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Virgin Atlantic Domestic Introduces "Little Red"  
User currently offlinevisualapproach From United Kingdom, joined Feb 2012, 120 posts, RR: 0
Posted (1 year 4 months 3 weeks 3 days 3 hours ago) and read 22064 times:

... as the name to represent their domestic operations.

More info here:

http://www.virgin-atlantic.com/gb/en...-virgin-experience/little-red.html

[Edited 2013-02-28 23:58:29]

84 replies: All unread, showing first 25:
 
User currently offlineEK413 From Australia, joined Nov 2003, 4850 posts, RR: 4
Reply 1, posted (1 year 4 months 3 weeks 3 days 3 hours ago) and read 22024 times:

"Little Red"...? That's far worse than RedQ...

EK413



Good evening, ladies and gentlemen. We are tonight’s entertainment!
User currently offlinelegacyins From United States of America, joined Aug 2003, 2050 posts, RR: 0
Reply 2, posted (1 year 4 months 3 weeks 3 days 3 hours ago) and read 21870 times:

Regarding the A320s they are using from EI, are they an all Y config with black leather seats?


John@SFO
User currently offlineNZ107 From New Zealand, joined Jul 2005, 6405 posts, RR: 39
Reply 3, posted (1 year 4 months 3 weeks 3 days 2 hours ago) and read 21757 times:

Little Red?? What on earth.. I'd expect SRB and the team to come up with a better name than that. Even Virgin Red would have been better. Also makes me wonder what callsign they'll use.


It's all about the destination AND the journey.
User currently offlineRWA380 From United States of America, joined Feb 2005, 3113 posts, RR: 5
Reply 4, posted (1 year 4 months 3 weeks 3 days 2 hours ago) and read 21756 times:

I guess all the female references will keep coming from VS. I like the vision of those two words together, especially given the remakes and re-tellings pf little red riding hood have come out in the recent past, that depicts little red as a capable and smart lady. Quite clever in a couple of ways.

I enjoyed my first VS lady in late 1990 LGW-JFK, 747-200, G-TKYO named "Maiden Japan" another play on words, cool!



AA-AC-AQ-AS-BN-BD-CO-CS-DL-EA-EZ-HA-HP-KL-KN-MP-MW-NK-NW-OO-OZ-PA-PS-QX-RC-RH-RW-SA-TG-TW-UA-US-VS-WA-WC-WN
User currently offlinewarren84 From United Kingdom, joined Oct 2008, 69 posts, RR: 0
Reply 5, posted (1 year 4 months 3 weeks 3 days 2 hours ago) and read 21735 times:

Well they need to sort out their website sharpish; the Aberdeen page tells you how you can connect from the Rest of the World via Heathrow to...Edinburgh and the Manchester inbound flight schedule is just a copy and paste of the outbound  
Quoting visualapproach (Thread starter):

... as the name to represent their domestic operations.

More info here:

http://www.virgin-atlantic.com/gb/en...-virgin-experience/little-red.html

[Edited 2013-02-28 23:58:29]



8Z, AA, AF, AR, AT, AY, BA, CA, CI, DA, DP, FV, GB, HU, IB, LB, LP, MU, PA, QF, QR, SA, SQ, TP, TU, U2, VH, VP, VS
User currently offline777er From New Zealand, joined Dec 2003, 12082 posts, RR: 18
Reply 6, posted (1 year 4 months 3 weeks 3 days 2 hours ago) and read 21680 times:
AIRLINERS.NET CREW
FORUM MODERATOR

Quoting legacyins (Reply 2):

According to the A320 seat map, yes the A320s are all Y. Doesn't say if leather or not

http://www.virgin-atlantic.com/en/gb...aboutus/ourfleet/index.jsp?type=17


User currently offlinedebonair From Germany, joined Jan 2004, 2399 posts, RR: 4
Reply 7, posted (1 year 4 months 3 weeks 3 days 1 hour ago) and read 21425 times:

Quoting 777er (Reply 6):
According to the A320 seat map, yes the A320s are all Y.
http://www.virgin-atlantic.com/gb/en...-virgin-experience/little-red.html

"We've also named our aircraft to reflect our domestic destinations. Introducing: 'Maggie May' / Tartan Lassie'
/'Queen of the Cobbles' "


User currently offlinePellegrine From United States of America, joined Mar 2007, 2347 posts, RR: 8
Reply 8, posted (1 year 4 months 3 weeks 3 days 1 hour ago) and read 21344 times:

Why not just " V Red "  




I know, I know, I'm a branding genius.  



oh boy!!!
User currently offlineshuttle9juliet From UK - Scotland, joined Jul 2010, 192 posts, RR: 0
Reply 9, posted (1 year 4 months 3 weeks 3 days 1 hour ago) and read 21300 times:

I just cannot see this coming off.
Why not keep the Virgin Atlantic brand as it is more recognisable than "little red"
I hope he does well but it just seems a mad rush to start up and compete on an already pushed to the limits market, where the last competitor failed.

