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Official: New AA Livery - Jan/18 - Part 4  
User currently offlineiowaman From , joined Dec 1969, posts, RR:
Posted (3 years 4 months 1 week 6 days 8 hours ago) and read 24085 times:

Since the previous thread was quite lengthy please continue the discussion here.

Previous thread:
Official: New AA Livery - Jan/17 - Part 3 (by LipeGIG Jan 17 2013 in Civil Aviation)

Enjoy the site!

159 replies: All unread, showing first 25:
User currently offlinejonathanxxxx From United States of America, joined Feb 2011, 678 posts, RR: 1
Reply 1, posted (3 years 4 months 1 week 6 days 8 hours ago) and read 24105 times:

Honestly like it or not the livery does just what AA wanted it to do. Stand out.

AA needs to look new, refreshed and completely different from their former selves. After all this is the "New" American Airlines. AA needs to forget their past, full of labor troubles, losses etc. and this livery is the perfect way to do it. But then again... Forgetting your past makes you doomed to repeat it....

Anyways IMO I like it. It's different, it's not very classy but I have to say that I can't wait to see swarms of these at airports, will be very interesting.

User currently offlineFlyboyOz From Australia, joined Nov 2000, 2041 posts, RR: 21
Reply 2, posted (3 years 4 months 1 week 6 days 8 hours ago) and read 24031 times:

Ahh finally... the wait is over as I was so excited to see it!!! Hmmmm....uh.. uh...okay!

Wow... it takes me a while to understand what AA's new logo and livery looks like! It suits American Airlines colors and style but I cannot see how it suits to the airlines culture cos of tail. I understand it's what American Airlines want but their presentation looks okay.

1) I love that logo... very smart, creative and beautiful. It mixes with a star, A, eagle, tail, wings and red/white/blue cheatlines. Funny, it resembles old united airlines and greyhound logos but they arent 3D logo. It prefects to American Airlines and its airline culture. Font looks stylish, fresh and new. I like it too.

2) Look at the tail. It puzzles me.... It looks like it's difficult to make it cos it's shiny, cool and smart. The designers have been working so hard to create that metallic american flag. However, it doesnt match to AA's new logo and it's not a professional coporate identity. It doesn't seem right. That's my opinion.

It remindes me of Captain American's shield with lots of scratches.

Why? It has lots of white lines around the tail. For example: - When you scratches a car with a key, you could see white lines coming out of the paint. Therefore, That tail looks as if it has been scratched by the bad weather.

3) Grey color - Sorry, that color doesn't match to the aluminium color. Maybe try to make a little darker. Make it the same color as elephant color cos it's "huge". haha

4) Overall...aircraft - tail and livery don't match and don't make sense in coporate identity/graphic design. It's a big no no. It would be better to have a logo on the tail. It would look good.

Also, I still don't like Qantas new livery - with stylish kangaroo... haha

(Sorry I couldnt figure out how to reduce the photo size here as it's only a link).

[Edited 2013-01-18 14:55:43]

[Edited 2013-01-18 14:57:01]

The Spirit of AustraliAN - Longreach
User currently offlinejonnyclark From United Kingdom, joined Feb 2011, 114 posts, RR: 0
Reply 3, posted (3 years 4 months 1 week 6 days 8 hours ago) and read 23987 times:

As I just posted on my blog....

So, finally the wait is over, and I have to admit, I’m not really surprised, many guessed a very similar treatment to the all new American Airlines livery, and many got it quite close. Now whilst the logo had been received to much fanfare, and much hype. I can’t help but feel utterly disappointed with their answer to an iconic look.

American has sported the same stunning livery for some 50 years, so in my eyes, it was going to have to take something iconic and powerful to replace it, however, they have created a dated look from the get-go. Let’s dissect it in more detail.

Meet the new steely-blue American, Not much changes with the logotype at first glance, and really, there have only been subtle changes, changing from a deep blue, changing the occasional shape and spacing to the letters, and instead softening it and obviously ‘modernising’ it. I have nothing bad to say about that, infact, it is quite refreshing, however they have created an icon to replace the eagle. Now if you watch the video they are touting on their website, they show the history of the logo, each one with an easily identifiable eagle. Jump ahead to this logo, which they state contains the eagle, and you’ll have to look a couple of times to see it. In essence, it is just two coloured blocks interrupted by a curved ‘thing’. Yes, it’s very clever, and will sit amongst the easily identifiable logos on apples logo quiz apps for years to come, but it doesn’t say anything about the airline, or what it stands for. If anything it reminds me heavily of the Mexicana logo.

A few problems arise from this logo, which they haven’t come close to solving yet either. In duo-tone, such as etched onto a glass or piece of cutlery, or embroidered onto an apron or uniform, or in black and white printing, the logo becomes even harder to understand, and will just look like two random slanted rectangles. Nothing is clever about that. Expect to see the word American and the logo always together on any consumables, never just one and not the other.

