Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
Virgin Atlantic New TV Ad?  
User currently offlineAndyEastMids From United Kingdom, joined Jan 2001, 1017 posts, RR: 2
Posted (1 year 8 months 3 weeks 4 days 5 hours ago) and read 5939 times:

They're calling it a "trailer" but I assume it's a TV ad, apparently to be ARD (no idea where) fromm1st January....

http://www.virgin-atlantic.com/gb/en.../our-people/watch-the-trailer.html

Andy

27 replies: All unread, showing first 25:
 
User currently offlinezkojq From New Zealand, joined Sep 2011, 1222 posts, RR: 1
Reply 1, posted (1 year 8 months 3 weeks 4 days 4 hours ago) and read 5880 times:

I really love it. Exactly what I would have expected. Very different, very sexy, very Virgin Atlantic.  

...If only the A340-600 scene had been a bit longer.



Air New Zealand; first to fly the Boeing 787-9. ZK-NZE, NZ103 AKL-SYD, 2014/08/09. I was 83rd to board.
User currently offlineVasu From United Kingdom, joined Apr 2005, 3916 posts, RR: 0
Reply 2, posted (1 year 8 months 3 weeks 4 days 4 hours ago) and read 5864 times:

Haha, that's great... very dramatic!

User currently offlineTK787 From United States of America, joined Jan 2006, 4435 posts, RR: 12
Reply 3, posted (1 year 8 months 3 weeks 4 days 4 hours ago) and read 5838 times:

Amazing!!!
Great way to separate themselves from the .....gray.


User currently offlineVCy From Cyprus, joined Dec 2012, 236 posts, RR: 0
Reply 4, posted (1 year 8 months 3 weeks 4 days 4 hours ago) and read 5827 times:
Support Airliners.net - become a First Class Member!

Love it!!   just like anything with the virgin brand hehe  

User currently offlineba319-131 From United Kingdom, joined Jan 2001, 8546 posts, RR: 54
Reply 5, posted (1 year 8 months 3 weeks 4 days 3 hours ago) and read 5708 times:
Support Airliners.net - become a First Class Member!

Nice advert but pure fantasy as the end product is northing like this, just very average and on par with it's competitors really.

I don't use VS anymore, whilst the have nice planes, A330/340 in the main, they offer little that makes me wish to switch.

My dad and his wife flew back from SFO in UC a few weeks ago, said it was the worst longhaul flight ever, poor catering, uncomfortable seat and disinterested crew.

Now he hates BA with a passion but said the connecting LHR-MAN BA flight was better than the VS one.

It would be great to see VS stand out from the crowd, it helps the competition lift their game, but will we? - more smoke and mirrors?



111,732,3,4,5,7,8,BBJ,741,742,743,744,752,762,763,764,772,77L,773,77W,L15,D10,30,40,AB3,AB6,A312.313,319,320,321,332,333
User currently offlineB747forever From Sweden, joined May 2007, 17066 posts, RR: 10
Reply 6, posted (1 year 8 months 3 weeks 4 days 3 hours ago) and read 5675 times:

I dont know, I do not get any particular feeling for this advert. Compared to BAs ad from last year it doesnt stand a chance.

http://www.youtube.com/watch?v=Ggo3KJ7jHGU



Work Hard, Fly Right
User currently onlineStarGuy From United Kingdom, joined Dec 2005, 336 posts, RR: 0
Reply 7, posted (1 year 8 months 3 weeks 4 days 3 hours ago) and read 5580 times:

Quoting B747forever (Reply 6):

If you are trying to promoted a pilot recruitment drive then the BA one wins, but when it comes to brand promotion, I think that Virgin is the king.
I love this new ad, very Virgin.


User currently offlineAndyEastMids From United Kingdom, joined Jan 2001, 1017 posts, RR: 2
Reply 8, posted (1 year 8 months 3 weeks 4 days 3 hours ago) and read 5539 times:

Sorry, that ARD in my original should have been "aired"...

Anyway, I think it nicely reflects what Virgin want the brand to be recognised as, but I wonder whether the brand can actually deliver...

On the other hand, last years BA campaign told me nothing about the brand and the product - it just told me they had a heritage and it was a nice ad for plane spotters. IMHO this new Virgin pitch definitely targets more accurately but it'll all be about the delivery


User currently offlinegarpd From UK - Scotland, joined Aug 2005, 2659 posts, RR: 4
Reply 9, posted (1 year 8 months 3 weeks 4 days 2 hours ago) and read 5439 times:

Yet more lies and deceit from an airline that only delivers an average service. Flashy and sexy the ad may be, but it just sets the average show up for disappointment once they are on board.

I too have friends who travel frequently. Their regular BA flight was fully booked in the J cabin, so they went UC with Virgin.
"Never again" said the pair of them in tandem. Bad food, completely disinterested crew on board and in the lounge.

They ended up having to fly VS again. This time one of their PTVs was not working, at first the crew didn't react to their request for help for over 3 hours. After spotting two other seats in UC were free, they asked if they could move over as they could see both PTVs were working fine. "No, it's against aviation rules" they were told. The cabin crew then gave them the cold shoulder for the rest of the flight and persistently served them last.