BA have and are continuing 767 services at peak times now during the summer season to both GLA and EDI , I would imagine they will be monitoring " little red's" fares too.

Most of the ex BMI punters now on BA are probably quite happy with their point system,lounges and one terminal in London.I doubt a lot of people can be bothered transferring from T1 to T3..

If SRB keeps his fares reasonable ( I believe it takes two years to break even)?? Then all the best to him, other than that, thanks for the extra option for commuting .


User currently offline817Dreamliiner From Montserrat, joined Jul 2008, 2181 posts, RR: 1
Reply 10, posted (1 year 4 months 3 weeks 3 days 1 hour ago) and read 21223 times:

Is that seriously going to be the name?? Im hoping its Virgin Atlantic Little Red, rather than just Little Red on its own...


Reality be Rent. Synapse, break! Vanishment, This World!
User currently onlineSKAirbus From Norway, joined Oct 2007, 1666 posts, RR: 1
Reply 11, posted (1 year 4 months 3 weeks 3 days 1 hour ago) and read 21181 times:

The press release says:

"Our new Little Red service will be operated by an Airbus A320, which will be leased from Aer Lingus. We will be flying in Virgin Atlantic livery, with our onboard product and services in keeping with what our passengers have come to expect on our long haul routes." So yes, they'll be in VS livery. Also the aircraft will be named:

'Maggie May'
'Tartan Lassie'
'Queen of the Cobbles'

Also, looking at the press release there seems to be scope for opening some domestic services to connect with long haul services from LGW. I wonder if this will happen?



Next Flights: LGW-SVG (738-DY), SVG-LHR (319-BA), LHR-HKG (388-BA), HKG-SYD (333-CX), SYD-HKG (333-CX), HKG-LHR (388-BA)
User currently offline1400mph From United Kingdom, joined Jan 2013, 700 posts, RR: 0
Reply 12, posted (1 year 4 months 3 weeks 3 days 1 hour ago) and read 21154 times:

Dear oh dear oh dear !

Only VS would entertain launching a new UK domestic operation to feed a minimal long-haul operation that competes with British Airways at LHR and Easyjet, Ryanair and Flybe at the other London airports.

Another nail goes in the VS coffin.


User currently offline817Dreamliiner From Montserrat, joined Jul 2008, 2181 posts, RR: 1
Reply 13, posted (1 year 4 months 3 weeks 3 days 1 hour ago) and read 21125 times:

Quoting SKAirbus (Reply 11):
Also, looking at the press release there seems to be scope for opening some domestic services to connect with long haul services from LGW. I wonder if this will happen?

Gosh I hope so... But I guess that would be wishful thinking....      



Reality be Rent. Synapse, break! Vanishment, This World!
User currently offlineEK413 From Australia, joined Nov 2003, 4850 posts, RR: 4
Reply 14, posted (1 year 4 months 3 weeks 3 days ago) and read 20972 times:

Would appear NZ & SA plan on code sharing on "Little Red" or what ever the airlines official name will be...

Virgin Atlantic Officially Launches Domestic UK “Little Red” Service and Codeshare Operation

Update at 0940GMT 01MAR13

Virgin Atlantic today (01MAR13) begins the promotion of its new domestic UK service, dubbed “Little Red”. As per 01MAR13 GDS timetable and inventory display, the airline has slightly tweaked its planned operation, which includes the addition of 4th daily London Heathrow – Manchester service upon launch on 31MAR13.

In addition, Air New Zealand will codeshare on all “Little Red” service in NZ4400 – 4499 flight number range, while South African Airways will display SA7651 – 7660 flight numbers on selected Little Red service. Updated schedule as follow.

http://airlineroute.net/2013/03/01/vs-domestic-s13/

EK413



Good evening, ladies and gentlemen. We are tonight’s entertainment!
User currently offlinebabybus From , joined Dec 1969, posts, RR:
Reply 15, posted (1 year 4 months 3 weeks 3 days ago) and read 20872 times:

Does this mean that the UK domestic market is highly restricted?

