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AA/US Merger Impact: Livery  
User currently offlineModerators From United States of America, joined Apr 2004, 505 posts, RR: 0
Posted (1 year 2 months 1 week 5 days ago) and read 30382 times:
AIRLINERS.NET CREW
FORUM MODERATOR

Dear All,

in order to consolidate the AA/US merger threads (and after input from users, which we highly appreciate) the moderators decided to start separate threads each discussing one aspect of the AA/US merger and its impact to both the industry and the two airlines involved.

Please continue discussing this hot news in their individual official threads:

AA/US Merger Impact: Fleet
AA/US Merger Impact: Hubs
AA/US Merger Impact: Employees
AA/US Merger Impact: HQ
AA/US Merger Impact: Livery (THIS THREAD ONLY)
AA/US Merger Impact: Unions
AA/US Merger Impact: Routes
AA/US Merger Impact: Inflight Service

Enjoy & have a nice weekend!

The Airliners.net Moderator crew


Please use moderators@airliners.net to contact us.
203 replies: All unread, showing first 25:
 
User currently offlineNZ107 From New Zealand, joined Jul 2005, 6338 posts, RR: 39
Reply 1, posted (1 year 2 months 1 week 4 days 23 hours ago) and read 30226 times:

Well AA wouldn't spend millions on creating a new livery, just to announce a week or so later that this US deal was going to affect the livery.. In some ways, I don't even know why it should be something to discuss. I would expect US to have no say in the livery of the merged airline and all their planes painted with the "Cubana"-esque tail.


It's all about the destination AND the journey.
User currently offlinethorntot From United States of America, joined Aug 2009, 52 posts, RR: 0
Reply 2, posted (1 year 2 months 1 week 4 days 22 hours ago) and read 30017 times:

I would suspect a new brand identity will be developed to reflect the combined carrier. This team would most likely be a combination of sub-AA and sub-US marketing managers. It will also give sub-AA the opportunity to "save-face" in burying the mis-guided recent livery change. "American Airways" will retain important aspects of both carriers' brand while presenting a new image to the public.


Work Hard. Fly Right. Fly United.
User currently offline0NEWAIR0 From United States of America, joined May 2007, 934 posts, RR: 0
Reply 3, posted (1 year 2 months 1 week 4 days 21 hours ago) and read 29832 times:

This is just my opinion of course, I have no direct knowledge, but wouldn't one tend to think that US Airways has already had some input on the livery and branding of American Airlines if the merger is indeed as close as it is suspected to be?

It makes absolutely no since to spend millions on rebranding and then do it all over again less than a month after the rebranding had begun.



"The future belongs to those who believe in the beauty of their dreams."
User currently offlinechepos From Puerto Rico, joined Dec 2000, 6180 posts, RR: 11
Reply 4, posted (1 year 2 months 1 week 4 days 21 hours ago) and read 29695 times:

Not to mention it would be a branding/marketing nightmare, the cubana/greyhound inspired livery is here to stay (at least for a couple of years). Maybe it will be as short lived as the Deltaflot colors.


Fly the Flag!!!!
User currently onlineskipness1E From United Kingdom, joined Aug 2007, 3076 posts, RR: 1
Reply 5, posted (1 year 2 months 1 week 4 days 21 hours ago) and read 29712 times:

It would be astonishing if the new American branding was not designed for the new merged carrier. There's a lot goes on behind the scenes, a merger is a component part of the new American, it would be naive to believe that much of what American has been planning for the relaunch has been done in utter isolation from a future with US.

Changing the name to"American Airways" would have no effect on the new branding really.
"We'll take half of our name, half of your name." = American + Airways  


User currently offline777way From Pakistan, joined Dec 2005, 5716 posts, RR: 4
Reply 6, posted (1 year 2 months 1 week 4 days 21 hours ago) and read 29643 times:

I prefer US Airways title font, hope they can adopt that, helvetica does not suit this new livery and American Airways sounds nice too.

[Edited 2013-02-08 05:01:15]

User currently offlinethorntot From United States of America, joined Aug 2009, 52 posts, RR: 0
Reply 7, posted (1 year 2 months 1 week 4 days 21 hours ago) and read 29635 times:

One livery activity I'd like to see carried over to the combined carrier....retro jets!

Can't wait to see a A319 painted in retro AirCal, Reno, and TWA liveries just like the Allegheny, Piedmont, America West, and PSA jets at sub-US.

Wonder if they will use the double-globe, red-block, or final livery for the TWA retro-jet.

Wow, we're getting ahead of ourselves.  



Work Hard. Fly Right. Fly United.
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20322 posts, RR: 63
Reply 8, posted (1 year 2 months 1 week 4 days 21 hours ago) and read 29526 times:

Quoting skipness1E (Reply 5):
it would be naive to believe that much of what American has been planning for the relaunch has been done in utter isolation from a future with US.

