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Virgin America To Launch LAX-SJC  
User currently offlineSocalApproach From United States of America, joined Feb 2013, 108 posts, RR: 0
Posted (1 year 7 months 2 weeks 3 days 11 hours ago) and read 8727 times:

Beginning May 1

"Virgin America announced Monday it will offer four daily flights from San Jose to Los Angeles beginning May 1. The airline plans to add 15 workers in San Jose."


http://www.mercurynews.com/business/...-america-begins-san-jose-l-flights

70 replies: All unread, showing first 25:
 
User currently offlineTriple7Lr From United States of America, joined Sep 2012, 95 posts, RR: 0
Reply 1, posted (1 year 7 months 2 weeks 3 days 11 hours ago) and read 8596 times:

Didn't DL just announce this as well. Boy this is going to be on saturated market.

User currently offlinebobloblaw From United States of America, joined Jan 2012, 1725 posts, RR: 1
Reply 2, posted (1 year 7 months 2 weeks 3 days 11 hours ago) and read 8581 times:

Waiting for the posters who insist that AA will now drop LAX-SJC

User currently offlineairbusa322 From Australia, joined Apr 2009, 257 posts, RR: 0
Reply 3, posted (1 year 7 months 2 weeks 3 days 10 hours ago) and read 8524 times:

I think VX will be out of money by then...

User currently offlineSocalApproach From United States of America, joined Feb 2013, 108 posts, RR: 0
Reply 4, posted (1 year 7 months 2 weeks 3 days 10 hours ago) and read 8501 times:

Quoting airbusa322 (Reply 3):
I think VX will be out of money by then...

What makes you hyink that? Do you have a link to verify their Q4 2012 numbers? I don't believe they have posted those public yet...  


User currently offlineDolphinAir747 From United States of America, joined Jun 2012, 305 posts, RR: 0
Reply 5, posted (1 year 7 months 2 weeks 3 days 10 hours ago) and read 8404 times:

Wow, looks like cheap fares will abound now....

User currently offlineenilria From Canada, joined Feb 2008, 7191 posts, RR: 13
Reply 6, posted (1 year 7 months 2 weeks 3 days 10 hours ago) and read 8397 times:

Since I doubt VX is retaliating against DL for adding LAX-SJC, I'm going to guess DL "got wind of it" and announced it first. I thought it was peculiar DL loaded it into OAG in the middle of the week last week. They nearly always load schedule changes over the weekend. It's as if they wanted to make sure it was announced and for sale as soon as possible.  

User currently offlineDeltal1011man From United States of America, joined exactly 9 years ago today! , 9423 posts, RR: 14
Reply 7, posted (1 year 7 months 2 weeks 3 days 10 hours ago) and read 8253 times:

Quoting enilria (Reply 6):
Since I doubt VX is retaliating against DL for adding LAX-SJC, I'm going to guess DL "got wind of it" and announced it first. I thought it was peculiar DL loaded it into OAG in the middle of the week last week. They nearly always load schedule changes over the weekend. It's as if they wanted to make sure it was announced and for sale as soon as possible.

Just for the record, still no official PR from Delta yet.



yep.
User currently offlineHiFlyerAS From United States of America, joined Jul 2011, 955 posts, RR: 2
Reply 8, posted (1 year 7 months 2 weeks 3 days 9 hours ago) and read 8140 times:

LOL I just love VX's press release about this!!

"Award-Winning Airline brings New Jobs, Lower Fares and Much-Needed Flight Competition for South Bay Business Travelers"

As if VX needs another route that does poorly. Why David Cush hasn't been fired is beyond me. Their route planners again and again have shown that they haven't an original thought in their heads.


User currently offlinedlflynhayn From United States of America, joined Apr 2008, 427 posts, RR: 1
Reply 9, posted (1 year 7 months 2 weeks 3 days 9 hours ago) and read 8079 times:

Quoting Deltal1011man (Reply 7):

Just for the record, still no official PR from Delta yet.

