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Official: New AA Livery - Jan/17 - Part 3  
User currently offlineLipeGIG From Brazil, joined May 2005, 11521 posts, RR: 57
Posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25689 times:
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As part 2 become too long, we are opening Part 3 for discussions in order to make easier for users with low speed internet connections.

Link to Part 2
OFFICIAL: New AA Livery Today! Part 2 (by Luxair747SP Jan 17 2013 in Civil Aviation)

Please continue to enjoy the website.

New York + Rio de Janeiro = One of the best combinations !
256 replies: All unread, showing first 25:
User currently offlinetonytifao From Brazil, joined Mar 2005, 1068 posts, RR: 0
Reply 1, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25650 times:

So right now, there is only the 738 painted? I think the 777 will look much better!

User currently offlineaeroblogger From India, joined Dec 2011, 1383 posts, RR: 0
Reply 2, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25568 times:

The livery is hideous. I hope they keep the current US livery when the merger happens.

[Edited 2013-01-17 16:58:34]

User currently offlineAcey From Canada, joined Jun 2007, 1116 posts, RR: 0
Reply 3, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25521 times:

Quoting aeroblogger (Reply 2):

So right now, there is only the 738 painted? I think the 777 will look much better!

At least a few 777 should have the majority or part of the paint done, with just the tail and decals to go. I agree that it looks better on the 777. I'd be surprised if they don't end up putting stripes or the logo on the outside of the 738's winglets as well. Helps to break up the monotony of the fuselage.

If a man hasn't discovered something that he will die for, he isn't fit to live. -- Martin Luther King, Jr.
User currently offlineus330 From United States of America, joined Aug 2000, 4165 posts, RR: 13
Reply 4, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25422 times:

I don't mind the lightening of the colors or the font, but they screwed up everything else.
I was hoping they'd keep the AA and the Eagle, but they did neither.
Whereas the last AA livery is seen as a classic brand that set a trend when it was created, this livery merely follows an existing trend of billboard logos. They missed a great opportunity to make retro cool again in the form of bringing back the lightning bolt cheatline, and make it in red white and blue.

User currently offlineidlewildchild From United States of America, joined Nov 2011, 239 posts, RR: 0
Reply 5, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25391 times:
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OK, everyone is going to think I'm nuts but after staring at it for 30 minutes I actually have already come to accept it and think it's sort of cool. From pictures I see it in flight it realize is a stylized flag with a very cool logo. I even sort of like the plainness of the grey. Weird that it grew on me that quickly.

Yes, it is clearly Americana to the MAX and that's a good thing because that's the name of the company and that's their brand, AMERICAN.

So here's where I am about 45 minutes into this - it's bold, it's contemporary and it's going to be a classic for the stylized tail. Let's see where I am after a few hours!

User currently offlinevishaljo From India, joined Aug 2006, 500 posts, RR: 4
Reply 6, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25378 times:

Sorry but why did they do away with that Absolutely Iconic Livery?

User currently onlineB747forever From Sweden, joined May 2007, 17771 posts, RR: 10
Reply 7, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25376 times:

Will ask again in this thread.

When will the first revenue service with the newly painted 738 take place?

Work Hard, Fly Right
User currently offlineboeing773ER From United States of America, joined Dec 2011, 484 posts, RR: 0
Reply 8, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25290 times:

Anyone wanna take a guess when a new AA.com will come out or at least when the logo up top will reflect the new logo?

Work Hard, Fly Right.
User currently offlinexkorpyoh From United States of America, joined Oct 2004, 825 posts, RR: 0
Reply 9, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25294 times:

I am still in shock, sad and angry about this mess. This is a missed opportunity to create something truly modern, unique and creative, but we got this livery and logo borrowed from somewhere else:

Logo: I like it, but there is nothing new or creative about it. Most people see Greyhound or Air France. For somebody looking at it for the first time, not knowing that AA had an eagle as a logo, they wouldn't see an eagle unless somebody explains it. so, FAIL!.

TAIL: HORRID! Tacky! cheap! OVERUSED!... there is nothing new, modern or creative about it (the new Aeroflot and BA did a better job with their flags on the tail). The tail design doesn't match or goes with the rest of the plane and that design is not seen anywhere else in the branding inside the plane or at airport or elsewhere, so it DOES NOT BELONG THERE!!!. I love the US flag, but it is not done correctly in this tail and has been used too many times on airplanes (charter companies and ugly Family Airlines, as an example)

Branding: I like the branding at airports and inside and elsewhere, but I think abandoning the scissor eagle is a big mistake. An stylized eagle should be on a red painted engine and on the tail. The tail should have been the new logo with a subtle eagle painted in light vanishing silver (think of the BMI livery with very subtle colors showing a design in the background)

Main concern: The goal here is to show a new, modern, creative AA that attracts premium travelers. This tail translates to WALMART / cheap / tacky and goes again the image they are trying to convey, so it doesnt work. For example, one of my favorites liveries is the Spirit Airlines pixel/silver livery which I think has been one of the best ever (unique, creative and modern), but as a new ULCC they wanted to convey a new image as cheap, fun and simply, so i think the new (tacky) livery says that and it works for their rebranding. This new AA livery doesn't work for what the new AA is trying to be.

User currently offlineWingtips56 From United States of America, joined Dec 2010, 743 posts, RR: 0
Reply 10, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25254 times:

As an AA retiree, I have to say I'm a little disappointed. But I'll get used to it, and I'm already moving on with my life.

I am more surprised than disappointed, however. While we groaned or joked about having to put a double A (AA) in everything {AAdvantage, Senior TrAAveler, AAirpass, and jokes about DelAAys, LAAte, "Thank you for calling Uh-Uh-merican", etc.), the AA was unmistakably tied to the company and more recognizable than most logos anywhere. Without that, even the frequent flyer program remaining AAdvantage will seem disconnected. I don't see the new swoosh as having that instant recognition.

