MillwallSean From Singapore, joined Apr 2008, 1387 posts, RR: 6
Reply 4, posted (2 years 6 months 2 weeks 5 days 23 hours ago) and read 62265 times:
I must say this wasnt just bad.
This is a design crime thats worthy of public flogging.
Is it the infamous major consultancy company thats struck again.
Those that plagued the airline industry coming in asking for a new corporate face and identity to lift a company and never addressing the real issues allowing them to return 5 years later and making more pointless changes?
are the IB leadership drunk?
Spain usually had decent designs. They care about brand and look. I cant believe this. Luckily with it being delayed I assume it eventually will be shelved. the reception of the press wont be pleasant.
QANTASvJet From United Kingdom, joined Sep 2012, 84 posts, RR: 0
Reply 9, posted (2 years 6 months 2 weeks 5 days 23 hours ago) and read 62129 times:
Not a total disaster but certainly not great. Had hoped for something showing greater confidence and a clearer Spanish identity. Will AA do better when it's their turn? Interesting that both seem to have gone for extending the tail treatment diagonally down onto the fuselage. Coincidence presumably? At least it's not 100% Euro-white. Just 75%...
thanks for that. That usage is rather sparse though and am not liking the green. I was thinking more vibrant and taking up the entire tail. Just a random guess and thought on my part, I really havne't put too much thought into it..
usdcaguy From United States of America, joined Jan 2004, 1110 posts, RR: 2
Reply 20, posted (2 years 6 months 2 weeks 5 days 21 hours ago) and read 61201 times:
IB has always had one of my favorite designs. To walk through Terminal 4 in Madrid and see those beautiful birds lined up is awesome. Even back in the 80's, I loved their ads and route maps displayed in the New Yorker with the beautiful crown on the logo and all the yellow, orange and red coloring. Let's not give up the awesome look of Iberia that has been around for years; we need to keep its Spanish identity in tact and beautiful as it so often associated with the country itself.
CuriousFlyer From United States of America, joined Oct 2006, 748 posts, RR: 0
Reply 21, posted (2 years 6 months 2 weeks 5 days 21 hours ago) and read 61113 times:
Agreed. It could not be more boring. It looks like all airlines want the same pattern. Why even bother with a brand image then, they should just print their name, adding .com of course to it, in the Arial font in black.