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Virgin Atlantic Domestic Introduces "Little Red"  
User currently offlinevisualapproach From United Kingdom, joined Feb 2012, 135 posts, RR: 0
Posted (1 year 6 months 3 weeks 3 days 21 hours ago) and read 22267 times:

... as the name to represent their domestic operations.

More info here:

http://www.virgin-atlantic.com/gb/en...-virgin-experience/little-red.html

[Edited 2013-02-28 23:58:29]

84 replies: All unread, showing first 25:
 
User currently offlineEK413 From Australia, joined Nov 2003, 4921 posts, RR: 4
Reply 1, posted (1 year 6 months 3 weeks 3 days 21 hours ago) and read 22227 times:

"Little Red"...? That's far worse than RedQ...

EK413



Good evening, ladies and gentlemen. We are tonight’s entertainment!
User currently offlinelegacyins From United States of America, joined Aug 2003, 2077 posts, RR: 0
Reply 2, posted (1 year 6 months 3 weeks 3 days 21 hours ago) and read 22073 times:

Regarding the A320s they are using from EI, are they an all Y config with black leather seats?


John@SFO
User currently offlineNZ107 From New Zealand, joined Jul 2005, 6431 posts, RR: 38
Reply 3, posted (1 year 6 months 3 weeks 3 days 20 hours ago) and read 21960 times:

Little Red?? What on earth.. I'd expect SRB and the team to come up with a better name than that. Even Virgin Red would have been better. Also makes me wonder what callsign they'll use.


It's all about the destination AND the journey.
User currently offlineRWA380 From United States of America, joined Feb 2005, 3272 posts, RR: 5
Reply 4, posted (1 year 6 months 3 weeks 3 days 20 hours ago) and read 21959 times:

I guess all the female references will keep coming from VS. I like the vision of those two words together, especially given the remakes and re-tellings pf little red riding hood have come out in the recent past, that depicts little red as a capable and smart lady. Quite clever in a couple of ways.

I enjoyed my first VS lady in late 1990 LGW-JFK, 747-200, G-TKYO named "Maiden Japan" another play on words, cool!



AA AC AQ AS BD BN CO CS DL EA EZ HA HP KL KN MP MW NK NW OO OZ PA PS QX RC RH RW SA TG TW UA US VS WA WC WN
User currently offlinewarren84 From United Kingdom, joined Oct 2008, 69 posts, RR: 0
Reply 5, posted (1 year 6 months 3 weeks 3 days 20 hours ago) and read 21938 times:

Well they need to sort out their website sharpish; the Aberdeen page tells you how you can connect from the Rest of the World via Heathrow to...Edinburgh and the Manchester inbound flight schedule is just a copy and paste of the outbound  
Quoting visualapproach (Thread starter):

... as the name to represent their domestic operations.

More info here:

http://www.virgin-atlantic.com/gb/en...-virgin-experience/little-red.html

[Edited 2013-02-28 23:58:29]



8Z, AA, AF, AR, AT, AY, BA, CA, CI, DA, DP, FV, GB, HU, IB, LB, LP, MU, PA, QF, QR, SA, SQ, TP, TU, U2, VH, VP, VS
User currently offline777er From New Zealand, joined Dec 2003, 12171 posts, RR: 17
Reply 6, posted (1 year 6 months 3 weeks 3 days 20 hours ago) and read 21883 times:
AIRLINERS.NET CREW
FORUM MODERATOR

Quoting legacyins (Reply 2):

According to the A320 seat map, yes the A320s are all Y. Doesn't say if leather or not

http://www.virgin-atlantic.com/en/gb...aboutus/ourfleet/index.jsp?type=17


User currently offlinedebonair From Germany, joined Jan 2004, 2430 posts, RR: 4
Reply 7, posted (1 year 6 months 3 weeks 3 days 19 hours ago) and read 21628 times:

Quoting 777er (Reply 6):
According to the A320 seat map, yes the A320s are all Y.
http://www.virgin-atlantic.com/gb/en...-virgin-experience/little-red.html

"We've also named our aircraft to reflect our domestic destinations. Introducing: 'Maggie May' / Tartan Lassie'
/'Queen of the Cobbles' "