But, the piece de resistance, and the thorn in my side, has to be the tailfin. Whilst it is the most obvious tailfin ever, in my opinion, it stands out like a sore thumb from the rest of the branding. The typeface, logo and even website makes the airline look like the ‘apple’ of airlines. However, this tailfin, makes it look like a charter airline for an American cruiseliner. They state that they want their look to reflect the ‘modern travel experience’ which they are putting on board, and this tailfin has to be a huge step backwards for them. In fact, it’s similar in concept to North American Airlines. My big pet peeve, is they had to make it more complicated than it had to be with several different stripes of blue being used. (An obvious nod to the idea of the stars of the american flag blurred by the speed it travels through the air)

I’m disappointed, as American, with all the management and brand power they have, have opted for a mismatched and in my opinion misaligned brand. American planes were iconic, classic and really gave a feeling of the heyday of glamorous travel. This new brand just sits them amongst the masses. Nothing stands out here, nothing is unique, or original. If this is the ‘future of travel’ then maybe I just need to buy a motorhome. I give the tail-fin a few years, before you will see the iconic and irreplaceable eagle, in some form, in all its glory once again.

Jonny, commercial pilot & founder of Thedesignair
User currently offlinecargolex From United States of America, joined Apr 2010, 1289 posts, RR: 7
Reply 4, posted (3 years 4 months 1 week 6 days 8 hours ago) and read 23951 times:

Quoting jonathanxxxx (Reply 1):
Honestly like it or not the livery does just what AA wanted it to do. Stand out.

There's a difference between standing out because you're wearing a perfectly tailored Armani suit and standing out because you're one of the "people of wal-mart" who's suddenly in a crowd or normal people. This new livery isn't bad on that scale, but it isn't good either.

A classic, iconic scheme is gone, replaced by something that honestly looks like the charter airplane for the Harlem Globetrotters. That's fine, it may suit some people but it doesn't suit me, and if the airline likes it, so be it. I doubt it, but maybe it will grow on me.

What irks me beyond the loss of a great scheme of the past is the resources that went into this - the time, money, and effort that could have been better spent on getting the airline back into fighting shape, and they were resources that will be straight down the drain in five years when this very faddish livery is replaced by something else - because for sure this is not a scheme that's going to last another 45 years.

Let me be clear - I like AA, I want AA to succeed. But this was not money well spent.

[Edited 2013-01-18 15:05:50]

User currently offlinexkorpyoh From United States of America, joined Oct 2004, 825 posts, RR: 0
Reply 5, posted (3 years 4 months 1 week 6 days 7 hours ago) and read 23925 times:

Quoting jonathanxxxx (Reply 1):
AA needs to look new, refreshed and completely different from their former selves

unfortunately, nothing used in the branding and livery looks new, but adapted from previous logos and liveries (as mentioned, Greyhound, Family Airlines, Cubana, Air France, North American Airlines, Colgan air).

About the logo:
1) I like the new logo, but if you ask strangers on the street to identify the company based on the logo they might say: "greyhound"?...then you say: "no, is American Airlines....do you see the Eagle? do you see the "A"? do you see the "star?" ... they will say: "what A? What eagle? what star?"

2) Show then the old logo with the AA and eagle, and there is nothing to explain. It is uniquely American and easily identifiable. Why move away from that icon. They just need to modernize it in a way that is identifiable and doesnt need explanations or that it looks like some other company's logo.

About the tail:
as I mentioned, that "theme" is not used elsewhere in the branding on the livery or branding anywhere else. It simply says "here comes the "loud" "arrogant" "Ugly-American"... (a term sometimes used abroad to identify some american tourists). If that is the image AA wants to portrait abroad to bring additional revenue and reinvent itself, then, good luck!

I think they need a more classy-clever-modern livery that is more inviting and pleasing to the eyes.

User currently offlineDocLightning From United States of America, joined Nov 2005, 23784 posts, RR: 60
Reply 6, posted (3 years 4 months 1 week 6 days 7 hours ago) and read 23864 times:

Quoting FlyboyOz (Reply 2):
1) I love that logo... very smart, creative and beautiful. It mixes with a star, A, eagle, tail, wings and red/white/blue cheatlines. Funny, it resembles old united airlines and greyhound logos but they arent 3D logo. It prefects to American Airlines and its airline culture. Font looks stylish, fresh and new. I like it too.

Everyone keeps bringing up a star and I'm just not seeing it. Someone wanna help me out?

User currently offlineflyfree727 From United States of America, joined Jul 2007, 724 posts, RR: 0
Reply 7, posted (3 years 4 months 1 week 6 days 7 hours ago) and read 23857 times:

Its a paint job on an airplane.. Anyone buying/not buying a ticket because of this reason needs their head examined. I find it amusing at the obsession with a paint scheme. I would imagine a very small percentage of the flying public could acutally tell you the paint job on the last plane they flew.. And if they can, I would imagine none of them bought a ticket because of it.. Please, don't lose any sleep over this tonight!


