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Did US Airways Have A Say In AA Rebranding?  
User currently offlinersmith6621a From United States of America, joined Aug 2005, 194 posts, RR: 2
Posted (1 year 6 months 2 weeks 2 days 1 hour ago) and read 12204 times:

I worked at UA from 2003-2005. In that time UA under bankruptcy did two things.

1.. Started TED

2.. Began to repaint aircraft in that other awful paint scheme.

At the time of the UA/CO merger there were still a fair amount of UA aircraft flying around with the with the preivious scheme. Now all UA aircraft have been repainted to the new merger scheme

My thought is that US Airways had some say in the new AA scheme. This thought come from the economics of not having to do to much adjustment to AA if the merger goes through and if it does US Airways will repaint their aircraft to match thus saving $$ unlike what UA/CO did.


Am I on to something???

[Edited 2013-01-17 20:13:58]


Did You Ever Think Freedom Could Be this Bad
36 replies: All unread, showing first 25:
 
User currently offlinerj777 From United States of America, joined Dec 2000, 1790 posts, RR: 2
Reply 1, posted (1 year 6 months 2 weeks 2 days 1 hour ago) and read 12182 times:

Well.......... they did say that they would keep the American name.................

User currently offlineb757capt From United States of America, joined Feb 2004, 1366 posts, RR: 0
Reply 2, posted (1 year 6 months 2 weeks 2 days 1 hour ago) and read 12153 times:

Please see this.

The answer is no.

http://aviationblog.dallasnews.com/2...13/01/a-tail-of-two-airlines.html/



The views written by this user are in no manner the views of my employer and should not be thought as such.
User currently offlinechepos From Puerto Rico, joined Dec 2000, 6208 posts, RR: 11
Reply 3, posted (1 year 6 months 2 weeks 2 days 1 hour ago) and read 12051 times:

Considering Tom Horton said they did not share details about the c/s until today leads me to believe that US had no input (then again who knows). Mr. Horton himself said this had been in the workings for the past 2 years.

Today he should have made an announcement as to what's going to be the future direction of AA (standalone, merged, space travel, Greyhound merger, Cubana Alliance - whatever). Yet nothing! Such an underwhelming livery, coupled with a blah announcement = same old AA.

[Edited 2013-01-17 20:27:04]


Fly the Flag!!!!
User currently offlinebeechtobus From United States of America, joined Nov 2011, 301 posts, RR: 0
Reply 4, posted (1 year 6 months 2 weeks 2 days 1 hour ago) and read 11917 times:

Quoting rsmith6621a (Thread starter):

"2.. Began to repaint aircraft in that other awful paint scheme."

Which The blue paint or the Ted paint?! I rather liked the blue paint that UA had, it was at least was a breath if fresh air from the schitzophrenic battleship paint job. Teds colors were pretty awful though.


User currently offlinersmith6621a From United States of America, joined Aug 2005, 194 posts, RR: 2
Reply 5, posted (1 year 6 months 2 weeks 2 days 1 hour ago) and read 11853 times:

Quoting beechtobus (Reply 4):

The blue scheme...terrible.



Did You Ever Think Freedom Could Be this Bad
User currently offlinebobloblaw From United States of America, joined Jan 2012, 1649 posts, RR: 1
Reply 6, posted (1 year 6 months 2 weeks 2 days 1 hour ago) and read 11838 times:
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Quoting rsmith6621a (Thread starter):

I'm not sure how the new AA scheme saves money should US planes need to be painted in AA colors


User currently offlineflyguy89 From United States of America, joined Feb 2009, 1902 posts, RR: 9
Reply 7, posted (1 year 6 months 2 weeks 2 days 1 hour ago) and read 11798 times:

Quoting bobloblaw (Reply 6):
Quoting rsmith6621a (Thread starter):

I'm not sure how the new AA scheme saves money should US planes need to be painted in AA colors

US has the smaller fleet....fewer planes they would need to repaint depending on how far along AA gets to repainting their own aircraft.


