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Future Of Singapore Airlines And Its Strategy  
User currently offlineLAXintl From United States of America, joined May 2000, 26150 posts, RR: 50
Posted (1 year 11 months 2 weeks 3 days 3 hours ago) and read 36548 times:

With yesterdays thread about Singapore Airlines offering leaves of absence to pilots, and the fact the carrier saw its year over year flying decline 3.4% made me thing about SQ's future strategy.

Unlike much of its regional peers, SQ proper is seemingly not growing, and it looks like increasing volume of group flying will be done by its affiliate carriers in the future.

o Silk Air - Today with about 20 airplanes it for the most part operates complimentary service to SQ, but Silk has order and options for nearly 70 737NG/MAX. Certainly Silk will see massive growth potentially at the expense of SQ mainline flying in the region.
o Scoot - Small today with mere 4 777s, but SQ has stated Scoot would receive upwards of 20 787-9s previously slated for mainline SQ. Overtime growing number of Scoot markets will likely overlap today's SQ routes.
o Tiger - SQ has about 1/3rd ownership stake in the LCC and last fall teamed up Tiger with Scoot to allow for purchase joint flight itineraries. Tiger also has 30 more jets on the way in the next 3-years.

In recent years Singapore has seen a hyper competitive situation with growth of likes of Jetstar and Air Asia having set up shop, plus openskies access from airlines all over the world.

Additionally the growing poaching of historic transit traffic by competitors such as the Gulf carriers has seen SQ lose out in some markets, and has made Changi work harder to maintain its transfer hub attractiveness. For example just last week it launched a promotion of offering 40SGD credit to all transfer SQ/Silk passengers to spend at airport retailers.

Certainly Singapore Airlines is one of the industries great brands, but in someway it seems to me its been in almost a holding pattern these last few years and the luster maybe fading a bit.

So with lots of low and high end competition nibbling away, and relative high cost base, what can SQ do?


From the desert to the sea, to all of Southern California
119 replies: All unread, showing first 25:
 
User currently offlinelonghauler From Canada, joined Mar 2004, 5158 posts, RR: 43
Reply 1, posted (1 year 11 months 2 weeks 3 days 3 hours ago) and read 36659 times:

It was really only a matter of time before what has been brewing all over the world, spread to Singapore.

SQ has a flawless product, that has never been questioned. However, more and more, people are selecting an airline not by on board experience, but by price. It started with deregulation in the United States and has spread world-wide. It appears to have hit Singapore.



Never gonna grow up, never gonna slow down .... Barefoot Blue Jean Night
User currently offlinemigair54 From Spain, joined Jun 2007, 1915 posts, RR: 1
Reply 2, posted (1 year 11 months 2 weeks 3 days 2 hours ago) and read 36398 times:

Another problem with SQ is that now point to point connectivity in South East asia is much bigger, no need to pass via KUL or SIN to transit from A to B, and that´s thanks to low cost like Air Asia or Tiger Airways.

Business people always like to fly business but connectivity also helps a lot, we have seen this example in many more places where low cost airlines go after good business routes and start serving hubs and not only regional airports, but also regional to regional.

Singapore Airlines is in a zone where air travelling is booming and even in the medium haul they are going to suffer a lot, however they were safe in the long haul, but now the Middle East carriers are pushing really really hard, and I think they made a good move with Scoot, so they cover that market before someone else come and do for them.


User currently offlineEWRandMDW From United States of America, joined Jul 2006, 417 posts, RR: 0
Reply 3, posted (1 year 11 months 2 weeks 3 days 2 hours ago) and read 36301 times:

Whatever SQ does, one thing I hope is they don't abandon EWR. I know they fly to JFK, but many people located west of Manhattan detest having to schlep to JFK and there are surely business travellers in Manhattan who prefer EWR over JFK. I know this is heresy to many, but it is surely true!

User currently onlineMaverickM11 From United States of America, joined Apr 2000, 17824 posts, RR: 46
Reply 4, posted (1 year 11 months 2 weeks 3 days 1 hour ago) and read 36195 times:

Quoting longhauler (Reply 1):
SQ has a flawless product, that has never been questioned. However, more and more, people are selecting an airline not by on board experience, but by price.

   It's just the lifecycle of a network carrier really. Make no mistake, the same future awaits the GCC carriers as well.