I was wondering why the article didn't mention DL also starting service Jun 1st in that sillicon paper i guess this is why??


User currently offlinemesaflyguy From United States of America, joined Dec 2012, 3130 posts, RR: 5
Reply 10, posted (1 year 7 months 2 weeks 3 days 8 hours ago) and read 7837 times:
Support Airliners.net - become a First Class Member!

Seems VX is building up LAX a bit lately. Good for them and I hope they find great success.


\________(---)________/ :) World's most beautiful aircraft: 757-200, MD-88/90, E-190, A321
User currently offlineluv2fly From United States of America, joined May 2003, 12110 posts, RR: 48
Reply 11, posted (1 year 7 months 2 weeks 3 days 8 hours ago) and read 7791 times:
Support Airliners.net - become a First Class Member!

Quoting HiFlyerAS (Reply 8):
LOL I just love VX's press release about this!!

"Award-Winning Airline brings New Jobs, Lower Fares and Much-Needed Flight Competition for South Bay Business Travelers"

As if VX needs another route that does poorly. Why David Cush hasn't been fired is beyond me. Their route planners again and again have shown that they haven't an original thought in their heads.

I have to agree. Why not look at some city pairs not served currently, or served poorly and go after that market. I would rather be the big fish in a small ocean than the small fish in the big ocean.



You can cut the irony with a knife
User currently offlineslcdeltarumd11 From United States of America, joined Jan 2004, 3463 posts, RR: 0
Reply 12, posted (1 year 7 months 2 weeks 3 days 8 hours ago) and read 7780 times:

4 mainline flights is gonna be tough but alot of companies in the bay area and LA love vigin america so i wouldnt say its one of their worst route selections. My brother in law flys LAX-SFO weekly for google and i bet alot of tech people like that will now as well. alot of people headed to silicon valley will like this flight its just be alot of seats for virgin to fill with Delta also entering the market

User currently offlineDeltal1011man From United States of America, joined exactly 9 years ago today! , 9423 posts, RR: 14
Reply 13, posted (1 year 7 months 2 weeks 3 days 8 hours ago) and read 7759 times:

Quoting dlflynhayn (Reply 9):
I was wondering why the article didn't mention DL also starting service Jun 1st in that sillicon paper i guess this is why??

Guess so.



yep.
User currently offlineyellowtail From United States of America, joined Jun 2005, 6171 posts, RR: 2
Reply 14, posted (1 year 7 months 2 weeks 3 days 8 hours ago) and read 7763 times:

and throw the codeshare announcement between AA and DL into the pot

http://finance.yahoo.com/news/americ...ska-airlines-expand-150000083.html



When in doubt, hold on to your altitude. No-one has ever collided with the sky.
User currently offlineHiFlyerAS From United States of America, joined Jul 2011, 955 posts, RR: 2
Reply 15, posted (1 year 7 months 2 weeks 3 days 7 hours ago) and read 7688 times:

Quoting yellowtail (Reply 15):
and throw the codeshare announcement between AA and DL into the pot

Know you meant AA and AS.    So we'll have AA, AS, UA, WN and now VX all fighting for customers on this route. WN alone has ten flights a day, AA six, AS three. What's four more?


User currently offlineSocalApproach From United States of America, joined Feb 2013, 108 posts, RR: 0
Reply 16, posted (1 year 7 months 2 weeks 3 days 7 hours ago) and read 7637 times:

Quoting luv2fly (Reply 12):
Why not look at some city pairs not served currently

From SFO/LAX??? I am pretty sure most would agree any city not served from SFO/LAX from VX that doesn't have 4+ carriers on the route already is just not qualified enough to be a VX future destination.