User currently onlineCARST From Germany, joined Jul 2006, 1186 posts, RR: 2
Reply 8, posted (3 years 4 months 1 week 6 days 7 hours ago) and read 23839 times:

I don't understand why they used stripes in the blue area of the tail. Why no stars? That would look so good. But the chosen scheme just looks cheap. The stripes just look wrong in the blue area...

With that corrected the overall paint-scheme looks good. It just has to grow on us. I just wish they would use a bolder font for the American title, more billboard style, like the late PanAm...

User currently offlineAeroWesty From United States of America, joined Oct 2004, 20822 posts, RR: 60
Reply 9, posted (3 years 4 months 1 week 6 days 7 hours ago) and read 23798 times:

Quoting DocLightning (Reply 6):
Everyone keeps bringing up a star and I'm just not seeing it.

I don't see it either, but supposedly it's in the negative space if you use the eagle's beak as a reference for one point in the star, then draw the rest of the lines in yourself.

International Homo of Mystery
User currently offlineContinental From United States of America, joined Jun 2000, 5557 posts, RR: 15
Reply 10, posted (3 years 4 months 1 week 6 days 7 hours ago) and read 23781 times:

I think it will take a while to get used to the tail. Overall I think it looks fantastic. Hopefully this gives the boost AA so desperately needed.

User currently offlineCIDFlyer From United States of America, joined Apr 2005, 2556 posts, RR: 2
Reply 11, posted (3 years 4 months 1 week 6 days 7 hours ago) and read 23780 times:

Overall I like it. I would have loved it if they had done AA on the tail with the new logo or just the logo itself. Its going to take me a while to get used to that tail! Its a bit busy to look at for sure. But the website and the new upcoming airport branding look great IMHO.

User currently offlinegoldenargosy From United States of America, joined Jun 2005, 126 posts, RR: 0
Reply 12, posted (3 years 4 months 1 week 6 days 7 hours ago) and read 23737 times:

I personally love the fact that in this new design the American Flag totally covers the back end of the plane. The last thing I want as an American flying in an American Airline is to hide any fact that I'm not proud of my country and my flag. It makes me very happy that they aren't shying away from patriotism.

Even if there wasn't a single precedent of any airline, anywhere putting their country's flag on the tail of their planes, then really, who cares? Get real. I prefer trailblazers and following through in what you believe in. Congratulations American for flying the flag all over the world and not going all politically correct to please an elitist mentality. For that you get all the credit for a great new livery.

User currently offline757gb From Uruguay, joined Feb 2009, 702 posts, RR: 1
Reply 13, posted (3 years 4 months 1 week 6 days 7 hours ago) and read 23733 times:

Quoting Continental (Reply 10):
Hopefully this gives the boost AA so desperately needed.

I think it makes them look unique and new. I hope the whole re-branding effort helps them turn the page.

God is The Alpha and The Omega. We come from God. We go towards God. What an Amazing Journey...
User currently offlinemotorhussy From New Zealand, joined Mar 2000, 3908 posts, RR: 8
Reply 14, posted (3 years 4 months 1 week 6 days 7 hours ago) and read 23628 times:

Quoting goldenargosy (Reply 12):
Congratulations American for flying the flag all over the world and not going all politically correct to please an elitist mentality.

Not sure what you mean by this (elitist mentality) but I agree with you that this is a great livery and proudly American, which is appropriate for American airlines, especially American Airlines.

come visit the south pacific
User currently offlineflood From United States of America, joined Feb 2009, 1406 posts, RR: 1
Reply 15, posted (3 years 4 months 1 week 6 days 6 hours ago) and read 23477 times:

Bloomberg has a Q&A with original American Airlines designer Massimo Vignelli on the new look:

"But the American flag has 13 stripes, right? Not 11. Did American add only 11 stripes because they are in Chapter 11?"

User currently offlineAlias1024 From United States of America, joined Oct 2004, 2995 posts, RR: 2
Reply 16, posted (3 years 4 months 1 week 6 days 5 hours ago) and read 23196 times:

It feels contemporary and really rejuvenates the brand through the materials, which was sorely needed so from that aspect I like the rebranding that has been done. Sure the font and design will likely feel dated in the not too distant future, but that's why most brands refresh themselves more often than every four and half decades. That part of it is fine. It seems the problems all arise from two areas: logo and livery.

The logo is an interesting mark that as shown will translate well in many applications, I just wish they'd quit trying to tell me it represents the eagle. If you're going to ditch the eagle then ditch the eagle. That silver gouge in the middle of the logo may be shaped like a beak, but that logo is not an eagle. I have no problem with a company deciding to go a totally different direction, and by itself I think the logo looks just fine, recognizable and inoffensive, but to claim that this logo is an evolution of the brand is a farce.

The livery just feels so off that it took me about 36 hours to start looking at it objectively. Kudos for keeping the silver look even if it is paint, as the polished silver made their aircraft easily identified by even infrequent flyers. Great brand recognition that shouldn't be thrown away. That's about the only thing I like about it.