E pur si muove -Galileo
User currently offlineblrsea From India, joined May 2005, 1426 posts, RR: 3
Reply 5, posted (1 year 11 months 2 weeks 3 days 1 hour ago) and read 36101 times:

SQ does not offer the best price for its flights on its website. Rather, the travel agents offer prices which are almost $200-300 below what SQ advertises on its website for US-India flights. I wonder why. Many airlines now offer the best prices on their websites.

User currently offlinelonghauler From Canada, joined Mar 2004, 5158 posts, RR: 43
Reply 6, posted (1 year 11 months 2 weeks 3 days ago) and read 35898 times:

Quoting MaverickM11 (Reply 4):
It's just the lifecycle of a network carrier really. Make no mistake, the same future awaits the GCC carriers as well.

The big difference that that while the GCC carriers do offer a good product, often they are the cheapest as well. That is how they gained the advance in market share they have.

So when someone is looking at flights, they have to consciously think when looking at SQ, if they are worth the extra charged. Most on this site would say yes, however most travelers would not.



Never gonna grow up, never gonna slow down .... Barefoot Blue Jean Night
User currently offlineyellowtail From United States of America, joined Jun 2005, 6350 posts, RR: 2
Reply 7, posted (1 year 11 months 2 weeks 2 days 23 hours ago) and read 35767 times:

Quoting MaverickM11 (Reply 4):
It's just the lifecycle of a network carrier really. Make no mistake, the same future awaits the GCC carriers as well.

Agree 100%. At some point...a state of equilibrium will be reached. I have not doubt that SQ will survive. In whatever business you are in, One must always be at the top or at the bottom of the market to survive long term, the middle market may work short term but never long term. SQ is at the top...and IMHO the GCCs are in the middle, along with folks like QF...the bottom belongs to carriers liek AirAsia.



When in doubt, hold on to your altitude. No-one has ever collided with the sky.
User currently offlineLAXintl From United States of America, joined May 2000, 26150 posts, RR: 50
Reply 8, posted (1 year 11 months 2 weeks 2 days 23 hours ago) and read 35755 times:

How about operating Silk Air under a unified Singapore Airlines branding?

I've always had concerns with Silk operating at an arms length to SQ.

Not only does one not always get to see joint itineraries and pricing in GDS for potential MI-SQ segments, but even the manner its treated for frequent flyer benefits is often different then SQ mainline which can dissuade people to utilize them.

It seems to me that with a diverse network that Silk has it would benefit to operate under a single brand with SQ.
Also I am sure there are some regional SQ flight could use narrowbody equipment also, either based on time of day, or to add further frequencies to destinations.



=



From the desert to the sea, to all of Southern California
User currently onlineMaverickM11 From United States of America, joined Apr 2000, 17824 posts, RR: 46
Reply 9, posted (1 year 11 months 2 weeks 2 days 23 hours ago) and read 35710 times:

Quoting longhauler (Reply 6):
The big difference that that while the GCC carriers do offer a good product, often they are the cheapest as well. That is how they gained the advance in market share they have.

I think that will accelerate their lifecycle, since they're not starting from a revenue premium, and will have to depend on a cost advantage more than anything.



E pur si muove -Galileo
User currently offlineMilesDependent From Australia, joined Sep 2001, 862 posts, RR: 0
Reply 10, posted (1 year 11 months 2 weeks 2 days 13 hours ago) and read 35047 times:

I do like the idea of combining Silk Air and Singapore Airlines. I think a big impediment to this would be the quality of the Silk Air product. While MI are a great airline, they do not have the same soft product or hard product as SQ. MI's business class is pretty ordinary, no PTVs in economy etc. I think people might be a bit cranky if they had gotten off a nice SQ flight to be transferred to an SQ 319. If it is marketed as a different airline this is less of an issue. How often do you hear people complaining about EK's 330s? And even teh business class seats on the old SQ 772s.

Re the comment around GDS, I thought SQ codeshared on almost every one of MI's flights?

As for SQ's strategy, I like what they are doing with Scoot and Tiger. I don't really see another way forward, except better partner integration with some other Star airlines. SQ seem to play on their own more so than most alliance partners.

SQ is a truly wonderful airline. Having flown 70-80 sectors with them across all classes (well, not F long haul unfortunately), I've never really had a bad experience. I will always pay a premium to fly SQ.


User currently offlineinfinit From Singapore, joined Jul 2008, 614 posts, RR: 2
Reply 11, posted (1 year 11 months 2 weeks 2 days 12 hours ago) and read 34850 times:

I think SQ no longer is the pacesetter they once were. Back in the early 70s when the bi-national Malaysia-Singapore Airlines split into the present day SQ and MH I read that SQ was the first carrier to offer full meals in Y and they made a name for themselves with a very consistent standard of service. Also at that time, I think their business model- having no domestic routes and competing on quality (since they cant compete on price) was fairly new but they showed how it could work. I cannot substantiate this but I believe that a lot of EK's model was based on the success of SQ.

