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Isn't The AA Repaint A Big Waste Of Money?  
User currently offlineGonzalo From Chile, joined Aug 2005, 1988 posts, RR: 2
Posted (1 year 8 months 5 days 11 hours ago) and read 17985 times:

Hi all. I must admit, before the "big announcement", I would happily bet a kidney for a livery with some changes in the "AA" titles along the fuselage, a different way of display of the tri-color lines, and a new tail and aft section with some art related with the flag of the U.S.-
I was really sure about that because I thought it will be a huge waste of money to make a full repaint of a fleet of that size, and the amount of money involved in the operation ( considering also the hours of the plane sitting in the ground for the new paint ) will discourage any further "innovation" from the AA big guys.... well, obviously I was WAAAAAAY Wrong....

But still I have my doubts.... isn't this whole repaint program a dumb way of throwing away money that could be used in a better way ?

Your thoughts ?

Rgds.
G.


80 Knots...V1...Rotate...Gear Up...DC-3 / EMB-110 / Fairchild-227 / Ab318-19-20 / B732 / B763
105 replies: All unread, showing first 25:
 
User currently offlineBMI727 From United States of America, joined Feb 2009, 15745 posts, RR: 27
Reply 1, posted (1 year 8 months 5 days 10 hours ago) and read 17936 times:

Quoting Gonzalo (Thread starter):
But still I have my doubts.... isn't this whole repaint program a dumb way of throwing away money that could be used in a better way ?

Branding is a very legitimate cost to run any business. The entire airline must be revamped in most aspects, and to get the most out of that it should be reflected in the branding. Planes are still having to be maintained anyway, so for some the painting doesn't add much to the downtime, although I suspect the airline will make a point to roll out the brand quickly.

Furthermore, a Boeing study found that it is likely slightly cheaper to have planes painted versus polished.



Why do Aerospace Engineering students have to turn things in on time?
User currently offlineLoneStarMike From United States of America, joined Jul 2000, 3827 posts, RR: 33
Reply 2, posted (1 year 8 months 5 days 10 hours ago) and read 17855 times:

Quoting Gonzalo (Thread starter):
isn't this whole repaint program a dumb way of throwing away money that could be used in a better way ?

FWIW, Mike Boyd sure thinks it is.

Consultant Mike Boyd thinks AA rebranding ‘completely unnecessary,’ ‘professionally irresponsible’

Quote:


It’s hard to have any sense of humor when poor management judgment like this comes to light. The competition should be very reassured.

A completely unnecessary re-branding and re-packaging of airplanes, gates, airports, backwalls, and all the rest will cost tens – maybe hundreds – of millions. At a time when retirees aren’t sure of healthcare, employees are losing jobs, and the competition is ready to pounce, to do what Horton is doing is not only an ego trip, but completely professionally irresponsible. It won’t generate a single new passenger. It won’t make American (no longer “AA,” I see) one bit more competitive. If employees have low respect for senior management – this is clearly a symptom of the cause.

Very disappointing.

LoneStarMike


User currently offlineGonzalo From Chile, joined Aug 2005, 1988 posts, RR: 2
Reply 3, posted (1 year 8 months 5 days 10 hours ago) and read 17825 times:

Quoting BMI727 (Reply 1):
Furthermore, a Boeing study found that it is likely slightly cheaper to have planes painted versus polished.

Oh, that's interesting...

Quoting BMI727 (Reply 1):
Branding is a very legitimate cost to run any business.

I agree... but sometimes the timing to actually DO the things is not the best ?... I think there are some "ghosts" of a not so long time ago flying around the financial troubles that AA had ( although this new image could precisely help to forget the difficult times....)

Rgds.
G.



80 Knots...V1...Rotate...Gear Up...DC-3 / EMB-110 / Fairchild-227 / Ab318-19-20 / B732 / B763
User currently offlinecrAAzy From United States of America, joined Jan 2008, 787 posts, RR: 0
Reply 4, posted (1 year 8 months 5 days 10 hours ago) and read 17789 times:
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I think it's a safe bet that all new planes delivered will be in the new livery, but I'm still wondering if AA actually plans to repaint all their existing aircraft or if they plan on working the new livery onto some of them with the bare metal (a hybrid type look similar to what they did with some of the TWA birds).

User currently offlineGonzalo From Chile, joined Aug 2005, 1988 posts, RR: 2
Reply 5, posted (1 year 8 months 5 days 10 hours ago) and read 17770 times:

Quoting LoneStarMike (Reply 2):
FWIW, Mike Boyd sure thinks it is.

