press release:
http://youtube-global.blogspot.jp/20...be-shows-rolls-out-across-sky.html

Story:
http://www.digitaltrends.com/web/you...g-shows-to-virgin-america-flights/

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[Edited 2012-12-10 11:35:07]

From the desert to the sea, to all of Southern California

10 replies: All unread, jump to last

spiritair97 From United States of America, joined Jan 2011, 1231 posts, RR: 1
Reply 1, posted (5 months 1 week 2 days 21 hours ago) and read 1517 times:

I'm glad to see VX signing deals with new people to help them attract more customers. Makes the future look just that much brighter for VX and shows that [hopefully] they are on the right track.

HiFlyerAS From United States of America, joined Jul 2011, 605 posts, RR: 1
Reply 2, posted (5 months 1 week 2 days 19 hours ago) and read 1344 times:

How does a deal like this contribute to their bottom line? Will someone say "Hey! I'll fly VX now because they have youtube content on their IFE!!" No. Original programming on youtube sounds about as interesting as watching paint dry.

AADC10 From United States of America, joined Nov 2004, 1831 posts, RR: 0
Reply 3, posted (5 months 1 week 2 days 19 hours ago) and read 1282 times:

Quoting HiFlyerAS (Reply 2):
Original programming on youtube sounds about as interesting as watching paint dry.

Perhaps, but it is additional free material in addition to their limited free selection.

LAXintl From United States of America, joined May 2000, 22023 posts, RR: 51
Reply 4, posted (5 months 1 week 2 days 17 hours ago) and read 1123 times:

Quoting HiFlyerAS (Reply 2):
How does a deal like this contribute to their bottom line?

I suspect Google is paying Virgin America for this deal as any other content distribution agreement.
After all, YouTube is getting 5 dedicated channels on the IFE and wider distribution for its foray into trying to become a major content producer ala HBO.

At the end of the day Google has some confidence to ink a deal with VX. Same as Singapore Airlines the other week with its codeshare agreement on VX flights. Each one brings in some income to the bottom line.

From the desert to the sea, to all of Southern California

MaverickM11 From United States of America, joined Apr 2000, 15721 posts, RR: 48
Reply 5, posted (5 months 1 week 2 days 17 hours ago) and read 1057 times:

Quoting LAXintl (Reply 4):
At the end of the day Google has some confidence to ink a deal with VX.

Google also had some confidence in Google Wave

E pur si muove -Galileo

Cactus739 From United States of America, joined Jan 2004, 2379 posts, RR: 34
Reply 6, posted (5 months 1 week 2 days 17 hours ago) and read 1057 times:

Quoting spiritair97 (Reply 1):
I'm glad to see VX signing deals with new people to help them attract more customers. Makes the future look just that much brighter for VX and shows that [hopefully] they are on the right track.

Yes I'm sure people will be flocking to them and paying a ton of money for a ticket just so they can watch YouTube original programming.

You can't fix stupid.... - Ron White

NWADTWE16 From United States of America, joined Jun 2012, 242 posts, RR: 0
Reply 7, posted (5 months 1 week 2 days 16 hours ago) and read 1019 times:

Your never convince mister ALASKA AIRLINES there that VX can do anything good..i believe VX existence very much bothers him/her..this is another in a growing series of things VX is doing to further enhance already great service

HiFlyerAS From United States of America, joined Jul 2011, 605 posts, RR: 1
Reply 8, posted (5 months 1 week 2 days 16 hours ago) and read 995 times:

If Google is paying VX to carry the new youtube channels then that's a good thing.

nighthawk From UK - Scotland, joined Sep 2001, 4985 posts, RR: 39
Reply 9, posted (5 months 1 week 2 days 8 hours ago) and read 759 times:

Quoting HiFlyerAS (Reply 2):
How does a deal like this contribute to their bottom line? Will someone say "Hey! I'll fly VX now because they have youtube content on their IFE!!" No. Original programming on youtube sounds about as interesting as watching paint dry.

to some extent, yes they will. If you have a choice between Southwest and Virgin America, and both are fairly similarly priced, which would you choose? Some passengers will choose Virgin America due to their better IFE.

It's all about trying to differentiate your product, either by price or by service, or ideally both.

That'll teach you

bestwestern From Ireland, joined Sep 2000, 6426 posts, RR: 58
Reply 10, posted (5 months 1 week 2 days 7 hours ago) and read 725 times:

Thing is that service comes at a cost, so you can either focus on service or price, and not both.

The world is really getting smaller these days

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