Which could account for the vague timeline for updating non-hub airports with the new branding. The initial press releases talked about years to completely rebrand outstations, which some could take to mean that the door is open to change the branding yet again.



International Homo of Mystery
User currently offline0NEWAIR0 From United States of America, joined May 2007, 934 posts, RR: 0
Reply 9, posted (1 year 2 months 1 week 4 days 20 hours ago) and read 29407 times:

Quoting AeroWesty (Reply 8):
which some could take to mean that the door is open to change the branding yet again.

..."Introducing the new new American"...      



"The future belongs to those who believe in the beauty of their dreams."
User currently offlineA388 From Netherlands Antilles, joined May 2001, 9570 posts, RR: 11
Reply 10, posted (1 year 2 months 1 week 4 days 20 hours ago) and read 29248 times:

Quoting thorntot (Reply 2):
I would suspect a new brand identity will be developed to reflect the combined carrier.

The new AA tail logo in fact does have something of US Airways in it so the new livery definately is designed with the merger in mind.

A388


User currently offlineNASCARAirforce From United States of America, joined Feb 2005, 3150 posts, RR: 5
Reply 11, posted (1 year 2 months 1 week 4 days 20 hours ago) and read 29229 times:

Quoting thorntot (Reply 7):
Wonder if they will use the double-globe, red-block, or final livery for the TWA retro-jet.

Maybe they would do both - they did the 2 different America West colors on the A319


User currently offlineiFlyLOTs From United States of America, joined Apr 2012, 433 posts, RR: 0
Reply 12, posted (1 year 2 months 1 week 4 days 20 hours ago) and read 29225 times:

Quoting thorntot (Reply 7):
One livery activity I'd like to see carried over to the combined carrier....retro jets!

I would love to see those stick around as well, I wanna see like a TWA one and a Trans Carribean and AirCal and Reno Air. That'd be awesome.



"...stay hungry, stay foolish" -Steve Jobs
User currently offlinePolot From United States of America, joined Jul 2011, 2048 posts, RR: 1
Reply 13, posted (1 year 2 months 1 week 4 days 20 hours ago) and read 29110 times:

With all the conflict with TWA employees AA has had in its past I would not expect to see a TWA retrojet anytime soon.

User currently offlinebrilondon From Canada, joined Aug 2005, 4058 posts, RR: 1
Reply 14, posted (1 year 2 months 1 week 4 days 19 hours ago) and read 28835 times:

I am a firm believer that the AA livery was created with input from US. The introduction of the new livery this close to the expected announcement of the merger can't just be a coincidence.


Rush for ever; Yankees all the way!!
User currently offlineBurkhard From Germany, joined Nov 2006, 4361 posts, RR: 2
Reply 15, posted (1 year 2 months 1 week 4 days 19 hours ago) and read 28782 times:

I hope that the name American together with the nice livery of US are kept - the Cubana/Austrian tail is a commercial suicide.

User currently offlinepiedmont727 From United States of America, joined Dec 2012, 108 posts, RR: 0
Reply 16, posted (1 year 2 months 1 week 4 days 18 hours ago) and read 28615 times:

i think that the new livery was a well planned design by both US and manley american in secret preperaition for a merger and to all hating on the anerican livery i saw it in person and it surprisingly to me looks great (i didnt like it tell i saw it in person)

User currently offlineBlatantEcho From United States of America, joined Sep 2000, 1896 posts, RR: 1
Reply 17, posted (1 year 2 months 1 week 4 days 18 hours ago) and read 28577 times:

Hopefully this is a graceful way for AA to develop a livery that isn't so dreadful.

It's a great way for them to tacitly acknowledge they screwed up and redo what they just unveiled.



They're not handing trophies out today
User currently offlineckfred From United States of America, joined Apr 2001, 5067 posts, RR: 1
Reply 18, posted (1 year 2 months 1 week 4 days 18 hours ago) and read 28511 times:

Quoting chepos (Reply 4):
Maybe it will be as short lived as the Deltaflot colors.

The correct term is wavy gravy.

Quoting skipness1E (Reply 5):
It would be astonishing if the new American branding was not designed for the new merged carrier. There's a lot goes on behind the scenes, a merger is a component part of the new American, it would be naive to believe that much of what American has been planning for the relaunch has been done in utter isolation from a future with US.

Changing the name to"American Airways" would have no effect on the new branding really.
"We'll take half of our name, half of your name." = American + Airways

First, AA started working on rebranding before the Chapter 11 filing. Media accounts say the rebranding discussions started, when AA put in the combined Airbus/Boeing narrowbody order. I wouldn't be surprised, if some memos about the possiblilty of a rebranding started to circulate, when AA finalized the first order for 773s in early 2011.