But I don't find that brand awareness strong with people in their early to mid 20s here in Singapore or in Europe.

Today's consumers are more price-sensitive and less loyal. SQ can never offer the insanely low trans-atlantic fares QR and EK offer so I think the only way is to reposition them as the creme de la creme.

Their spend on catering has been declining. SQ too has been cost-c utting. What if they offered far better meals in Y and J with the strength of their ground services in SIN? Perhaps doubling their spend on catering. And launch a bold campaign to communicate this. Beyond the Singapore Girls ads, if they got word out that for flights longer than 3 hours out of SIN, you get a two course meal on Y in SQthat looks almost like J on other airlines, I've sure that can be a big draw.

Something more extrinsic and salient like this could strengthen the brand. But of course they should never get rid of the charming Singapore Girls ads too.

And my friends in SQ always tell me how they have too many PPS pax (their high-end loyalty program that requires a yearly S25k spend in J/Y on SQ metal for qualification). I found this strange. I have never heard of a company complaining about having too many loyal customers. I think they should beef up the value of this program. Probably more tie ups with restaurants, magazines and other services for exclusive discounts and promotions.. something that'll make you want to keep your PPS card with you where ever you go and get pax to want to qualify for PPS whether its on their own accord or persuading their corporate agents to use SQ.

So basically I think SQ still has a strong brand value and that's something they need to capitalise on and re-establish, boldly, to stay competitive. I've observed that in many countries in Asia where you don't have as big a middle class and instead find larger high-income and low-income groups, SQ is a strong status symbol. In India, China and Indonesian particularly. I've met so many wealthy Indonesians who tell me they would only fly SQ- no matter what.

[Edited 2013-01-09 23:29:21]

User currently offlineOzGlobal From France, joined Nov 2004, 2732 posts, RR: 4
Reply 12, posted (1 year 11 months 2 weeks 2 days 12 hours ago) and read 34822 times:

SQ became a dominant player on the Kangaroo route (Oz-Europe), have the advantage over Oz and European carriers of having a hub centrally located. Now the shoe is on the other foot, with M.E. carriers playing SQ's own game and often better. EK, EY and QR are eating into what SQ took from QF and BA. Only way forward is to make 'the cake' bigger.


When all's said and done, there'll be more said than done.
User currently offlineKFlyer From Sri Lanka, joined Mar 2007, 1231 posts, RR: 0
Reply 13, posted (1 year 11 months 2 weeks 2 days 5 hours ago) and read 32555 times:

Good question... I think it is a bit unclear right now, even to them... On a financial level, Scoot does not seem to be meeting the expectations and it comes as no surprise too. Scoot's model appears somewhat flawed - and SQ has willingly let it overlap own network without much differentiation. While the intention may have been to compete against the LCCs on SIN-BKK, I won't be surprised if Scoot has stolen some pax share from its parent.
The only real answer for SQ's situation is to grow Tiger in Southeast Asia, build up Silk and use its cost base to operate 3-8hr routes (OS - Tyrolean type agreement) and save the long-haul.
AirAsia X in its previous form would not have had a major on SQ as it was largely following a point to point model with little hub activity. However the launch of Scoot prompted D7 to intensify its activity and it will now be quite hard for Scoot to replicate the same without eating into SQ's revenues .



The opinions above are solely my own and do not express those of my employers or clients.
User currently offlineairbazar From United States of America, joined Sep 2003, 8658 posts, RR: 10
Reply 14, posted (1 year 11 months 2 weeks 2 days 5 hours ago) and read 32404 times:

Quoting MaverickM11 (Reply 4):
It's just the lifecycle of a network carrier really.

   I agree entirely. SQ has been here many times before. This is not the first time they are laying off staff to cope with weaker demand.

Quoting infinit (Reply 11):
I think SQ no longer is the pacesetter they once were.

I disagree.

Quoting infinit (Reply 11):
I cannot substantiate this but I believe that a lot of EK's model was based on the success of SQ.

How can you say that SQ is no longer the pace setter and on the same paragraph say that EK has based a lot of its business model on SQ? EK wants to be SQ but they're not there yet. Maybe they will achieve that. Maybe they won't. Only time will tell.
At the end of the day SQ is, and always will be a niche carrier while EK is an airline for the masses. I think SQ understands that they will never be able to achieve the global reach of EK, due to their inherent geographic location. Likewise for 99% of the airlines of this world. What SQ can be is the best airline on the routes and markets that they compete in.