Why doesn't AF or KL or LH try and get a hold of some of that market?

Just a thought but Little Red doesn't sound like an appropriate name for a domestic product or conducive to business travellers. Maybe VS should try and give up all the female references all the time and its focus on female cabin crew and seek some sexual balance.


User currently offlineLX138 From United Kingdom, joined Jul 2009, 391 posts, RR: 0
Reply 16, posted (1 year 4 months 3 weeks 3 days ago) and read 20802 times:

I think it sounds great. Don't know what the negativity is about. Good name.

The reason it's not been called Virgin Atlantic (although there are some discrepancies on the website) is to distinquish the product from long-haul.



StarWorld Team - The ultimate airline alliance
User currently offlineanstar From United Kingdom, joined Nov 2003, 5160 posts, RR: 6
Reply 17, posted (1 year 4 months 3 weeks 3 days ago) and read 20808 times:

Quoting shuttle9juliet (Reply 9):
Most of the ex BMI punters now on BA are probably quite happy with their point system,lounges and one terminal in London.

BA operate from 3 terminals at LHR.

I would have preferred Virgin Atlantic RED or something like that.... Virgin Atlantic little red just seems too long.


User currently offlineCARST From Germany, joined Jul 2006, 810 posts, RR: 1
Reply 18, posted (1 year 4 months 3 weeks 3 days ago) and read 20759 times:

Quoting Pellegrine (Reply 8):
Why not just " V Red "




I know, I know, I'm a branding genius.

On the one hand Nike might have a problem with that name. On the other hand a VR or Victory Red aircraft scheme might look good. SRB could earn some marketing money through this cooperation... ^^


User currently offlineBongodog1964 From United Kingdom, joined Oct 2006, 3535 posts, RR: 3
Reply 19, posted (1 year 4 months 3 weeks 3 days ago) and read 20718 times:

"Little Red" sounds like a polite term for a period  

Looking at the VS press release, whilst it mentions the Virgin "rock and roll" spirit, I can't see anything in what they are offering to reflect it.
There is at l;east one significant area where the offering is very subs standard to BA - carry on bags. BA basically state that as long as your carry on meets the required size and you can lift it into the locker its ok. Virgin restrict it to 6kg, which is of little use for anyone on an overnight stay.


User currently offlineBthebest From United Kingdom, joined Jan 2008, 506 posts, RR: 0
Reply 20, posted (1 year 4 months 3 weeks 3 days ago) and read 20708 times:

Quoting legacyins (Reply 2):
Regarding the A320s they are using from EI, are they an all Y config with black leather seats?
Quoting 777er (Reply 6):
According to the A320 seat map, yes the A320s are all Y. Doesn't say if leather or not

'What's onboard' says: "Recline and relax on our comfortable leather seats"

Quoting 817Dreamliiner (Reply 10):
Im hoping its Virgin Atlantic Little Red, rather than just Little Red on its own...

From what is shown, it will be 'Virgin Atlantic Little Red' based on their logo. 'Little Red' is akin to 'Cityhopper' (KLM)


User currently offlinePellegrine From United States of America, joined Mar 2007, 2347 posts, RR: 8
Reply 21, posted (1 year 4 months 3 weeks 2 days 23 hours ago) and read 20542 times:

Quoting CARST (Reply 18):
On the one hand Nike might have a problem with that name. On the other hand a VR or Victory Red aircraft scheme might look good. SRB could earn some marketing money through this cooperation...

Hmm, I did a cursory search and didn't find any conflict. IMO Victory Red and V Red are too different to be in conflict, and used in different industries to boot.

I also like just plain "Virgin" (but that may be too close to Virgin Group for SRB's comfort if it fails), and "Baby Red".



oh boy!!!
User currently onlinejumpjets From United Kingdom, joined Apr 2012, 790 posts, RR: 0
Reply 22, posted (1 year 4 months 3 weeks 2 days 23 hours ago) and read 20404 times:

Quoting babybus (Reply 15):
Does this mean that the UK domestic market is highly restricted?

Why doesn't AF or KL or LH try and get a hold of some of that market?

Its open skies for EU operators to fly domestically within the UK - but to start new routs out of LHR they'd have to find the slots in the open market or give up some of their existing rotations out of LHR. Presumably they don't take up this opportunity because, in the same way the BA doesn't operate domestically in France Germany etc, the returns aren't there to be made.