Other notes: when the now outgoing livery was first displayed, the tail had the big AA but no eagle. The scissor eagle was added after a hue and cry from traditionalist employees.

On the tail .... well... it is what it is. But I think that applying the new swooshing eagle logo to the tail would have looked too much like the 1960 United Air Lines tail, and we can't have that!

On the swoosh...I think it will be fine pointing in either direction, unlike many other logos. Am I one of the few that noticed that the NW bowling shoe and final NWA liveries had the compass logo on the tail or fuselage --- properly pointing to the North West on the port side, but (so that it faced forward) pointed to the North East on the starboard side? I always thought that was amusing, not being affiliated with NW.

On repainting the fleet: it may take a while as the economics of taking a plane out of service just for repainting may not be what AA needs at this point. Most, I'm sure, will be redone in tandem with their heavy checks, when they have to be stripped anyway. On the outgoing fleet (762, MD80, excess 763, etc.), I don't see them being repainted in the new scheme unless they are do for a heavy check before they leave the fleet.
--- However, I can see a quicky job to refresh the fleet in shorter order by just redoing the tail, removing the cheatline stripes and replacing the stick-on title and logos with the new ones, with the fuselage remaining unpainted until later.

Worked for WestAir, Apollo Airways, Desert Pacific, Western, AirCal and American Airlines
User currently offlineseahawks7757 From United States of America, joined Jul 2007, 160 posts, RR: 0
Reply 11, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25250 times:

I love the new logo, from a distance can't stand the livery but up close I love the detail in the tail. But only up-close. Otherwise the thing is a fugly eyesore from a distance.

User currently offlinekgaiflyer From United States of America, joined Jul 2008, 4635 posts, RR: 1
Reply 12, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25221 times:
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I'm thinking -- a livery so imbecilicly simplistic and child-like would be *really easy* to superimpose over both AA and USAirways airframes in the event of a merger.

User currently offlineaacun From Mexico, joined Jan 2004, 592 posts, RR: 1
Reply 13, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25188 times:

Well, now we have to wait till next week to find out what our new unifors will be like. I cant wait to get out of the blue. And I think the days are counted.

User currently offlinePA110 From United States of America, joined Dec 2003, 2083 posts, RR: 22
Reply 14, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25180 times:
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Has there ever been a new livery that has been well received by A.nutters? Honestly, so many people getting their panties in a bunch. Personally, I like the logo, and would have loved to see it used on the tail. But then again, I remind myself I'm just a spectator, and can go about my day fretting about things that really matter. In the greater scheme of things, I have zero input (along with just about 99.9% of A.net).

It's been swell, but the swelling has gone down.
User currently offlineWingtips56 From United States of America, joined Dec 2010, 743 posts, RR: 0
Reply 15, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25182 times:

Quoting B747forever (Reply 7):

I read in an internal publication that it may go on a roadshow to show it off around the system before taking revenue flights. But it could just be slotted into the rotation at any time anyway. They made a big deal about the special retro jets and other commemorative sub-liveries in the past, but any "road showing" was simply accomplished by publishing the dispatch routings a few days in advance, for people to run out and take a look, so that could apply here too.

Worked for WestAir, Apollo Airways, Desert Pacific, Western, AirCal and American Airlines
User currently offlineOA412 From United States of America, joined Dec 2000, 6044 posts, RR: 25
Reply 16, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25156 times:

Good God! What were they thinking? That livery is atrocious. Absolutely awful. They took a great brand and ruined it with that hideous tail design.

Hughes Airwest - Top Banana In The West
User currently offlinedfwcre8tive From United States of America, joined Mar 2008, 74 posts, RR: 0
Reply 17, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25127 times:

Here's an interview with Tom Horton that describes some of the branding changes and plans:


User currently offlinespacecadet From United States of America, joined Sep 2001, 3993 posts, RR: 11
Reply 18, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25100 times:

Quoting vishaljo (Reply 6):
Sorry but why did they do away with that Absolutely Iconic Livery?

Because it's 50 years old.

Are you still driving a Desoto while smoking your Lucky Strikes? How many other brands can you think of that have remained exactly the same for 50 years? (And why do you think that is?)

People can argue over whether or not they like the new livery, but as far as I'm concerned there's no arguing with the decision to change the livery at all. Some people here are revealing themselves to simply be afraid of *any* change.

I'm tired of being a wanna-be league bowler. I wanna be a league bowler!
User currently offlineIrishAyes From Israel, joined Jan 2008, 2554 posts, RR: 16
Reply 19, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25127 times:

Quoting xkorpyoh (Reply 9):
I am still in shock, sad and angry about this mess. This is a missed opportunity to create something truly modern, unique and creative, but we got this livery and logo borrowed from somewhere else:

Me too. I honestly could stare at this thing for hours and there isn't enough marketing video technique in the world that could possibly make this look any less unappealing to the naked eye.

The corporate logo actually looks fine, and even the scheme on the 737 doesn't look terrible. But on the 77W, I cringe. The tail is really the weak point. It really does look like the Cubana flag and that's what is going to resonate in my mind EVERY time I see the scheme on a widebody.


confidence is silent. insecurities are loud.
User currently offlineTSS From United States of America, joined Dec 2006, 3125 posts, RR: 4
Reply 20, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25089 times:

Quoting Wingtips56 (Reply 10):
Other notes: when the now outgoing livery was first displayed, the tail had the big AA but no eagle. The scissor eagle was added after a hue and cry from traditionalist employees.