Their J class BA flight the following week was leaps and bounds better, even though it was a visibly older machine and a far busier cabin. according to this pair.

[Edited 2012-12-28 07:55:31]


arpdesign.wordpress.com
User currently onlineStarGuy From United Kingdom, joined Dec 2005, 336 posts, RR: 0
Reply 10, posted (1 year 8 months 3 weeks 4 days 2 hours ago) and read 5390 times:

Quoting garpd (Reply 9):

I call BS on this one, I'm sorry, but I in no way believe that the crew told them that they could not move to two spare seats that were working knowing full well that their assigned seat screens were broken. Senior Cabin Crew are selected because of their flexibility and in my experience go out of their way to rectify any issues wherever possible. This story does does not add up, especially as it was as simple as moving to a different seat.


User currently offlineCaptCufflinks From UK - England, joined Dec 2012, 96 posts, RR: 0
Reply 11, posted (1 year 8 months 3 weeks 4 days 1 hour ago) and read 5312 times:

Quoting garpd (Reply 9):
"No, it's against aviation rules" they were told. The cabin crew then gave them the cold shoulder for the rest of the flight and persistently served them last.

I think StarGuy got it in one:

Quoting StarGuy (Reply 10):
I call BS on this one

On virtually every VS flight I have been on where there has been space, the crew always make an announcement inviting you to move around if you want to. Some of them insist you move back prior to landing, however.

Quoting StarGuy (Reply 10):
Senior Cabin Crew are selected because of their flexibility and in my experience go out of their way to rectify any issues wherever possible. This story does does not add up, especially as it was as simple as moving to a different seat

I'd agree with you again here.

Moreover, on most of VS's fleet, the IFE systems can be reset on a per-seat basis by just the flick of a switch - I can't believe they wouldn't have tried this at the very least?


User currently offlineslinky09 From United Kingdom, joined Jun 2009, 837 posts, RR: 0
Reply 12, posted (1 year 8 months 3 weeks 4 days 1 hour ago) and read 5309 times:

Quoting garpd (Reply 9):
This time one of their PTVs was not working, at first the crew didn't react to their request for help for over 3 hours. After spotting two other seats in UC were free, they asked if they could move over as they could see both PTVs were working fine. "No, it's against aviation rules" they were told. The cabin crew then gave them the cold shoulder for the rest of the flight and persistently served them last.

I quite agree with StarGuy on this!

Quoting StarGuy (Reply 10):
I call BS on this one

One couldn't say it's impossible but I've never witnessed anything close to that reaction from crew. They have portable players to offer UC passengers in this situation, on one occasion I was offered a seat in PE to be kept free when UC was full and just one film wouldn't show on my PTV. And as for that comment about "against aviation rules" that I do have to call as complete invention. VS CC are their best asset and while there are instances where things are not top notch I'm sure, this is entirely out of keeping.


User currently offlinereadytotaxi From United Kingdom, joined Dec 2006, 3263 posts, RR: 2
Reply 13, posted (1 year 8 months 3 weeks 4 days ago) and read 5131 times:

Quoting B747forever (Reply 6):
Compared to BAs ad from last year it doesnt stand a chance.

Not a lover of one over the other but I think the BA ad was better at Marking out the airline in the market place.



you don't get a second chance to make a first impression!
User currently offlinegarpd From UK - Scotland, joined Aug 2005, 2659 posts, RR: 4
Reply 14, posted (1 year 8 months 3 weeks 4 days ago) and read 5103 times:

Quoting StarGuy (Reply 10):
I call BS on this one

Are you calling me or my friends liars? Were you there? Did you witness these transgressions?

They have never lied to me, not in the 15 years I've known them. Not so much as a little white lie. They are upfront and honest folk. Salt of the earth. If they tell me the service was crap, I believe them. They are genuinely laid back people, so laid back, they're nigh on horizontal! And trust me, if they pushed for refunds on these flights, there was warrant to do so.

[Edited 2012-12-28 09:48:22]


arpdesign.wordpress.com
User currently offlineshamrock350 From Ireland, joined Mar 2005, 6338 posts, RR: 14
Reply 15, posted (1 year 8 months 3 weeks 4 days ago) and read 5055 times:

Adverts from Virgin Atlantic are designed to get people talking not to show them how far the seat reclines or how delicious the meals are, they're designed to be glossy, camp and with a touch of fantasy to create a cool, modern image surrounding the airline even if the reality is somewhat different. I'd like to think the general public will get the idea and not believe their pilots or flight attendants are superhuman!

Maybe Virgin should start making the fantasy a reality or maybe they should just start being honest in their adverts and show how they're a much smaller airline than their competitors and nowhere near as glossy as they make out. But where would the fun be in that?


User currently offlineLofty From United Kingdom, joined Mar 2008, 308 posts, RR: 0
Reply 16, posted (1 year 8 months 3 weeks 4 days ago) and read 5051 times:

The VS as reminds me of an old BA ad about what Heros Cabin Crew can be. Wake up VS you are about 15 years too late.

