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New AA.com  
User currently offlinemartinrpo1 From United States of America, joined Dec 2012, 63 posts, RR: 0
Posted (1 year 7 months 6 days 2 hours ago) and read 12910 times:

AA revealed yesterday its new and highly controversial branding. Today they released their new webpage. It looks pretty good, definitely better than United.com and Delta.com. The new livery and branding are definitely growing on me. Take a look. What do you think?

www.aa.com

60 replies: All unread, showing first 25:
 
User currently offlineqf002 From Australia, joined Jul 2011, 2963 posts, RR: 2
Reply 1, posted (1 year 7 months 6 days 1 hour ago) and read 12715 times:

I like it. Fresh and unique. Love the branding, still waiting for the livery to grow on me.

Still can't believe how much they are misrepresenting that livery in their press/marketing materials though. It does not look that bright and shiny in any of the actual photos I've seen.


User currently onlineAABB777 From United States of America, joined Oct 2007, 535 posts, RR: 2
Reply 2, posted (1 year 7 months 6 days 1 hour ago) and read 12657 times:
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Quoting martinrpo1 (Thread starter):
AA revealed yesterday its new and highly controversial branding

Not sure why you would term the new AA brand as 'highly controversial' other than some people not happy with the change/update and others very satisfied.

Back to the topic of AA.com, the site looks good. Nice refresh.


User currently offlineEaglePower83 From United States of America, joined Oct 2011, 222 posts, RR: 0
Reply 3, posted (1 year 7 months 6 days 1 hour ago) and read 12607 times:

I like it!
It does indeed look new, fresh, professional, sleep.......all those good adjectives.
It also makes UA's site look that much worse, LOL.


User currently offlinecommavia From United States of America, joined Apr 2005, 11526 posts, RR: 61
Reply 4, posted (1 year 7 months 6 days 1 hour ago) and read 12573 times:

I agree - new website design looks good. Not all of the pages have been redone yet, so a lot of the site content is still just the old pages with the new design overlay, but you can definitely see where the overall look and feel is heading, and I like it.

User currently offlineHermansCVR580 From United States of America, joined Jul 1999, 509 posts, RR: 1
Reply 5, posted (1 year 7 months 6 days 1 hour ago) and read 12420 times:

Weird if you look on their site there are still traces of their old AA logo. For example the Citi bank AA cards and towards the bottom there is the gift AA miles. Still don't know what to make of this pull tab eagle yet.


The right decision at the wrong time, is still a wrong decision. "Hal Carr"
User currently offlineBraniff747SP From United States of America, joined Oct 2008, 2972 posts, RR: 1
Reply 6, posted (1 year 7 months 6 days 1 hour ago) and read 12371 times:

Quoting HermansCVR580 (Reply 5):
Weird if you look on their site there are still traces of their old AA logo. For example the Citi bank AA cards and towards the bottom there is the gift AA miles. Still don't know what to make of this pull tab eagle yet.

They've had the same logo for 45 years. You expect them to change everything in a day?


I like the site; nice and clean... much better than the AA.com of the old.



The 747 will always be the TRUE queen of the skies!
User currently offlinemartinrpo1 From United States of America, joined Dec 2012, 63 posts, RR: 0
Reply 7, posted (1 year 7 months 6 days 1 hour ago) and read 12318 times:

Quoting qf002 (Reply 1):

The livery actually looks much better in real pictures than on their marketing representations and video mocks.


User currently offline757gb From Uruguay, joined Feb 2009, 676 posts, RR: 1
Reply 8, posted (1 year 7 months 6 days 1 hour ago) and read 12256 times:

Quoting AABB777 (Reply 2):
Not sure why you would term the new AA brand as 'highly controversial' other than some people not happy with the change/update and others very satisfied.

Personally I think that by doing something unexpected (most people expected the logo and/or eagle in the tail) they have accomplished something. People are talking about it more. As I mentioned in the livery thread I suspect that was part of the objective all along. That and the great job they did keeping everything under wraps created a great marketing effect IMHO.

I agree with most people so far. I like the way the website looks and feels.



God is The Alpha and The Omega. We come from God. We go towards God. What an Amazing Journey...
User currently offlineTriple7Lr From United States of America, joined Sep 2012, 95 posts, RR: 0
Reply 9, posted (1 year 7 months 6 days ago) and read 12171 times:

Did anyone notice all of the travel deals were flights from Atlanta? They're really going after DL huh first the status match for Diamonds and now this lol. It makes me wonder how much business DL was able to steal from American when they were suffering from a poor operation.