User currently onlinePellegrine From France, joined Mar 2007, 2449 posts, RR: 8
Reply 8, posted (1 year 6 months 3 weeks 3 days 19 hours ago) and read 21547 times:

Why not just " V Red "  




I know, I know, I'm a branding genius.  



oh boy!!!
User currently offlineshuttle9juliet From UK - Scotland, joined Jul 2010, 192 posts, RR: 0
Reply 9, posted (1 year 6 months 3 weeks 3 days 19 hours ago) and read 21503 times:

I just cannot see this coming off.
Why not keep the Virgin Atlantic brand as it is more recognisable than "little red"
I hope he does well but it just seems a mad rush to start up and compete on an already pushed to the limits market, where the last competitor failed.

BA have and are continuing 767 services at peak times now during the summer season to both GLA and EDI , I would imagine they will be monitoring " little red's" fares too.

Most of the ex BMI punters now on BA are probably quite happy with their point system,lounges and one terminal in London.I doubt a lot of people can be bothered transferring from T1 to T3..

If SRB keeps his fares reasonable ( I believe it takes two years to break even)?? Then all the best to him, other than that, thanks for the extra option for commuting .


User currently online817Dreamliiner From Montserrat, joined Jul 2008, 2390 posts, RR: 1
Reply 10, posted (1 year 6 months 3 weeks 3 days 19 hours ago) and read 21426 times:

Is that seriously going to be the name?? Im hoping its Virgin Atlantic Little Red, rather than just Little Red on its own...


Reality be Rent. Synapse, break! Vanishment, This World!
User currently offlineSKAirbus From Norway, joined Oct 2007, 1738 posts, RR: 1
Reply 11, posted (1 year 6 months 3 weeks 3 days 19 hours ago) and read 21384 times:

The press release says:

"Our new Little Red service will be operated by an Airbus A320, which will be leased from Aer Lingus. We will be flying in Virgin Atlantic livery, with our onboard product and services in keeping with what our passengers have come to expect on our long haul routes." So yes, they'll be in VS livery. Also the aircraft will be named:

'Maggie May'
'Tartan Lassie'
'Queen of the Cobbles'

Also, looking at the press release there seems to be scope for opening some domestic services to connect with long haul services from LGW. I wonder if this will happen?



Next Flights: LHR-OSL (319-BA), OSL-LHR (319-BA), LHR-CPH (320-BA), VXO-BMA (S20-TF), ARN-CPH (738-SK), CPH-LHR (320-BA)
User currently offline1400mph From United Kingdom, joined Jan 2013, 1008 posts, RR: 0
Reply 12, posted (1 year 6 months 3 weeks 3 days 19 hours ago) and read 21357 times:
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Dear oh dear oh dear !

Only VS would entertain launching a new UK domestic operation to feed a minimal long-haul operation that competes with British Airways at LHR and Easyjet, Ryanair and Flybe at the other London airports.

Another nail goes in the VS coffin.


User currently online817Dreamliiner From Montserrat, joined Jul 2008, 2390 posts, RR: 1
Reply 13, posted (1 year 6 months 3 weeks 3 days 19 hours ago) and read 21328 times:

Quoting SKAirbus (Reply 11):
Also, looking at the press release there seems to be scope for opening some domestic services to connect with long haul services from LGW. I wonder if this will happen?

Gosh I hope so... But I guess that would be wishful thinking....      



Reality be Rent. Synapse, break! Vanishment, This World!
User currently offlineEK413 From Australia, joined Nov 2003, 4921 posts, RR: 4
Reply 14, posted (1 year 6 months 3 weeks 3 days 18 hours ago) and read 21175 times:

Would appear NZ & SA plan on code sharing on "Little Red" or what ever the airlines official name will be...

Virgin Atlantic Officially Launches Domestic UK “Little Red” Service and Codeshare Operation

Update at 0940GMT 01MAR13

Virgin Atlantic today (01MAR13) begins the promotion of its new domestic UK service, dubbed “Little Red”. As per 01MAR13 GDS timetable and inventory display, the airline has slightly tweaked its planned operation, which includes the addition of 4th daily London Heathrow – Manchester service upon launch on 31MAR13.

