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AF New Regional Brand To Be Unveiled On 1/28  
User currently offlineAlsatian From France, joined May 2005, 439 posts, RR: 0
Posted (1 year 10 months 3 weeks 4 days 6 hours ago) and read 10285 times:

Hello,

As discussed in a previous topic HOP : The New Brand Of The Air France Feeders (by Alsatian Jan 5 2013 in Civil Aviation) Air France will merge its three feeders into an unique brand. According to Brit Air trade union the name of the new entity will be HOP! It is rumored that the airline code will be A5 which is currently used by Airlinair (DB for BritAir and YS for Regional). The official announcement will take place on monday early afternoon CET. Many news to be expected such as the new name and logo, the new fare policy, new routes/frequencies, or the independence level of the group.

In french : Air France dévoile demain la nouvelle marque de son pôle régional


Ok I am French but I am not on strike
53 replies: All unread, showing first 25:
 
User currently offlineAlsatian From France, joined May 2005, 439 posts, RR: 0
Reply 1, posted (1 year 10 months 3 weeks 3 days 17 hours ago) and read 9606 times:

Not official yet but according to La Tribune it will indeed be " HOP ! by Air France " (instead of Air France by BritAir, Regional or Airlinair).

Air France lance hop



Ok I am French but I am not on strike
User currently onlinegoldorak From France, joined Sep 2006, 1872 posts, RR: 4
Reply 2, posted (1 year 10 months 3 weeks 3 days 17 hours ago) and read 9560 times:

One question I have is about the current operations of Airlinair from ORY: some are AF franchise routes from Orly west, some are "pure A5 routes" (like Castres, Brives, etc) from Orly south. Now, I understand that all these routes will be HOP! So, I suppose, A5 will not continue to operate from 2 terminals and it would seem logical to group all A5 flights in Orly west where DB and YS already operate from. This means also more flights from this insane room in hall 1 downstairs.

User currently offlineAesma From France, joined Nov 2009, 6925 posts, RR: 12
Reply 3, posted (1 year 10 months 3 weeks 3 days 17 hours ago) and read 9509 times:

I said it in the other thread and 3 weeks later I haven't changed my mind, this is a terrible name. If we were the early 2000s when terrible brand names were the norm I would understand but they're 10 years too late for that.


New Technology is the name we give to stuff that doesn't work yet. Douglas Adams
User currently offlinechootie From Germany, joined May 2007, 290 posts, RR: 0
Reply 4, posted (1 year 10 months 3 weeks 3 days 17 hours ago) and read 9496 times:

Quoting Aesma (Reply 3):
I said it in the other thread and 3 weeks later I haven't changed my mind, this is a terrible name. If we were the early 2000s when terrible brand names were the norm I would understand but they're 10 years too late for that.

A M E N !!!!!!!!!! Poor choice



chootie
User currently offlinestarrymarkb From United Kingdom, joined Apr 2011, 173 posts, RR: 0
Reply 5, posted (1 year 10 months 3 weeks 3 days 16 hours ago) and read 9396 times:

Well the inevitable moaning might make a change from moaning about American's new colours  

User currently offlinedebonair From Germany, joined Jan 2004, 2468 posts, RR: 4
Reply 6, posted (1 year 10 months 3 weeks 3 days 15 hours ago) and read 9223 times:

Quoting Alsatian (Thread starter):
Many news to be expected such as the new name and logo, the new fare policy, new routes/frequencies, or the independence level of the group.

But there is one more - very, very important - question open! The fleet! HOP! will suffer from such different variety:

Airlinair ATR 42-300/-500, ATR 72-200/-500
Brit Air CRJ-100, CRJ-700 and CRJ-1000
Régional ERJ-145, EMB-170, EMB-190

HOP! needs do streamline its fleet to just one or maybe two manufacturer. I would luv to see ATR42/72 and EMB190!   


User currently offlineAlsatian From France, joined May 2005, 439 posts, RR: 0
Reply 7, posted (1 year 10 months 3 weeks 3 days 14 hours ago) and read 9090 times:

Quoting debonair (Reply 6):
But there is one more - very, very important - question open! The fleet! HOP!

This is already known.

To leave the fleet : 1 CRJ-1000, 4 CRJ-100s, 3 ERJ-170s, 2 ERJ-145s and 5 ATR-42s
To arrive : 2 CRJ-700s, 1 ERJ-190 and 5 ATR-72s.