I seem to recall the outgoing livery received a few other "tweaks" after it was initially displayed but before the rest of the fleet was painted. I can only hope the new livery is similarly refined before it goes into widespread use.

Able to kill active threads stone dead with a single post!
User currently offlineqf340500 From Hong Kong, joined Oct 2011, 229 posts, RR: 0
Reply 21, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25052 times:

i love it, much better than the "un-painted" canned-peaches thingy. Finally a livery, quite classy, american enough and still looks distinct. Well done!

User currently offlineAA94 From United States of America, joined Aug 2011, 662 posts, RR: 2
Reply 22, posted (3 years 4 months 1 week 4 days 12 hours ago) and read 25085 times:

What I find very funny is that if AA had gone the "safer" route with an Eurowhite livery, the same people would be complaining on here that AA isn't imaginative enough blah blah.

I admit I'm not a huge fan of the livery. I think the logo is well-executed - it's a modern refresh to an iconic brand. It's something elegant and different that doesn't stray too far from the safety of tradition.

The livery isn't terrible, but I'm still having a hard time reconciling myself with that tail. I think it's certainly bold and recognizable, and maybe that's what AA was going for. I believe that AA is trying to communicate that they are moving away from the perception that they are "drab" and "boring." While us avgeeks appreciate the simplicity and timelessness of the old colors, some members of the public may not.

I believe the new scheme is AA's attempt at trying to show the world that they are fresh and creative, and hopefully the service will be executed that way. This isn't your grandmother's AA anymore. It's an AA that's built upon the foundations of the days of good 'ole flying, with a modern, fresh twist.

Just my   .

Quoting vishaljo (Reply 6):
Sorry but why did they do away with that Absolutely Iconic Livery?

The composite materials on the 787s and A320 family of aircraft could not support the current polished aluminum base of the current (now outgoing) livery. Combined with their impending departure from bankruptcy, AA felt it was an ideal time to refresh the brand.

Quoting aeroblogger (Reply 2):
The livery is atrocious. I hope they keep the current US livery when the merger happens.

Doubtful. Regardless of what people seem to think on the site, AA and Futurebrand put a significant amount of time and money into creating this new identity. Considering that a combined carrier would be called American, the AA brand will stick. This isn't going to be an UA/CO situation where the United logo is kept and the airline is just called "American." This AA brand is in it for the long haul, so US can either take it or leave it.

If you can't take the heat, you best get out of the kitchen
User currently offlineaacun From Mexico, joined Jan 2004, 592 posts, RR: 1
Reply 23, posted (3 years 4 months 1 week 4 days 11 hours ago) and read 25063 times:

And as far as the airplane, when I finally saw it this morning, I was more shocked than anything. The old livery is the ONLY AA livery I have known. So of course its going to be a shocker to have it change. But since its introduction this morning, the more I look at it the more I like it. The tail is not as complicated as I initially thought it out to be. I really like the body of the airplane and I must say that in the video I saw, when all the airplanes ere together, it actually looked really nice. Cant wait to see our MIA terminal full of planes with the new livery.!!!!!!!

User currently offlineMack8994 From Canada, joined Jan 2006, 64 posts, RR: 0
Reply 24, posted (3 years 4 months 1 week 4 days 11 hours ago) and read 24991 times:

First off, KUDOS for doing a brand re-fresh. I can appreciate how difficult it can be to come up with a concept that pleases everyone. It was long overdue! I do like the body but not the tail. I know it is meant to represent the American flag but it looks very similar to Cubana's tail livery.

Just my two cents.
(aka Greg)