In addition, Air New Zealand will codeshare on all “Little Red” service in NZ4400 – 4499 flight number range, while South African Airways will display SA7651 – 7660 flight numbers on selected Little Red service. Updated schedule as follow.

http://airlineroute.net/2013/03/01/vs-domestic-s13/

EK413



Good evening, ladies and gentlemen. We are tonight’s entertainment!
User currently offlinebabybus From , joined Dec 1969, posts, RR:
Reply 15, posted (1 year 6 months 3 weeks 3 days 18 hours ago) and read 21075 times:

Does this mean that the UK domestic market is highly restricted?

Why doesn't AF or KL or LH try and get a hold of some of that market?

Just a thought but Little Red doesn't sound like an appropriate name for a domestic product or conducive to business travellers. Maybe VS should try and give up all the female references all the time and its focus on female cabin crew and seek some sexual balance.


User currently offlineLX138 From United Kingdom, joined Jul 2009, 396 posts, RR: 0
Reply 16, posted (1 year 6 months 3 weeks 3 days 18 hours ago) and read 21005 times:

I think it sounds great. Don't know what the negativity is about. Good name.

The reason it's not been called Virgin Atlantic (although there are some discrepancies on the website) is to distinquish the product from long-haul.



StarWorld Team - The ultimate airline alliance
User currently offlineanstar From United Kingdom, joined Nov 2003, 5244 posts, RR: 6
Reply 17, posted (1 year 6 months 3 weeks 3 days 18 hours ago) and read 21011 times:

Quoting shuttle9juliet (Reply 9):
Most of the ex BMI punters now on BA are probably quite happy with their point system,lounges and one terminal in London.

BA operate from 3 terminals at LHR.

I would have preferred Virgin Atlantic RED or something like that.... Virgin Atlantic little red just seems too long.


User currently offlineCARST From Germany, joined Jul 2006, 820 posts, RR: 2
Reply 18, posted (1 year 6 months 3 weeks 3 days 18 hours ago) and read 20962 times:

Quoting Pellegrine (Reply 8):
Why not just " V Red "




I know, I know, I'm a branding genius.

On the one hand Nike might have a problem with that name. On the other hand a VR or Victory Red aircraft scheme might look good. SRB could earn some marketing money through this cooperation... ^^


User currently offlineBongodog1964 From United Kingdom, joined Oct 2006, 3591 posts, RR: 3
Reply 19, posted (1 year 6 months 3 weeks 3 days 18 hours ago) and read 20921 times:

"Little Red" sounds like a polite term for a period  

Looking at the VS press release, whilst it mentions the Virgin "rock and roll" spirit, I can't see anything in what they are offering to reflect it.
There is at l;east one significant area where the offering is very subs standard to BA - carry on bags. BA basically state that as long as your carry on meets the required size and you can lift it into the locker its ok. Virgin restrict it to 6kg, which is of little use for anyone on an overnight stay.


User currently offlineBthebest From United Kingdom, joined Jan 2008, 507 posts, RR: 0
Reply 20, posted (1 year 6 months 3 weeks 3 days 18 hours ago) and read 20911 times:

Quoting legacyins (Reply 2):
Regarding the A320s they are using from EI, are they an all Y config with black leather seats?
Quoting 777er (Reply 6):
According to the A320 seat map, yes the A320s are all Y. Doesn't say if leather or not

'What's onboard' says: "Recline and relax on our comfortable leather seats"

Quoting 817Dreamliiner (Reply 10):
Im hoping its Virgin Atlantic Little Red, rather than just Little Red on its own...

From what is shown, it will be 'Virgin Atlantic Little Red' based on their logo. 'Little Red' is akin to 'Cityhopper' (KLM)


User currently onlinePellegrine From France, joined Mar 2007, 2449 posts, RR: 8
Reply 21, posted (1 year 6 months 3 weeks 3 days 17 hours ago) and read 20745 times:

Quoting CARST (Reply 18):
On the one hand Nike might have a problem with that name. On the other hand a VR or Victory Red aircraft scheme might look good. SRB could earn some marketing money through this cooperation...

Hmm, I did a cursory search and didn't find any conflict. IMO Victory Red and V Red are too different to be in conflict, and used in different industries to boot.

