Alsatian From France, joined May 2005, 328 posts, RR: 0 Posted (10 months 2 weeks 2 days 14 hours ago) and read 8814 times:
As discussed in a previous topic HOP : The New Brand Of The Air France Feeders (by Alsatian Jan 5 2013 in Civil Aviation) Air France will merge its three feeders into an unique brand. According to Brit Air trade union the name of the new entity will be HOP! It is rumored that the airline code will be A5 which is currently used by Airlinair (DB for BritAir and YS for Regional). The official announcement will take place on monday early afternoon CET. Many news to be expected such as the new name and logo, the new fare policy, new routes/frequencies, or the independence level of the group.
goldorak From France, joined Sep 2006, 1749 posts, RR: 4 Reply 2, posted (10 months 2 weeks 2 days 1 hour ago) and read 8089 times:
One question I have is about the current operations of Airlinair from ORY: some are AF franchise routes from Orly west, some are "pure A5 routes" (like Castres, Brives, etc) from Orly south. Now, I understand that all these routes will be HOP! So, I suppose, A5 will not continue to operate from 2 terminals and it would seem logical to group all A5 flights in Orly west where DB and YS already operate from. This means also more flights from this insane room in hall 1 downstairs.
Aesma From France, joined Nov 2009, 5705 posts, RR: 9 Reply 3, posted (10 months 2 weeks 2 days 1 hour ago) and read 8038 times:
I said it in the other thread and 3 weeks later I haven't changed my mind, this is a terrible name. If we were the early 2000s when terrible brand names were the norm I would understand but they're 10 years too late for that.
New Technology is the name we give to stuff that doesn't work yet. Douglas Adams
chootie From Germany, joined May 2007, 283 posts, RR: 0 Reply 4, posted (10 months 2 weeks 2 days ago) and read 8025 times:
Quoting Aesma (Reply 3): I said it in the other thread and 3 weeks later I haven't changed my mind, this is a terrible name. If we were the early 2000s when terrible brand names were the norm I would understand but they're 10 years too late for that.
starrymarkb From United Kingdom, joined Apr 2011, 113 posts, RR: 0 Reply 10, posted (10 months 2 weeks 1 day 17 hours ago) and read 7189 times:
The gushing over the logo on the website is proper bovid manure
A SIMPLE AND EFFICIENT NAME, SYNONYMOUS WITH MOBILITY AND ACTION
The name “HOP!“ evokes rapidity and the ease with which travelers can get from point A to B. Synonymous with agility, HOP! illustrates its capacity to bounce back and adapt to customers’ needs. The simple typography and red colouring featured in the HOP! logo illustrates the Company’s flexibility in a creative and playful manner. Positioned alongside a slanted exclamation mark, symbolizing an aircraft’s take-off, HOP! illustrates an ambition for reactivity and mobility.
FoxBravo From United States of America, joined Nov 2003, 2902 posts, RR: 5 Reply 14, posted (10 months 2 weeks 1 day 16 hours ago) and read 7010 times:
Quoting OzGlobal (Reply 13): BTW, for those still perplexed by the brand name, my guess is they're playing on the fact that "hop" sort of works in both English and French to give an association with a quick or short trip
I agree. Normally I'm not a fan of this type of "trendy" airline sub-branding (Song, Tango, Ted, etc.) but this one isn't terrible--in fact it's kind of cute, and the livery manages to retain some dignity. The angled exclamation point is a clever twist on Air France's red swoosh, so unlike some of these efforts (involving purple, lime green, etc.) there is actually some consistency with the parent brand.
Putnik From Serbia, joined Aug 2007, 225 posts, RR: 4 Reply 17, posted (10 months 2 weeks 1 day 16 hours ago) and read 6834 times:
I'm sure there must be a strong reason behind the new brand but I would never know why airlines go for generic and meaningless names... Song, Tango, Ted...
HOP! is not really an airline brand, only three letters and an exclamation mark. Perhaps FranceHop or similar would be a better solution. Regional was by far the best. My 2 eurocents.
nighthawk From UK - Scotland, joined Sep 2001, 5051 posts, RR: 36 Reply 18, posted (10 months 2 weeks 1 day 15 hours ago) and read 6663 times:
Quoting OzGlobal (Reply 13): BTW, for those still perplexed by the brand name, my guess is they're playing on the fact that "hop" sort of works in both English and French to give an association with a quick or short trip:
Hop is also what a frog does, with frog being a slang term for a frenchman, due to their love of eating the amphibian creature.
Marketing failure or deliberate ploy? Personally I think they're hopping mad!
JBo From Sweden, joined Jan 2005, 2290 posts, RR: 0 Reply 19, posted (10 months 2 weeks 1 day 15 hours ago) and read 6601 times:
Despite a lot of the 'trendy' brand names I've seen lately being ridiculously lame, I actually like this one. As others have said, it's a name that translates well in both languages, and it's a unique way to brand a regional "hopper" airline instead of resorting to more traditional brand names such as "express" or "connection" or "cityhopper" (which don't always translate to other languages).
I also like the livery ... it translates well to aircraft of different size/proportion and the exclamation mark on the tail makes a subtle french flag.
It's simple, yet well done. I actually like it.
I'd take the awe of understanding over the awe of ignorance any day.
Charles79 From Puerto Rico, joined Mar 2007, 1315 posts, RR: 5 Reply 20, posted (10 months 2 weeks 1 day 15 hours ago) and read 6605 times:
Am I the only one who actually likes this development?
It's a catchy brand, works well in both English and French (as already pointed out above), and the livery is not as terrible as it could have been. I particularly like how the connection to the parent brand is well documented on the side of the aircraft while maintaining a slight identity separation. I can also see that slanted exclamation mark being very useful in marketing material.
At the end of the day, most hops on Hop! are going to be so short that I can't imagine any passengers hopping mad about the colours, branding, livery, or what have you.
SEA From United States of America, joined Jul 2011, 222 posts, RR: 0 Reply 22, posted (10 months 2 weeks 1 day 15 hours ago) and read 6520 times:
I actually like the livery as well. While it's simple, it does seem fairly well thought out in the use of the slanted exclamation mark making the French flag, as well as looking like a stylized route map. For a regional, I think it's thoughtful.