User currently onlineMaverickM11 From United States of America, joined Apr 2000, 17824 posts, RR: 46
Reply 15, posted (1 year 11 months 2 weeks 2 days 5 hours ago) and read 32223 times:

Quoting infinit (Reply 11):
I cannot substantiate this but I believe that a lot of EK's model was based on the success of SQ.

The DXB model is based on SIN, but the SQ/EK models are just a simple hub and spoke model based on none other than US carriers that originated the model



E pur si muove -Galileo
User currently offlinetrent1000 From Japan, joined Jan 2007, 573 posts, RR: 2
Reply 16, posted (1 year 11 months 2 weeks 2 days 5 hours ago) and read 32165 times:

Quoting longhauler (Reply 1):
SQ has a flawless product, that has never been questioned.

NO airline has a "flawless product that has never been questioned" - way too strong a claim! No airline is perfect...
For example, the SQ medium haul business class seats are still not fully 'flat', which would be a noticeable and appreciated improvement on overnight flights to/from Australia.


User currently offline787Kq From United States of America, joined Mar 2006, 549 posts, RR: 0
Reply 17, posted (1 year 11 months 2 weeks 2 days 4 hours ago) and read 31974 times:

Quoting longhauler (Reply 6):
The big difference that that while the GCC carriers do offer a good product, often they are the cheapest as well. That is how they gained the advance in market share they have.

Agree with the above.

However, who says SQ can't be cost competitive? Is it more expensive to offer good service? Many of the legacy carriers died due to agreements that made them to pay high wages, have sometimes ludicrous work rules, etc., similar to what happened in Detroit. I agree that price is the main factor and if better service provided at that price, travellers will chose that option.


User currently offlineManekS From Singapore, joined Oct 2008, 243 posts, RR: 0
Reply 18, posted (1 year 11 months 2 weeks 2 days 4 hours ago) and read 31956 times:

Whilst SQ may have lost its position as a leader on the Kangaroo route, there are still abundant opportunities for them to grow by connecting markets closer to home.

Singapore sits smack in the middle of one of the worlds most rapidly developing regions - ASEAN. Trade between these nations will undoubtedly burgeon in the years to come, and open skies, which comes into effect from 2015, will help for sure. SQ has a unique opportunity to become the carrier of choice for global investors who will flock to countries like Malaysia, Indonesia, Myanmar and Vietnam, and of course, India and China. SIN is poised to become a perfect gateway to welcome them.

I think the management recognize this, and have embarked on capitalizing on the opportunity by making sure Silk Air is prepared. Their large order of narrowbodys will penetrate several new, smaller markets, feeding passengers to SIA's European, North American and Oceania bound 777's and A380's. SQ will of course upgauge equipment and fly their own metal to larger regional centers when the time comes, RGN for example.

At the same time, they have also positioned themselves to benefit from ASEAN's growing middle class. Tiger will carry holidaymakers to destinations around Asia, and Scoot to places further afield.

Of course, at its core, SIA will still have a very loyal client base who will continue to fly them from Europe to Australia even at a premium price. The Middle Eastern airlines will continue to gobble the high volume, low yielding segment which SQ doesn't particularly care for anyway.


User currently offlineLAXintl From United States of America, joined May 2000, 26150 posts, RR: 50
Reply 19, posted (1 year 11 months 2 weeks 2 days 1 hour ago) and read 31069 times:

Also one thing I have noted over the years observing SQ both publicly and behind the scenes is that the company mainline is seemingly becoming ever more conservative and shying away from risk. While things are often over studied into minute detail, the enterprise is often slow to act. Somewhat akin to a lumbering Japanese company.

Seems like all the risk and outside the box creative thinking is done by the Scoot and Tiger teams while mainline keeps plugging along with the same old.

While SQ is certainly one the great brands in the industry, it no longer even holds the title of being the only local game in town with Singapore becoming a growing battle ground.


I recall reading a story last year that SQ focus would be more on the Asia Pacific region and growing its intra-region flying including links to Australia. I would believe if this is the long term path then Silk and its narrow body fleet would be the key player in making this happen. If so might be even more imperative to unify the brands.

Quoting MilesDependent (Reply 10):
Re the comment around GDS, I thought SQ codeshared on almost every one of MI's flights?

