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UA Abandoning Gershwin?  
User currently offlinecaljn From United States of America, joined Oct 2007, 207 posts, RR: 0
Posted (1 year 6 months 6 days 7 hours ago) and read 6142 times:

Took a few flights these past weeks where a new safety video, starting with the "welcome aboard" greetings in several languages, had a music bed that was barely perceptible and sounded like a Rhapsody in Blue wanna be.
In that there seems to be little left of PMUA visually, I think it would be a big mistake for UA to "change their tune".
RiB, while always a pleasure to hear, is also United Airlines. I certainly hope they are not abandoning it.
Does anyone know if this is the case?

29 replies: All unread, showing first 25:
 
User currently onlineFWAERJ From United States of America, joined Jun 2006, 3733 posts, RR: 2
Reply 1, posted (1 year 6 months 6 days 7 hours ago) and read 6057 times:

Absolutely not.

You may hear different orchestrations of Rhapsody in Blue from the original, but it is not going away. In fact, they seem to be using it just as much if not more post-merger than sUA did.



Primary Airport: FWA/Alternate Airport: DTW/Not employed by the FWACAA or their partners
User currently offline26point2 From United States of America, joined Mar 2010, 819 posts, RR: 0
Reply 2, posted (1 year 6 months 6 days 6 hours ago) and read 5903 times:

It WAS a nice tune but UA have ruined Rhapsody in Blue for this traveller. Reminds me of the bad old days when we used to call the reservation center on the phone to book a flight. Now anytime I hear the first few bars of that tune I feel like I'm waiting on Hold.

The song has run it's course and is burned out. 20 years now? Too bad. I used to like it.


User currently offlineCODC10 From United States of America, joined Jul 2000, 2403 posts, RR: 6
Reply 3, posted (1 year 6 months 6 days 6 hours ago) and read 5863 times:

The new safety video has a more traditional arrangement of Rhapsody than the previous iteration, thankfully. The post-merger video used an electronica hack job that I could barely stomach.

User currently offlineintermodal64 From United States of America, joined May 2006, 124 posts, RR: 0
Reply 4, posted (1 year 6 months 6 days 6 hours ago) and read 5826 times:

It's time to respectfully retire Rhapsody in Blue. Every time I hear it I cringe because I associate it with such negative experiences: long delays, broken and overcrowded DC-10's, stressed out cabin crew, I'm tired and I want to go home . . . For me it has come to represent the lowest point in United's history -- the summer of 2000. I literally quit flying United for over 10 years after that. (Now I'm back w/ UA as a happy customer w/ platinum status.)

User currently offlineTWA772LR From United States of America, joined Nov 2011, 1870 posts, RR: 1
Reply 5, posted (1 year 6 months 6 days 4 hours ago) and read 5529 times:

As much as I love the song, I think it is time to move on. I hate how UA has butchered it so much recently. They should just launch a whole new rebranding and ad campaign.


Go coogs! \n//
User currently offlinedelta2ual From United States of America, joined Dec 2007, 620 posts, RR: 1
Reply 6, posted (1 year 6 months 6 days 4 hours ago) and read 5462 times:

I don't think it is being retired but I think maybe it should be. As much as I love the song, it just doesn't seem to fit with the "new" UA.


From the world's largest airline-to the world's largest airline. Delta2ual
User currently onlineFWAERJ From United States of America, joined Jun 2006, 3733 posts, RR: 2
Reply 7, posted (1 year 6 months 6 days 3 hours ago) and read 5386 times:

If UA decided to abandon "Rhapsody" and wants a more contemporary song, I've always thought that "Snow" and "Escape Velocity" (used together) by The Chemical Brothers from their 2010 album "Further" (tracks 1 and 2 to be exact) would fit UA's new image. And though electronic dance music is the genre of the moment right now and The Chemical Brothers are EDM artists, these songs aren't what you would get from David Guetta or Skrillex (playing the latter on a plane could freak out some passengers).

"Snow" has only one piece of lyrics (repeated several times) that are fitting for an airline: "Your love keeps lifting me (repeat 3x), lifting me higher (repeat 3x)", though they are not the same (by a long shot) as the 1960s Jackie Wilson song "Higher and Higher" (which sounds to me like something PMCO would have used when Kaplan Thaler was their agency). "Snow" could be used for situations where a song with vocals could be appropriate (replacing Rhapsody for phone hold music, TV commercials, and such). And "Escape Velocity", the sister song, could be used for instrumental-only usage (safety video, ORD T1 B-C tunnel, and other such uses), plus part of it has that "jet taking off" feel. Listen to them on Spotify, download them from iTunes or Amazon, and see if you'll agree that these songs would be a good fit for UA.

Oh, and I hope someone at UA agency of record mcgarrybowen is listening (pun intended).



