Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
HOP : The New Brand Of The Air France Feeders  
User currently offlineAlsatian From France, joined May 2005, 424 posts, RR: 0
Posted (1 year 9 months 3 weeks 1 day 8 hours ago) and read 15218 times:

Hello,

As a reminder, the 3 Air France commuters Brit Air, Regional and Airlinair will merge their activities and keep a unique brand. According to Brit Air trade union, the future name of the "pole regional francais" will be HOP, and the slogan would be "Rendre l'Europe plus petite" : Make Europe smaller. The official announcement of the new brand, the new pricing policy and the new schedules will take place on january 28th.

In french : Hop, nouveau nom du "pôle régional français" d'Air France ?

A website is under construction : www.hop.fr


Ok I am French but I am not on strike
35 replies: All unread, showing first 25:
 
User currently offlineskiaplg From United Kingdom, joined Nov 2012, 79 posts, RR: 0
Reply 1, posted (1 year 9 months 3 weeks 1 day 8 hours ago) and read 15145 times:

I certainly hope that the brand has more to it than the simple logo that doesn't look very good, in my opinion.

User currently offlinetimboflier215 From United Kingdom, joined May 2005, 1338 posts, RR: 1
Reply 2, posted (1 year 9 months 3 weeks 1 day 8 hours ago) and read 14999 times:

Oh dear. Terrible name, AND it has an exclamation mark as part of it. This could turn out to be very bad. What was so wrong with Air France Regional?!

User currently onlineAzure From France, joined Dec 2012, 629 posts, RR: 16
Reply 3, posted (1 year 9 months 3 weeks 1 day 8 hours ago) and read 14990 times:

Thanks for the info, Alsatian !
This looks like a clever branding from Havas & co  
I assume the "cheap" logo is supposed to suggest the fares will be cheap too...
Any chance Transavia and this future Hop! merge one day ? It would result in a more coherent offer for short haul with AF ...



I fly because it releases my mind from the tyranny of petty things - A. de Saint Exupery
User currently offlineHeavierthanair From Switzerland, joined Oct 2000, 798 posts, RR: 0
Reply 4, posted (1 year 9 months 3 weeks 1 day 7 hours ago) and read 14903 times:

G'day

Quoting Alsatian (Thread starter):
the future name of the "pole regional francais" will be HOP
Quoting Alsatian (Thread starter):
A website is under construction : www.hop.fr

The name reminds me of IHOP (former International House of Pancakes in the US), any relationship there?  

Their website is up and running: www.ihop.com   


Cheers

Peter



"Two things are infinite: the universe and human stupidity; and I'm not sure about the universe." (Albert Einstein, 1879
User currently onlineAzure From France, joined Dec 2012, 629 posts, RR: 16
Reply 5, posted (1 year 9 months 3 weeks 1 day 7 hours ago) and read 14801 times:

Quoting Heavierthanair (Reply 4):
The name reminds me of IHOP (former International House of Pancakes in the US), any relationship there?

Certainly, Brittany (the original region of Brit Air) is famous for their pancakes  



I fly because it releases my mind from the tyranny of petty things - A. de Saint Exupery
User currently offlinePanHAM From Germany, joined May 2005, 9535 posts, RR: 31
Reply 6, posted (1 year 9 months 3 weeks 1 day 7 hours ago) and read 14753 times:

Allez hop!

What rhymes on hop? Top , shop, pop, stop, flop.

But the logo is typical French, with that exlamation mark, they'd be closed down in the US before they could start..... 



E's passed on! That parrot is no more! He has ceased to be! E's expired and gone to meet 'is maker!
User currently offlinefactsonly From Montserrat, joined Aug 2012, 950 posts, RR: 0
Reply 7, posted (1 year 9 months 3 weeks 1 day 7 hours ago) and read 14718 times:

Could this be the first signs of full integration of AF/KLM:

KLM CityHOPper

&

Air France HOP


 Wow!


User currently offlinecarl50mq From Martinique, joined Nov 2007, 15 posts, RR: 0
Reply 8, posted (1 year 9 months 3 weeks 1 day 7 hours ago) and read 14667 times:

I would sort the words like this: shop, pop, top, flop, stop!
I'm kidding...
I wish Hop all the best.