User currently offline1stfl94 From United Kingdom, joined May 2006, 1455 posts, RR: 0
Reply 17, posted (1 year 8 months 3 weeks 3 days 23 hours ago) and read 5002 times:

As flashy as the new video is, I actually think the background video is a much better ad for Virgin, featuring actual employees and still shows off Virgin's style and glamour.

http://www.youtube.com/watch?v=3t3mUO53iuY

Not sure about the slogan 'flying in the face of ordinary', smacks of trying to relive the days in the 1990s when Virgin's slogan was 'No Ordinary Airline' at which time most people would agree that it was.


User currently offlineluv2fly From United States of America, joined May 2003, 12110 posts, RR: 48
Reply 18, posted (1 year 8 months 3 weeks 3 days 23 hours ago) and read 4997 times:
Support Airliners.net - become a First Class Member!

Funny the new Virgin America uniforms are bland and biege.


You can cut the irony with a knife
User currently offlineby738 From Tonga, joined Sep 2000, 2318 posts, RR: 1
Reply 19, posted (1 year 8 months 3 weeks 3 days 23 hours ago) and read 4957 times:

and almost 3/4 of way into the advert before its clear what the link is.... The general punter will have switched over by that point.

User currently offlinelonghauler From Canada, joined Mar 2004, 4988 posts, RR: 42
Reply 20, posted (1 year 8 months 3 weeks 3 days 23 hours ago) and read 4930 times:

Over the decades British Airways have set the standards of some of the best airline advertising seen. It is not a surprise that Virgin Atlantic therefore sees the need to address that standard.

Like all Virgin Atlantic advertising, this one is flashy bright and different. I liked it, like I like all Virgin Atlantic advertising.



Never gonna grow up, never gonna slow down .... Barefoot Blue Jean Night
User currently onlineStarGuy From United Kingdom, joined Dec 2005, 336 posts, RR: 0
Reply 21, posted (1 year 8 months 3 weeks 3 days 22 hours ago) and read 4865 times:

Quoting garpd (Reply 14):

If you'd have said that the crew had forgotten to reset the screen or that the cabin was full and there were no DVD players available I would believe the story, but that your friends were told by the crew that it was against aviation rules to move to a working spare seat within their booked cabin class, sounds like VS bashing nonsense. There are 7 crew members working the Upper Class cabin on the 747 including a Cabin Service Supervisor and a Flight Service Manager, and I do not believe for one second that they would all endorse this sort of treatment of an Upper Class customer, no matter how nonchalant or disinterested they may well have been on the day.


User currently offlinenclmedic From United Kingdom, joined Oct 2009, 343 posts, RR: 0
Reply 22, posted (1 year 8 months 3 weeks 3 days 5 hours ago) and read 2946 times:

I wish I'd taken a photo of the ten-ton tessy enjoying the last remnants of a rain-soaked cigarette outside MAN T2 on Saturday last week...

Definitely not flying in the face of ordinary.


User currently offlinemixalakhs From Cyprus, joined Jan 2006, 39 posts, RR: 0
Reply 23, posted (1 year 8 months 3 weeks 3 days 4 hours ago) and read 2682 times:

I flew the route LHR-LAX-LAH Premium Economy with Virgin Atlantic and the overall service was horrible.
As I am traveling twice a year to the US, in my opinion the best overall airline for me is Air France.
I will avoid Virgin Atlantic unless their service gets better.


User currently offlineluv2fly From United States of America, joined May 2003, 12110 posts, RR: 48
Reply 24, posted (1 year 8 months 3 weeks 3 days 3 hours ago) and read 2633 times:
Support Airliners.net - become a First Class Member!

From what I have seen VS is a whole lot of hype and very little substance. I think they should tone down the hype and strengthen the product.


You can cut the irony with a knife
25 RWA380 : Crap is a very subjective word, what may be crap to me, may not be crap with others. I agree with the masses, there is way more to the story, if as a
26 FI642 : The best ones are the Virgin Mobile (USA) advisements running right now. The may Sir Richard out to be quite the Dandy!
27 Post contains images IndianicWorld : Love that ad. Whether its actually a success in its message is one thing but atleast its interesting
Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
Air NZ's New TV Ad: Staff Almost Bare All posted Fri May 8 2009 01:40:50 by 777ER
Virgin Atlantic New Check In LHR posted Fri Dec 7 2007 06:29:37 by Gkyip
Virgin Atlantic New Y Class! posted Mon Jul 31 2006 01:57:27 by Vasu
Funny Virgin Atlantic Upper Class Ad posted Sun Mar 20 2005 18:54:39 by Regis
Delta's New TV Ad: "Smile" posted Fri Feb 18 2005 06:32:41 by N751PR
Has Anyone Seen United's New TV Ad? posted Tue Mar 2 2004 04:31:29 by ElectraBob
Virgin Atlantic - New Hubs? posted Mon Sep 22 2003 22:33:11 by EGFFbmi
UA New TV AD posted Wed Aug 13 2003 07:59:02 by Inflightmags
Virgin Atlantic New Upper Class Cabin posted Mon Jun 9 2003 23:16:42 by Deltaownsall
Virgin Atlantic New B744s posted Tue Apr 24 2001 23:21:32 by Jetstreamer