No not at all. Even go look on SQ own website and they often shows flights using the MI code.

Besides flights not showing up nicely in GDS as single carrier segment, it seems MI-SQ have not been very good about pricing jointly either. With MI serving so many cities across Asia, you would think they would have filed and made available unified pricing to SQ markets - or atleast the larger ones.

Imo its sad to see when my colleague the other day was looking for flights, had his Virgin Australia BNE-SYD segment show as codeshare with SQ code, but his Silk segment remained MI coded.



From the desert to the sea, to all of Southern California
User currently offlineDolphinAir747 From United States of America, joined Jun 2012, 331 posts, RR: 0
Reply 20, posted (1 year 11 months 2 weeks 2 days ago) and read 30972 times:

With TZ and MI on one end and their superb premium products priced accordingly on the other end, SQ seems to be grabbing both ends of the market. With the developmemt of so mamy nations, SQ seems to be targeting and capturing both the growing price-sensitive but periatetic middle classes and the new rich. I applaud them.

I'm surprised that SQ's strange relationship with *A hasn't been discussed more here. Is SQ's general non-cooperation a sound strategy or a dangerous arrogance? CX and KE are in a respective, though not as extreme, position in their respective alliances.


User currently offlineLAXintl From United States of America, joined May 2000, 26150 posts, RR: 50
Reply 21, posted (1 year 11 months 2 weeks 1 day 22 hours ago) and read 30822 times:

Quoting DolphinAir747 (Reply 20):
With TZ and MI on one end and their superb premium products priced accordingly on the other end,

You might be confused - MI is Silk Air, a rather regular conventional airline.

SQ even calls MI a "premium" airline
SilkAir, a wholly owned subsidiary of Singapore Airlines, is one of Asia’s leading regional carriers.
Positioned as a premium short- to medium-haul carrier, it operates across Asia, serving both leisure and business travellers alike.


LCC carriers in the family are Scoot(TZ) and Tiger Airways(TR).



From the desert to the sea, to all of Southern California
User currently offlineViscount724 From Switzerland, joined Oct 2006, 26005 posts, RR: 22
Reply 22, posted (1 year 11 months 2 weeks 1 day 22 hours ago) and read 30777 times:

Quoting LAXintl (Reply 19):
With MI serving so many cities across Asia, you would think they would have filed and made available unified pricing to SQ markets - or atleast the larger ones.

Perhaps they have enough higher-yield O&D demand and don't need the longhaul connections which would be competing with many other options with fares probably even undercutting fares to/from SIN. What are MI's average load factors?


User currently onlineAzure From France, joined Dec 2012, 632 posts, RR: 16
Reply 23, posted (1 year 11 months 2 weeks 1 day 18 hours ago) and read 30519 times:

Quoting Viscount724 (Reply 22):
What are MI's average load factors?

76% (FY2012)

Here is a very interesting, detailed analysis of the SIA group. It covers all the topics discussed in this thread
SilkAir poised for rapid growth after quietly emerging as SIA's gem : http://centreforaviation.com/analysi...quietly-emerging-as-sias-gem-80190

Quoting LAXintl (Reply 21):
SQ even calls MI a "premium" airline

I think it implies that it is not just low cost ! Based on my personal and anecdotical experience (flew with MI twice only), their product and service were standard, ie on par with the European legacies on medium-haul for instance.



I fly because it releases my mind from the tyranny of petty things - A. de Saint Exupery
User currently offlineDolphinAir747 From United States of America, joined Jun 2012, 331 posts, RR: 0
Reply 24, posted (1 year 11 months 2 weeks 1 day 18 hours ago) and read 30444 times:

Quoting LAXintl (Reply 21):
You might be confused - MI is Silk Air, a rather regular conventional airline.

I flew SIN-REP-SIN on MI two years ago, and everything was so superior to legacy carriers in the U.S.

However, MI certainly serves lower-yielding destinations than SQ itself—tourist destinations such as USM and REP, as well as secondary cities in India, China, Indonesia, etc. which don't have the same business demand as BOM, PVG, CGK, etc. Just like B6, MI is able to perform well while going for generally low-yielding traffic due to the lower costs of being a newer airline. Again, though, SQ Group (if that name even exists, but assume that it does for SQ, MI, TR, and TZ) really covers the whole gamut in terms of the yields it pursues. Venturing into low-yielding markets does not equate to bleeding money if one uses an SQ Group-like strategy of diversification.

SIN-SYD, for example, really covers the whole rainbow, from ridiculously priced SYD-SIN-LHR tickets in SQ Suites to bottom-of-the-barrel prices for less wealthy tourists on TZ.