As many others have said, the tail is jarring. It feels completely disjointed not just from the rest of the airplane, but from the rest of the branding entirely. There's nothing else remotely like anywhere else in the new AA's branding. I showed a photo of the new scheme to a non-aviation geek friend and the first thing they said was "holy crap" followed by "What next? Are they going to paint 'F*** Yeah!' down the side of the plane?" (Team America reference for those that don't get it). I think that just sums up the tail for me. It's over the top. It's too much. I actually like the choice to use the gradients as a flat application would have felt stale while the gradients give a feeling of movement.

The wordmark and logo as applied to the livery are curious, as I don't think I've ever thought billboard titles were understated until this application. The gray on silver 'American' script doesn't have enough contrast to stand out in the middle of the window line. A second issue is that the silver 'beak' of the logo disappears into the silver of the fuselage, leaving a half red half blue hash at the front of the aircraft.

While much of the rebranding was nicely done, I think the logo and livery cause the overall project to just miss the mark.

It is a mistake to think you can solve any major problems with just potatoes.
User currently offlineQANTASvJet From United Kingdom, joined Sep 2012, 84 posts, RR: 0
Reply 17, posted (3 years 4 months 1 week 6 days 5 hours ago) and read 23106 times:

Time to move on. Some of us love the new branding, most of us hate it. But AA management have made their choice and they are not going to tear it up and start again from scratch, so no point moaning. They could, however, change some of it. Plenty of airlines have refreshed their identities without going back to the drawing board - BA, AF, QF, KL, etc, etc. Mostly they waited years, but AA could make changes much sooner. So what do we think they should do, by way of incremental improvements? The new logo has to stay - like it or not, too embarrassing to change that. Though the mix of red and blue could be reviewed. All red? All blue? The name could be reduced from billboard to something smaller, more self confident - billboard makes sense when you are portraying yourself as the underdog (VS) but that is surely not AA's strategy. But what has to go is the tail. Different shades of red, different shades of blue, everything split both vertically and horizontally, nothing lining up, much too confused. How could they improve the tail? what alternative design for the tail could they adopt that would be in sympathy with the basic approach, but more stylish, less hyper-active?

User currently offlinemdavies06 From Hong Kong, joined Aug 2009, 435 posts, RR: 0
Reply 18, posted (3 years 4 months 1 week 6 days 4 hours ago) and read 22933 times:

Is it just me or does anyone think that the reason why they ditched the iconic eagle for a stylised flag with no stars on the tail is to match with US? I mean surely there is a reason why the Eagle is not used anymore. They also haven't used that new 'seagull' logo which is now painted on the front of a plane.

User currently offlinespacecadet From United States of America, joined Sep 2001, 3993 posts, RR: 11
Reply 19, posted (3 years 4 months 1 week 6 days 4 hours ago) and read 22911 times:

Quoting goldenargosy (Reply 12):
It makes me very happy that they aren't shying away from patriotism.

And it's the one thing I'm actually a bit turned off by. Different strokes...

But AA is certainly not the first to do that. JAL had a rising sun on their tails, BA has a Union Jack, Aeroflot has the Russian flag.

The one difference is that these airlines either are or were at one time the official flag carriers of their country, whereas AA is just a private entity that happened to take the name "American". I feel like they don't really have the right to appropriate and commercialize the flag, which belongs to all Americans, for their brand. (I felt the same about US, but they didn't actually incorporate the colors and the flag was smaller, so somehow it felt a bit less "off".)

Then again, in terms of pure design/color/arrangement, I like the new livery.

[Edited 2013-01-18 18:22:19]

I'm tired of being a wanna-be league bowler. I wanna be a league bowler!
User currently offlineWingtips56 From United States of America, joined Dec 2010, 745 posts, RR: 0
Reply 20, posted (3 years 4 months 1 week 6 days 4 hours ago) and read 22886 times:

The tail "emulates" the American flag but doesn't copy it. Official flag etiquette forbids using the Flag as a marketing logo. Not that it hasn't been done by others....

From USFlag.org:
The flag should not be used as a drapery, or for covering a speakers desk, draping a platform, or for any decoration in general. **** Bunting of blue, white and red stripes is available for these purposes. The blue stripe of the bunting should be on the top. ***
The flag should never be used for any advertising purpose. It should not be embroidered, printed or otherwise impressed on such articles as cushions, handkerchiefs, napkins, boxes, or anything intended to be discarded after temporary use. Advertising signs should not be attached to the staff or halyard
The flag should not be used as part of a costume or athletic uniform, except that a flag patch may be used on the uniform of military personnel, fireman, policeman and members of patriotic organizations.

Worked for WestAir, Apollo Airways, Desert Pacific, Western, AirCal and American Airlines
User currently offlineB377 From United States of America, joined Apr 2005, 152 posts, RR: 0
Reply 21, posted (3 years 4 months 1 week 6 days 4 hours ago) and read 22868 times:

Quoting QANTASvJet (Reply 17):
Time to move on. Some of us love the new branding, most of us hate it.

To the contrary, if the FT blog has any creditability, those who actually voted for liking AA's new branding are in the majority.

More than 50% indicated they liked or are leaning towards liking it. 9% are neutral and the remainder dislike or are leaning towards disliking it.