Courage is the power to let go of the familiar!
25 YYZBound : Good lord the drama on here is ridiculous. Wishing the airline ceasing operations because of this?? C'mon people. I personally don't like the livery..
26 A388 : As was asked before, I also would like to know when this 738 will start commercial service? I want to photograph it when it flies to CUR (CUR has two
27 shamrock604 : Well, I love it. There, I said it. The tail will perhaps take some getting used to for some. I think it's the sort of scheme that will grow on people.
28 DeltaMD90 : I can't decide which is worse, WN or this new AA livery. I think AA's is a worse design but WN's is a plane-full of bad whereas it's just AA's tail th
29 tayser : I actually think it's quite a handsome livery and good integration with the eagle into the logo.
30 B747forever : Hopefully it wont take too long before the bird hits LAX. Will for sure be out there to see how it really looks like
31 captainstefan : Apologies if someone commented on this in an earlier part of the thread- My observation: front looks fine, much better than I expected, to be honest.
32 contrails : I have one word for the new livery: "Ugh!" The tail is just plain ugly. The front end, the logo, reminds me of Greyhound. Why change it? They had a li
33 murchmo : Think it looks terrible. The US airways (new livery) has always looked best to me. Elegant and royal. But this looks like a bad blend of trying to be
34 Post contains links ATLTPA : Horrible! The tail looks like Walt Disney's vomit. The Sno-Cone eagle isn't much better. Interesting perspective (shared by some on A*net) from this P
35 martinrpo1 : Tom Horton: “Early on in this process when we embarked the different process of restructuring, I said to our people, what we’re going to do here i
36 IMissPiedmont : It's a Greyhond bus! Count me as a not fan.
37 deltaflyertoo : I've read every reply here and elsewhere on the net. You are right, we are tough audience. However what makes this different from other critiques is
38 motorhussy : Love the impassioned pleas for the status quo to prevail, it's very comical. Unlike many, it would seem, I really like the new livery; reminds me of U
39 cloudboy : I like the logo, even if it does remind me of car parts. But I can't get over the tail. It's like they tried to incorporate US Airways already comprom
40 seahawks7757 : Are you kidding me? The Blue scheme was a million times better. The current one is just boarding. AA aircraft are trackable on FlightAware.com
41 Mat1776 : The new tail design is as friendly to my eyes as a #100 grit sand paper. I hope the new tail design would soar high into the Big WAAste Basket in the
42 xkorpyoh : What if AA had 3 different designs and allowed employees and travelers to vote for their favorites, then decide? Wouldn't that have been better, speci
43 AirCalSNA : Interesting how the subtle grey stripes on the new AA tail seem to echo the subtle grey stripes on US Airway's fuselage.
44 flyguy89 : Of course it's "off brand", because unlike any of the other livery roll-outs, AA's livery was older than most of the people on a.net. I like the new
45 aerokiwi : Several. You have a few categories (based on general feedback on here that I've seen) though, such as: Complete overhaul successes: Saudi Arabian, LA
46 777way : Is Virasb Vahidi Iranain origin? I think the blank space at the bottom suggest that another stripe was meant to be added but may have looked too much
47 alfa164 : I have no objection to the body of the plane - with changes to composite materials coming, there had to be a change, and the new livery looks like a m
48 Post contains images EA CO AS : DISAPPOINTED!!!
49 Post contains images PHX787 : I am noticing one trend here: The guys who really dislike the livery tend to post often on how the livery would never change
50 bogota : It is simply an updated version of the boring Cubana livery. Very dissapointed.
51 Post contains links EA CO AS : Here's a 3:06 video all about how they changed stuff that didn't need to be changed: Tampering with American - How They Did It
52 AF185 : The tail design makes the overall livery look cheap! On another note, why changing the livery now while the probabilities of a merger and re-branding
53 Post contains images mdavies06 : This is a cheesegrater. This is a tilted ladder. This is AA's tail ! I am still imagining what it is like seeing hundreds of these sticking up at ORD,
54 infinit : Why the need for a change though? If it ain't broken, it ain't need no fixing.
55 WROORD : Amen to that! The money spent on development and markeing could go towards improvig client experience. I hope this will be shortlived like BA's taste
56 Mir : They might have done well to remember that none of the carriers they mentioned have tails that display the respective flags of their countries. -Mir
57 Post contains images asuflyer : I think they should have at least included the logo on the tail. The flag just looks tacky. IMO If they wanted a flag they should have gone with darke
58 N243NW : BA's tail is a quite recognizable derivative of the Union Jack.
59 gulfstream650 : Even that is such an improvement. I don't have much of an issue with the logo other than the fact that I think it could be more substantial but the t
60 Post contains images mcmax : Now that's a beautiful tail that goes with the new logo and livery. Excellent job. Now, how do we get AA to use this?
61 Post contains links gulfstream650 : Remember that it was somewhat of a journey for BA after the world tail nonsense: http://www.youtube.com/watch?v=t4g8zwVfPAI&sns=em
62 flyaadc10 : Quoting ckfred: "Are pilots, F/As, mechanics, and CSAs getting new uniforms? What happens to the crest on pilot hats? The current crest is based on lo
63 HermansCVR580 : I'll second that!!! C'mon there has to be someone on here that has some pull at AA. Please go back to the drawing board AA and try again for somethin
64 iFlyLOTs : I like that, while I don't mind the new livery (it's slowly growing on me) that would have been much better.
65 Independence76 : I just came from the corporate/executive rebranding party at AA. I have to say, some thing I like about it, some things I don't. I talked to the desig
66 fanoftristars : I actually like the new logo but the tail is UGLY. Wow what a mess.
67 ckfred : It just dawned on me what the tail section looks like. It's the soccer jerseys for the U.S. National soccer team. It's red and while horizontal stripe
68 flyguy89 : Why? He's the CEO of AMR so of course he's going to be a cheerleader for the brand. What was he supposed to say? "With this brand, we will have a med
69 787 : We look at this design and see simplicity in branding. Sometimes the simple things just do not work.
70 Mir : Much better. It's quite a derivative - only an 8th of the flag visible. Not even close to what AA came up with. -Mir
71 OA412 : Now that would have been a great livery redesign!