Quoting debonair (Reply 6):
The fleet! HOP! will suffer from such different variety:

We can indeed expect a fleet rationalization with the next step of the merger.



Ok I am French but I am not on strike
User currently offlineFoxBravo From United States of America, joined Nov 2003, 3008 posts, RR: 4
Reply 8, posted (1 year 10 months 3 weeks 3 days 9 hours ago) and read 8736 times:

Pictures of the new branding, including images of the various aircraft types in the new livery, are available here: http://corporate.airfrance.com/en/pr...ia-library/photos/latest-news/hop/


Common sense is not so common. -Voltaire
User currently offlineTriStar500 From Germany, joined Nov 1999, 4696 posts, RR: 42
Reply 9, posted (1 year 10 months 3 weeks 3 days 9 hours ago) and read 8703 times:

Funny new colorscheme, they look like Japanese-registered aircraft now.


Homer: Facts are meaningless. You could use facts to prove anything that's even remotely true!
User currently offlinestarrymarkb From United Kingdom, joined Apr 2011, 173 posts, RR: 0
Reply 10, posted (1 year 10 months 3 weeks 3 days 9 hours ago) and read 8660 times:

http://corporate.airfrance.com/uploads/tx_templavoila/CRJ-Hop_01.jpg

http://corporate.airfrance.com/uploads/tx_templavoila/Embraer170-Hop_01.jpg

http://corporate.airfrance.com/uploads/tx_templavoila/ATR42-Hop_01.jpg

The gushing over the logo on the website is proper bovid manure

Quote:

A SIMPLE AND EFFICIENT NAME, SYNONYMOUS WITH MOBILITY AND ACTION
The name “HOP!“ evokes rapidity and the ease with which travelers can get from point A to B. Synonymous with agility, HOP! illustrates its capacity to bounce back and adapt to customers’ needs. The simple typography and red colouring featured in the HOP! logo illustrates the Company’s flexibility in a creative and playful manner. Positioned alongside a slanted exclamation mark, symbolizing an aircraft’s take-off, HOP! illustrates an ambition for reactivity and mobility.


User currently offlineAmsterdam From Netherlands, joined Mar 2011, 133 posts, RR: 0
Reply 11, posted (1 year 10 months 3 weeks 3 days 9 hours ago) and read 8604 times:

Why not call it Air France Cityhopper?

User currently offlineAlsatian From France, joined May 2005, 439 posts, RR: 0
Reply 12, posted (1 year 10 months 3 weeks 3 days 9 hours ago) and read 8592 times:

The tail of the new livery reminds me Air Horizons / Euralair :


View Large View Medium
Click here for bigger photo!

Photo © Wim Callaert



The press kit is download-able here :

http://corporate.airfrance.com/en/pr...the-air-france-groups-new-airline/

The route map is not clear, hard to see new routes (if any).



Ok I am French but I am not on strike
User currently offlineOzGlobal From France, joined Nov 2004, 2732 posts, RR: 4
Reply 13, posted (1 year 10 months 3 weeks 3 days 9 hours ago) and read 8548 times:

BTW, for those still perplexed by the brand name, my guess is they're playing on the fact that "hop" sort of works in both English and French to give an association with a quick or short trip:

English: 'just a "hop" ...

French: hop [ʼɔp] interjection

Quote:
allez, hop! [à un enfant] come on, upsadaisy!
et ou allez hop, on s'en va! (right) off we go!

(Larousse)



When all's said and done, there'll be more said than done.
User currently offlineFoxBravo From United States of America, joined Nov 2003, 3008 posts, RR: 4
Reply 14, posted (1 year 10 months 3 weeks 3 days 8 hours ago) and read 8481 times:

Quoting OzGlobal (Reply 13):
BTW, for those still perplexed by the brand name, my guess is they're playing on the fact that "hop" sort of works in both English and French to give an association with a quick or short trip

I agree. Normally I'm not a fan of this type of "trendy" airline sub-branding (Song, Tango, Ted, etc.) but this one isn't terrible--in fact it's kind of cute, and the livery manages to retain some dignity. The angled exclamation point is a clever twist on Air France's red swoosh, so unlike some of these efforts (involving purple, lime green, etc.) there is actually some consistency with the parent brand.