User currently offlineelbandgeek From United States of America, joined Jun 2008, 753 posts, RR: 0
Reply 8, posted (1 year 6 months 2 weeks 2 days 1 hour ago) and read 11756 times:

I'm gonna guess AA told US immediately when the talks started that if anything happens with the merger one condition would be use of the new brand since so much work had already put into it. I'd also guess Parker didn't really have a problem with it since they knew AA would be the surviving brand regardless and it actually makes less work for him.

User currently offlineAA94 From United States of America, joined Aug 2011, 579 posts, RR: 2
Reply 9, posted (1 year 6 months 2 weeks 2 days ago) and read 11724 times:

Quoting elbandgeek (Reply 8):
I'm gonna guess AA told US immediately when the talks started that if anything happens with the merger one condition would be use of the new brand since so much work had already put into it. I'd also guess Parker didn't really have a problem with it since they knew AA would be the surviving brand regardless and it actually makes less work for him.

  

AA is behind the wheel in terms of the branding, not US.



Choose a challenge over competence / Eleanor Roosevelt
User currently offlinesccutler From United States of America, joined Jan 2000, 5492 posts, RR: 28
Reply 10, posted (1 year 6 months 2 weeks 2 days ago) and read 11614 times:

Any combination will be by way of an acquisition by AA, anyway.


...three miles from BRONS, clear for the ILS one five approach...
User currently onlineBeardown91737 From United States of America, joined Jun 2011, 511 posts, RR: 0
Reply 11, posted (1 year 6 months 2 weeks 1 day 23 hours ago) and read 11395 times:

Quoting rsmith6621a (Thread starter):
My thought is that US Airways had some say in the new AA scheme.

Only if it was to subvert AA. If it was something US wanted, they would have already done it to their own planes.

Quoting rsmith6621a (Thread starter):
This thought come from the economics of not having to do to much adjustment to AA if the merger goes through and if it does US Airways will repaint their aircraft to match thus saving $$ unlike what UA/CO did.


Am I on to something???

If all AA aircraft were to be painted for the first time anyway, then it would be way more cost effective to paint them in the current awesome looking US livery, and then leave the US fleet as-is. It would be even more cost effective to keep the name US Airways, since AA was going to replace everything in their rebranding. Dping that would also say "the people who were going to paint that bizarre livery on all the AA planes don't work here anymore".



AA wants to come out of BK independently. This is just part of their plans to do so, plus it is also part of a rush to make the first move to show how serious they are about going it alone. Instead the new livery has generated a reaction of hoping Parker takes over and quickly puts a halt to the repainting.



135 hrs PIC (mostly PA-28) - not current. Landings at MDW, PIA, JAN.
User currently offlineflyabr From United States of America, joined Sep 2003, 646 posts, RR: 0
Reply 12, posted (1 year 6 months 2 weeks 1 day 20 hours ago) and read 11048 times:

Any chance that a AA could become American Airways if a merger occurs??

User currently offlinesccutler From United States of America, joined Jan 2000, 5492 posts, RR: 28
Reply 13, posted (1 year 6 months 2 weeks 1 day 15 hours ago) and read 10518 times:

Quoting flyabr (Reply 12):
Any chance that a AA could become American Airways if a merger occurs??

Nope.

If AA buys US Airways, they will not do so with the intent of changing their name and confusing the flying public. They would do so with the intent of expanding the market penetration of American Airlines.



...three miles from BRONS, clear for the ILS one five approach...
User currently offlinelhcvg From United States of America, joined May 2009, 1548 posts, RR: 1
Reply 14, posted (1 year 6 months 2 weeks 1 day 14 hours ago) and read 10301 times:

Quoting sccutler (Reply 13):

Yup. Depite the fact that AA has made a few missteps and lost some mojo over the years, the "AA Brand" is still much better known and respected throughout the country (i.e., not just in the US strongholds) and the world relative to US. Regardless of who buys who and all that, it will be American Airlines in name and branding even if Parker still runs the show in a few years -- US is toast in any merger scenario with AA.