I also like just plain "Virgin" (but that may be too close to Virgin Group for SRB's comfort if it fails), and "Baby Red".



oh boy!!!
User currently offlinejumpjets From United Kingdom, joined Apr 2012, 825 posts, RR: 0
Reply 22, posted (1 year 6 months 3 weeks 3 days 17 hours ago) and read 20607 times:

Quoting babybus (Reply 15):
Does this mean that the UK domestic market is highly restricted?

Why doesn't AF or KL or LH try and get a hold of some of that market?

Its open skies for EU operators to fly domestically within the UK - but to start new routs out of LHR they'd have to find the slots in the open market or give up some of their existing rotations out of LHR. Presumably they don't take up this opportunity because, in the same way the BA doesn't operate domestically in France Germany etc, the returns aren't there to be made.


User currently offlineTheAviator380 From UK - England, joined Feb 2013, 401 posts, RR: 0
Reply 23, posted (1 year 6 months 3 weeks 3 days 16 hours ago) and read 20488 times:

Ticket price doesn't look little   I tried just being curious, MAN-LHR return came about £99.00 for weekend trip in April !

BMI used to have decent fares on this sector if I am not wrong.

LCC should start on this route in near future.


User currently offlineBongodog1964 From United Kingdom, joined Oct 2006, 3591 posts, RR: 3
Reply 24, posted (1 year 6 months 3 weeks 3 days 16 hours ago) and read 20263 times:

Quoting TheAviator380 (Reply 23):
Ticket price doesn't look little I tried just being curious, MAN-LHR return came about £99.00 for weekend trip in April !

BMI used to have decent fares on this sector if I am not wrong.

LCC should start on this route in near future.

Once VS have paid APD of £13 on each sector, and airport charges, the amount left for them has significantly reduced. I doubt that £99 covers their costs for a return flight MAN-LHR

No LCC will look at a route into LHR, the feesa re too expensive and turnrounds too long.


User currently offline1400mph From United Kingdom, joined Jan 2013, 1008 posts, RR: 0
Reply 25, posted (1 year 6 months 3 weeks 3 days 15 hours ago) and read 20744 times:
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Quoting jumpjets (Reply 22):
the returns aren't there to be made.

Bingo.

Unfortuanately they were not there for BD and unfortunately they will not be there for VS.

VS again is more driven by its rather tired aim of competeing against a relatively much matured BA than securing its own rather shaky future in areas that 'really' matter. I'm afraid UK domestic is not it.

If VS cant fill a daily handful of cherry picked blue ribbon routes from one of the most affluent airports in the world without feed then thay are in big trouble.


User currently onlinerutankrd From United Kingdom, joined Sep 2003, 3005 posts, RR: 7
Reply 26, posted (1 year 6 months 3 weeks 3 days 15 hours ago) and read 20600 times:
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Quoting TheAviator380 (Reply 23):
Ticket price doesn't look little   I tried just being curious, MAN-LHR return came about £99.00 for weekend trip in April !

BMI used to have decent fares on this sector if I am not wrong.

LCC should start on this route in near future.

Afraid that's the political will at work.

Central government policy is to drive domestic air travel out of business through taxation.

The problem is from Manchester and points north air travel remains time competitive and will remain so for at least another decade and a half.


User currently offlinedavidho1985 From Hong Kong, joined Oct 2012, 349 posts, RR: 0
Reply 27, posted (1 year 6 months 3 weeks 3 days 15 hours ago) and read 21028 times:
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Quoting LX138 (Reply 16):
I think it sounds great. Don't know what the negativity is about. Good name.

The reason it's not been called Virgin Atlantic (although there are some discrepancies on the website) is to distinquish the product from long-haul.


Livery will be same as Virgin Atlantic

[Edited 2013-03-01 05:52:45]

User currently offlinePIEAvantiP180 From United States of America, joined Sep 2009, 539 posts, RR: 0
Reply 28, posted (1 year 6 months 3 weeks 3 days 15 hours ago) and read 20853 times:
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Quoting EK413 (Reply 14):

I'm sure once DL-VS code share gets implemented later this year we will see a DL code on these flights. And speaking of DL-VS code share does anybody have a timeline when it should begin?