Second, I don't see American Airlines becoming American Airways. Remember that a lot of people, including myself, say US Air. My father-in-law calls it Useless Air. The name change to US Airways was something that Steve Wolf pushed, when the dark blue livery was introduced. He thought Air was a name for smaller, regional carriers, like Air Cal and Hughes Air West.

If you think about mergers of the past, one name disappears, including Pan Am/National, TWA/Republic, Delta/Western, Delta/Northwest, and American/TWA. Nothing survived from the acquired carrier, when US Air bought Piedmont and PSA. About the only instance of keeping something around from both carriers is the CO/UA merger, with the United name on the Continental livery.


User currently offlineRyefly From United States of America, joined Jun 2000, 1391 posts, RR: 0
Reply 19, posted (1 year 2 months 1 week 4 days 18 hours ago) and read 28414 times:

I think it would be nice if the US fleet was updated with the American titles for the time being, as seen in the middle, and the American fleet painted as seen as the plane in the foreground.

http://www.cardatabase.net/modifieda...earch/photo_search.php?id=00015619

Once as US plane is due to be painted it would be updated to the silver scheme.

I would thonk this route would be a lot cheeper then to repaint both entire fleets including express, eagle, airport signage and everything else with the AA or US flag.


User currently offlineSCAT15F From United States of America, joined Feb 2007, 402 posts, RR: 0
Reply 20, posted (1 year 2 months 1 week 4 days 18 hours ago) and read 28339 times:

Dear God I hope they come up with a new combined livery. AA's new livery is by far the worst I have ever seen.

User currently offlineLHCVG From United States of America, joined May 2009, 1449 posts, RR: 1
Reply 21, posted (1 year 2 months 1 week 4 days 18 hours ago) and read 28337 times:

Quoting skipness1E (Reply 5):
It would be astonishing if the new American branding was not designed for the new merged carrier. There's a lot goes on behind the scenes, a merger is a component part of the new American, it would be naive to believe that much of what American has been planning for the relaunch has been done in utter isolation from a future with US.

I agree that this is highly plausible, but I would just add that we shouldn't read too much into that. There is probably more general talk and sharing than there is specifics of every little detail. Now that said, if my reading of the tea leaves is correct, the AA branding is sure to stay and DP can't do anything about that. So, I'd bet the shared carrier livery will indeed be highly similar to the freshly revealed AA brand. I'd bet the biggest modification you might see if something like "Airways" in stead of "Airlines" if they go that as a minor bone to US, but that obviously won't be too big a re-branding problem in the scheme of the liveries and etc.


User currently offlinedtw757 From United States of America, joined Oct 2003, 1528 posts, RR: 3
Reply 22, posted (1 year 2 months 1 week 4 days 17 hours ago) and read 28170 times:

Quoting SCAT15F (Reply 21):
Dear God I hope they come up with a new combined livery. AA's new livery is by far the worst I have ever seen.

That's not going to happen. Millions have been spent coming up with the new American branding and millions more needs to be spent rebranding all of the cities. They aren't going to start from scratch now. Like it or not, the new American is here. If there is a merger, it will be American Airlines with the new branding.



721,2,732,3,4,5,G,8,9,741,2,3,4,752,3,762,3,4,772,3,788,D93,5,M80,D10,M11,L10,100,AB6,319,20,21,332,3,388,146,CR2,7,ERJ,
User currently offlinemesaflyguy From United States of America, joined Dec 2012, 2493 posts, RR: 4
Reply 23, posted (1 year 2 months 1 week 4 days 17 hours ago) and read 27986 times:
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Like I said in the other thread, I hope the livery is tweaked a little bit, only because AA degraded the American flag by taking the stars off of it. I honestly feel that it isn't right of them to do that escpecially when they are AMERICAN Airlines.


\________(---)________/ :) World's most beautiful aircraft: 757-200, MD-88/90, E-190, A321
User currently offlineSXDFC From United States of America, joined Dec 2007, 2227 posts, RR: 19
Reply 24, posted (1 year 2 months 1 week 4 days 17 hours ago) and read 28421 times:

What will the fate be of the US Airways retrojets, sport themed planes, and of course AA's retrojet? I would imagine the cancer awareness plane(s) would stick around for a bit..


ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
25 aajfksjubklyn : I did read that Horton called Parker the night before the logo was reavealed. Parker stated he was happy. I dont suspect any USAIR references.....I ca
26 PHLBOS : And how is that different from US (an abbreviation for the United States) Airways showing a generic pattern (w/no stars) of the American flag? I agre
27 ukoverlander : I doubt it will happen but it would be nice if at least they redesigned the tail logo for the new combined airline. The AA rebrand is one of the most
28 deltaflyertoo : Too add, Parker has also been vocal in the media that he was asked or given no opportunity for any imput on the new AA rebrand. To me that was intere
29 crAAzy : Given the raises and additional payouts that the employee groups are going to be getting if a merger goes through I don't see how it would make any se
30 CoachClass : Not only that, but there are no blue stripes on the flag; only a blue background for the white stars. I e-mailed to AA my dislike of the new livery (
31 ckfred : Worse than Hughes Air West? That livery was solid lemon yellow with purple trim. The font was garish late 60s/early 70s. When the planes were dirty,
32 FWAERJ : The official DL term was "Colors in Motion". Which makes me think that if Parker likes it and is in control of the new AA/US, the new AA identity wil
33 Cargolex : Better to look silly for six weeks than for years on end. The new livery is a crime against graphic design, and a spectacular waste of resources on t
34 deltaflyertoo : Agreed. Also only a few planes have been painted. And finally, remember the general public really doesn't care (like we do here)...so why not do it f
35 etops1 : Parker never said he was " happy " . I for one think us management is not too fond f the scheme . Wether it will change remains to be seen .
36 AA94 : It was officially praised by US Airways.
37 Post contains images AA94 : Official comments from AA, US, and Futurebrand dispute this. Take those however you want. The AA rebranding started before US was even a blip on the
38 Independence76 : That is false. The reveal event was purely an AMR/AA production in which Horton stated twice that day that "US Airways had absolutely no part in the
39 YYZbound : Some of the responses on here have a wee too much estrogen....but I digress... Complete side note...does anybody remember the very short-lived paint s
40 dsuairptman : Would be great to see the QQ mountain tail fly again! As for TWA I think they would have enough 319s to paint retro colors of all three, just like th
41 Post contains links and images Polot : I assume you are talking about this livery: View Large View MediumPhoto © Hans-Werner Klein I have never read anything suggesting that that livery w
42 Post contains images srbmod : It still lasted longer than the livery it replaced...... American Airways is actually the original name for American Airlines. The name change to Ame
43 CF-CPI : Right. The employee reaction was quite negative, both to this design, and to one applied to a DC-9, which had a tail much like a 'mohawk' haircut (it
44 Post contains links planeguy727 : A bunch of folks have suggested that AA be renamed American Airways if there is a merger. I wonder if that is possible based on the Air Mail Act of Ju
45 mesaflyguy : I hope the tail is changed a bit. No matter what anybody says, I am astonished that AMERICAN Airlines butchered the American flag by taking the stars
46 Polot : You mean like how US doesn't include the stars (which makes this entire discussion hilarious, as nobody seems to have a problem with their logo)? Or
47 strfyr51 : The new branding is directly tied to the fact that the AIRBUS airplanes are not built with Matched ALCLAD aluminum skins which makes the current poli
48 infinit : I do hope its something that justifies the notion of being a truly-American icon. Even as a non-American I'd love to see something with a hint of patr
49 mesaflyguy : Yes, but we're talking about American Airlines. The airline that carries the "official" name of the country shouldn't butcher the flag if they have i
50 Polot : The "official" name of the country is the United States of America. US Airways is just as close to the official name as American. What is that even s
51 Post contains images Viscount724 : Reminds me of AA's BAC-111s which had a section of fuselage skin over the wings that must have used a different alloy and even when polished never ma
52 captainstefan : The new AA tail only has 6 red stripes, whereas the actual flag has 7. This, to me, is even worse, because it's like they forgot to add the last stri
53 iFlyLOTs : I somewhat agree, but as mesaflyguy was trying to point out, and I was disputing was that US Airways has actually been "defacing" the American flag f
54 mesaflyguy : I should have worded that differently, by uniform, I meant that US Airways kept it looking like the flag, amd they kept it simple. The AA tail has to
55 idlewildchild : The AA new livery will hold and quickly be put on the US aircraft, and rightly so. If they're going to be 70% of the company, then so be it. Let's hop
56 Post contains images piedmont727 : i saw a interesting comment on a different post that got me thinking has the merger been in a secret planning well at-least starting with the livery f
57 ABQopsHP : I agree. The AA tail is too busy. Something bold, sure. But this just doesnt do the trick. IMO. JD CRP
58 PlanesNTrains : Don't go talkin' smack about the top banana in the west! -Dave