He seems to be really disappointed !!

He add in his phrase a lot of things that come with rebranding ( beside the planes ) and that will cost, like he says, hundreds of millions...

G.



80 Knots...V1...Rotate...Gear Up...DC-3 / EMB-110 / Fairchild-227 / Ab318-19-20 / B732 / B763
User currently offlinecrAAzy From United States of America, joined Jan 2008, 787 posts, RR: 0
Reply 6, posted (1 year 8 months 5 days 10 hours ago) and read 17687 times:
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Quoting LoneStarMike (Reply 2):

FWIW, Mike Boyd sure thinks it is.

Funny but history shows that re-branding is something the majority of US (and other) airlines have felt was necessary after significant events in company history such as BK (UA, DL, US, JL, NW, etc) and there have always been those who argue it's a waste of money.


User currently offlineJayBird From United States of America, joined Mar 2001, 149 posts, RR: 0
Reply 7, posted (1 year 8 months 5 days 10 hours ago) and read 17666 times:
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Generally speaking, I would say that a rebranding when coming out of Chapter 11 is good. It signals a new beginning.

Specifically regarding American and what the rebranding effort reproduced - a total waste of money - and only makes people scratch their heads and wonder what the hell the senior executives at American were thinking when they were pitched and accepted the redesign. Another fake flag on the tail a la US Airways and a disregard for the eagle - they might have well have left the eagle out all together.


User currently offlineLufthansa From Christmas Island, joined May 1999, 3213 posts, RR: 10
Reply 8, posted (1 year 8 months 5 days 10 hours ago) and read 17458 times:

I disagree with boyd on this one. For a start, the old AA is associated with a not so good level of service and product and particularly in the premium classes long haul, this needs to change. So a new image (i won't debate that tail here as i am in the 'it needs work ' camp) is an opportunity to show how you have moved away from that. with AA investing all this money in new international premium cabins, they should also show that they have changed from the old AA. So i disagree that it won't generate any new passengers, I think it was fact time for new branding.

That being said, that tail is a bit loud for a lot of non-americans and with them lays the opportunity to sell lots of F and J tickets on long haul flights. But the new lounges, type face, etc...all of that is very necessary.


User currently offlineAeroWesty From United States of America, joined Oct 2004, 20640 posts, RR: 62
Reply 9, posted (1 year 8 months 5 days 10 hours ago) and read 17396 times:

Quoting Gonzalo (Thread starter):
isn't this whole repaint program a dumb way of throwing away money that could be used in a better way ?

One thing to consider—the ongoing expenses paid to the design firm over the past 14 months would have had to have been approved in the budgets presented to the bankruptcy court. Any creditor could have challenged these expenses at any point. None did, that I'm aware of.



International Homo of Mystery
User currently offlinerwy04lga From United States of America, joined Jul 2005, 3176 posts, RR: 8
Reply 10, posted (1 year 8 months 5 days 10 hours ago) and read 17395 times:

We've seen on this board that planes have to be eventually repainted anyway, new colors or not. Each plane will simply be painted in the new colors when their time comes due for a repaint. Perhaps the process will be accelerated a bit. I heard the same questions when Delta repainted their planes from the old colors to the current colors. First paint the planes that need repainting the most.


Just accept that some days, you're the pigeon, and other days the statue
User currently offlinecontrails From United States of America, joined Oct 2000, 1833 posts, RR: 0
Reply 11, posted (1 year 8 months 5 days 9 hours ago) and read 17367 times:

I think we'll find out in a couple of years, or maybe sooner, if this was a waste of money. My personal opinion is that someone at AA needs to have a brain scan.


Flying Colors Forever!
User currently offlinebonusonus From United States of America, joined Nov 2009, 403 posts, RR: 0
Reply 12, posted (1 year 8 months 5 days 9 hours ago) and read 17240 times:

How much will AA's fuel costs increase if they repaint all of their bare metal planes with a full exterior's worth of paint?

User currently offlineJoePatroni707 From United States of America, joined Dec 2012, 493 posts, RR: 0
Reply 13, posted (1 year 8 months 5 days 9 hours ago) and read 17211 times:

To some extent the cost of "repainting" is offset by the fact the AA has 100's of new airplanes coming over the next few years, those will come standard in the new livery, several 100's will be retired and never see the new livery. I would guess most of the repaints will come as aircrafts go in for heavy C checks and the like, which they would likely be repainted and polished irregardless of the livery. So again that cost is offset. As much as I loved the AA livery of past, it was time to rebrand.