Considering this is a change to something that has been in place for 45+ years, and further considering that many are resistant to any change, I believe this shows a remarkable vote of confidence for AA's new product!

But you are right. They are not going to change it and its time to move on.

User currently offlinemah4546 From Sweden, joined Jan 2001, 34614 posts, RR: 70
Reply 22, posted (3 years 4 months 1 week 6 days 4 hours ago) and read 22821 times:

Quoting B377 (Reply 21):

To the contrary, if the FT blog has any creditability, those who actually voted for liking AA's new branding are in the majority.

The impression I get is the branding is a homerun. It's the tail people hate.

I personally couldn't care less about the tail either way - it's very different, very dominating, a little awkward, which is why people hate it - but I agree the new branding is top notch.

User currently offlineAAIL86 From Finland, joined Feb 2011, 495 posts, RR: 3
Reply 23, posted (3 years 4 months 1 week 6 days 4 hours ago) and read 22816 times:

Quoting flyfree727 (Reply 7):
Its a paint job on an airplane.. Anyone buying/not buying a ticket because of this reason needs their head examined. I find it amusing at the obsession with a paint scheme. I would imagine a very small percentage of the flying public could acutally tell you the paint job on the last plane they flew.. And if they can, I would imagine none of them bought a ticket because of it.. Please, don't lose any sleep over this tonight!

What a very good point. Sometimes we as humans love to overcomplicate. Whats on the inside of the airplane is far more important then whats on the outside...

User currently offlinequestions From Australia, joined Sep 2011, 1146 posts, RR: 1
Reply 24, posted (3 years 4 months 1 week 6 days 3 hours ago) and read 22683 times:


This livery underscores all the bad perceptions of Americans abroad. So much for a global brand.