User currently offlineTheAviator380 From UK - England, joined Feb 2013, 383 posts, RR: 0
Reply 23, posted (1 year 4 months 3 weeks 2 days 22 hours ago) and read 20285 times:

Ticket price doesn't look little   I tried just being curious, MAN-LHR return came about £99.00 for weekend trip in April !

BMI used to have decent fares on this sector if I am not wrong.

LCC should start on this route in near future.


User currently offlineBongodog1964 From United Kingdom, joined Oct 2006, 3535 posts, RR: 3
Reply 24, posted (1 year 4 months 3 weeks 2 days 22 hours ago) and read 20060 times:

Quoting TheAviator380 (Reply 23):
Ticket price doesn't look little I tried just being curious, MAN-LHR return came about £99.00 for weekend trip in April !

BMI used to have decent fares on this sector if I am not wrong.

LCC should start on this route in near future.

Once VS have paid APD of £13 on each sector, and airport charges, the amount left for them has significantly reduced. I doubt that £99 covers their costs for a return flight MAN-LHR

No LCC will look at a route into LHR, the feesa re too expensive and turnrounds too long.


25 1400mph : Bingo. Unfortuanately they were not there for BD and unfortunately they will not be there for VS. VS again is more driven by its rather tired aim of
26 rutankrd : Afraid that's the political will at work. Central government policy is to drive domestic air travel out of business through taxation. The problem is
27 davidho1985 : Livery will be same as Virgin Atlantic [Edited 2013-03-01 05:52:45]
28 PIEAvantiP180 : I'm sure once DL-VS code share gets implemented later this year we will see a DL code on these flights. And speaking of DL-VS code share does anybody
29 ual777uk : Well good luck to Little REd in this market, i wish them all the best, they are going to need it in this market. I for one will be giving them a try o
30 Richard28 : Dont forget that VS will also feed the Delta network once that joint venture gets underway, and possibly skyteam in the future too. Remember that BD
31 KL911 : I think it sounds good. Got an email today and I like the logo etc.
32 Bongodog1964 : Why, when the website clearly states that bagagge allowances will be the same as Virgin Atlantic, the benefits of transferring to long haul are empha
33 vfw614 : Come on guys, it is not the airline's name, it is just the name of the domestic product.
34 Post contains images SKAirbus : Exactly the press released said that the aircraft will be in Virgin Atlantic livery. Little Red is essentially the VS equivalent of BA's Shuttle prod
35 GCT64 : Very poor decision by Virgin, if they actually enforce it (difficult to see how they will as most people will be going straight to the gate having pr
36 anstar : 99 is cheap for a return flight that includes a snack and a bag etc. Problem is if they want to grow from the "couple" of routes which at last time I
37 alfa164 : At least the didn't call it "Little Virgin"...
38 ual777uk : I wonder if UA might be in place soon as well?
39 26point2 : Little Red...sort of like little TED.
40 mpsrent : Now that's funny! Great nickname.
41 aamd11 : Their website offers "lowest fares which start from £99" on Little Red... That's as good as it gets, thus far. Unlikely, in my opinion. I suspect th
42 PA515 : Nah. I see an ad campaign featuring Branson as a business traveller and the song; "Hey, Little Red riding hood, you're everything that a big bad wolf
43 anstar : Except TED was the name of the airline - Little Red is NOT the name of the airline. The airline is Virgin Atlantic and the domestic services are call
44 Auchmithie : Three year lease on the EI birds. Three years until the slots can be used for longhaul. Three years until bye-bye Little Red.
45 drgmobile : Ahhh, did you forget about all the feed from Delta and other SkyTeam partners once that relationship is cemented? A lot of Star Alliance devotees wer
46 n729pa : ...if they serve chicken on board....would it be "Little Red Rooster"?
47 MCO2BRS : Is it possible we could see them expanding into Europe in the next few years? Its about time they got some feed into their long haul network. Cheers,
48 LX138 : Ok so to clarify more clearly, they would want to distinquish it from the long haul product because on short haul you won't be getting: - AVOD - Prem
49 Post contains images alfa164 : It would have been called "Little Red Virgin", but there were ethinic concerns...
50 ytz : I would have expected service to a few more places. BHX, NCL, GLA. ABZ, MAN and EDI hardly seem enough to feed the long-haul network.
51 Bthebest : I think 'Virgin Baby' would be a pretty bad one
52 alfa164 : Although launching this new airline might be considered a "Virgin Birth". Here's a new airline for the new Pope!!!
53 BOCHORA : 2 a/c, I-EEZG and I-EEZF, are currently undergoing maintenance prior to delivery to EI and then VS.