User currently offlinebobloblaw From United States of America, joined Jan 2012, 1725 posts, RR: 1
Reply 14, posted (1 year 8 months 5 days 9 hours ago) and read 17196 times:

Yes, yes it is..................

User currently offlinerfields5421 From United States of America, joined Jul 2007, 7607 posts, RR: 31
Reply 15, posted (1 year 8 months 5 days 9 hours ago) and read 17176 times:

Quoting Gonzalo (Thread starter):
isn't this whole repaint program a dumb way of throwing away money that could be used in a better way ?

I'm looking at the two ways.

Living in the DFW area - we pretty much have to take AA for many destinations - no real choice. So for us, it really doesn't mean much.

For competitive markets like London, Europe, SEA, ORD, JFK - the new repaint says "We've got a new product - new exterior, new interior. We're not just sitting back and pushing the same old tired aircraft experience." It gets people to look at AA who had given up before.

Note - Delta, United/CO, US Airways - all have come out with new paint schemes after bankruptcy - to announce the revived operation. So a new paint scheme is pretty much SOP after a bankruptcy/ merger.


User currently offlineMrCazzy From United States of America, joined Oct 2011, 35 posts, RR: 0
Reply 16, posted (1 year 8 months 5 days 9 hours ago) and read 17138 times:

I heard it is partly because the 787 is not make from metal and in order for the fleet to match they would have to change to a painted look

User currently offlineIrishAyes From United States of America, joined Jan 2008, 2191 posts, RR: 15
Reply 17, posted (1 year 8 months 5 days 9 hours ago) and read 17092 times:

Quoting Lufthansa (Reply 8):

Boyd is 100% spot on.

American is no longer AA.

The cost implications are sickening to think about.

The livery is a cheap, tacky, unimaginative swap around of symbolism fueled by insipid corporate spin that does not, in any way shape or form, reflect the American heritage nor what its customers see as iconic. I nearly spat my coffee out watching those marketing videos on AAs (or should I say Americans) YouTube channel.

Bogus.

Worse than anything, it's a sign that AA management has lost its way for good. Professionally irresponsible is almost too kind of a description.



next flights: jfk-icn, icn-hkg-bkk-cdg, cdg-phl-msp
User currently offlineADent From United States of America, joined Dec 2006, 1386 posts, RR: 2
Reply 18, posted (1 year 8 months 5 days 9 hours ago) and read 17080 times:

As a cheapskate I would say it is a waste.

But big companies spend millions a dollars a year on marketing and painting all the planes to match is a valuable marketing expenditure.

Take a look at the United Airlines planes. They had planes in 4 liveries after the merger and the many of the battleship grey planes looked BAD. They quickly got everything painted (The sCO planes were easy of course) - signalling to the consumer they can get their act together on some things.

It is common to repaint after Bankruptcy - it is shows a fresh start. Plus the 787s needed a new livery, and the polished planes take a lot of labor to keep shiny (and they just laid off much of that labor).


User currently onlineRoseflyer From United States of America, joined Feb 2004, 9643 posts, RR: 52
Reply 19, posted (1 year 8 months 5 days 9 hours ago) and read 17066 times:

The new paint is basically required for the A320s and 787s on order. You can't easily polish an A320 and can't polish a 787. Also the new livery will be far cheaper to maintain for AA. The paint used nowadays is quite light especially in a single layer. The reason for starting with the 77W is that Boeing doesn't want to polish airplanes, so they charge extra. A basic three color livery comes standard, but four color liveries, decals and polishing costs extra. Rumor has it that with the 77Ws being brand new order configurations, AA wasn't going to get a good price like Boeing offered on the follow on 737 orders.

AA has one of the cheapest and lightest liveries. There is a reason no other airline is polishing planes any more. Paint is lighter and beneficial to the airplane. The business case for polished airplanes is no longer good.



If you have never designed an airplane part before, let the real designers do the work!
User currently offlinemayor From United States of America, joined Mar 2008, 10431 posts, RR: 14
Reply 20, posted (1 year 8 months 5 days 9 hours ago) and read 17008 times:

As long as some of the new a/c coming into the fleet (787/A320) will have to have a PAINT job anyway, as opposed to the polished metal, how is it a waste to come up with a new livery for the entire fleet?