59 Post contains images 757gb : Agreed. Like it or not, that's one of the first things that came to mind when I saw that tail.
60 Post contains links brilondon : Actualy the stripes come from their heritqge from America West http://www.airliners.net/photo/Ameri...d=c22dd6dcc2d38e8c03591a9734f3d9c0 As you can s
61 hOmsar : The AA tail looks to me like a Powerpoint background from the 90s, with the different shades of blue that blend from one to the other (and same with
62 lostsound : The new branding is brilliant in my opinion. And it most definitely is staying so settle down and get used to it people.
63 flyorski : So.. This may be a bit off topic. And I know I have been under a rock.. But do we actually have merger confirmation with US/AA?
64 sofianec : The new American livery is great. I love the tail. Love the font. US Airways is too corporate looking, too bland, much like the grey United. AA did a
65 iFlyLOTs : Officially, no. But news reports say that it is getting closer and closer to a reality.
66 CF-CPI : The first time I saw it, I thought "when are they going to finish painting it?" Thank god it only got applied to one 767. At least they could polish
67 WarRI1 : I do not know about the merger, but I like the new design. One cannot miss it from any distance. It is noticed, and is that not the idea?
68 questions : Hey Doug Parker... congratulations!... now, PLEASE change the tail !!
69 cageyjames : So I'm hoping I'll see the PSA A319 in SAN and the Air Cal A319 in SNA. If only....
70 AirCalSNA : Wow ... that would be great! I take it there isn't an AirCal A319 at the moment, but you're hoping there will be?
71 iFlyLOTs : Exactly. Maybe we'll even have a RenoAir A319, and a TransCaribbean A321, that would be cool IMO.
72 Aloha717200 : Well, the US livery with American titles certainly looks better than the American livery by itself. It's a shame that's not what's going to be kept. B
73 Post contains links and images atcanobbio : AA should have waited for the livery re-do and done something like this as their AA+US livery.
74 deltaflyertoo : Unfortunately its just been announced they are KEEPING the new livery. Although these days airline CEOs say they are keeping a lot (aircraft orders, h
75 Polot : Or you know, they are going to keep it. CEOs say they are going to keep aircraft orders, hubs, routes, etc for political support from the communities
76 FWAERJ : I could see these retrojets: PMUS -US current livery with American fuselage titles (we may be seeing a lot of these for a short while, but this would
77 Polot : As I have mentioned in other threads, I would be surprised to see any TWA retrojets anytime soon considering how their employees got screwed (not com
78 FWAERJ : True, but that single small purchase was the start of AA's dominance in the Caribbean. Every now and then, you'll run into TWA licensed merchandise l
79 IFlyTWA : I really would like to see this happen. I know plenty of ex-TWA employees at AA would like to see this as well.
80 cageyjames : I think when US released the retrojets for old USAir airlines, it did a lot for morale. Even if there are wounds, the fact TW is part of the AA "fami
81 brilondon : OMG!! That is ugly. What are you working in the US post office?
82 Post contains images questions : I think there is still time to change the livery for the merged entity... AND... I think this one by Anthony Harding is the best. I wonder how much th
83 777way : Why? that livery is spot on for a merged look.
84 Post contains links and images RICARIZA : Nice.. I would have loved these But, I have t admit that even though the tail is not my favorite by far, it has been growing up on me... By the way,
85 Post contains links etops1 : New livery may not last long . http://www.flightglobal.com/news/art...rways-livery-to-be-decided-382391/
86 AeroWesty : Good! The more I see that tail, the dumber it looks. Nice quote: "Henry Harteveldt, a travel industry analyst at Hudson Crossing, said on Twitter tha
87 blueman87 : i hope its there last one in my opinion i think that was the best or the double red line one
88 AngMoh : But also note the following: "At US Airways Parker has been known as a cost-conscious executive, not spending, for example, on advertising because th
89 Post contains links blueman87 : Just saw a youtube video i think the new livery is the new livery http://www.youtube.com/watch?v=68xF-j9h6us
90 Post contains links DCA2011 : Seems like they took heavy cues from the Atlanta Anthem ad that Delta had around the time of the NW merger. Its as if they had the same storyboard al
91 Polot : That is from when they rebranded, about a year before the NW merger. But yeah, when I first saw the AA video I was reminded about the beginning of th
92 Mat1776 : It may be cheaper to keep the current US livery and slap the American Airlines title on it. They may save money by having to repaint just the AA plan
93 AllegiantFlyer : i think it would be a cool idea for the new AA (when its finally merged) to have special Liveries for each state,You know being American and all.
94 questions : How about a special livery called Greed -- on one side all the dollars pilfered from employees; on the other side all the money paid out in executive
95 Post contains images questions : I agree.
96 spacecadet : Wishful thinking by an obviously biased writer who, at the end of his post, specifically quotes one more or less random guy on twitter who hates the
97 Post contains images 817Dreamliiner : I really doubt this livery is gonna change. I guess all the people who hate it here just cant accept change...