25 questions : _________________________ aaexecplat said: "Allow me to qualify my post by saying that I am a C-level marketing executive in a field outside of the ai
26 caribb : Hmm interesting thoughts. I personally don't hold Americans to a different standard in their expression of patriotism than any other similarly large
27 Post contains images CapEd388 : Comments like yours really make me wish that a.net had "Like" buttons. Very well said.
28 EaglePower83 : I would disagree with this. Most people overseas surprisingly still see the US as a beacon of the world with it's proud history, culture and colors.
29 goldenargosy : It really, really saddens me to read all these U.S.A. apologists on here. Decrying that the use of the American flag on a plane will offend people aro
30 PHX787 : Hey guys just a question, where is N717AN currently, and where are the photos on the DB of it? The search isn't working too well.
31 DocLightning : But as aaexecplat said, it will impact revenue. AA is fundamentally a company meant to generate revenue. AA is not a national monument. I agree with
32 slinky09 : Just to add my view, I agree with this, the tail is horrendous, looks like a third grade branding attempt and you all need a Maggie Thatcher to get i
33 alexwings : The problem with the tail, aesthetics aside, is it totally abandons the company identity. And because of this I think it's a bad move. Didn't JAL make
34 questions : Very well said, my lovely Doc. AA has never been the national flag carrier for the US. This in your face attempt is rather crass. Why do so many Cana
35 BlueShamu330s : No, it's just you and one or two others. No conspiracy theories here. US had absolutely no involvement with the branding, nor was it created with a m
36 flyguy89 : 1) You don't know that it's going to impact revenue. 2) I seriously doubt someone who would apparently be so perturbed and off-put by the American fl
37 Post contains images BlueShamu330s : I think many are going to be pleasantly surprised when they see this livery in the metal rather than on a flat photograph. I think it's genius, and I'
38 Post contains images rikkus67 : I've been reading comments both for and against the new livery. I find the branding clean, modern, and esthetically pleasing... but that tail? America
39 Post contains links and images AeroWesty : Looks painted on to me: http://www.youtube.com/watch?feature...yer_detailpage&v=J-KD0PdI1Ek#t=46s I've finally remembered what the new AA tail re
40 Post contains images ZSOFN : I'll join what seems like 99% of people here and say I'm a fan of the logo but think the tail doesn't fit. Some of you may have seen the ideas I was p
41 Braybuddy : Hmmmm . . . . jury's out on this one, as far as I'm concerned. I held-off on commenting the other day to avoid a knee-jerk reaction. I don't dislike i
42 1400mph : I like it. Fresh and modern. Just what AA needs ! The old livery was indeed classic but it was getting a bit long in the tooth and let's face it.....
43 AirPacific747 : Tail is too simplistic. The logo is not centered. There's too much blue and too little red. Doesn't work at all. Sorry.
44 PSAMD80 : I absolutely loved the previous AA scheme and logo! It will be well remembered by its fans and the flying public, but for crying out loud, it's 45 yea
45 questions : Tail is the right level of simplicity. The logo is placed perfectly. There's just the right amount of blue and red. Completely works and AA should ad
46 Antoniemey : It's there, kind of. I don't know if it was intended or not, but I see it. Perhaps first you should ask them if they see the arrow in the FedEx logo?
47 777SIGFAN : It needs.......shiny, it is not AA if it is not shiny.
48 airproxx : Then why complain about aircraft exterior dirtiness, thinking about AF for instance? People DO complain about it, and they're right. This point is ir
49 brilondon : I'm glad we don't have the execs from AA relying on these comments. Yes, it doesn't have the eagle or AA on the tail or body of the aircraft, but it
50 ChrisNH : I really, really like the 'flying eagle' icon along the fuselage and wish that it (instead of the stripes) were on the tail.
51 martinrpo1 : Non-Americans love the new livery. I've asked many people that don't have a clue about aviation and they all said the new livery was unexpected, but
52 LDVAviation : It is not very original, logo on fuselage and logo on tail. The tail is just blue and since that is what people will see first it diminishes the effe
53 Mats01776 : I think you completely misunderstood AirPacific747's comment. The "tail is too simplistic comment" refers not to the "stylized American Flag", but to
54 777way : Is there really need for a fourth thread on the subject? now fishing in desperation for more pro-views after the mountain load of dislikes?
55 quiet1 : For those of you who struggle to see a stylized AA in the new logo as I do -- I still can't see it: How many realize that the UA tulip is was actually
56 qqflyboy : LOVE! This, or something like it, is what I would've loved to see on Thursday. Boo! I want this one.
57 blink182 : Agree. Most of us may see an eagle because we're all too familiar with AA's identity. Nonetheless, I don't know if a non avgeek would see it. A frien
58 Polot : Probably because melodramatic people can't seem to stop whining about how this a great travesty that will forever ruin their lives so they continue p
59 YYZBound : To say that people are not going to fly AA because of their dislike of the paint scheme has got to be one of the stupidest things ever said on this we
60 flightsimboy : Totally agree with you!
61 tootallsd : Quite right, there is no real need -- additions are happening in the sub-threads about clubs, gates, websites. But honestly, it is hard to think of t
62 Ben175 : After a day of recovery I can now say I LOVE the new livery. Well done, AA. A fresh, innovative rebranding.
63 olddominion727 : the tail on this livery already looks wind-blown and needs a fresh coat of paint--at least the 738 on a.net looks like it... because of the lame highl
64 Post contains links Polot : Have you ever seen an American flag? The blue matches what would be expected if it were on a flag pole and the color is not too far off. Obviously it
65 Post contains links UA787DEN : I would have to say that tail looks infinite times better than the new AA tail. The logo and color scheme has great potential, but the tail really ha
66 YYZBound : OMG thank you for posting those! I actually remember how that livery was first received on here. We were all SO mean!
67 timboflier215 : If you're bored of discussing it, why open the flippin' thread in the first place?!
68 aacun : The new livery is great! Im already used to the tail, and every non airline friend that I show it to tells me what a great job AA did in rebranding. W