Having said that, this particular livery looks half-assed to me........where is the class that the old livery portrayed? As I mentioned before, the tail looks like something out of an airline disaster movie and the grey just looks, well.......grey. The paint is a better fit on the U.S.S. Missouri rather than an airliner. They could have used the silvery looking grey that NW was using at the last and come out much better.



"A committee is a group of the unprepared, appointed by the unwilling, to do the unnecessary"----Fred Allen
User currently offlineNWAdeicer From United States of America, joined Aug 2008, 174 posts, RR: 1
Reply 21, posted (1 year 8 months 5 days 8 hours ago) and read 16879 times:

I think the new paint scheme looks great. Unlike the sorry ass paint scheme Delta has. Let's see, paint the plane white, throw on some block letters. Hey, at least the white really brings out the soot and grime, at least they got that going for them.


I miss the Red Tail
User currently offlinerwy04lga From United States of America, joined Jul 2005, 3176 posts, RR: 8
Reply 22, posted (1 year 8 months 5 days 8 hours ago) and read 16817 times:

But if the block letters spelled out 'Northwest' instead of 'Delta', would it suddenly look OK?  


Just accept that some days, you're the pigeon, and other days the statue
User currently offlinephxa340 From United States of America, joined Mar 2012, 891 posts, RR: 1
Reply 23, posted (1 year 8 months 5 days 8 hours ago) and read 16813 times:

Quoting IrishAyes (Reply 17):
Worse than anything, it's a sign that AA management has lost its way for good. Professionally irresponsible is almost too kind of a description.

This is professionally responsible - AAs image is trashed, rebranding will at least help by having some people give them another shot.

End of story - you have to spend money to make money.


User currently offlinemayor From United States of America, joined Mar 2008, 10431 posts, RR: 14
Reply 24, posted (1 year 8 months 5 days 8 hours ago) and read 16715 times:

Quoting NWAdeicer (Reply 21):
I think the new paint scheme looks great.

I guess you would. Anything GREY is ok, huh?  