User currently offlinedtw757 From United States of America, joined Oct 2003, 1558 posts, RR: 4
Reply 10, posted (1 year 7 months 6 days ago) and read 12123 times:

Quoting Triple7Lr (Reply 9):
Did anyone notice all of the travel deals were flights from Atlanta?

No, the travel deals are for whatever you set your home airport to on previous visits or what airport you used on previous searches. My travel deals don't say ATL at all



721,2,732,3,4,5,G,8,9,741,2,3,4,752,3,762,3,4,772,3,788,D93,5,M80,D10,M11,L10,100,AB6,319,20,21,332,3,388,146,CR2,7,ERJ,
User currently offlinesccutler From United States of America, joined Jan 2000, 5505 posts, RR: 28
Reply 11, posted (1 year 7 months 6 days ago) and read 12082 times:

The web site is dramatically better than before - clean, well laid-out. I am very impressed.

Still don't care for the Cubana tail, though.



...three miles from BRONS, clear for the ILS one five approach...
User currently offlineFriendlySkies From United States of America, joined Aug 2004, 4105 posts, RR: 5
Reply 12, posted (1 year 7 months 5 days 23 hours ago) and read 11839 times:

Quoting EaglePower83 (Reply 3):
It also makes UA's site look that much worse, LOL.

If the UA website was outdated before, it's just downright embarassing now (along with the rest of their branding).


User currently offlineSonomaFlyer From United States of America, joined Apr 2010, 1762 posts, RR: 0
Reply 13, posted (1 year 7 months 5 days 23 hours ago) and read 11751 times:
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I'm impressed with the steps AA is taking to remake itself.

Livery: Yea I actually preferred one of the suggestions which was posted a few weeks ago (bold blue and red tail with a new style eagle) but the rest of the livery is good.

Website: Night and day difference from the old - fantastic.

Updating technology/interior - AA will vault to the forefront of U.S. based carriers with their new a/c and updated existing a/c. Having 110v plugs and USB jacks is huge given the fact so many folks travel with their own smart phones and tablets.

Service: I hope to see their soft product match the new hard product.

I've avoided AA for years given the problems I've seen with everything from the site to the antiquated interiors of their old and inefficient a/c and spotty service. I'm looking forward to giving them a try once again once the new a/c/interiors arrive.

YES - the UA site was bad before and looks even worse now that the new AA.com is live.


User currently offlineAeroWesty From United States of America, joined Oct 2004, 20500 posts, RR: 62
Reply 14, posted (1 year 7 months 5 days 23 hours ago) and read 11731 times:

Perhaps the images are scaled for iDevices or something, but the front page graphics and text on my laptop are HUGE in relation the rest of the site, and much larger than they need to be. And we still can't sort fares, so much of its functionality as a logical resource to go to to buy travel still isn't there. I rate it a work in progress, nothing to gush over yet.


International Homo of Mystery
User currently offlineBC77008 From United States of America, joined Sep 2011, 301 posts, RR: 0
Reply 15, posted (1 year 7 months 5 days 23 hours ago) and read 11648 times:

Quoting FriendlySkies (Reply 13):

If the UA website was outdated before, it's just downright embarassing now (along with the rest of their branding).

I love their branding. Keeping the classic Continental livery and globe was the way to go! It was well executed. But I agree, their website could use a facelift... all in due time. United is busy shoring up and improving other aspects of it's business at the moment.



"He waited his whole damn life to take that flight. And as the plane crashed down he thought 'Well isn't this nice...'"
User currently offlinewhatusaid From United States of America, joined Feb 2007, 664 posts, RR: 0
Reply 16, posted (1 year 7 months 5 days 23 hours ago) and read 11546 times:

Booking a flight this morning on AA was a breeze - just a freshening of the skins. Hate the frustration that comes from a new website that's just not user friendly, such as at UA. I'll say this, I'm looking forward to the new narrow-bodies (given I am at FAT) and the resulting improved performance and hopefully inflight service. Maybe it's just a string of bad luck, but four of my last five flights have been cancelled because of mechanicals and it's getting very old, quick (as are the mad dogs).

User currently offlineckfred From United States of America, joined Apr 2001, 5214 posts, RR: 1
Reply 17, posted (1 year 7 months 5 days 23 hours ago) and read 11466 times:

I notice that if you pull up the page about aircraft, they are all photos of aircraft in the old livery, except for the A320 family and 787, which are renderings in the old livery.