User currently offlinefactsonly From Montserrat, joined Aug 2012, 950 posts, RR: 0
Reply 9, posted (1 year 9 months 3 weeks 1 day 4 hours ago) and read 14163 times:

Also note this discussion, could it be that these aircraft await the new HOP:

Britair (DB) White Livery (by hanuise Jan 4 2013 in Civil Aviation)


User currently offlineby738 From Tonga, joined Sep 2000, 2364 posts, RR: 1
Reply 10, posted (1 year 9 months 3 weeks 1 day 4 hours ago) and read 14064 times:

Quoting PanHAM (Reply 6):
stop, flop

This is exactly how I expect this will pan out. Give it a few years and this brand will be gone too.


User currently offlineusdcaguy From United States of America, joined Jan 2004, 978 posts, RR: 2
Reply 11, posted (1 year 9 months 3 weeks 1 day 3 hours ago) and read 13853 times:

They should have run the name of the AF regional carriers by some native English speakers before they used it. This seems to happen a lot in countries that do not have English as their native language; they use English words in a name and then it ends up sounding strange to people who are used to the nuances of their own tongue. It's like DL calling a regional carrier "Saute" meaning "Jump" which is close to the French "sotte" (adj., fem.) meaning "stupid", but most Americans would never know the difference.

User currently offlineCrimsonNL From Netherlands, joined Dec 2007, 1887 posts, RR: 42
Reply 12, posted (1 year 9 months 3 weeks 1 day 3 hours ago) and read 13792 times:
AIRLINERS.NET CREW
CHAT OPERATOR

I guess with the French pronunciation it will end up sounding something like 'Op, which sounds even more ridiculous then HOP... I will miss Régional.

Martijn



Nothing's worse then flying the same registration twice, except flying it 4 times..
User currently offlineokAY From Finland, joined Dec 2006, 669 posts, RR: 0
Reply 13, posted (1 year 9 months 3 weeks 1 day 2 hours ago) and read 13746 times:

I just don't understand these re-branding strategies of airlines. I wonder how many millions it cost them to come up with this quite ridiculous name HOP which carries no reference to the parent company, thus they need spend even more money to build that connection in the minds of consumers. As stated above, what was wrong with AF Regional? If the operations need streamlining, do it, but why it almost always need re-branding and renaming?

okAY


User currently offlinerutankrd From United Kingdom, joined Sep 2003, 3016 posts, RR: 7
Reply 14, posted (1 year 9 months 3 weeks 1 day 2 hours ago) and read 13576 times:
Support Airliners.net - become a First Class Member!

Looks like a simple modification (adding a spot to the base of the red strip) of the CityJet livery to me


View Large View Medium
Click here for bigger photo!

Photo © SM Tang


View Large View Medium
Click here for bigger photo!

Photo © Sneeze Lam



Even the pixels marking on the web site already form part of the CityJet livery !


User currently offlinebohica From United States of America, joined Feb 2004, 2717 posts, RR: 0
Reply 15, posted (1 year 9 months 3 weeks 1 day 1 hour ago) and read 13281 times:

Quoting Heavierthanair (Reply 4):
The name reminds me of IHOP (former International House of Pancakes in the US), any relationship there?

Maybe they will serve the rooty tooty fresh and fruity breakfast on their flights.


Quoting PanHAM (Reply 6):
Top , shop, pop, stop, flop.


User currently offlineRussianJet From Belgium, joined Jul 2007, 7714 posts, RR: 21
Reply 16, posted (1 year 9 months 3 weeks 1 day 1 hour ago) and read 13220 times:

What a sucky name and a truly crappy logo! (Sorry, don't have the facility to put my exclamation mark here at a jaunty angle.....)


✈ Every strike of the hammer is a blow against the enemy. ✈
User currently offlineanstar From United Kingdom, joined Nov 2003, 5264 posts, RR: 7
Reply 17, posted (1 year 9 months 3 weeks 1 day 1 hour ago) and read 13160 times:

Quoting okAY (Reply 13):
I just don't understand these re-branding strategies of airlines.

I guess it only makes sense if they rebrand and create a seperate entity with lower costs... if not then it is all a waste of money IMHO.