69 AeroWesty : Great find! I'm glad to see that my remarks hold up over time. In another thread on the AA livery I stated my lack of fondness for the use of negativ
70 Post contains images anfromme : While I respect Vignelli's previous work, I think it's always a bit odd for the designer of the old logo and livery (one that lasted much longer than
71 combatshadow : olddominion, by US flag law, the blue field of the US flag should always point forward, that is, the direction of travel or movement, as if the flag w
72 kanban : The summery of this and the previous thread compiled while waiting comes down to two things: People want change/excitement to happen .... and abhor it
73 Braniff727 : I have to say I saw the livery first and loved the logo, but the tail really gave me pause. After seeing some of the close up photos of the intricate
74 laca773 : Does anyone know if they will be placing the logo on the winglets? I feel it they would look great with this new logo. Great design, especailly for th
75 Post contains links 777way : Tail looks quite nice here, still find title font outdated for this scheme http://media.nbcdfw.com/images/640*360/american-airlines-new-liver.jpg
76 catdaddy63 : I'm still neutral on the new tail, the rest is fine. I want to see the new paint in the flesh before I make a final judgement. But, bottom line is tha
77 JohnBecker : Ill tell you what it doesn't do, it doesn't identify the airline, not that you'd want to really be identified with American anyway. But the point of a
78 Post contains images AA94 :
79 ckfred : I was talking to a pilot yesterday, and he had some thoughts. 1. He thought the tail looked like the uniform shorts for the Harlem Globetrotters. I po
80 aacun : I think everyone here, me included had made up their own idea of what WE would have liked for the new livery to be. And of course, when the final prod
81 JohnBecker : Well, personally, I'm not of the status quo around here and couldn't care less what any of them do, so the words "WE" and "shock" certainly play no r
82 aacun : Respect your opinion, even though I deffer.
83 tguman : Are you yourself someone who has gone through business school and marketing? I fail to see how the tail doesn't scream "AMERICAN"
84 timboflier215 : I think that's a little unfair when 99% of the negative comments refer to one specific part of the entire rebranding (the design chosen for the tail)
85 frontierflyer : I was chatting with a AA pilot today, said the eagle looked more like a Toucon ! I asked what the majority of his co workers thought, they where ok wi
86 Post contains links and images Viscount724 : You don't see Coca-Cola making major changes in its basic logo which still looks much like it did 125 years ago. They changed it for one year (1890-9
87 Mats01776 : Let me make an observation. If the new tail design's ultimate marketing objective is to scream "AMERICAN" by closely associating this private-sector
88 Post contains images PHX787 : for those posting about "stats" and whatever, count me out as a naysayer. I like it because of its original and fresh design. But will it make me want
89 DocLightning : The way that Americans do it *is* crass and it *is* offense to non-Americans. Not because they hate America, but because even if we are the greatest
90 Post contains links xkorpyoh : Not sure if anybody posted this, but there is a petition already in case you want to participate: Fix the AA Tail ----> http://signon.org/sign/fix-
91 tguman : I do agree that there is no accounting for taste, however; I failed to see how that quoted members opinion of the branding isn't a little bit of a st
92 FSXJunkie : I fail to see how the tail doesn't scream "AMERICAN"[/quote] The flag doesn't have thirteen stripes and is done in a piano style, it's a hipster look
93 Polot : Terrorist are not as stupid as you seem to think they are. They already know what American airlines look like. They don't need the flag wrapped aroun
94 PennStation : I’m proud of the United States flag, and I don’t have any major concerns about carrying it to any other part of the world, but AA’s new tail app
95 ORDFan : Signed! Just putting my two cents in the unimpressed/disappointed camp. I think the new website is refreshingly modern and well done. The logo itself
96 kanban : Can you imagine what the world will look like if every logo, design, paint scheme must pass a Facebook "like" criteria. Some people have no taste, so
97 Post contains images Viscount724 : It may look different on the real aircraft, but from some of the photos I've seen there doesn't seem to be much contrast between the white outlines ar
98 Post contains links and images anfromme : Interesting to what lengths people with a dislike of the new livery will go to try and discredit it. No, it's not just ugly, it's a safety hazard; ne
99 Post contains links and images rampart : I like it. The whole package. The tail was shocking at first. It grew on me rapidly. The highlights on the stripes are very nice. The new logo is outs
100 timboflier215 : Of course there are bigger issues and I don't see anyone here denying that? But this is a fan site for airlines and aircraft so it's inevitable peopl
101 ckfred : That's the problem with planes that are a solid color. I remember after DL went to wavy gravy. I saw a DL plane with the jet bridge at L2 (either 757
102 Post contains images aloges : What a massive disappointment. They could have gone with something new and innovative, but they didn't even change the colour of the fuselage. Worse y
103 ckfred : I don't dispute the need to change the livery or the brand, but I agree with you that this livery is disappointing. The "scissor eagle" was a bit dat
104 PacNWJet : My wife and I like to watch the television show "Fashion Police" wherein Joan Rivers and her fellow cast mates comment on celebrity fashion. Often Joa
105 AeroWesty : Like a lot of others, I liked the logo (just not the tail). Then last night I was reading another forum where someone compared the logo to a bathroom
106 Post contains images Mats01776 : I personally applaud the American Airlines management's gutsy and refreshingly unexpected decision to put American Flag on the tail, thus aggressively
107 777way : Agree with him that Helvetica font is outdated for this livery, STRONGLY disgaree that the Eagle logo has to be literal and not modified or cartoonis
108 YYZBound : Speaking of Pepsi... Anyone ever notice that the old Pepsi logo looked a LOT like the flag of S. Korea?
109 aerokiwi : Then why bother changing? Why not just paint the plains in a metallic silver scheme rather than bare metal? If it's not going to make you money, but
110 Longhornmaniac : After several days, I must say I have already grown to really, really like the new livery. Everything about this re-brand is fantastic. I still wish t
111 Post contains images Antoniemey : Technically the Flag Code is not law, in the enforceable sense. It is a guideline that even the US Government fails to follow properly in a lot of ci