25 airbear : Hi all, IMO following the virtual surrender (or TOTAL surrender if you consider ADL, PER & BNE) of QF to EK for services to Europe from April, SQ
26 timpdx : I just flew SIN-YGN on SQ metal by choice. Fares were the same as MI but I would take a full service wide body 772 every day of the week. SQ did not d
27 QFVHOQA : I agree, SQ grew on the back of AU-EU transit pax. But EK/EY/QR have an advantage in that they're closer to EU than SQ, allowing flights to secondary
28 brightcedars : Singapore Airlines has to adapt to its new environment in that the development initiative has been successful that Singapore is now a 1st World countr
29 Aither : Do you know which car brands performs among the best in Europe during this time of crisis ? Audi & Mercedes and the low cost brand Dacia. Yet some
30 Post contains links factsonly : SQ's success is largely based on 6th freedom traffic, for which an airline requires an understanding airport focussed on providing transfer excellence
31 Revelation : We read in another thread that EK is not pleased with first class yields, and is discussing the well-known plan to have two-class A380s in its fleet,
32 DolphinAir747 : I haven't travelled on SQ, even less in F/R, but has anyone who has expound on the load afctors in those classes? It seems like SQ would do better by
33 LAXintl : No clue on SQ loads per class, however per its annual report it ran an average 77.4% load factor on SQ mainline. In my experience, SQ has always been
34 Post contains links LAXintl : Bunch of news out on Scoot. o LF for first 7-months of service was 78% o Quietly launched interline with Silk Air on Jan 15th covering 19 destinations
35 United Airline : How come? I thought young people love to enjoy
36 MaverickM11 : Even then I don't think it's going to work without a major overhaul. The execution has been terrible--a 400 seat 777 flying things Air Asia X wouldn'
37 jfk777 : AS LCC airlines rise and other airlines mature, Singapore will decline as a hub and rely more on O and D demand. This is just a sign of Singapore Eco
38 airdfw : Would making nice with other alliance partners would help SQ more?
39 jfk777 : Its Singapore Airlines who doesn't "need" help from Star alliance airline which are not up to its "standards".
40 koruman : I question it. I flew them in Economy from BNE-SIN-JNB as part of a Star Round The World ticket with my other long-haul flights on SAA, Lufthansa and
41 infinit : Sorry this is coming late in the discussion. Just read it Yes they are. Right now I can fly from Singapore to Sydney on SQ in Y at S$1000 (US$850) or
42 MaverickM11 : I believe they think that but they are finding that they need Star more than the reverse. This highlights what an unfocused mess the SQ family of car
43 EBGflyer : I think SQ is an awesome airline, but I also see some of the same issues as several other posters here. One of them being the lack of Star Gold recogn
44 avek00 : Even SQ doesn't believe that nonsense, as they codeshare with none other than....WAIT FOR IT...US Airways!
45 DolphinAir747 : It's not that SQ doesn't codeshare with anyone, but overall they're probably the most uncooperative airline oif any in its alliance—worse than CX o
46 yellowtail : There already is SIN-DME-IAH
47 jfk777 : Taipei to the USA has lots of flights already. The Chinnese Government probably wouldn't let Singapore Air fly via Peking or Shanghai to the USA.
48 MaverickM11 : Plus SQ couldn't make LAXTPE work. SQ in general is down a bit in capacity to the US from its peak, so I think they're probably at best satisfied wit
49 LAXintl : Oh I think it worked fine - for some 26-years. But with the nonstop to LAX which they at the same time reconfigured the cabin on, SQ ended up with 3
50 gigneil : I think EWR is going to die with the A340-500s, unless they create another one stop flight. I think that its a mistake on their part if they do not d
51 DolphinAir747 : As has been said before, EWR-ICN/PEK/PVG-SIN might very well happen. However, SQ and UA hate each other...
52 Post contains links Viscount724 : Does the Singapore-China bilateral give SQ 5th freedom rights U.S-PEK/PVG? I can't see it being in China's interests to do that considering the heavy
53 LAXintl : Singapore - China since 2005 have a very liberal agreement with unlimited passenger services between the nations, however beyond rights are limited to
54 koruman : I never thought that I'd see the day......... I have received a promotional offer today offering 1 year of Gold Elite Kris Flyer status if I buy a $50
55 hkg212 : No it does not -- it lies at the southern edge of where the growth is. With the notable exception of Indonesia, all other ASEAN destinations, and cer
56 Post contains images airbazar : None sense. What they don't like is to compete with other *A carriers in the same market. How else would they have access to the largest air market i