Primary Airport: FWA/Alternate Airport: DTW/Not employed by the FWACAA or their partners
User currently offlineSHAQ From Panama, joined Jun 2007, 376 posts, RR: 0
Reply 8, posted (1 year 6 months 6 days 3 hours ago) and read 5320 times:

Rhapsody is so awesome, I doubt they'll just drop the theme.
BTW, They use it in the recent Airline videos you find in here: https://hub.united.com/en-us/Videos/Company/Pages/Mobile-app.aspx
So, Rhapsody in Blue is here to stay.



Studying hard, for flying right!
User currently offlinetommy767 From United States of America, joined Aug 2003, 6584 posts, RR: 9
Reply 9, posted (1 year 6 months 6 days 3 hours ago) and read 5295 times:

Quoting 26point2 (Reply 2):
It WAS a nice tune but UA have ruined Rhapsody in Blue for this traveller. Reminds me of the bad old days when we used to call the reservation center on the phone to book a flight. Now anytime I hear the first few bars of that tune I feel like I'm waiting on Hold.

I actually miss that phone hold 1980s rendition of Rhapsody in Blue. They only replaced it 6-8 months ago with the crappy garageband version that you hear in the safety video.



"Folks that's the news and I'm outta here!" -- Dennis Miller
User currently offlineThePinnacleKid From United States of America, joined Feb 2005, 725 posts, RR: 8
Reply 10, posted (1 year 6 months 6 days 3 hours ago) and read 5281 times:

Unrelated, apologize in advance... any idea the new track American is using for their adds and livery merger launch videos? It sounds proprietary.. but not sure


"Sonny, did we land? or were we shot down?"
User currently offlinePI4EVER From United States of America, joined May 2009, 665 posts, RR: 2
Reply 11, posted (1 year 6 months 6 days 3 hours ago) and read 5272 times:
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"Miles Away" from Madonna's Hard Candy album, rename Mileage Plus to Miles Away and a new uniform for female F/A's would include Viking breast cups and stiletto's. Better yet, it could be a unisex uniform to cover all the bases....and Madonna fans.


watch what you want. you may get it.
User currently offlinepanam330 From United States of America, joined Mar 2004, 2672 posts, RR: 9
Reply 12, posted (1 year 6 months 6 days 1 hour ago) and read 5055 times:

I love Rhapsody. Every time I hear it, I pretend they still have the tulip.   I hope it stays!

User currently offlineAA737-823 From United States of America, joined Mar 2000, 5766 posts, RR: 11
Reply 13, posted (1 year 6 months 6 days 1 hour ago) and read 4952 times:

Quoting FWAERJ (Reply 7):
If UA decided to abandon "Rhapsody" and wants a more contemporary song, I've always thought that "Snow" and "Escape Velocity" (used together) by The Chemical Brothers from their 2010 album "Further" (tracks 1 and 2 to be exact) would fit UA's new image.
Quoting FWAERJ (Reply 7):
(playing the latter on a plane could freak out some passengers).

Having listened to both tracks now, at your suggestion, I would respectfully submit that you have, either, horrible taste in music, OR you have some sort of interest in a plane full of passengers undergoing mass hysteria and rage at the same single note being played for over five minutes at a time, without a break. Snow? What is that "bad phone connection" screech that continues, unabated, in the background for the full length of the song, and WHY would you want it selected as hold music or boarding music or walking-through-the-tunnel-at-O'Hare music?

Heinous.


Keep Rhapsody, UA, just don't overdo it.


User currently onlineRyanairGuru From Australia, joined Oct 2006, 5369 posts, RR: 4
Reply 14, posted (1 year 6 months 6 days 1 hour ago) and read 4952 times:

Quoting tommy767 (Reply 9):
I actually miss that phone hold 1980s rendition of Rhapsody in Blue

  

Coming from the CO side, I had never held with UA prior to the merger. I had therefore never heard it before, and it was IMHO the best thing to come out of the merger!!! Unfortunately they ditched it...

That said, I understand what some PMUA people are saying about it being from another era.



Worked Hard, Flew Right
User currently offlineusairways85 From United States of America, joined Nov 2001, 3401 posts, RR: 7
Reply 15, posted (1 year 6 months 5 days 23 hours ago) and read 4775 times:

I can still be heard in the walkway between B and C at ORD.

I think the predeparture videos are a tough judge. Sometimes they start a few seconds late, sometimes the FAs just skip to the safety part, etc.


User currently offlinechicawgo From United States of America, joined Nov 2011, 83 posts, RR: 0
Reply 16, posted (1 year 6 months 5 days 20 hours ago) and read 4444 times:

Actually I had my first flight this morning with the new safety video and immediately remarked that it is MORE Rhapsody in Blue than before. I distinctly heard all of the main themes throughout the video. I was a nice surprise.