112 Post contains links 71Zulu : Massimo Vignelli, who created the airline's previous classic identity which endured for over 40 years, doesn't like it. http://www.creativereview.co.u
113 commavia : I must say I'm feeling the same way. The initial shock - which was, for me like for many, inevitable no matter what the new brand and livery was - ha
114 EA CO AS : Change for the better is fine. Change for change's sake, however, is ridiculous...and that's what we have with the "new American."
115 bpat777 : I wonder if AA plans to start using tail logo lights at night now??
116 Post contains links and images LGA777 : I am really, really surprised more of you don't see what I see as the inspiration scheme for this branding, and this photo really brings it home for m
117 Post contains images EaglePower83 : The only people I've come across who have negative expressions about the tail are all on Anet and other airline fan-sites. When I posted the video on
118 ZSOFN : Funny enough, when I showed my wife the new AA branding her first response was "Looks like BA".
120 rampart : I see the eagle is soaring, recognized it right off. That's the parallelogram wings on either side of the head. -Rampart
121 Braybuddy : That was my first thought too . . . even down to the white areas on the stripes, similar to the white/halftone areas on BA. I said last week I'd wait
122 dfwcre8tive : From Facebook: "Our Boeing 777-300ER makes its debut next week, but first, it needs the new American look. Follow along with its progress here." https
123 Post contains links 71Zulu : The 737 flew to JFK today, http://flightaware.com/live/flight/N908NN
124 727LOVER : Any comments from Bob Crandall?
125 Post contains links and images OB1504 : I had the opportunity to see 3JT in person this afternoon when she was on display for AA employees at MIA. I'll admit that I wasn't the biggest fan of
126 dtw757 : I was just watching the rebranding video and noticed that they completely painted a retired 757 at ROW in the new colors and rolled it out without eve
127 doug : I love the livery saw it at D49 on Wednesday while on my way to DEN I can't wait to see what the 757's look like in the new scheme.
128 ckfred : Of course, Mr. Vignelli originally had the double A without the eagle. The employees were upset by the removal of the eagle and got passengers to sen
129 Post contains links and images LoneStarMike : Which was why he didn't design the eagle. From Businessweek: LoneStarMike
130 EaglePower83 : Yeah I didn't get that last part from Vignelli, liking the USPS eagle? But that's not a real eagle either. It's stylized. No feathers!
131 A388 : Coming to think of it, it wouldn't be bad in my opinion to have the "AA" letters on the tail in bold with the same color as the new fuselage title ha
132 Post contains links 71Zulu : Wish somebody could post the schedule, would love to see the 737. http://flightaware.com/live/flight/N908NN Still at JFK Nice pics, thanks for posting
133 Post contains images EaglePower83 : What do you think of this? Sorry it's kinda rough, I did it in Paint while at work.
134 UA787DEN : I love how you put the eagle on the tail, but for me, the issue with the AA livery is the tail seems too busy, and with the flag, this tail seems to
135 Post contains links and images Viscount724 : The first AA aircraft in the 1968 livery, 720B N7528A, at LAX August 1968, before the eagle was added. Previous tail livery on the 707 at right.
136 Post contains links 71Zulu : Guess going around to cities with lots of employees to let them see it , just headed to LGA http://flightaware.com/live/flight/N908NN
137 anfromme : I think that photo supports an opinion I expressed previously - that the 1968 livery would definitely not have survived if it hadn't been for the add
138 ER757 : Nice photos - that close-up of the tail may endear it to some that didn't like it at first. I like it more now after seeing that shot. I am one of th
139 A388 : It looks good but I would still prefer what I said earlier, the "AA" letters on the tail in the same colors and font as the fuselage titles but with
140 Post contains links LoneStarMike : I kind of like this eagle that someone came up with. LoneStarMike
141 Post contains links 71Zulu : Now heading back to DFW http://flightaware.com/live/flight/N908NN
142 PHX787 : Is he going straight into rev service or going to be displayed a little more? Also, any more mainliners (besides the 77Ws) painted? Where is the 77W
143 dtw757 : Displayed at DFW tomorrow and Monday then on to ORD for Tuesday and Wednesday then out to LAX
144 Post contains links 71Zulu : Ok thanks for the update! The 737 at MIA http://youtu.be/I2gb23hMVtQ[Edited 2013-01-26 18:29:14]
145 WarRI1 : I like it, it stands out. I have trouble sometimes identifying. I do not think this will be the case with this one.
146 questions : That it does... like a SCREAMING REDNECK.
147 Post contains links 817Dreamliiner : Well for those who were hoping that AA might rethink their livery, here's their response: American responds to criticism over new livery; says it is n
148 CIDFlyer : Put me in the group who like the new scheme minus the tail...but I think its starting to grown on me...I saw a pic of the new Ejets on order with repu
149 NYCAAer : I went out to LGA yesterday to see the new livery in person. I took a walk on the tarmac for a closer look and I have to say, it does look better in p
150 Post contains links 71Zulu : 77W heading from VCV to DFW, this has to be the new livery right? http://flightaware.com/live/flight/N718AN
151 EaglePower83 : Yeah.....I tried to keep a little bit of a flag aspect, but perhaps it's too busy. I tried that, but it seemed like the logo would be too small with
152 A388 : I actually mean that the "AA" titles on the tail being the same size as on the current/old livery. A388
153 Post contains images martinrpo1 : First 77W in full colors! Looks gorgeous!
154 A388 : Nice indeed!!! Thanks for sharing it with us!!! A388
155 Post contains images dtw757 : Another photo from AA's Facebook page....looks great especially in this lighting!
156 Post contains links rikkus67 : The great news about the tail, is that it can easily be changed...just strip off the decal: http://tinyurl.com/ave54du The gradient is such, that you
157 JBo : Hate to say it, but that's probably painted on. They probably start with a navy blue undercoat and then adhere a vinyl decal to the tail that acts as
158 ckfred : I was watching a cable news channel last night and saw a different AA commerical than the one that has been running recently. This had the 777-300 tax
159 Antoniemey : The only airline I've ever seen make a concerted effort to rebrand GSE is Delta... and even there, I have only one station to go by. But, it wouldn't
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