98 AAplat4life : I can accept change. I cannot accept bad decisions. If Parker wants to succeed, he is going to have to clean house at AMR corporate HQ and bring in a
99 Post contains links and images anfromme : Funny how every change somebody disagrees with is a "bad decision" or a "step in the wrong direction". Personally, I dislike the new Germanwings live
100 anfromme : True - the way the two old AA and US logos merged to become the new AA logo very much suggests that the new AA CI was designed to be the post-merger
101 N766UA : The new carrier will absolutely carry AA's new livery, as awful as it is. I don't even understand how this could be up for discussion?
102 Mat1776 : One school of thought holds that the management team that, at least partially, was responsible for getting the company into bankruptcy in the first p
103 questions : Which makes you wonder if there was a timing glitch. Said another way, the announcement of the merger and new identity were to coincide but for some
104 Post contains images SPREE34 : Cheaper how? If AA has to paint the fleet anyhow, the new scheme can't be any cheaper than just staying with the US scheme, with the American title.
105 anfromme : Firstly, if you think that the management team aren't fit to decide on a cosmetic aspect like a rebrand, why do you think they'd be fit to make a muc
106 anfromme : Cheaper in the following ways: 1) Money already spent on the new branding itself. 2) Money already spent on advertising and publicity surrounding the
107 Post contains links 777way : Not that bad. http://www.cardatabase.net/modifieda...earch/photo_search.php?id=00015567
108 questions : That works too!!
109 atcanobbio : this livery is not bad. But how other have mentioned, at first, I wasn't sure what to think of the new AA livery, especially the tail, but the more p
110 Post contains images anfromme : Sorry to disappoint, but that's one of the renditions I meant. It gives you what is basically a blue tail with no additional design features. The sty
111 Post contains links and images DocLightning : How is this any different from the SR EuroWhite scheme? National flag on the tail, name in billboard. Only difference is grey for white and the prese
112 Post contains images questions : Or this...
113 Post contains images atcanobbio : IMO, I don't think you cannot compare metallic grey vs regular white paint. The cool thing about metallic paints is that the color looks different if
114 777way : If you play around with the colours and shades you can get that Anthony Harding livery look, the blue goes dark, the fuselage gets two shades of grey
115 F9animal : Parker has not confirmed that the new AA livery will stay or go. The fact that he did not answer a direct question is clear enough to me that nothing
116 B377 : My take on this is that advertising including the new "livery" that AA presented to us is just the discussion that they wanted to start. Whether it i
117 AeroWesty : If you were Parker, would you want "Horton's Tail" as the mark of the airline you're rebuilding?
118 iFlyLOTs : If you were Parker, would you want to pay to have a new livery designed when Horton already has?
119 aajfksjubklyn : Horton called Parker the day before the logo was released. Parker said he liked it. This was in endless articles online and in the Dallas Morning News
120 AeroWesty : If I was the CEO, yeah, I'd probably have the tail re-worked seeing how it wasn't widely received well, and it being a reminder of the previous admin
121 817Dreamliiner : I think you need to look beyond A.net...
122 ouboy79 : Should make note that the newer US Airways scheme (post-HP merger) was designed in house and not by a third party.
123 AeroWesty : I have. I don't want to rehash the whole episode, but there are many sources around the web and in print stating that the tail isn't all that well-li
124 817Dreamliiner : Sure you have... I did as well, but I guess what I saw and what you saw was different... And you gave your opinion, I was only commenting on the "not
125 Post contains links AeroWesty : I don't know what part of that you missed outside of a.net then. Just one of many examples: American Airlines gets new livery for no apparent reason
126 cactus739 : I'm obviously in the minority here but I rather like the tail, the more I look at it the more it grows on me. The only quibble I have with it is that
127 surfdog75 : He says the logo looks like "an eagle's beak poking through a shower curtain." Pretty funny.[Edited 2013-02-19 13:02:23]
128 Post contains links and images Mat1776 : I must admit that the new AA tail is not boring. I personally think it is just as hip, distinctive, modern, and tasteful as this plaid "leisure suit"
129 Post contains links and images Viscount724 : In many parts of the world 13 is considered an unluckly number (e.g. seat rows numbered 13 on many airlines, especially outside North America, and ma
130 D L X : THIS is the winning line: "Colgan had sex with CSA and Cubana on a Greyhound bus in the same weekend and got pregnant. We know Colgan is the mother b
131 iFlyLOTs : Fair enough, I personally wouldn't want to go through having to re-design a livery that was paid for and that an incoming fleet of planes is already
132 YYZbound : People hated the Delta livery when it first came out as well...I might add A.netters were quite nasty about it... ...didn't seem to affect the airline
133 AeroWesty : Delta had three different liveries going at once, at that was for quite some time. The Ron Allen livery, introduced in 1997, didn't get completely pa