User currently offlinetype-rated From United States of America, joined Sep 1999, 4975 posts, RR: 19
Reply 17, posted (1 year 6 months 5 days 19 hours ago) and read 4315 times:

I think "Airplanes" by David Usher would be an appropriate song for the new UA. It's definitely more upbeat than Rhapsody and I think the lyrics fit UA's current situation better anyway.

http://www.youtube.com/watch?v=SXJeE0NuQ7M



Fly North Central Airlines..The route of the Northliners!
User currently offlinecaptainstefan From United States of America, joined May 2007, 426 posts, RR: 0
Reply 18, posted (1 year 6 months 5 days 19 hours ago) and read 4098 times:

I don't think RiB is going anywhere - It's so intertwined with their brand and recognition that I think (as hackneyed as it may seem to employees and some FFs) it would be really detrimental to their image to ditch it. I think if you played some of the more popular riffs from it on the street and quizzed people on the associated airline, a good number would be able to name United. Take the commercial music from any other airline and you'd be hard pressed to find the same results.


Long Live the Tulip!
User currently offlineUA777lover From United States of America, joined Jul 2003, 147 posts, RR: 0
Reply 19, posted (1 year 6 months 5 days 16 hours ago) and read 3347 times:
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Ilove rhapsody in blue. It's my ringtone on my phone. I too see the tulip in my heart and mind when I hear it. It HAS to stay.

User currently offlineMax Q From United States of America, joined May 2001, 4437 posts, RR: 19
Reply 20, posted (1 year 6 months 5 days 14 hours ago) and read 3071 times:

Please let it be so, I am so sick of that tune.


The best contribution to safety is a competent Pilot.
User currently offlineVC10er From United States of America, joined Feb 2007, 2885 posts, RR: 10
Reply 21, posted (1 year 6 months 4 days 19 hours ago) and read 1832 times:
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It is the single BEST example of sonic branding. If or when the new United becomes Americas preferred airline it will be associated with that and not the parts of United's checkered past.

It's faboulous.



The world is missing love, let's use our flights to spread it!
User currently offlineTranspac787 From United States of America, joined Jul 2007, 3203 posts, RR: 13
Reply 22, posted (1 year 6 months 4 days 19 hours ago) and read 1773 times:

Quoting FWAERJ (Reply 7):

If UA decided to abandon "Rhapsody" and wants a more contemporary song, I've always thought that "Snow" and "Escape Velocity" (used together) by The Chemical Brothers from their 2010 album "Further"

Oh my.   

Where do I even start?? For one, the name "Chemical Brothers" alone would likely be enough for UA, or any airline, to never play any of their music.

For two - when I decided to actually listen to this song "Snow", I thought for a few seconds that my computer's speakers and/or YouTube were having a rather serious technical malfunction and that all I was getting was high-pitched, obnoxious static. Eventually I realized it was actually the 'song'. Regardless, who wouldn't love to hear music that is easily mistaken for static and equipment malfunction during the entire duration of the boarding process?!  

And finally - I think the final nail in the coffin on the idea of this music as the boarding music - it would likely increase our inadvertent slide deployments several times over. Though in these particular cases, it would be more or less deliberate evacuation, not accidental deployment.



A340-500: 4 engines 4 long haul. 777-200LR: 2 engines 4 longer haul
User currently offlinetommy767 From United States of America, joined Aug 2003, 6584 posts, RR: 9
Reply 23, posted (1 year 6 months 4 days 19 hours ago) and read 1746 times:

Quoting VC10er (Reply 21):
It is the single BEST example of sonic branding. If or when the new United becomes Americas preferred airline it will be associated with that and not the parts of United's checkered past.

It's faboulous.

Unfortunately the wonderful song imprints a certain image in most consumers brains -- and it's sure as hell not a globe lol



"Folks that's the news and I'm outta here!" -- Dennis Miller
User currently offlinekordcj From United States of America, joined Mar 2011, 96 posts, RR: 0
Reply 24, posted (1 year 6 months 4 days 18 hours ago) and read 1707 times:

If they are going to change to anything it should be to the Bolero by Ravel. Imagine the boarding process; as boarding starts they begin the music, and when the door closes, it's the end of the song. That way passengers would know once you hear that final note, you've missed your boarding opportunity. Make for a more enjoyable boarding process.


The most obvious proof for intelligent life in the universe is that they haven't tried to contact us.
25 RDH3E : These guys summed it up, I just wanted to add: x3, and I even listen to EDM, there is no way I'd ever consider playing a moment of those songs unless
26 FWAERJ : Sounds like the answer to this "what if" scenario is a resounding no. That said, I do like Rhapsody in Blue. It screams UA even more than the tulip d
27 Post contains links Highflier92660 : When Boeing finally works the battery bugs out of the 787 I suppose United could go briefly with the ever popular Also Sprach Zarathustra... providing
28 Post contains images gr8slvrflt : [Edited 2013-02-18 14:34:15]
29 caljn : That is rich. All must be boarded and seated by the time Bolero is finished...musical chairs for the adults if you will. Mix in the double entendre a
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