User currently offlineMaverickM11 From United States of America, joined Apr 2000, 17504 posts, RR: 45
Reply 17, posted (1 year 7 months 2 weeks 3 days 7 hours ago) and read 7621 times:

Quoting SocalApproach (Reply 17):

From SFO/LAX??? I am pretty sure most would agree any city not served from SFO/LAX from VX that doesn't have 4+ carriers on the route already is just not qualified enough to be a VX future destination.

   That is the sad reality



E pur si muove -Galileo
User currently offlinemah4546 From Sweden, joined Jan 2001, 32782 posts, RR: 72
Reply 18, posted (1 year 7 months 2 weeks 3 days 7 hours ago) and read 7568 times:

Didn't Virgin America learn from SNASFO?


a.
User currently offlineOzarkD9S From United States of America, joined Oct 2001, 5111 posts, RR: 21
Reply 19, posted (1 year 7 months 2 weeks 3 days 7 hours ago) and read 7528 times:

Quoting mah4546 (Reply 19):


Didn't Virgin America learn from SNASFO?

Could be a test to see if the VX model appeals to SJC travelers. SNA was a dead end for expansion, SJC is another matter. With a dearth of new VX capacity in the near future short haul ex-LAX will increase utilization. IF they get some positive income on the books and SJC does well, SJC could serve as a potential new base for VX.

Not holding my breath on that but we'll see....



Next Up: STL-LGA-RIC-ATL-STL
User currently offlineSANFan From United States of America, joined Aug 2006, 5433 posts, RR: 12
Reply 20, posted (1 year 7 months 2 weeks 3 days 7 hours ago) and read 7476 times:

Quoting HiFlyerAS (Reply 8):
As if VX needs another route that does poorly. Why David Cush hasn't been fired is beyond me. Their route planners again and again have shown that they haven't an original thought in their heads
Quoting SocalApproach (Reply 17):
From SFO/LAX??? I am pretty sure most would agree any city not served from SFO/LAX from VX that doesn't have 4+ carriers on the route already is just not qualified enough to be a VX future destination.

I was going to say the same thing. My theory is Cush waited for DL to announce the route, at which time it became VX's kind of market - WAY too much capacity and competition. So in he jumps! What a magnificent (and successful) strategy...
Quoting luv2fly (Reply 12):
Why not look at some city pairs not served currently, or served poorly and go after that market. I would rather be the big fish in a small ocean than the small fish in the big ocean

What a silly idea! You'd never make it in VX's management or route planning team!  

And I say again, good luck to all the VX investors.

bb


User currently offlineSocalApproach From United States of America, joined Feb 2013, 108 posts, RR: 0
Reply 21, posted (1 year 7 months 2 weeks 3 days 7 hours ago) and read 7458 times:

Quoting mah4546 (Reply 19):
Didn't Virgin America learn from SNASFO?

That gets me wondering...I am interested in seeing the numbers for SFO-SAN. That route has been there forever and it must be working since they haven't eliminated it yet. So maybe SJC could work out in the future. I could see a daily SJC transcon working...


User currently offlineSocalApproach From United States of America, joined Feb 2013, 108 posts, RR: 0
Reply 22, posted (1 year 7 months 2 weeks 3 days 7 hours ago) and read 7398 times:

VX has a press release now on their website:
http://www.virginamerica.com/press-r...-from-san-jose-to-los-angeles.html

LAX - SJC 0700 0810
LAX - SJC 1255 1405
LAX - SJC 1655 1805
LAX - SJC 2045 2155



SJC - LAX 0635 0745
SJC - LAX 0855 1005
SJC - LAX 1450 1600
SJC - LAX 1850 2000


User currently offlineenilria From Canada, joined Feb 2008, 7191 posts, RR: 13
Reply 23, posted (1 year 7 months 2 weeks 3 days 7 hours ago) and read 7375 times:

Quoting Deltal1011man (Reply 7):
Just for the record, still no official PR from Delta yet.
Quoting dlflynhayn (Reply 9):
I was wondering why the article didn't mention DL also starting service Jun 1st in that sillicon paper i guess this is why??

