Does US Have Any Plans For The HP Brand? — Civil Aviation Forum

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Does US Have Any Plans For The HP Brand?

UA735WL From United States of America, joined Apr 2012, 96 posts, RR: 0
Posted (3 months 3 weeks 3 days 10 hours ago) and read 5005 times:

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I've gotten to wondering- what does US plan on doing with the HP brand? They own the name ( & everything else associated) but are not using it, which ( if my understanding is correct) means that the name will eventually become public domain due to inactivity. They already have renamed two of their regional carriers to preserve ownership of their other inactive brands (PSA & Piedmont)....... so is there any chance that they will do the same with America West? ( Or revive it in some other way? )

Cheers,

PCJ

Bite my shiny metal ass!

10 replies: All unread, jump to last

mesaflyguy From United States of America, joined Dec 2012, 708 posts, RR: 1
Reply 1, posted (3 months 3 weeks 3 days 9 hours ago) and read 4865 times:

It would be amusing to see an E-170 being operated by "America West" wouldn't it?

\________(---)________/ :)

JBo From Sweden, joined Jan 2005, 2278 posts, RR: 0
Reply 2, posted (3 months 3 weeks 3 days 9 hours ago) and read 4831 times:

I do believe they have so many years before the trademark expires.

US kept Allegheny, PSA, and Piedmont as regionals to keep the trademarks alive, but they have since folded Allegheny into Piedmont, rendering that name inactive as well.

They will probably just let the America West name pass ... just as Delta will do with Northwest.

I'd take the awe of understanding over the awe of ignorance any day.

Beardown91737 From United States of America, joined Jun 2011, 213 posts, RR: 0
Reply 3, posted (3 months 3 weeks 3 days 7 hours ago) and read 4615 times:

US still has HP and AL logo jets. They should count as exercising their trademarks.

Old HP at LAS, New HP at LAX

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Photo © Hediye Akyuez

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Photo © Alex Khan

AL at PHL, PI at CLT

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Photo © Richard Chase

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Photo © flightdeckimages

PS at BOS

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Photo © Christopher Villandry
edited to get the thumbnail links corrected

[Edited 2013-01-25 22:27:58]

[Edited 2013-01-25 22:33:41]

[Edited 2013-01-25 22:34:39]

[Edited 2013-01-25 22:38:29]

FlyDeltaJets From United States of America, joined Feb 2006, 1623 posts, RR: 3
Reply 4, posted (3 months 3 weeks 3 days 7 hours ago) and read 4590 times:

All of US Airways aircraft have a sticker with the logos of US and HP by the doorway.

The only valid opinions are those based in facts

IMissPiedmont From United States of America, joined May 2001, 6201 posts, RR: 43
Reply 5, posted (3 months 3 weeks 2 days 23 hours ago) and read 4205 times:

The trademark is safe since the corporate name is America West.

What is it with all the "is there a possibilty airline X will.." threads? The answer it'll is possible.

maxpower1954 From United States of America, joined Sep 2008, 854 posts, RR: 5
Reply 6, posted (3 months 3 weeks 2 days 23 hours ago) and read 4175 times:

Quoting IMissPiedmont (Reply 5):
The trademark is safe since the corporate name is America West.

And what is your cite for that interesting piece of information?

http://en.wikipedia.org/wiki/America_West_Holdings_Corporation

gigneil From United States of America, joined Nov 2002, 16215 posts, RR: 88
Reply 7, posted (3 months 3 weeks 2 days 14 hours ago) and read 2037 times:

Quoting IMissPiedmont (Reply 5):
The trademark is safe since the corporate name is America West.

Yeah that's definitely not true.

NS

Beardown91737 From United States of America, joined Jun 2011, 213 posts, RR: 0
Reply 8, posted (3 months 3 weeks 2 days 13 hours ago) and read 1710 times:

Quoting FlyDeltaJets (Reply 4):
All of US Airways aircraft have a sticker with the logos of US and HP by the doorway.

+PS
+PI
+AL

D L X From United States of America, joined May 1999, 10554 posts, RR: 53
Reply 9, posted (3 months 3 weeks 2 days 12 hours ago) and read 1492 times:

Quoting JBo (Reply 2):

I do believe they have so many years before the trademark expires.

This is not true. A trademark (unlike a copyright or a patent) expires when you stop using the mark. That's probably the reason that the America West logo appears on every US Airways plane.

burnsie28 From United States of America, joined Aug 2004, 7411 posts, RR: 9
Reply 10, posted (3 months 3 weeks 2 days 11 hours ago) and read 1043 times:

Quoting D L X (Reply 9):
This is not true. A trademark (unlike a copyright or a patent) expires when you stop using the mark. That's probably the reason that the America West logo appears on every US Airways plane.

Which is all subject to factors too, such as selling merchandise (like models, t-shirts, etc) apparently does not count towards "using the marks"

"Some People Just Know How To Fly"- Best slogan ever, RIP NW 1926-2009

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