72 Independence76 : No, he's supposed to say "our future is brighter than it has ever been" and that "with this, we hope to be one of the most recognized brands in the w
73 A388 : The flights are trackable there but not the registrations. I know flightradar24 does but if someone has the schedule that will make it easier. A388
74 GSPSPOT : One word... Eeuwww! IMO, DL did a MUCH better job of re-branding during their BK.
75 freakyrat : The logo is appropriated from the United mainliner livery tail scheme.
76 AA94 : LOVE this. Well done. This would be such an improvement from what we are seeing currently (though, the newly introduced livery is growing on me)
77 AirCalSNA : Now that one REALLY looks like Greyhound!
78 Mir : Among the many curious choices made in this livery, perhaps the strangest one is the choice to not have the logo on the tail. That's generally a bad m
79 questions : After a great job on the cabin redesign, AA dropped the ball on the livery. Awful. What a REDNECK DESIGN, certainly not befitting a "global" airline.
80 Victr : my question when is aa.com and digital assets of the company in terms of time will be rebranded
81 Post contains images CO777DAL : Absolutely horrendous! I thought there was nothing that could be worse looking than the Kindergarten drawn and painted Star Alliance Livery. AA proved
82 caribb : Air Canada's true logo is also not on the tail, only on the side of the fuselage.[Edited 2013-01-17 19:59:47]
83 Mir : It pretty much is on the tail. Yeah, the circle isn't there, but the leaf is the same, with a bit of extra coloration. I can't consider that to be an
84 BlueSky1976 : Excellent job. This is how the new livery should look like. As someone else said - how do we get AA to change into this?
85 cloudboy : ASuflyer I think you hit it right on with the tail. Bravo! Looking at that livery, though - I think I realize what I don't like about it. It looks lik
86 usflyguy : I like it. Why stick with a logo that is the same or similar to the current one that is now associated by almost all passengers to an airline that is
87 flood : Take note, AA... a 16-20 year old student just put your own million dollar effort to shame. Great work.
88 Post contains links AF185 : Interesting views about the new livery in this article form Bloomberg-Businessweek: http://www.businessweek.com/articles...s-its-planes-to-much-carpin
89 777way : Why have they kept the same outdated font after chaging the whole look, perhaps soemthing new, more so in all caps might have made all the differnce,
90 LDVAviation : The logo doesn't work at that scale. Plus, it is just too much logo.
91 SXDFC : Does anyone know if the interior of the -800 is the same as the others, or is it sporting the new narrow body interior as seen in the A319/321 demo vi
92 Post contains links and images flyguy89 : Sounds like nit picking to me, I honestly don't understand why what he said wiped a smile off your face unless he's bad at public speaking. It's also
93 spacecadet : The more people relentlessly criticize a livery like this, the more it makes me like it. Tell it to Aeroflot, BA, China Airlines, Asiana, Alaska Airli
94 ckfred : I like the look of the logo on the tail. Remember, though, when AA had the lightening bolt livery, the red was far more orange, and the dark blue loo
95 Post contains links and images Mexicana757 : The livery is alright. They should have kept the eagle not just the head. The logo sort of reminds of the last Mexicana logo. View Large View MediumPh
96 goldenargosy : I think the entire identity system is crisp, elegant and friendly. I already like it and can't wait to start seeing it appear everywhere and on everyt
97 flanker : Coming from someone who thinks the bare metal AA colors were the most timeless design ever created, I must say that I absolutely love the new livery!!
98 pdx : Why is the flag on the tail backwards on the starboard side of the aircraft?
99 Mir : Aeroflot, China Airlines and Mexicana all have their logo on the tail (in Mexicana's case the colors are different but the design is the same). I alr
100 questions : Maybe a merger with US would be better than this ugly livery. **** Quick, can someone whip up a livery mock-up with the new AA livery and US tail? ***
101 goldenargosy : Website just went live with the new branding minutes ago.
102 Owleye : When you always wear the same clothes you will be judged as boring, so a change now and then is good for every brand. Although I like the new livery I
103 xkorpyoh : I knew a Facebook page was coming against this tragic new livery: https://www.facebook.com/AAfail
104 Post contains links and images Aloha717200 : Probably the most anticlimactic unveiling in recent memory. What a horribly ugly tail. I agree with others who said it's something you'd be more like
105 YXwatcherMKE : I have to say that I very much like the new Livery. Yes it is a big, big, BIG change, but it is time for a change. The current livery is 45 years old.
106 A388 : Are you seriously comparing wearing the same clothes with a worldwide recognized brand? Really? Do think it is good "every now and then" to change a
107 airjamaica : Was expecting the billboard titles for the new livery so that is not a surprise. Tail is very disappointing though. Oh well. Life goes on..........
108 777way : Yes, that last stripe needs to be dropped.[Edited 2013-01-17 22:06:13]
109 Acey559 : Good catch, I think the new site looks really nice! I'm a huge fan of the bare metal and I'm still getting used to the change, but I'm a fan of the b
110 pdx : Would make a great movie airline! AIRPORT 2013 anyone? Doesn't quite beat Trans Global Airlines or Columbia Airlines however. Ironically, the Columbia
111 flanker : Have you guys noticed how the main background pictures that you can cycle through are not formatted right? Way too pixelated ..especially the "madrid
112 Post contains images concord977 :
113 ckfred : Whether it's the U.S. flag or something stylized, it's always painted to look if you had a cloth flag flying from a flag pole. If you look at the fla
114 infinit : Technology, materials etc can change but style shouldn't. The American livery circa 1967 is stylish and timeless. I would have rather gone with the a
115 questions : That looks better. Once I get past the new livery's awful tail design... I get hung up on the logo which looks like a cross between the US Postal Ser
116 ukoverlander : Wow, what can I say. ...super trashy and ugly springs to mind. After all this time it's amazing that American Airlines could pick a livery that is so
117 Post contains links Independence76 : Ladies and Gentlemen.... I present to you my Alternative Marketing Plan that was rejected by AA management in late-2012 after being circulated in high
118 macsog6 : When I first looked at it, I thought it was awful. But the longer I looked at, the more it opened up to me and it started to be...well, it started to
119 Aloha717200 : Well, clearly you didn't have enough stripes within stripes. There's your problem. That said, while your livery is nice, I think there's something mi