User currently offlinegothamspotter From United States of America, joined Jan 2005, 586 posts, RR: 0
Reply 18, posted (1 year 9 months 3 weeks 1 day 1 hour ago) and read 12770 times:

Quoting okAY (Reply 13):
I just don't understand these re-branding strategies of airlines. I wonder how many millions it cost them to come up with this quite ridiculous name HOP which carries no reference to the parent company, thus they need spend even more money to build that connection in the minds of consumers. As stated above, what was wrong with AF Regional? If the operations need streamlining, do it, but why it almost always need re-branding and renaming?

They most likely plan to degrade service to the point that they don't want it associated with their main brand.


User currently offlineBA0197 From United Kingdom, joined Jul 2011, 315 posts, RR: 1
Reply 19, posted (1 year 9 months 3 weeks 23 hours ago) and read 11653 times:

Oh my, as a French speaker that is a very difficult word to pronounce. More like "up" with an accent francais. Poor AF, the never seem to get it right.

My two pence, we will see a reduction in services from the regions. Move more towards an BA stance. That would be a smart thing to do in my opinion. This could be the first signs of this. Or maybe they will introduce a LCC service from the regions (comme BA Connect) with the new brand. Unlike the UK, I think this would work great from La France.


User currently offlinePanHAM From Germany, joined May 2005, 9535 posts, RR: 31
Reply 20, posted (1 year 9 months 3 weeks 21 hours ago) and read 11127 times:

There have been worst cases in brand names.

The Chevy Nova which in Soanish means it does not go

Even rolls Royce landed a flop in Germany with the Silver Mist, Mist in German means dung.

"Binter" is not the brightes marketing gag with the B made up from i and b , worries nitpickers like me that it may be pronounced IBinter

I wonder how much AF paid to that agency who fiddled that name and logo. Money down the drain.

Air France Regional is unbeatable, why change it? It is understood in all European languages.



E's passed on! That parrot is no more! He has ceased to be! E's expired and gone to meet 'is maker!
User currently offlineAlsatian From France, joined May 2005, 424 posts, RR: 0
Reply 21, posted (1 year 9 months 3 weeks 21 hours ago) and read 10814 times:

Quoting PanHAM (Reply 20):
Air France Regional is unbeatable, why change it?

Because this concerns AF by Regional + AF by BritAir + AF by Airlinair. The parent company finally decided to rationalize the activies of the 3 carriers which are not profitable since a long time, not hard to believe especially when you operate 8 types of aircraft. The first step is to coordinate schedules and create a new brand as if you keep a current one, the the two other will feel wrong (remember we are French). That's why the three headquarters will be kept, Morlaix for BritAir, Nantes for Regional and Orly for Airlinair... Nevertheless if I am also sceptical about HOP! I wish them success.
I said a hip HOP! the hippie the hippie
to the hip hip HOP!, a you dont stop
the rock it to the bang bang boogie say up jumped the boogie
to the rhythm of the boogie, the beat



Ok I am French but I am not on strike
User currently offlineBOACCunard From United States of America, joined Dec 2009, 864 posts, RR: 1
Reply 22, posted (1 year 9 months 3 weeks 21 hours ago) and read 10792 times:

What an awful name, especially for a French airline. As has already been pointed out, Hop is pretty nearly unpronounceable in French.

There have been so many airlines-within-airlines with cute "monosyllabic" names like this: Buzz, Go, Jetz, Scoot, Song, Ted, Zip... Of the 7 I immediately thought of, 6 are no longer with us... Hmm...



Getting There is Half the Fun!
User currently offlineairproxx From France, joined Jun 2008, 638 posts, RR: 1
Reply 23, posted (1 year 9 months 3 weeks 17 hours ago) and read 9635 times:

Well, to say the least, I'm quiet sceptical too about this all...

It becomes more and more obvious that the merger between these three airlines, and the whole strategy adopted by AF executives is going nowhere, rather than presenting a real industrial project that could save the all AF group (I'm not including KLM here because KLM has always been the runner up).

AF strategy is definitely missing, and nobody from this french crappy bunch of so called executives, from De Juniac to Guerin, will make anything go better, until they're all replaced, soon.
We've seen the same management during years now, acting nonsense, with no clear decision, no clear project for the airline. Just the good old cost-cutting frenzy driving everyone's mind, but for what extend?

The main problem @ AF is very very very simple: years and years of mergers leaded to an extraordinary amount of useless people in administrative staff, sticking everything with the velocity of a Soviet era administration (no arm here).... Thousands of people have no more utility here, and probably never had...