134 planeguy727 : Take the blue/red thing with the beak like bit. Turn it left about 90 degrees. Now you have a shark fin moving forward through blue water and trailing
135 CoachClass : And, don't forget that there are no blue stripes on the flag; blue is the background for the 50 stars. The stars are not represented at all on the ta
136 Post contains images ADent : They said they were not going to change the original post-merger United scheme - yet they ended up changing that awful font.
137 antoniemey : I didn't like it then. It's grown on me, but it's still a LONG way from my favorite now... I hate the tail because of the tip of the widget is snippe
138 etops1 : Parker never said he liked it .
139 Post contains images KL5147 : I was in Toulouse last monday (feb 18) and I noticed an A320 on the flight line. (the far right of the three planes) It's tail was painted in the pres
140 Post contains links and images Polot : Airbus painting the tail before the fuselage is very common: View Large View MediumPhoto © T.Laurent None of US's planes will be delivered in the ne
141 KL5147 : oops to late to edit .... it was Finkenwerder of course
142 aerokiwi : Yeah but as any shrewd businessman knows, it's a sunk cost and can't be recovered. Unless it's a dud, and he feels that it is a net negative for the
143 flyguy89 : ...which it wasn't. The re-brand has been pretty much praised all around, from passengers to branding professionals, the only area of criticism has b
144 N737AA : F9animal is right, when asked Parker seemed very disinterested in confirming that the new AA livery would be the livery for the combined airline. He
145 Post contains images anfromme : Couldn't agree more. Given this, I definitely don't see management (old or new) spending any time, money and effort on getting a new tail design and
146 IrishAyes : Love it! This works well, too!!! It is an utter management screw-up. The new design is, as Mike Boyd claims, professionally irresponsible. The airlin
147 flyguy89 : Again, ugly to you perhaps, but the reception of the re-brand has been overwhelmingly positive.
148 F9animal : I can promise Parker and team had spent time studying a merger livery way before this paint job was applied. As a betting man, I am going to put my do
149 Post contains links anfromme : Ironically, that sort of statement coming from an aviation analyst (unless you refer to the basketball player or the Denver-based drummer of the same
150 Post contains images anfromme : [i]More[i/] eye-catching that than bright red-blue-white tail that some people already think is standing out too much? Doesn't sound like such a grea
151 garpd : Personally, I think livery will remain as it is. American is a stronger brand name than US Airways. The new airline will be "American Airlines". So th
152 Post contains images PHLBOS : While some have commented regarding the future of US' current heritage schemes (and whether more will be added); nobody has yet commented on whether U
153 etops1 : A new weekly employee publication on the US side of things called " Arrivals " debuted yesterday the 20th. It will give weekly updates on the merger f
154 aerokiwi : Can you quantify this? At best I've seen "mixed" reviews and a split between opinions of the logo (not bad) and the livery (quite bad).
155 EA CO AS : Great point; so far most responses I've seen have been either indifferent or overwhelmingly negative. Very few positive responses.
156 Post contains links and images flyguy89 : Quantify? No. Unless there's been a comprehensive poll of the new brand that I'm unaware of, but there indicators one can refer to as well as going o
157 brilondon : Why? They will not spend more money on rebranding a rebrand. That is just a waste of money of which Doug Parker has never been known for. This is a q
158 Post contains links and images flyguy89 : I also found this quote from Parker from this USA Today article: http://www.usatoday.com/story/todayi...rlines-to-unveil-new-look/1841591/ "We applau
159 Post contains links anfromme : Can you quantify that yourself? With something other than opinions voiced in a.net threads, that is? Seems like selective perception on your part, to
160 anfromme : Thanks for that quote. If somebody "applauds" the new livery and brand, and calls them "compelling" it's hard to see that same person nixing them six
161 Post contains links ouboy79 : To throw some more fuel on the fire today...comments from Parker regarding the livery. http://www.thestreet.com/story/11858...-merger-tip-to-us-airway
162 na : To say that customers dont care about what the plane looks like from the outside is rubbish. Thats its not decisive when buying a ticket, sure thats o
163 Post contains links william : From some the comments I have read from employees, they are not feeling the tail, and some have stated the silver paint is not metallic enough. Now ho
164 Post contains images F9animal : I just want the Eagle back! Paint the plane orange for all I care! Put a big fat eagle on the fuselage! And please, pretty pretty please!! Keep the he
165 IrishAyes : He's entitled to his opinions and doesn't have to always play by the rules. It always amuses me how people seem to be more sensitive towards his reac
166 YYZbound : Can I just say...as an AA employee... ..of all the things that have been 'taken away'...the one thing my co-workers want to be brought back is the EAG
167 william : What do you mean when you state bring back the EAGLE? Its on the front of the new livery, in a new stylized form.