120 Independence76 : It's not perfect, but it's merely a draft design to catch the attention of marketing executives. It did that, but they went with the livery unveiled
121 Post contains links and images Mir : Found this elsewhere on the internet: I don't think it's perfect - I'd change the teal to red and the dark grey on the tail to blue, and I might tweak
122 Mikey86 : It makes AA look like a low-cost airline now. I am still undecided on this livery. There was some good renderings in the forums that were far more att
123 DocLightning : Exactly. If they got rid of the gradients and the white stripes in the blue field that don't line up with any of the other stripes, it might actually
124 PSAMD80 : I think the new livery is every bit of awesome! The tail is American's red , white and blue stripes, but with an updated,modern twist to it. The title
125 Owleye : Agree. AA's previous livery was not boring but could use a subtle upgrade though. Now it is drastically done, true. Not bad but totally different. Is
126 TSS : Agreed 100%. It does explain how the planes are able to be delivered in basic grey and white though- The design on the tail is all computer-printed d
127 DocLightning : I'll give it this: It is iconic and easily recognizable. Just like the old brand, everyone is going to quickly learn this new brand. It's not exactly
128 Post contains links and images flightsimer : Except for the fact that Alaska, Frontier and Mexicana all had their logos on the tail? I do have to say, this picture under this lighting makes it l
129 a380heavy : In my opinion the new livery instantly makes the one it replaces look old fashioned. The new design is simple and uncluttered, the only change I'd mak
130 babybus : Sorry, I don't like it. It cheapens the airline. That livery would be better suited to a start-up north American charter airline. I think you always n
131 Post contains images ManuCH : Kudos for the refresh. I actually really like the new logo, I loved it at the first sight. Although I'm probably one of the few on here I absolutely a
132 BlueSky1976 : Can anyone working at American share what feelings of airline's employees are about the new livery? Do they like it?
133 calvo747 : very boring, almost looks cheap
134 usdcaguy : I used to work for AA and cannot believe they would attempt such a maneuver. Would have preferred to see them just paint their planes white while kee
135 na : Im surprised that there are so many negative comments. While not a stunner, I think its a fresh start. It looks modern, the logo is smart, and everyth
136 Antoniemey : Eh, I don't love it, I don't hate it. I kinda like the logo, even if it does look a bit like a peeling sticker. The tail, well, it'll grow on me once
137 radone : The tail design, with its complex striped&gradient layout may please the designers/PR and their desire of being updated, edgy and singular, but it
138 IDISA : I can't believe AA changed such a brillant livery for this one...I mean, I LOVED the old one and I still think there's no better livery around the wor
139 LH7478i : I actually kind of like the new livery. But nothing compares to the old one. That was just gold.
140 Post contains images Antoniemey : No, it was silver.
141 Post contains images EA CO AS :
142 SQ773 : I hope I get used to the new livery, so far both the logo and the livery look cheap to me. The logo reminds me of the Mexicana one, and the tail looks
143 Post contains images don0245 : I'm with you PA110!
144 Post contains links Owleye : I'm loving this new American. The design firm is proudly presenting its showcase: http://www.futurebrand.com/ FutureBrand: "Evolution of an Icon Ameri
145 mcdu : I would compare this to the "new coke" debacle many years ago. AA had a timeless livery and they chose this awful scheme? The logo is just okay. If yo
146 Post contains links and images 0NEWAIR0 : Take a look at the picture below. Is there just crap on the tail or is the paint already starting to come off near the top of the rudder, the base of
147 lexer : The tail reminds of one of the liveries of Capitol Air, it had a dollar sign in it, it was horrendous (Sky$aver, or something like that). Like that li
148 lexer : This is totally contradictory. I wish it had been an evolution![Edited 2013-01-18 04:37:59]
149 Polot : Those are reflections from the lights.
150 Post contains images xdlx : Tally Dislike 3873 and counting..... like 51. If someone in DFW has any common sense they should gather the team on this project, walk them to their c
151 BOAC911 : This new branding...It won't last long.
152 SRT75 : In my opinion, hideous. May have missed this in this very long thread, but what's the repaint schedule?
153 Post contains images 0NEWAIR0 : I think you're looking at the reflections next to the areas that I was referring to. Maybe I need to get paint out and mark up the photo. Edit... Ok,
154 Post contains images lostsound : This livery beatuiful. I love the clever styalized US flag and the new logo is stellar! This will diffinitly be an attention grabber at airport where
155 n729pa : Having studied it for a while, I have to confess to not being very keen on it. It might look a bit better if there were some stars on the blue bit, bu
156 A388 : As much as we all complain about AA's new livery, I think it is save to say that no one could have ever seen this new livery being used. In that regar
157 Post contains links and images 71Zulu : Anyone have the flight schedule for N908NN? FA stll shows it in VCV. http://flightaware.com/live/flight/N908NN View Large View MediumPhoto © Ryan Gia
158 Post contains images Polot : The two spots along the rudder are the lights reflecting off the sides of bulges where the rudder is connected to the tail. The spot in the blue sect
159 DTW2HYD : Boeing should thank AA. 787 is no longer on the front page. Please don't repaint too many.
160 AirPacific747 : I acually think the tail is the best part of the livery which is overall very nice, but the silver should have been a different tone or white instead,
161 Braniff747SP : According to an interview with Tom Horton, today.
162 kgaiflyer : You're right. New carbon-fiber composite frames do need paint. The old days of the polished aluminum frames are gone.
163 cschleic : Looks like Steve Wolf had some input on it. But it's part of a significant identity change, so maybe that's good at this point.
164 ual777uk : I actually like it but i am at a loss as to why the new flag ship 77W was not completed before the big unveil. I think a shed load of those tails all
165 Post contains links and images RICARIZA : I put it as a wallpaper to see it constantly and it its starting to grow on me. ( I mean the tail design which is the only part that I don't like - ye
166 757gb : I think they did a good job if I think about what I perceive as their intentions: - Great new logo - Tail is not pleasing to the eye initially, but yo