57 klinit : I take your point... but SIN-FRA(-JFK)?
58 Sligo : 1. The entire overlapping subsidiaries idea is flawed from the equity holders' point of view (and that's the only point of view that ultimately matter
59 ual777uk : Hates a strong word. I thought that the relationship was supposd to be getting better......no doubt others will comment?
60 infinit : Well I think that's good. They should keep Krisflyer and the PPS Club relevant
61 changyou : TG and UA decoded on all their network recently...does that make the two STAR members hate each other? If so UA now have SQ and TG to deal with within
62 9VSIO : That's odd. Even if you bought the ticket as a SQ pax? As in your boarding pass shows a SQ number?
63 777way : Do you think eventually Silkair will merge into SQ and Tiger into Scoot, makes sense.
64 koruman : Yes. I can only accrue Star Alliance points if the flight both carries a Star Alliance code and is operated by a Star Alliance carrier. So Silk Air o
65 huaiwei : As a highly globalised city and who's economy is highly reliant on international trade, Singapore has long been subject to global economic upheavals.
66 infinit : That's true. We always hear about how SQ is being a jerk to StarA but I wonder what the stats are like for people in other Star A programs trying to
67 SIA747Megatop : The airline is growing albeit from a low base and using a marketshare oriented approach which has seen yields plummet over the last few quarters. My t
68 UALWN : I'm a Mileage Plus member and recently scored a Y ticket JFK-FRA on SQ for this summer. I was surprised, to be honest.
69 Sligo : That's not necessarily a ringing endorsement. The case that SQ is sub-dividing itself out of a leadership position and ceding it to others who can ha
70 Post contains images MaverickM11 : SQ is going to *start* building loyalty now? That ship has sailed. SQ runs an excellent airline. The other carriers are more of a hodge podge of stra
71 avek00 : That's not at all true. What is true, however, is that the new United is a much more formidable competitor for SQ on USA flying, and several SIA exec
72 SIA747Megatop : Interesting you mention Garuda. I booked a S$2950 business class fare from Singapore to Sydney r/t where QF/BA were S$4500 and SQ S$5300 despite my T
73 huaiwei : Can you cite who the "others" are in this case? I cannot think of any other major full-service carrier in this region who can be considered successfu
74 avek00 : Nothing mysterious, actually. I interviewed with SIA in early 2010, and the meetings involved rather frank discussions of SIA's competitive landscape
75 Sligo : They are giving up ground on the global stage and are we not left wondering how they can turn the momentum, are we not? SQ cant make 787s or A345 wor
76 MaverickM11 : Based on what? It's been around for 30+ years and amassed a fleet of just over 20 Airbus narrowbodies. TR has done the same in 9 years. The upside of
77 allrite : Having flown Scoot (and flying again with them next week) I concur with Huaiwei. For example, their horrible departure times (and lack of online chec
78 LAXintl : Aviation Daily Published an airline profile chart of SQ. Here are some numbers. Top Airports (outside SIN) in revenue. 1. LHR 2. HKG 3. SYD 4. NRT 5.
79 mercure1 : Interesting. I think this show how both the European economic malaise is effecting traffic, but likely even more importantly how SQ is losing out on
80 LAXintl : If indeed intra-Asia regional services are the wave of the future, no wonder SIA Group has so many Silk Air aircraft on order. I guess overtime we mig
81 Kfly : This gives a good understanding on why the SIA group is building up Silk Air, Tiger and Scoot. If the pie is getting bigger, cannibalization of the m
82 macsog6 : I often fly SQ on the SIN-LAX-SIN run and occasionally SIN-SYD-SIN, but recently flew SIN-BKK on TZ. The flight was acceptable; I knew I was not flyin
83 infinit : So to briefly summarise the last few posts, the statistics show the growth is coming from greater Asia- India, China, Indonesia and Australia. I guess
84 zeke : That comes with government intervention in the allocation of routes. There are many routes from SIN which other Singapore based carriers are not allo
85 MaverickM11 : It may be, but as GA grows and improves, that major flow point is at risk, because the high yield Indonesia point of sale traffic will overwhelmingly
86 LAXintl : One thing with Indonesia is that its a large nation and with GA focus on Jakarta for its international services, others like SQ are still a very viabl
87 MaverickM11 : Indonesia is on fire, and it has a long way to go in terms of infrastructure, never mind GA and other local airlines, so in boom times there's defini
88 huaiwei : Wow, yet another classic but baseless comment. MI's growth was much more pronounced only in recent years when SQ decided to allocate more resources a
