817Dreamliiner From Montserrat, joined Jul 2008, 2888 posts, RR: 2
Reply 5, posted (2 years 3 months 1 week 2 days 14 hours ago) and read 35993 times:
Ill repost my comment here since the first thread got locked...
Well for me the livery isnt as spectacular as we all probably thought it would be, though I think its a grower. Maybe when we get better pics or pics on the 77W it will probably look a bit better. Just my opinion. Though im kinda surprised at the amount of Americans who hate the tail...
commavia From United States of America, joined Apr 2005, 12384 posts, RR: 62
Reply 8, posted (2 years 3 months 1 week 2 days 14 hours ago) and read 35869 times:
Quoting MSPNWA (Reply 250):
The logo is pretty good. I like it. The livery isn't as bad as I was expecting. At least it's different and sets it apart. We knew that nothing would truly replace that classic livery.
Quoting PA727 (Reply 252):
Cannot imagine how difficult an undertaking this re-brand had to be given history, expectations and timing. Obviously, all opinions are personal, but I feel like the team responsible hit 98% of it out of the park.
The logo, the re-brand for all collateral, signage, fonts etc. is beautiful. It's just that tail, it looks like a fish out of water. My hope is that I feel that way only because it is a radical change and that it will grow on me.
The more I think about it and let the images roll over in my mind, the more I agree with you guys. The expectations here were immense, and the task basically impossible - there was no way they could come up with anything that wasn't going to disappoint a lot of people. When you're contemplating replacing the oldest brand in the industry, and one of the most iconic brands anywhere, you're bound to upset people. But, all in all, they really did do a great job for the most part - I was honestly expecting much worse.
AA94 From United States of America, joined Aug 2011, 614 posts, RR: 2
Reply 9, posted (2 years 3 months 1 week 2 days 14 hours ago) and read 35780 times:
Quoting 817Dreamliiner (Reply 5): Well for me the livery isnt as spectacular as we all probably thought it would be, though I think its a grower. Maybe when we get better pics or pics on the 77W it will probably look a bit better. Just my opinion. Though im kinda surprised at the amount of Americans who hate the tail...
I agree. There have been several pics of the 737 featuring the new livery, but nothing high-quality (all grainy cell phone pics). I really like the logo. I'll reserve judgement on the livery until I see clear photos.
Choose a challenge over competence / Eleanor Roosevelt
AR385 From Mexico, joined Nov 2003, 7091 posts, RR: 34
Reply 15, posted (2 years 3 months 1 week 2 days 14 hours ago) and read 35755 times:
The tail hurts my eyes. It looks like somebody grabbed a piano keyboard, placed it upside down and painted one key blue, one red, leave some white in the middle, and then all over. It´s not soothing to look at.
yes the 737 that was posted on the other thread...
I like the idea of the flag on the tail, stylized...like BA and EK- not like that...(it probably would have looked beter if they had stars on the tail in the blue section). The paint is to dark, and is in not reflective like portrayed in the video (i saw the 77W at DFW before any of the tirles were put on) and really the tail seams a bit heavy and abrupt.
FriendlySkies From United States of America, joined Aug 2004, 4126 posts, RR: 5
Reply 20, posted (2 years 3 months 1 week 2 days 14 hours ago) and read 35657 times:
Whether the new image is good or not, I do have to say one thing. They hit it out of the park with the unveling and their "newamerican" website. This is you how you unveil a new corporate image. The "new" United should take notes.
The livery would be 500% better if the grey paint was as reflective as it is in those renderings. Tail has a nice retro streamline look, but the grey ruins the whole thing IMO.
ogre727 From UK - England, joined Feb 2005, 727 posts, RR: 2
Reply 22, posted (2 years 3 months 1 week 2 days 14 hours ago) and read 35829 times:
Typical a.net behavior. Bitching, whining, comparing to "better" ones.... So predictable.
I wasnt expecting miracles, or marvels of design. I was expecting a new corporate identity for AA, and I got one. A rather cool one cuz its fresh and daring. Do I love it? No, but I certainly dont hate it and I am sure than when the time comes to change this one, the same people will bitch, whine and complain.