168 YYZbound : Agreed William....and you and I know that.... (and I quite like it I might add)
169 Post contains images ouboy79 : The money has been spent, but it'll be Dougie's airline soon and he'll want his own look more than likely. I think the new logo will stick around, bu
170 thegoldenargosy : Let's hope so! The designers did such a half ass job.
171 AA737-823 : No he isn't. Just his beak makes an appearance. I'd assumed that AA would follow the trend from the 1990's and go "negative-space" on the tail with t
172 cosyr : I agree. They may not have thought about it 3 months ago, but when their sitting at the gate, waiting to board and looking at this thing, it affects
173 uka330 : What about using the wave that US has on the tail and rear part of the fusalage, but paint the waves with the tail colours off the new AA? So that its
174 deltaflyertoo : Agree. The new logo is boring and uninspiring, but its not sloppy or crazy looking-its the tail that just ruins everything. THey have to get rid of t
175 Post contains links flyguy89 : Apparently they don't agree with your opinion though. I discussed this in another thread and while the new livery (or tail) may not strike the fancy
176 AeroWesty : I've a different view of this. Many like the new logo, as you've stated, and given proof of, but the tail is simply ghastly. It's Horton's Tail, and
177 william : Parker in essence is stating it up to the employees if they like the new livery. Well AA and soon to be AA employees, do you?
178 aerokiwi : That's my point. No one is able to quantify it. So stop claiming it's either been a success or a failure. Because you can't actually measure it, asid
179 flyguy89 : Well changing the tail would be one thing, relatively minor and inexpensive, but scrapping AA's entire re-brand IMHO doesn't make any sense and would
180 AeroWesty : Agreed, and that's all I've ever advocated. (A better grey paint could have been chosen as well, something closer to silver, but just getting that ta
181 Post contains images mesaflyguy : Woooooooooooooah! You weren't kidding! That one looks pretty good! Maybe because the fuselage isn't that bad silver color. That and the fact that the
182 Beardown91737 : Why does it have to be Parker's ego? It really looks more like the rebranding rollout was a last great act of defiance by AMR. It obviously got start
183 flyguy89 : Because there's no business case for pouring a bunch of additional money into completely overhauling a brand that has already been relaunched and pre
184 JBo : The problem is that design wouldn't translate so well to the CR7/ERJ/MD-80 fleet. The tail-mounted engines would be right on top of the eagle beak.
185 AeroWesty : "A great success" isn't a positive view of the updates to ticket counters, etc., and from the cockpit to the last exit row on the plane, followed by
186 flyguy89 : Example after example? No, you've presented anecdotal evidence at best. Show me hard numbers concerning people/customers' perception of the tail that
187 AeroWesty : If you haven't been looking at the extensive amounts of negative press that the tail has received, that's actually okay with me. It's there for the r
188 817Dreamliiner : See, your focusing too much on what the press and bloggers say instead of what the actual population says. The press only represent a handful of the
189 Post contains images AeroWesty : See, you didn't notice that the link posted by flyguy was to ... wait for it ... a blog!
190 Post contains images 817Dreamliiner : And your point is....? I never used any blogs to prove that the brand (or the tail) was well received, whether they agreed or not... But I guess sinc
191 AeroWesty : You said I was focusing too much on the press and bloggers, when the only 'hard data' which presented an alternate opinion was generated by a blog it
192 817Dreamliiner : Even so, That hard data was already there before that blog post... But like I said I never used blogs anything of that sort to know the brand was wel
193 flyguy89 : On a.net? Sorry, I love a.net, but no, I'm not expecting the "great success" line to be taken seriously here, many here have no realistic concept of
194 Post contains images anfromme : Fully agree with this. See replies 156 and 159 (by flyguy89 and myself, respectively) further up in this thread for a rough overview of the responses
195 CIDFlyer : call me crazy, but Im beginning to like the new AA livery. It represents a new company being fromed by the old AA and US. Yes at first I found the tai
196 FWAERJ : AA is only the official airline of the Dolphins and Cowboys. B6 is the official airline of the Jets (sponsorship only - not sure who flies them), and
197 hoMsar : I took a look at that "statistical analysis" and I must say it really doesn't say anything that I would interpret as being indicative of a successful
198 flyguy89 : Well I'd invite you to read it again because those weren't the only things analyzed. In addition to "likes" and "shares", they also tracked subscript
199 ksanCOflyer : But there is no Helvetica on the new livery so...
200 Post contains images EA CO AS : Challenge accepted.
201 777way : Whatever it is, I prefer US Airways font on the new AA livery.
202 mats01776 : Which seems to be the essence of your argument. To wit: The re-brand generated lots of interests -> the re-brand was a success -> ergo, the new
203 flyguy89 : No, I stated in my opinion that I believe the numbers not only indicate that a lot of interest was generated in the brand, but that people are liking
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