Common sense is not so common. -Voltaire
User currently offlinestarrymarkb From United Kingdom, joined Apr 2011, 173 posts, RR: 0
Reply 15, posted (1 year 10 months 3 weeks 3 days 8 hours ago) and read 8408 times:

Thinking a bit more the tail colours do form a sort of French Flag with the exclaimation mark and its shadow

User currently offlineAlsatian From France, joined May 2005, 439 posts, RR: 0
Reply 16, posted (1 year 10 months 3 weeks 3 days 8 hours ago) and read 8356 times:

The new liveries recently revealed are even though disapointing : American, Iberia, Germanwings, HOP...


Ok I am French but I am not on strike
User currently offlinePutnik From Brazil, joined Aug 2007, 229 posts, RR: 5
Reply 17, posted (1 year 10 months 3 weeks 3 days 8 hours ago) and read 8305 times:

Bonjour boredom!
I'm sure there must be a strong reason behind the new brand but I would never know why airlines go for generic and meaningless names... Song, Tango, Ted...
HOP! is not really an airline brand, only three letters and an exclamation mark. Perhaps FranceHop or similar would be a better solution. Regional was by far the best. My 2 eurocents.



LH504 - we always remember our first :)
User currently offlinenighthawk From UK - Scotland, joined Sep 2001, 5180 posts, RR: 33
Reply 18, posted (1 year 10 months 3 weeks 3 days 7 hours ago) and read 8134 times:

Quoting OzGlobal (Reply 13):
BTW, for those still perplexed by the brand name, my guess is they're playing on the fact that "hop" sort of works in both English and French to give an association with a quick or short trip:

Hop is also what a frog does, with frog being a slang term for a frenchman, due to their love of eating the amphibian creature.

Marketing failure or deliberate ploy? Personally I think they're hopping mad!

[Edited 2013-01-28 08:49:27]


That'll teach you
User currently offlineJBo From Sweden, joined Jan 2005, 2379 posts, RR: 0
Reply 19, posted (1 year 10 months 3 weeks 3 days 7 hours ago) and read 8072 times:

Despite a lot of the 'trendy' brand names I've seen lately being ridiculously lame, I actually like this one. As others have said, it's a name that translates well in both languages, and it's a unique way to brand a regional "hopper" airline instead of resorting to more traditional brand names such as "express" or "connection" or "cityhopper" (which don't always translate to other languages).

I also like the livery ... it translates well to aircraft of different size/proportion and the exclamation mark on the tail makes a subtle french flag.

It's simple, yet well done. I actually like it.



I'd take the awe of understanding over the awe of ignorance any day.
User currently offlineCharles79 From Puerto Rico, joined Mar 2007, 1331 posts, RR: 6
Reply 20, posted (1 year 10 months 3 weeks 3 days 7 hours ago) and read 8076 times:

Am I the only one who actually likes this development?   

It's a catchy brand, works well in both English and French (as already pointed out above), and the livery is not as terrible as it could have been. I particularly like how the connection to the parent brand is well documented on the side of the aircraft while maintaining a slight identity separation. I can also see that slanted exclamation mark being very useful in marketing material.

At the end of the day, most hops on Hop! are going to be so short that I can't imagine any passengers hopping mad about the colours, branding, livery, or what have you.


User currently offlineseahawk From Germany, joined May 2005, 1313 posts, RR: 0
Reply 21, posted (1 year 10 months 3 weeks 3 days 7 hours ago) and read 8040 times:

Is Hop! for AirFrance not a little wrong? This sounds like an order to their customers to jump when they see an AirFrance plane. Should it not be "by AirFrance"?

User currently offlineSEA From United States of America, joined Jul 2011, 236 posts, RR: 0
Reply 22, posted (1 year 10 months 3 weeks 3 days 7 hours ago) and read 7991 times:

I actually like the livery as well. While it's simple, it does seem fairly well thought out in the use of the slanted exclamation mark making the French flag, as well as looking like a stylized route map. For a regional, I think it's thoughtful.

User currently offlinePacNWJet From United States of America, joined Sep 2000, 980 posts, RR: 0
Reply 23, posted (1 year 10 months 3 weeks 3 days 5 hours ago) and read 7747 times:

The placement of the red dot, which comprises the bottom of the exclamation point, makes it seem as if the Japanese rising sun symbol is painted at the end of the fuselage.