89 zeke : Read reply 23, and the link provided. You will see a number of routes that are protected with only SQ/MI operating them. I look forward to a signific
90 Post contains images MaverickM11 : The Gulf Carriers of today are the SQ of yesterday.
91 lightsaber : I concur. SQ performed well for a long time. They were the first to take the risk of buying a large number of long haul network that couldn't be fill
92 Post contains links mercure1 : I see in separate thread that Scoot will switch its 20 787-9 orders to include 10 787-8 models for delivery commencing in 2014. ( Scoot Adds Seoul; In
93 LAXintl : While yes the 787 at Scoot would make Europe possible, I think they see the world more in the Asia-Pacific basin for now. This week they announced the
94 traindoc : I was in Singapore last week. It is my understanding that Changi will build a new Terminal to be the largest in the world. They want to be able to be
95 Post contains links and images infinit : Agreed that UA offers more competitive fares on their flights out of SIN but if you took UA out of SIN you must have flown either to HKG or NRT. On e
96 upwardfacing : It's almost May: Are there any hints of planned replacements for the EWR-SIN and LAX-SIN nonstops?
97 9VSIO : Wouldn't that be the existing JFK and LAX services that feature one stop?
98 upwardfacing : I had thought they planned to replace the nonstops with new one-stop flights, which would supplement the existing LAX-NRT-SIN and JFK-FRA-SIN.
99 BestWestern : There is nothing premium about Silk air. It is a run of the mill airline, with a service standard similar to Air Hong Kong. Only sq card holders get
100 EricR : So with lots of low and high end competition nibbling away, and relative high cost base, what can SQ do?. On either route SQ's J product is the 1-2-1
101 mercure1 : Why is it that SilkAir is kept at arms length from SQ? Seems like it hurts the customer, but making MI appear to have minimal cooperation with SQ when
102 huaiwei : I am flying via MI to Penang next month, and the only reason why I choose it over cheaper LCCs is the mileage accrual. Hence, I have no idea what you
103 BestWestern : No mileage accrual for star alliance members.
104 koruman : Well, I'm now nearing the end of my mixed Scoot / Silk Air itinerary. This is not intended as a trip report, but rather a critique of SQ's confused an
105 IndianicWorld : Most experts would likely say SQ will continue to find it hard to continually sustain growth with so much competition around, but its managed to do qu
106 Post contains images MaverickM11 : It makes DL's Song look brilliant and downright revolutionary.
107 koruman : Well, I've now done my Scoot overnight return in Business Class. And I cannot exaggerate what a lousy business model it is. The flaws are as big as a
108 infinit : I think the past few posts make some very valid points. Well I think fundamentally the SQ psyche is that its mainline Singapore Airlines brand is prec
109 DolphinAir747 : I've always found some aspects of SQ's fifth-freedom flights to be a bit odd. It's easy to get a relatively cheap one-way SFO-ICN or JFK-FRA ticket no
110 Post contains links LAXintl : This story says SIA could be planning strategic changes including potential bilateral relationships with a Middle Eastern carrier or even exiting Star
111 zeke : What time will SQ announce their figures today ?
112 Post contains links LAXintl : They posted weaker then forecast numbers. SIA says demand remains flat with yields under pressure; Singapore Airlines results disappoint, capacity cut
113 dennys : Reply 3, posted Wed Jan 9 2013 18:37:01 your local time (4 months 1 week 1 day 18 hours ago) and read 27801 times: Whatever SQ does, one thing I hope
114 mercure1 : What is the reasoning to keep Silk Air and SQ apart by the SIA group? I would think by more strongly marketing connections and the complimentary route
115 SIA747Megatop : They pretty much operate as one carrier with the exception of Silkair not being in Star Alliance. A lot of MI's customers are connecting passengers.
116 BestWestern : SQ is totally confused as an airline group. Four brands that don't really work as a unit, Two full service brands that aren't even in the same allian
117 SIA747Megatop : I disagree. What makes you think that MI and SQ don't work as a unit? Cross bookings between the two carriers increased 25% year-over-year and MI con
118 nickofatlanta : Yes but that same ZRH-originating passenger will likely be a Miles & More member who will be upset when they realise they can't earn miles on the
119 Post contains images LAXintl : A good example is in GDS. First SQ-MI connections are often not displayed as single carrier options which reduces their visibility. Unlike other carr
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