"A committee is a group of the unprepared, appointed by the unwilling, to do the unnecessary"----Fred Allen
25 BMI727 : ...hence the new branding. Whether or not the rebranding is a success or a waste of money has basically nothing to do with the brand itself. The succ
26 NWAdeicer : Actually, unlike you, I can (could) be critical of my original employer NWA. I wasn't a fan of the "bowling shoe" paint scheme. I did like their last
27 NWAdeicer : Yes, actually. Anything looks better than plain white. Sorry to hurt your feelings.
28 Post contains images AA94 : Exactly. A rebranding at this point is natural. Though some say "I don't care about how the plane looks, I want the service to be good etc. etc.," a
29 AirCalSNA : Boyd's comments were silly. Neither he nor anyone else can predict whether the rebranding will or will not bring in new passengers, or allow American
30 Post contains images mayor : Like plain grey?? Kinda has an unfinished look to me. And don't worry about hurting my feelings. It would take considerably more than that. Truth be
31 LTBEWR : As noted, the new a/c will not be able to be polished as will no longer be entirely aluminum skinned. Remember their A300's had parts of them that wer
32 BarryH : His aviation career isn't very illustrious. "Mike started his career with American Airlines in 1971. He joined Braniff International in 1977, attaini
33 Post contains images Lufthansa : Thank you! {checkmark One of the issues here is these kind of things are intangible investments. It's very difficult to measure in absolute dollar te
34 BarryH : As a general rule of thumb, sales, marketing, and promotion are 3-8% of revenue. I'm too lazy to look up AA's 10K to finding the marketing and promot
35 Post contains images Lufthansa : spot on once again. and if spending even another billion dollars resulted in that 24 billion raising to 30 billion, there is a very good chance AA wo
36 gigneil : Dramatic much? It doesn't indicate anything about them one way or the other. Its a paint job. These people aren't being represented by it one way or
37 LMP737 : That study was written in the late nineties when Jet A cost a fraction of what it does now.
38 superdash : Assume no merger... American will take delivery of something like 6,326.4 airplanes in the few years. More than half the airplanes will flip (and flip
39 gigneil : With such a new rebranding I doubt it. Delta assumed the Delta brand, as will American I imagine. NS
40 Airport : To add to your point, it's fun to search back for the threads when DL unveiled its new livery in 2007. The reaction was mixed to negative, at a very
41 UA772IAD : It's been answered, but I'll reiterate it- marketing is king (or at least "high up there" in terms of corporate affairs, and the marketing budget usu
42 vegas005 : The issues for me is the tens of thousands of creditors who have lost money due to the bankruptcy filing yet on the flip side the company has plenty o
43 toobz : Gawwd, I have never seen or heard a more bunch of p'd off people than a few of the ex NWAers. wow. get over it. Your colleages have. And as far as th
44 phunc : I've always wondered this. After the DAL / NAW, CAL / UAL, BAW / BMA and even the MYT / TCX mergers, the new liveries were applied very quickly. I wa
45 shuttle9juliet : The man is totally correct in all aspects. What a bloody waste of money, where people are loosing jobs left,right and centre they waste millions on r
46 AF185 : The repaint program will turn out to be a waste of money if AA merge with another carrier with a new livery soon.. Otherwise, it is a legitimate inves
47 Western727 : Why can't the 32x be polished? Unlike the 787 as we all know, the 32x still has aluminum skin, doesn't it?
48 RWA380 : If you put aside personal like or dislike of the new livery, and look at the fact that AA has been in dire need of a new image, especially coming out
49 Post contains images Revelation : I suppose, but it didn't get trashed by what is on the outside of the plane. I think what is needed is the completely consistently good travel experi
50 JFKPurser : And the vast majority of us who are lifelong AA employees feel exactly the same way about this most recent crime committed by Tom Horton and his team
51 rwy04lga : I'm thinking about it. My cousin lives there. His dad is former NWA. Agree completely. AF has the dingiest looking fleet out there. A few years ago I
52 ozark1 : Mike Boyd has it SPOT ON. I have always respected him and rarely have I disagreed with him. There is a culture at this airline that cannot be changed
53 Post contains images mayor : And which DL brand would that be? As I recall, there was a mishmash of the Ron Allen livery as well as the Wavy Gravy and it didn't seem that they we
54 intermodal64 : The recent AA brand was too old. It always made me think of my father's Oldsmobile -- not something I would ever want. A classic indeed, but that's no
55 BMI727 : It's hard to really botch a rebranding if the underlying product is truly improved. No matter how cool the livery and branding may look it won't mean
56 ckfred : First, rebranding is very common during or after a bankruptcy, both within the airline industry and outside of it. I can think of several airlines tha
57 BarryH : You're certainly entitled to your opinion and there are quite a few here that agree with you. Management performs a function just like the pilots, FA
58 DTW2HYD : It is a big misconception that companies in Chapter 11 try to save money. They definitely squeeze customers,employees, previous creditors, share holde
59 WROORD : My take on it is simple. Do not waste money on the new branding that everyone hates, but use that money to upgrade your services so the passenger has
60 F9animal : Hey. I dont care for the paint job. But. I also think a new look is important for AA. This is the first major time AA has been under a big microscope
61 ckfred : First, no one knew if everyone was going to hate the new brand. You don't need a degree in marketing to know that changing brand logo or even sprucin
62 gigneil : I'm offended by the similie between what these people do with a company that they employ people at, and actual crime. There is plenty of real crime t
63 gigneil : More on my last one: Tom Horton structured and executed the deal that merged SBC into AT&T, bringing the largest telecommunications company in the
64 brilondon : "Here’s the part of his reply Thursday to that employee that Mr. Boyd was comfortable having repeated: Subject: RE: AMERICAN AIRLINES NEW LIVERY: D