They couldn't have created renderings of every aircraft type in the new livery?

I am curious as to how soon Citibank will start offering cards with the new livery. Also, how soom will AA start replacing AAdvantage elite cards with the new logo? I'm due for a new card next month.


User currently offlineNYCAAer From United States of America, joined Jul 2004, 692 posts, RR: 3
Reply 18, posted (1 year 7 months 5 days 23 hours ago) and read 11450 times:

Just one word for the new website- awesome!

User currently offlineEaglePower83 From United States of America, joined Oct 2011, 222 posts, RR: 0
Reply 19, posted (1 year 7 months 5 days 23 hours ago) and read 11430 times:

Quoting BC77008 (Reply 17):
I love their branding. Keeping the classic Continental livery and globe was the way to go! It was well executed. But I agree, their website could use a facelift... all in due time. United is busy shoring up and improving other aspects of it's business at the moment.

I could not disagree more........but these are our opinions.....

I will say this; how as AA been able to handle bankruptcy, hard, soft, media, merger, marketing issues and changes all at once.....while UA is just barely able to get their operations in order?
Sorry if that got a bit off-topic....


User currently offlineflashmeister From United States of America, joined Apr 2000, 2900 posts, RR: 6
Reply 20, posted (1 year 7 months 5 days 23 hours ago) and read 11427 times:
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Such a nice change, overall. I love AA's new logo, and the site is nice and fresh and easy to use, much nicer than really any of the other majors. UA's site is a complete technological ghetto when compared to AA's, and Delta's just doesn't seem as polished and well-thought.

My biggest gripe with the AA booking flow is that I wasn't able to see the aircraft type as I was presented different itinerary options. I had to select flights and proceed to the next screen to see what equipment would operate the flights.

That's a small gripe, though... if that's the smallest complaint, I think that it shows how well AA's team approached designing the new site. If that team had designed the new livery, perhaps it wouldn't have been such a total calamity.


User currently offlinersmith6621a From United States of America, joined Aug 2005, 194 posts, RR: 2
Reply 21, posted (1 year 7 months 5 days 22 hours ago) and read 11367 times:

Looks like a website for Greyhound Bus.


Did You Ever Think Freedom Could Be this Bad
User currently offlinealexwings From Hong Kong, joined Jan 2013, 2 posts, RR: 0
Reply 22, posted (1 year 7 months 5 days 22 hours ago) and read 11350 times:

Quoting BC77008 (Reply 17):
I love their branding. Keeping the classic Continental livery and globe was the way to go! It was well executed. But I agree, their website could use a facelift... all in due time. United is busy shoring up and improving other aspects of it's business at the moment.

AA's new site looks great.
The new logo still reminds me of Carnival every time I see it. Plane looks better in the mockup than in photos.

I agree United's website really looks outdated and deficient in some areas. However, when it comes to flight bookings (including mileage plus awards) I find it works great. Display of flight options and fares are clear, ability to search for a specific fare types using codes, preview of the actual seat occupancy etc. are great features.

I have to say I think when it comes to functionality UA's site is better than the Asian airlines even like CX's or SQ's. CX's website IMO looks even worse than UA's.


User currently offlineEaglePower83 From United States of America, joined Oct 2011, 222 posts, RR: 0
Reply 23, posted (1 year 7 months 5 days 22 hours ago) and read 11389 times:

Seriously....the Greyhound and Cubana comparisons are getting old.
I don't see them and they sound like desperate stretches by humbuggers.


User currently offlinedeltaffindfw From United States of America, joined Sep 2003, 1439 posts, RR: 0
Reply 24, posted (1 year 7 months 5 days 22 hours ago) and read 11512 times:

Quoting flashmeister (Reply 22):
My biggest gripe with the AA booking flow is that I wasn't able to see the aircraft type as I was presented different itinerary options. I had to select flights and proceed to the next screen to see what equipment would operate the flights.

If you do the 'price and schedule" option, you can click the little "+" button and it will show you the equipment before you select the flight.