User currently offline777way From Pakistan, joined Dec 2005, 6054 posts, RR: 4
Reply 24, posted (1 year 10 months 3 weeks 3 days 5 hours ago) and read 7687 times:

Looks more like a BA division.

25 Post contains links and images Aesma : I still don't like the name but the livery is alright, although I'll always miss Brit Air's triskel : View Large View MediumPhoto © Alsatian D
26 Pe@rson : I like HOP! too. But HOP! For AirFrance isn't good.
27 timpdx : Yeah, I read it as the Japanese flag, too.
28 CapEd388 : Its not the word choice that I would choose, but "HOP! For Airfrance" is not exactly incorrect either. The "For" is another way of saying "operating
29 AF185 : Now that is see the livery, which looks pretty good IMO, the HOP name and concept kinda grow on me.
30 seahawk : Thank you. As non native speaker of English, I was not sure if it is wrong (sounds a lot like German-English) or if it is just a less usual and good
31 JoKeR : There's no HOP-e! for Air France.... hemorrhaging money but re-branding and spending bucks on a ridiculous new and unappealing brand.... why, oh why?
32 Post contains links Alsatian : The website is online since 0930CET : http://www.hop.fr/en I can see two new routes from Montpellier : Strasbourg and Lille. Untill last May there wer
33 AOMlover : Because keeping 3 separate regional airlines doing basically the same job but with different brands doesn't make sense. On top of that HOP!'s product
34 Post contains images Pe@rson : Was just searching and came across this: 03:00 Aurillac, France - Aurillac Arrival: 03:25 Brive la Gaillarde, France - Vallée de la Dordogne Departur
35 r2rho : I agree with the overall strategy, the current setup with 4 regional subsidiaries does not make sense and this had to happen. IMO they could have eve
36 usdcaguy : I hate to say it, but we need to get over the name and get on with our lives at this point. Everyone will be buying an AF ticket; it will never be a "
37 Alsatian : Who knows ? I could be the case for some regional stations like NTE, LIL or SXB in the medium term.[Edited 2013-01-29 03:25:36]
38 AF185 : The HOP! name will most probably be well enhanced on tickets and Regional Airports in order to differentiate the service level between "AIRFRANCE" an
39 JoeCanuck : I find them getting rid of the CRJ-1000 a bit odd...I thought Brit Air liked the planes.
40 Aesma : I flew Brit Air many times on ORY-BES (including a couple of months ago on a CRJ-1000NG for 99€ return) but apparently Hop! won't be flying that, so
41 r2rho : Indeed, and they still have more awaiting delivery, what will happen to those? They also still have quite a few CR1's IIRC; I'd be getting rid of tho
42 hanuise : At least for the time being, the HOP! website does not propose any connecting flights, even if all segments will be still operating aftter March 28th
43 Post contains links and images VV701 : Or even "Air France". After all there may be a disparate three feeder airlines but currently they operate in Air France livery and under the widely r
44 Post contains links Alsatian : I agree with you, we all know what happened to Song, Ted or Go but I would like to add some comments about it : - The AF short / medium haul is a mon
45 VV701 : Sounds like AF is "GO"ing down the same failed route that BA started down back in November 1997! That was when BA had a former Civil Servant as its C
46 mesaflyguy : Thank goodness! I was desperately hoping that they would two one of two things 1. Butcher the current livery and slap it on the aircraft (i.e. Iberia
47 sandyb123 : Why isn't Cityjet becoming part of the AF regional 'Hop' umbrella? Because it operates as an independent airline out of LCY rather than feeder to AF
48 goldorak : Because AF is currently selling CityJet.
49 Post contains links and images KL5147 : or take a better look in their own group View Large View MediumPhoto © Spotnap
50 Aesma : He was not talking about the look itself but the concept. Basically keeping the current livery (AF tail) with "regional for AF" or some variation inst
51 shamrock604 : They are seeking investors for a minority stake in Cityjet, not selling it.
52 r2rho : Oh dear... I hope this is just due to the transition phase in the booking engine and that connections will still be possible (though maybe not on the
53 Aesma : When dummy booking I also noticed that the other flight I take regularly, CDG-FLR, is now marked as being operated by Air France, not by Cityjet. It'
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