167 A388 : That is well said, I agree with you. A388
168 Post contains images AirPacific747 : On the computer generated image of the 777 and the pic of the 737 in the hangar, I think the livery is spot on
169 AA777223 : Has anyone said that the new AA.com is up? Check the homepage. Now that I look through it, it makes perfect sense. It toally matches their iPad app. I
170 boeingpride800 : It's definitely more modern but I can't get over the tail!! The styles of the logo and tail seem to be completely opposite. It's like the tail design
171 american 767 : I wasn't too happy at first glance when I first saw it, I thought it was dull, but when I look at it more closely I see that there is some advanced de
172 Post contains images tothestars : Even the curve of the eagles head/beak mirrors the curve of the stylized U in United. Uninspired.
173 Post contains images AA94 : Horton and Parker have stated that US had no input on the AA creative process. I'm inclined to believe that no consideration was made for the merger
174 birdbrainz : Likewise. I hated the tail at first, but it really grew on me. It reminds me of Chopin's music. There's something about his music that is both atonal
175 777way : Second day of looking at the livery I would say the outdated font for the title and the new logo are the only things that need to go, the Eagle logo r
176 EaglePower83 : For everyone griping about the flag, I think it looks very nice. I LIKE the gradient stripes. It's a stylized flag. And if you put stars in it or remo
178 Post contains links sunilgupta : That wasn't an experiment. Those planes came from another airline (Reno Air) and were pressed into service before they could be stripped and polished
179 faro : Not a bad livery when you get used to it but the present polished metal with red white and blue cheat lines really is exceptionally good; better, much
180 Post contains links and images PC12Fan : TWA? View Large View MediumPhoto © Michel Gilliand Now THAT is soo much better! Would have looked great with several parked at the gate.
181 questions : I would like to see the other options the focused groups saw!
182 sirloin : If somebody with Photoshop skills has the time, I'd be curious to see what it would look like if the tail design was extended the length of the fusela
183 tothestars : [quote=PC12Fan,reply=180]Quoting PA110 (Reply 14): Has there ever been a new livery that has been well received by A.nutters? Quoting aerokiwi (Reply
184 YYZBound : Honestly the tail is growing on me....the more I look at it, I think I would have been a lot more forgiving if there were some curves to the stripes..
185 N737AA : Company computers show it unassigned in DFW and no routing has been loaded yet, but it will be going on a roadshow to many of the stations. I've been
186 ckfred : First, it's very common for a bankrupt company to introduce new branding while in bankruptcy or shortly after exiting bankruptcy. If you look at airl
187 Post contains images rifkyrifky : Yes i do believe so, The tail is just too much for my liking.. and also I do believe that AA has push its self too far on this one.. Regards, Rifky
188 brilondon : The comparison to CU is valid but I didn't think that at first, and of course the flying populace will hardly notice I bet. What would employees know
189 JBo : I've chimed in on nearly every major airlines' livery change since I've been on A.net ... AA's I'm actually impressed by. That said, I'm not sure it w
190 frontierflyer : What are the chances they dump this sorry excuse for a livery? As much as I try , I can get past how ugly the tail is. SAVE the scissor eagle!
191 Western727 : Any photos of the 752 in the new livery, yet? We've seen the YouTube video showing the painting of the aircraft. I wonder why we've not seen it in pub
192 alfa164 : If this is the best of the options they were given, I would ,love to see what they rejected. Does any "insider" have a way fo find those other proposa
193 Post contains images KGRB : I'm going to hold my judgement until I see it in person. My initial reaction to this is the same as so many of you, but it may look better to me when
194 Post contains images lostsound : Website address is AA.com, AA stands for American Airlines which is still the company name, AA is the airline's IATA callsign, etc... I still think t
195 CF-CPI : To be honest, I had thought they might go back to some use of orange, mostly as an accent to pearly paint, silver mica, etc. Somewhere in these long
196 LDVAviation : Everyone is, of course, entitled to their opinion. But there is a reason the people at FutureBrand do this for a living and almost everyone here does
197 93Sierra : I dislike this on the scale of " sure jet" level of dislike. The AA is gone. Why not incorporate an updated AA symbol on tail
198 817Dreamliiner : After looking at it a few more times, im beginning to really like it! Its definitely a grower in my opinion, lets give it some time when more aircraft
199 AeroWesty : Having slept on it, I'm left with a lingering question. What makes this branding better when it has to "grow on" someone? Take away all of the compari
200 flightsimer : Something I just noticed... They REALLY REALLY need to make the lower portion red. Not because it will make it look better or more complete ( which it
201 martinrpo1 : WELL SAID!!!
202 Silver1SWA : Nothing you circled has anything to do with paint peeling off. You circled reflections, an instrument (perhaps a pitot tube), the lines along the hin
203 BA0197 : I must say that the livery is dawning on me. At work I have heard the same things from many employees. They are just changing an icon, so naturally ev
204 SEA : No matter what livery AA had come up with, A.net would have hated it for the most part. I, OTOH, don't find it to be too bad. I don't think it's parti
205 brilondon : To most of the naysayers, I say that all you should do is wait until we see it in regular service to see what you may think of it. My greatest fear wo
206 tothestars : And the designers who did each failed Delta Livery also went to art school and studied art, iconography and commercial design. Yet each of those live
207 pennstation : I saw it a couple of hours ago parked just east of the west hangars at DFW - clearly visible from terminal B. I can't say that I like the tail, but i
208 tothestars : "It's growing on me," "It didnt look as bad from a distance," "It will look better on the 777.." "It probably looks better in person." Are these all t
209 Post contains images EaglePower83 :
210 LDVAviation : The three symbols of American are the star (as in Admirals Club logo), the eagle, and the A. The forms associated with the brand are the bar (stripes
211 AirPacific747 : No matter what the livery would have looked like, you would have received those reactions from some people.
212 Post contains images PacNWJet : I stand by my previous comment that the stylized flag on the tail reminds me of what you would see on the side of a moving van.