OK, more evidence. GH just tossed this thing out in hopes of dissuading VX and it didn't work.

IMHO it's time for VX to lose Cush. I think he's had his chance there and it still isn't working any better. Possibly worse. It's a tough challenge, but I think the time has come for another leader to see if they can get to the next level of success. I think they might start by abandoning the exclusive focus on LAX/SFO. They need to pursue options anywhere they come. LAX and SFO are too limiting. LAX is a zoo with everybody in play there.

I still don't get where the planes for all these new routes are coming from. I thought VX deferred all deliveries.


User currently offlineSocalApproach From United States of America, joined Feb 2013, 108 posts, RR: 0
Reply 24, posted (1 year 7 months 2 weeks 3 days 6 hours ago) and read 7367 times:

Quoting enilria (Reply 24):
I still don't get where the planes for all these new routes are coming from. I thought VX deferred all deliveries.

If you recall sometime back I believe it was in NOV/DEC12 when VX cut down operations significantly. For example over the summer I believe VX was 5x daily on SEA-SFO, now on some days are down to as little as 2x. That's where the planes are coming from. SEA as a whole has taken a huge hit in schedule reduction from LAX as well

[Edited 2013-02-04 10:28:40]

25 Roseflyer : UA will likely be the first to pull the route. I'm curious if Horizon will stick on the route. AA is a maybe. Southwest isn't going anywhere. Between
26 yellowtail : Thanks I did. That was one helluva typo, but if AA and DL did decide to codeshare....A.net would probably implode!
27 OC2DC : Why does VX insist on entering heavily saturated/competitive markets, especially when there are other markets that could be better served by them? Cle
28 Post contains images SocalApproach : Given their track record those are some highly competitive markets you mentioned so Your suggestion of routes don't seem to differ from the leadershi
29 enilria : OK, hadn't noticed that. Interesting. I think AA won't let it go because of history in SJC. THey have held on to BNA-LAX/LGA for a long time. So true
30 SANFan : I would also love to see the numbers. Virgin seems to be maintaining about 4-5 daily r/t in the market (no change since they started flying it in Feb
31 oc2dc : I would band the EWR market into the general New York market (includes JFK) which is obviously high in competition (i.e. everybody and their mother f
32 AS739BSI : VX needs to get into IAH, UA is vulnerable there and I think that market is ripe for the picking given SFO-IAH is a UA monopoly. With only RJ competit
33 Noise : I don't suppose they would consider serving LAX/SFO-RDU? RDU is home to the Research Triangle Park...may be some high yielding passengers flying betwe
34 warden145 : Actually, given what AA's history at SJC is (buying AirCal and it's SJC hub, gutting the hub like a fish, then doing the exact same thing with Reno A
35 Post contains images LAXintl : Why would it do poorly? LA basin - Bay area is one of the worlds busiest markets. Clearly there folks on boths ends of California that would happily
36 Post contains images SANFan : And I've "seen" that possibility for 5 years out of SAN with Virgin. Advice: don't hold your breath Socal'! AS, AA, UA, VX, DL, and WN -- that's an a
37 Post contains images SocalApproach : Thank you for that After a quick check at all 3 airline websites I found exactly what I figured. All 3 are charging the same price basically every da
38 LAXintl : Per SJC Airport, the true daily demand was more like 4,592 between South Bay and LA Basin. (I believe they used 2011 figures) There is a lot of spill
39 SANFan : More accurately, Virgin has been running ~4/5 flights/day most of the time lately; WN is consistently at 9/day. UA varies by day, week and month (?)
40 MarcoPoloWorld : Yeah, and why San José of all places? Fly to something like Montréal instead, where current fares are high and nonstop options are scant from Calif
41 freakyrat : You cannot fault Virgin for pulling out of Toronto. The problem of flying to Canada is the cost of doing business. The high airport fees and ticket ta
42 Post contains links diverdave : The incentive for new service SJC-LAX is a one year waiver on fees. A focus city would provide additional support beyond that, but that doesn't seem