25 AeroWesty : That's really the bottom line, isn't it. I'm all for fresh and clean looking, but only if doesn't come before the underpinnings working efficiently.
26 FriendlySkies : To be fair, when pmUA exited bankruptcy, their updated branding was arguably the best of any airline at the time (minus the snails pace to repaint th
27 B747forever : The new AA.com is better than the old one, but still like DL.com more. BTW, on that photo, you seem to be logged in on your AAdvantage account.
28 Post contains links and images RyeFly : You would think American would have at least waited to get the 777 in the background painted as well before the unveiling. Maybe that's American's way
29 rwy04lga : Feel free to skip over them. Just like I skip over the ones that say 'fresh' or 'exciting'. Cubana's is understated elegance. AA's new edition is ama
30 Post contains images slcdeltarumd11 : I Hate It I want the old American back. It was so classic this looks like Us Airways.
31 jayunited : I thinks Americans new look is great. I'm not sure I like tail of the aircraft but I'm sure it will grow on me in time. It just going be a little stra
32 Post contains images IrishAyes : The new AA.com is better than the old one, but it has nothing on Delta. The new livery is ugly and the market reactions are lukewarm, at best. That i
33 panam330 : Yesterday when I saw the livery revealed, it made me borderline angry. There's a lot of emotional attachment to the now old AA brand (good and bad), b
34 EaglePower83 : Completely agree. Thanks for seeing that.
35 HOONS90 : Absolutely love it! Very fresh and modern. Let the renaissance of AA begin!
36 Mcoov : They seem to have taken a few queues from Google's design scheme. And can someone explain to me what the logo is supposed to be? It looks like a multi
37 shamrock350 : Very nice! I usually dislike airline websites that use a lot of white but this really works. United should take note.
38 Acey : New site looks great. Now they just need these same people to redo the livery and we'll be all set.
39 Post contains images EaglePower83 : Very nice, AA. I like it. Here's some other sites for comparison. United should take note......"which one of us is not like the other? which one of us
40 Post contains images foppishbum : I like it! Clean and simple. Also, the updated America Airlines iOS app has a new function that will save a virtual AAdvantage card in your Passbook.
41 Post contains images AeroWesty : Let me take a stab at it. The one where its large font size and graphics spill over the edge of your screen? Did I get that right?
42 EaglePower83 : Yup just updated mine. The AAdvantage card is in Passbook now with a QR patch. Very slick.
43 hotje : I like the new branding and logo, however i don't understand how that new tail design on the livery ever passed the corporate approval process. Livery
44 n515cr : +1 Couldn't say it better myself. UA's site feels like it's the 1990s. To say call Delta's new site 'cluttered' and 'difficult to navigate' would be
45 lufbra : the setup reminds me of the old DL webpage. hm, i think it's kind of boring, everything looks good in white or black, but try and bring in some more c
46 Wingtips56 : Yes, the pages are huge for me too. Overscaled. I was thinking they were blowing it up for the first day or two to show off the new brand, but now I
47 ckfred : If you go to the Greyhound website, the buses are now silver and something between slate blue and teal. They aren't red, white, and blue anymore. Als
48 YYZAMS : It's amazing what you can now spend your money on now that all debt has been wiped out through bankruptcy. Those pesky bills and loans just vanish! PO
49 YYZAMS : I agree. It is almost a spitting image of Delta's website before Delta's most recent upgrade. I still think Delta's is better though it could use som
50 airjamaica : Agree 100%. Personally I think the shade of blue/red on the current fleet of planes suit it better than the shades on the new livery. But the main is
51 doulasc : when will we see this new AA scheme on American Eagle planes?
52 deltaffindfw : I just checked in using the new iPhone app, and I noticed my Passbook boarding pass is now black (for exec plat) instead of the light blue as it was p
53 Acey559 : Should start fairly soon. The plan is to have half the current fleet in the new paint by late 2014. Basically that means that since we're getting rid
54 Post contains images B377 : I expect it on the first Skywest aircraft operating in the DFW area shortly:
55 turn720 : Fresh new look. The same old compamy.
56 DocLightning : The content and layout are excellent, I think. The most common functions a user would need are all simply laid out as soon as you are there. "Who are
57 BOACCunard : The new design looks very nice, but the old site still shows through as soon as you leave the home page. For the most part, the header/footer/navigati
58 brilondon : I like it, the way it gives you the total cost of the trip all the way through the booking process. Everything else that they kept from the old site,
59 awacsooner : IMO, that's the worst livery for a US major I've ever seen. It looks like someone on that modified airline photos site won a contest or something. The
60 kgaiflyer : "Better than?" I don't know how. After the redesigned opening screen, everything is as it was before. But if you're already used to the way aa.com wo
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