And now? AF management comes with this stupid, silly branding name (HOP?? Really??) made cheap and sold expensive by Guerin's Havas friends.....!!

I'm just disgusted and hopeless.



If you can meet with triumph and disaster, and treat those two impostors just the same
User currently offlineMillwallSean From Singapore, joined Apr 2008, 1270 posts, RR: 6
Reply 24, posted (1 year 9 months 3 weeks 15 hours ago) and read 9161 times:

While French brands often have a distinctive french feel to them, using fonts and colours that screams out were a French company this one seems like a mix between whats bad with french and British branding.

I agree the logo and the name isn't well thought out or designed.
regional, cityjet, commuter, express whatever anything would have been better than this. However Air France Hop wouldn't be horrible if the hop was as visible as express etc usually is on American carriers.
but here they seem to have created a whole new monster brand.
Hop! doesn't make sense in many languages but English is one where it does. I assume they have been thinking about it from an English language standpoint ie Hop across the ditch or Hop card as Auckland transport integrated ticketing card is called. But that logo? I reserve judgement till I have seen what it'll look like on an actual airplane but count me in among the skeptics.

Ah where is VC10, he usually have interesting comments to the branding and the logic behind it. Id really like to hear whats good with this brand and how it will make sense.

The best of the best among language mistakes when it comes to brands was committed by one of Swedens largest property companies; Locum. As most companies do at Christmas they sent out Christmas cards to customers. In 1991 they decided to give their logo a little holiday spirit by replacing the "o" in Locum with a heart. You can see the result: I♥CUM the heart was in bright red as well hilarious, just google it and see.
A true master piece and they printed and sent thousands of these...



No One Likes Us - We Dont Care.
25 Viscount724 : I assume flights will continue to be displayed and booked with the AF code. In that case, as with the dozens of other similar regional operations, th
26 just7four7 : What happened to the northern baltic sea on their website still under construction..? Sweden and Finland's new ice age land mass..?? Sloppy start to l
27 PanHAM : so where's the point when the synergies are not used? Next, with all the proudness in France about the language, why a "neutral" name. Allez hop, com
28 BA0197 : The question here is: Will AF introduce a new brand that will be displayed on the side of the AC. There are two options available to them. Option 1:
29 BA0197 : I agree. I think this was a last ditch attempt from AF management to make its regions profitable. I think this HOP (still cannot get over that terrib
30 aerokiwi : I don't think you could've misread the situation anymore than you have. This is not a direct copy of BA's situation - BA was never that strong outsid
31 skipness1E : When a company is in a tricky place and there are no easy ways out, the mantra "Something must be done!" is heard every day. Hence this is something
32 okAY : I understand this, but then again the legacies have been doing this for years now, down grading their services without changing their names. Free dri
33 Amsterdam : Just copy the KLM cityhopper model 1 on 1. Am I smart or are they dumb?
34 r2rho : I agree with the general idea to merge the regional subsidiaries, with the goal to create synergies and cost rationalization. As for the name however.
35 Aesma : As a half Breton from near Morlaix I like BritAir and in fact have flown more than half all my flights on them, but I feel Régional or some variatio
Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
Where Is The AF~KL Logo On Air France? posted Mon Nov 27 2006 14:50:04 by Paneuropean
The End Is Near For Air France's B743 ... posted Sun Jul 23 2006 22:15:38 by FlySSC
The Delta/Air France "Worst" Alliance! posted Tue May 30 2000 04:43:42 by XQF
Avianca To Be The Only Brand Of Avianca-TACA posted Sat Jun 23 2012 10:16:08 by jigarciar
The (temporary?) End Of Iran Air In The EU? posted Tue Jul 6 2010 06:45:07 by TravelAVNut
What Is The New "Spirit Of Delta"? posted Sun Feb 14 2010 10:04:43 by C5LOAD
The Future Fleet Of Iran Air? posted Tue Sep 22 2009 19:41:06 by SXDFC
New Delay For First Air France A380 posted Tue Jun 10 2008 01:14:18 by Beaucaire
New Series Of "Air Disaster" On Nat Geog. posted Fri Feb 2 2007 20:01:41 by Kaitak
Martin George To Be New CEO Of Gulf Air? posted Sat Nov 18 2006 21:17:14 by GF-A330