54 visualapproach : There are connotations to being leased 'wet' at the control of a Virgin.
55 alfa164 : I've always wanted t lease a virgin myself...
56 Boysteve : BHX-LHR? err no! The two are just 1h30mins apart down the M40 (subject to traffic of course). There is probably some restriction that slots can only
57 aamd11 : Can the slots be used for longhaul after three years? I thought I read they could only be used for certain routes after the three year period - ie, t
58 Post contains links bohica : That's exactly what I thought when I heard this. This reminds me of a song that is now stuck in my head. http://www.youtube.com/watch?v=cdVVLbe1rfY
59 questions : Virgin Cherry would have been interesting. "sort of like TED"... would have been GIN... "We'll bring the GIN, you being the mixer."
60 1400mph : Ahh. So Virgin Atlantic will become not so 'virgin' after all ? Shacking up with the worlds largest airline, joining an alliance, a joint venture acr
61 Post contains images virgincrew : I personally think the name is fantastic - it's original and very Virgin ! My understanding is that the aircraft will be in full VS livery, just with
62 anstar : Well after 29 years in operation they are not exactly "virgin" as you put it are they. As much as I am sure people would like to see them go, they ha
63 Post contains images alfa164 : "Little Red"??? How could thay have overlooked "Red Dwarf"?
64 Vimanav : Kingfisher Red - was exactly that - wallowed in red ink and dyed (pun intended) Little Red - expecting to lose a little money, a litte here and a lit
65 usctrojan18 : Any chance VS starts flights to other European airport. My first choices would be AMS, CDG, MAD, FRA, MXP, MUC, and maybe FCO or ZRH.
66 Pellegrine : I like the branding actually. Very good and it doesn't have much of that "introductory period" (i.e. like it/don't like it) a lot of modified liverie
67 david_itl : Zero chance unless they "magic" up a number of slots from somewhere i.e. by doing what BA has been doing successfully for years in buying them from ot
68 gingersnap : Doubtful. I expect these flights to end in three years, the aircraft returned and long haul flights set up in place. This is just VS following the re
69 Post contains images 1400mph : There is (as we all know) such a massive O&D market out of LHR that an airline the small size of VS should be able to survive very comfortably wi
70 slinky09 : Having flown both a few times in J this last year I know I'd still rather fly VS over SQ. Great product maybe, poor lounges, served up by robots with
71 Hywel : At least they've put their financial performance in the title.
72 virgincrew : How do you work that out ? VS has always been profitable except for couple of their 29 years ! VS has alot of cash in the bank and will deffo be here
73 virgincrew : On the VS website, it shows an all 'Y' config cabin with leather seats.... Purple like the Premium Economy & Upper Class seats would be nice. Wil
74 Boysteve : I agree with you up to the last paragraph. This is a perfect opportunity for BA to get there hands on some LHR slots which in three years time they (
75 shamrock604 : I'm going to guess it will be a standard EI cabin. Reason being that 4 aircraft is not a large fleet, and the flexibility to sometimes swap out other
76 1400mph : I'm sure nobody (truthfully) on this site wants to see VS go but all this talk of 'going head to head with BA' is now boring and somewhat of an exage
77 parapente : Re Above. Three year lease on the EI birds. Three years until the slots can be used for longhaul. Three years until bye-bye Little Red. Sums it up I f
78 skipness1E : How does that solve the growing problem of no feed and the breaking down of VS' point to point reliance? No point in having DL in the US if only peep
79 LHRFlyer : It is very, very, clear in the guidance for the release of slots that they cannot eventually be converted to general long-haul use - only the routes
80 je89_w : Which are currently re-registered as EI-EZV (currently being painted) and EI-EZW respectively. However, I believe these A320s will receive G-XXXX reg
81 Lofty : I guess VS passengers will be able to us the EI lounge in T1? this is going to be a bit of a come down from the VS T3 Lounge or Club House or whatever
82 1400mph : skipness I understand totally the point you are making about feed but surely VS can fill its aircraft on the routes they serve ? I mean this is LHR w
83 Pu : There are twice as many members of Delta's SkyMiles loyalty programme as there are people living in the UK, and Delta is (depending on how you measur
84 1400mph : Could you enlighten me about BA's tired and failing strategy ? I'm thinking BD's slots, AA and US being the worlds largest airline, Qatar and Latam j
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