User currently offlineYYZBound From Canada, joined Nov 2007, 63 posts, RR: 0
Reply 15, posted (1 year 6 months 2 weeks 1 day 14 hours ago) and read 10275 times:

Doug Parker has said publicly that the American brand would be the surviving brand in a merger, because it is more globally recognized

User currently offlineAA94 From United States of America, joined Aug 2011, 579 posts, RR: 2
Reply 16, posted (1 year 6 months 2 weeks 1 day 11 hours ago) and read 9763 times:

Quoting Beardown91737 (Reply 11):
AA wants to come out of BK independently. This is just part of their plans to do so, plus it is also part of a rush to make the first move to show how serious they are about going it alone. Instead the new livery has generated a reaction of hoping Parker takes over and quickly puts a halt to the repainting.

The reality of it is that this rebranding is going forward, regardless of what DP or US has to say about it. What is the obsession with making Doug Parker a superhero? He isn't going to just swoop in and save the free world from AA's paint scheme. The AA brand (read: the surviving brand in the event of a merger), is here to stay. AA began rebranding efforts way before the US deal was even a blip on the radar, and they aren't just going to throw that all away because DP/US (or some members of the flying public) don't like it.

It is nearly certain that the US brand will not survive a merger.

Quoting lhcvg (Reply 14):
Doug Parker has said publicly that the American brand would be the surviving brand in a merger, because it is more globally recognized

  

Quoting lhcvg (Reply 14):
Yup. Depite the fact that AA has made a few missteps and lost some mojo over the years, the "AA Brand" is still much better known and respected throughout the country (i.e., not just in the US strongholds) and the world relative to US. Regardless of who buys who and all that, it will be American Airlines in name and branding even if Parker still runs the show in a few years -- US is toast in any merger scenario with AA.

  



Choose a challenge over competence / Eleanor Roosevelt
User currently offlineyellowtail From United States of America, joined Jun 2005, 6055 posts, RR: 2
Reply 17, posted (1 year 6 months 2 weeks 1 day 11 hours ago) and read 9691 times:

Quoting chepos (Reply 3):
Greyhound merger, Cubana Alliance - whatever).

Best joke of the day on a.net



When in doubt, hold on to your altitude. No-one has ever collided with the sky.
User currently offlinePSAMD80 From United States of America, joined Sep 2003, 6 posts, RR: 0
Reply 18, posted (1 year 6 months 2 weeks 1 day 10 hours ago) and read 8333 times:

The last thing on airline managements' mind is how easy it will be to paint their airplanes after a merger! The airplanes are simply stripped and painted in the surviving livery, or a new one, what ever the case may be.

[Edited 2013-01-18 11:51:12]

User currently offlineusair330 From United States of America, joined Mar 2002, 820 posts, RR: 1
Reply 19, posted (1 year 6 months 2 weeks 1 day 9 hours ago) and read 8128 times:

Quoting yellowtail (Reply 17):
Quoting chepos (Reply 3):
Greyhound merger, Cubana Alliance - whatever).

Best joke of the day on a.net

  


User currently offlineairbazar From United States of America, joined Sep 2003, 8241 posts, RR: 10
Reply 20, posted (1 year 6 months 2 weeks 1 day 9 hours ago) and read 7940 times:

Quoting lhcvg (Reply 14):
Yup. Depite the fact that AA has made a few missteps and lost some mojo over the years, the "AA Brand" is still much better known and respected throughout the country

How can you say that when they just changed their branding? That tells me that their brand (prior to yesterday), wasn't good enough. I'm not saying US Airways is better but I'm no longer convinced that AA has the upper hand on the branding issue. Personally I think both have their strong and weak areas. For example in Europe US is more popular outside of LHR while in in S.America AA is the more recognized brand. In the pacific both are equally unknown and domestically it's a wash.


User currently offlinesccutler From United States of America, joined Jan 2000, 5492 posts, RR: 28
Reply 21, posted (1 year 6 months 2 weeks 1 day 9 hours ago) and read 7582 times:

Quoting airbazar (Reply 20):
How can you say that when they just changed their branding? That tells me that their brand (prior to yesterday), wasn't good enough. I'm not saying US Airways is better but I'm no longer convinced that AA has the upper hand on the branding issue. Personally I think both have their strong and weak areas. For example in Europe US is more popular outside of LHR while in in S.America AA is the more recognized brand. In the pacific both are equally unknown and domestically it's a wash.