43 Deltal1011man : and Delta not at all. They have been looking to replace the capacity they lost when they dumped the MQ codeshare on intra-cali routes. Do not be surp
44 bobloblaw : VX needs to get into ATL because of the film and entertainment industry. Lots of Zombies will want to fly VX
45 dlflynhayn : Haha they would lose even more money!! UA couldnt make it happen from LAX,so i don't think it would be a good idea for VX to go into a hub like ATL..
46 aajfksjubklyn : Apparently, and this was from a VX employee, they couldnt pay their employees on time last week.
47 Post contains images diverdave : Does anybody know why the codeshares were dumped? It now seems possible that they were dumped to make room for some of the new routes out of LAX. Wit
48 LAXintl : And did anyone bother to read the letter the company put out to employees? The payroll vendor ADP messed up, there was an issue with bonus and 401k p
49 SocalApproach : well... I also read it only had to do with the Pilots and Inflight though that is not from a VX employee or reliable source so correct me if I am wro
50 oc2dc : I don't think more capacity/frequency is what a disgruntled DL customer out of ATL is looking for. People want choices/alternatives to the norm. VX c
51 SocalApproach : With VX fleet of only 52 aircraft I dont see how they could possible have frequency to generate traffic away from Delta... I cant see VX being able t
52 B6FA4ever : it would be a similar encore situation like our B6 vs DL on LA area - ATL all over again circa May '03-Nov '03. DL basically tripled their frequencie
53 PHLwok : I'm surprised they didn't add this route a while ago. As they want to hub in LAX and SFO, this kind of high volume intra-California route seems like
54 MaverickM11 : People want a lot of things. Just about the only thing that they'll pay extra for, however, is schedule and network, which VX does not have. Even on
55 Post contains images Deltal1011man : Right just like United was. (and they have a much, much, much better network on the LAX/SFO end) No, but they will look for near free fares. (or just
56 ridgid727 : I would imagine they will be looking at SMF-LAX next.
57 Post contains images MaverickM11 : Before or after they have a huge blowout with Richard Branson celebrating one billion down the drain?
58 Post contains images lightsaber : This is an interesting choice as noted. I'm trying to figure out the payoff. Is this to push B6 out of the bay area market by serving more destination
59 Post contains images ASA : I would be focusing on the two hot dames under his shoulders!! Bring it on!!!
60 Deltal1011man : They haven't played against Delta yet.
61 BoeingGuy : I still think that somebody (QX, AS, or VX) should start SJC-SNA. So now SJC-LAX will have 6 carriers, yet SW has a monopoly on SJC-SNA.
62 SocalApproach : It is what it is... Remember VX's SFO-SNA?
63 SANFan : Same could be said (and has been) about SAN-SJC... And there are no slots to worry about in SAN, and VX has not already started and dropped service a
64 BoeingGuy : I wasn't necessarily suggesting that VX is the best choice for a second carrier on SJC-SNA. I would think that QX or even AS mainline would be the be
65 ikramerica : Their marketing is piss poor on this one... "Subject: Geek out with new flights from San Jose to L.A." And in the body of the email (it's HTML so can'
66 Post contains images SocalApproach : And I am sure they will fly VX if the fare is right regardless if they resent being called geeks or not. I don't think VX is using that little slogan
67 Post contains images SANFan : Is "geek out" really any different (read: worse) than the "nerd-bird" moniker attached to the likes of SJC-AUS routes? I don't think it will make or b
68 FreshSide3 : I can't really see how this is going to be a moneymaker. It will probably be gone in six months.
69 ikramerica : The geeks don't resent it. You obviously didn't get my point, but that's fine. I'm just speaking from direct experience with the types who this fligh
70 cofannyc : I tend to think this is making a mountain out of a molehill. I'm also work for a web company, am 30 years old and I guess I fall into your hipster gr
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