213 AeroWesty : All of your posts explaining the design basics of the new livery are appreciated. I'd like to hear your answer to this question though: If you were t
214 AirPacific747 : My girlfriend's initial reaction (and she knows nothing about aviation) was: "that looks terrific!". Maybe you only find so many negative reactions he
215 817Dreamliiner : The livery offends you?? lol. Well to be honest, how would you know (If you were the CEO) that it offends someone when only a select few knows about
216 jmw99ttu : I wish a.net had been around in '68 when the current livery rolled out. I'm sure the reactions would be the same as we see here today. That said, I ca
217 AeroWesty : Focus groups! That's what they're there for. All you have to do is read the hundreds of posts on this and other websites saying "logo great, tail hug
218 Post contains images Western727 : I remain of the "tail's blah" crowd. It's just loud and not pleasant to look at the way others' tails (DL, BA, VS, SQ,) are. It simply doesn't do the
219 airbalticfan : That livery is awful, simply wrong! Shame on those who had a decision rights to approve this mess! Yikes!
220 hummingbird1 : Just asked a couple of "ordinary" people between 17 and 49 - not folks who love to discuss whether the tip of the nose should be pitch black or maybe
221 817Dreamliiner : Well then here's my answer to your question: Obviously I wouldn't choose a livery that was offensive or I would believe to be offensive to anyone. Bu
222 Western727 : Sure - not everyone can be pleased as we all know. But I think it's easy to glean from this forum that the majority don't like it. That's well beyond
223 Post contains images flyguy89 : I love a.net but people on here seem to have the most bizarre taste in liveries, everyone seemed to love that atrocious blue and yellow AeroSvit live
224 AeroWesty : Thank you, but that's apparently what AA has done, by reading forums here and elsewhere. They made a poor choice. Scroll back a few posts to the phot
225 817Dreamliiner : Yes, true, your probably right about that. However, a.net only has a small fraction of the population who fly... Says you... but I guess your free to
226 A388 : Member 757gb describes it the best: I think they did a good job if I think about what I perceive as their intentions: - Great new logo - Tail is not
227 frontierflyer : The tail design looks like a rough sketch . I can't stress the word ROUGH enough .
228 tothestars : I think it's a clean, modern, logo, I just dont think it follows the historical progression of the AA branding which has always been honest and forthw
229 EricR : Because even iconic liveries become out of date. While I was not a fan of the new livery initially, I will say that I like it now. It is fresh, clean
230 LDVAviation : How do you know it is offensive to half of its intended audience? As to what I would do as CEO, I would choose something that was bold and different,
231 brilondon : Right so what is the US Air livery all about? Just because it is offensive to those on here, I reiterate that 80% of the flying public would not even
232 airproxx : Let's face it clearly; this long awaited livery is just far below all expectations. The least to say is that it's just boring, and disappointing. Look
233 AeroWesty : As the CEO, in my example, it would be your duty to know. It would be your duty to evaluate public reaction to your branding, positively or negativel
234 Post contains links spacecadet : Ah, so now we're adding qualifiers. Branding's only important for "major" airlines now, I see. Which is defined by you how? Alaska isn't a major worl
235 tothestars : So planes with painted belly's cant have cheat lines? Is this some type of major aircraft livery faux pas? TWA's last livery had a globe on the side
236 Post contains links and images EA CO AS : I now find myself hoping that if US and AA merge, the US folks get AA to accept this as the livery:
237 aaexecplat : Allow me to qualify my post by saying that I am a C-level marketing executive in a field outside of the airline industry. I do have plenty of experien
238 Post contains images BlueShamu330s : My first rection was "wooooah, that's radical." I must admit, my initial dislike was more to do with the fact I was used to the old livery; it was an
239 xkorpyoh : I don't love the US livery, but I don't hate it. I just think it is boring and conservative, BUT, I do prefer it over the horror AA came up with.
240 AirPacific747 : Then what about EK, BA, AF, SU, etc? What about DY putting local celebs on the tails of their ac? I think AAs livery is on par with these in terms of
241 Post contains images UnitedTristar : Any word on when we will see the American Eagle version? -m
242 aaexecplat : EK, BA, AF all have less literal (re-read my prior post) interpretations on their tail and their countries are involved in less conflicts around the
243 EricR : Isn't that the purpose of the logo in the first place? It is so you can easily recognize the brand. The airline is called AMERICAN Airlines.......The
244 ei737ng : I personally prefer the old livery, the old bare metal was a lot classier[Edited 2013-01-18 14:07:59]
245 757gb : I like it, but I think a livery like that will be talked about some, liked by some, disliked by others, but the discussion won't last long and soon i
246 AirPacific747 : Well it's a shame you feel like you have to hide your patriotism because of foreign policies.
247 Viscount724 : I will miss the "AA" and the eagle (now reduced to the beak), both of which have been part of AA's livery since the 1930s. I also don't like liveries
248 martinrpo1 : Summary: Change is difficult. The new livery is something that ANY of us was expecting. But from a marketing point of view, it was absolutely genius:
249 Post contains links FoxBravo : Take a look: http://www.gannett-cdn.com/media/USA...a5e3c69f5da0197e57e2bd3dd3fdfcd35f I think it looks great (in general, but especially on the CRJ)
250 Post contains images aaexecplat : I don't think it would have been a problem to use an abstract of the US flag...I think it is the literal nature of the flag that is the problem. No n
251 EricR : Thank you for the clarification. I must have misunderstood you when you said....... [Edited 2013-01-18 14:31:39]
252 Post contains images B377 :
253 Post contains images AA94 : Sorry, but this is hideous. The definition of bland. I agree with you on a lot of things, aaexecplat, but I don't agree with you on this. Why don't w
254 FlyboyOz : See part 4 as it's too long[Edited 2013-01-18 14:51:36]
255 Post contains links iowaman : This thread is getting quite lengthy so please continue the discussion here: Official: New AA Livery - Jan/18 - Part 4 (by iowaman Jan 18 2013 in Civi
256 goldenargosy : Couldn't agree more. I personally love the fact that in this new design the American Flag totally covers the back end of the plane. The last thing I
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