65 LDVAviation : Ah, the hyperbole. But you forgot to add that AA's new livery is a sign of the end of times. Excellent point. Why criticism him? It seems desperate.
66 BarryH : Have any of you worked for a company where employees "voted" on strategy and direction with the majority dictating the future actions of the company?
67 Post contains images AA94 : I believe that Doug Parker is a smart, savvy businessman. Contrary to what most believe, I think the same about Horton. My personal opinion is that P
68 BN747dfwhnl : It's not at all a waste of money in terms of creating a new image (which American desperately needs), but it is a huge waste of money in terms of sett
69 Lufthansa : You have completely missed the point. What you are talking about is a separate issue, and one that no doubt needs to be addressed. What rebranding is
70 Lufthansa : Just look at the new website. Already, as a member of the travelling public, AA feels like a more modern carrier. It feels more "international" in its
71 mandala499 : They still got the 777 in the old livery for the "choose country of residence/remember this setting next time" page. Rebranding after bankruptcy itse
72 rfields5421 : I'm not in love with the new scheme - but almost no AA customers or potential customers will confuse the tail with those airlines. They are simply be
73 IrishAyes : The airline industry is different. We on airliners.net don't represent the opinions held by the vast majority of the flying public. Who honestly stil
74 BarryH : It's just like the military. You fight the good fight until there's no fight left - you go out with your boots on. I'm sure the pride being shown by
75 Post contains links and images MD-90 : Paint is lighter than a bare aluminum fuselage? Take a good look at Table 1: http://www.boeing.com/commercial/aer...zine/aero_05/textonly/fo01txt.htm
76 AA94 : The vast majority of the flying public have not heard of either of these airlines, and therefore won't care/won't know. I'll respond individually to
77 n729pa : It's not just about repainting aircraft, it's all the signage, all the offices, frontages at the airports all the way down to stationary. In some resp
78 travelR : Just wondering if brand recognition will be as high for the logo without the word American next to the logo as with the previous AA logo which is inst
79 na : Only because you have a large family it doenst mean you need new clothes now and then, even if the old ones are of high quality and of a timeless cut
80 RWA380 : You are preaching to the choir, I agree no matter how much paint and glitter you put on something, it's still what is inside that counts. If AA has u
81 Antoniemey : Most of that needs periodic replacement anyway, and is a very small cost to replace, comparatively. Now, the signs on buildings, at ticket counters,
82 mrskyguy : And on that note, you've struck a chord. I'm not a fan of the new AA branding, but my wife had some good arguments about what the typical traveler wi
83 AADC10 : It probably is a waste of money but the dreaded management consultants always say a "rebranding" after Ch. 11 is important. The effectiveness of mana
84 Post contains images n729pa : If you get a better product from A than B, it doesn't take long. Are you telling me then if you get a lousy service from some one, that you'll fly th
85 ckfred : You're right that many companies that go through bankruptcy often do some kind of makeover during or afterwards. I can think of several airlines that
86 BarryH : What you're buying is objectivity and broader knowledge than what may be available internally. Unfortunately, a lot of companies hire management and
87 IrishAyes : It is my opinion. I never said it wasn't. You are also entitled to yours as well. You're just reinforcing my point: if this is what the board thinks
88 gulfstream650 : It will be a waste of money when they change the livery again in a few years time. The tails are revolting.
89 IrishAyes : Well if you're going to do that, and make a MAJOR INVESTMENT in doing so, then do it properly! Exactly. Crandall even said this back in the day when
90 Post contains images Gonzalo : Although is not precisely the topic, I must say I agree completely. With a Two Years ( !!!! ) time frame, I would organize some sort of competition o
91 na : Its not about black or white, good or bad. Would be rather easy, if so.
92 BarryH : Two year's isn't as far-fetched as it seems. Did you see the picture of the MD80 with five different color samples painted on it? I'm sure there were
93 NWAdeicer : Heh heh, not at all. See, I don't get butt-hurt when the company I work for is "questioned". When my beloved Red Tail was taken I became a "This is m
94 Post contains images rwy04lga : I agree completely. Let's hope it never gets as bad as AF. Mix in some soap with the deicing fluid. Does the jetbridge and reverse thrust not dirty u
95 NWAdeicer : LOL, f I could add a little soap!! I really like those "Skyteam" planes that come in. The silver and blue are a nice combination.
96 mayor : Well, you made sense until you seemed to say you like UA's feeble attempt to blend the two carriers. It looks dated and quite cheap, to me. Doesn't l
97 IrishAyes : If that were truly the process, then AA likely couldn't decide between any of them and instead opted to incorporate some element of all of them toget
98 NWAdeicer : Feeble? Really? To me it's a classy way of reminding people that there were two different carriers. And yes I was loyal to Northwest Airlines. That w
99 mayor : Mergers "pop up out of the blue" all the time. When NW almost bought Northeast and then backed out at the last minute, DL jumped into the fray "out o
100 lostsound : Waste of money? The complete opposite. Rebranding is one of the most critical aspects of company. It is a huge percentage in the customer experience a
101 tommy767 : Yes I think it's a giant waste of money.
102 Gonzalo : I respect that. I can bet you a kidney, if I have a delayed flight, a bad on board service or an old aircraft with signs of tear and wear everywhere,
103 iFlyLOTs : This is true, but you are missing one thing that is a factor to the people on this site not liking the livery: we're all aviation enthusiasts. Not ev
104 Post contains images brilondon : That was done on the cheap and was totally wrong. They should have done more than take off the CO sticker and added the UA sticker. What I would have
105 Antoniemey : It's paint. That could have worked, but given the choice to keep the CO globe, it would have cost more. A LOT more.
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