Think of it this way: AA will be driving the bus in any combination. If they see elements of an acquisition which they believe will benefit the combined operations, they'll rock 'n' roll with it; if not, call it worm food.

While it's true that AA is in the midst of recovering from its own 11, US has had two, HP one, and on its best day the assets controlled by US will not dent AA's long-term plans and strategy. US had their fun suggesting they might try to acquire Delta while DL was in the 11 mill, and that was mild entertainment, no more; this blather and babble with AA falls neatly into the same category, and I'd expect it to succeed equally well.

Which is to say, not at all.



...three miles from BRONS, clear for the ILS one five approach...
User currently offlinenatethegreat From United States of America, joined Jul 2008, 16 posts, RR: 0
Reply 22, posted (1 year 6 months 2 weeks 1 day 8 hours ago) and read 7272 times:

I love the new AA look. I think it is fresh and yet pays respect to the history of AA.

User currently offlineNWAROOSTER From United States of America, joined Feb 2005, 1071 posts, RR: 3
Reply 23, posted (1 year 6 months 2 weeks 1 day 8 hours ago) and read 6986 times:
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One thing that seems to be overlooked about the NEW paint livery is as follows. A great number of the new aircraft that American may acquire along with a good percentage of it's current aircraft use a lot of fiberglass and composite materials. These materials can't be polished like aluminum and must be painted. This had to be a major consideration for American Airlines about how their aircraft will be painted in the future. Any "merger" if there is one really probably had no affect on the finial livery used on their aircraft.   

User currently offlineWingtips56 From United States of America, joined Dec 2010, 368 posts, RR: 0
Reply 24, posted (1 year 6 months 2 weeks 1 day 7 hours ago) and read 6438 times:

Quoting NWAROOSTER (Reply 23):
One thing that seems to be overlooked about the NEW paint livery is as follows. A great number of the new aircraft that American may acquire along with a good percentage of it's current aircraft use a lot of fiberglass and composite materials. These materials can't be polished like aluminum and must be painted. This had to be a major consideration for American Airlines about how their aircraft will be painted in the future. Any "merger" if there is one really probably had no affect on the finial livery used on their aircraft.

And has it is, the tails have been painted grey for everything that came after the 727 and DC-10, i.e., 737, 757, 767, 777, MD80, MD11, F100, A300, BAe-146 (the whole plane was grey, as was the A300 initially) ... even the 747's, so the pure metal look has been compromised for a long time anyway. More and more composites have crept in...nose, gear doors, hatch covers, cowlings, etc. that have made the more recent planes look bandaged.

Since the whole rebranding started before the Ch. 11 filing and US interfering, I'm sure they would have been invited to butt-out of this process.



Worked for WestAir, Apollo Airways, Desert Pacific, Western, AirCal and American Airlines
25 Post contains images AA94 :
26 Post contains images scbriml : Seriously? Terrible? IMHO, these are way better than any recent UA scheme, including the current mashup Anyway, back on topic. I really like the new
27 jlbmedia : When Parker made that statement he was talking about AA's current branding. This new branding might change his mind. The new branding is not recogniz
28 infiniti329 : All i see is a new AA nothing from its past
29 DocLightning : I promise you that after all the resources (human, time, and financial) that have been poured into this new brand, they are not going to simply chuck
30 BarryH : This is a strange thread. Why would anyone think that a re-branding program that's been under development for two-years would have anything to do wit
31 DiamondFlyer : In a lot of ways, they would be better off forgetting that history. Their actions for the last 2 decades are incredibly stupid. They've had poor serv
32 Wingtips56 : American has been a national brand since the 1930's. New paint jobs along the way, but an established brand none the less. By comparison, US has gone
33 DocLightning : The current US Airways is a completely different company than the one that went by those names. This US Airways was America West Airlines until the m
34 Post contains images COEWR787 : Wasn't Delta a little crop duster outfit once upon a time?
35 crj900lr : The mainline product is good but our Express operations are by far the worst. There is going to be some serious reorginazation of the Express operati
36 intermodal64 : It looks like no one outside of American had any input to the new logo. It looks to me like it was not even test marketed. What is their new slogan no
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