User currently offlineual777uk From United Kingdom, joined Nov 2005, 3356 posts, RR: 1
Reply 29, posted (1 year 6 months 3 weeks 3 days 15 hours ago) and read 20825 times:

Well good luck to Little REd in this market, i wish them all the best, they are going to need it in this market.

I for one will be giving them a try out in the not too distant future.


User currently offlineRichard28 From United Kingdom, joined Aug 2003, 1619 posts, RR: 6
Reply 30, posted (1 year 6 months 3 weeks 3 days 15 hours ago) and read 20857 times:

Quoting 1400mph (Reply 12):
Only VS would entertain launching a new UK domestic operation to feed a minimal long-haul operation that competes with British Airways at LHR

Dont forget that VS will also feed the Delta network once that joint venture gets underway, and possibly skyteam in the future too.

Quoting 1400mph (Reply 25):
Unfortuanately they were not there for BD and unfortunately they will not be there for VS.

Remember that BD hardly had any long haul netwrok out of LHR, so it was a shorthaul network feeding either further shorthaul (little profit) or other star carriers longhaul (where the profit was).

This, i think, is very different, as VS will be able to pick up profit extra longhaul demand, and the associated ptrofit connected to this (where BD could not).


User currently offlineKL911 From Czech Republic, joined Jul 2003, 5141 posts, RR: 15
Reply 31, posted (1 year 6 months 3 weeks 3 days 15 hours ago) and read 20803 times:

I think it sounds good. Got an email today and I like the logo etc.

User currently offlineBongodog1964 From United Kingdom, joined Oct 2006, 3591 posts, RR: 3
Reply 32, posted (1 year 6 months 3 weeks 3 days 15 hours ago) and read 20744 times:

Quoting LX138 (Reply 16):
The reason it's not been called Virgin Atlantic (although there are some discrepancies on the website) is to distinquish the product from long-haul.

Why, when the website clearly states that bagagge allowances will be the same as Virgin Atlantic, the benefits of transferring to long haul are emphasised etc would you want to distinguish it from long haul. SRB has made his fortune from exploitation of the word Virgin, its made him literally billions, Virgin UK would have been more logical and less confusing. Some passengers are not very bright, they might not realise that the "Little Red" desk is the right place to check in for their Virgin flight to LHR.


User currently offlinevfw614 From Germany, joined Dec 2001, 4003 posts, RR: 5
Reply 33, posted (1 year 6 months 3 weeks 3 days 15 hours ago) and read 20689 times:

Come on guys, it is not the airline's name, it is just the name of the domestic product.

User currently offlineSKAirbus From Norway, joined Oct 2007, 1738 posts, RR: 1
Reply 34, posted (1 year 6 months 3 weeks 3 days 14 hours ago) and read 20741 times:

Quoting vfw614 (Reply 33):
Come on guys, it is not the airline's name, it is just the name of the domestic product.

Exactly the press released said that the aircraft will be in Virgin Atlantic livery. Little Red is essentially the VS equivalent of BA's Shuttle product, just slightly less conservatively named  



Next Flights: LHR-OSL (319-BA), OSL-LHR (319-BA), LHR-CPH (320-BA), VXO-BMA (S20-TF), ARN-CPH (738-SK), CPH-LHR (320-BA)
User currently offlineGCT64 From United Kingdom, joined Nov 2007, 1398 posts, RR: 1
Reply 35, posted (1 year 6 months 3 weeks 3 days 14 hours ago) and read 20579 times:

Quoting Bongodog1964 (Reply 19):
BA basically state that as long as your carry on meets the required size and you can lift it into the locker its ok. Virgin restrict it to 6kg, which is of little use for anyone on an overnight stay.

Very poor decision by Virgin, if they actually enforce it (difficult to see how they will as most people will be going straight to the gate having pre-printed their boarding card at home - unless they want to go all aggressive and Ryanairy). I don't carry any clothes nor do I use a heavy roller bag when I travel LON-EDI and my not very large backpack (laptop, cables, a few bits of paperwork, ipod/headphones etc.) comes out well over 6kg. Observing what is carried by my fellow travellers, it will essentially make the service unusable for those travelling for day / short business trips.

Neither of the competitors, BA and EZY, restrict the weight you can carry just the size.

[Edited 2013-03-01 07:00:12]


Flown in: A30B,A306,A310,A319,A320,A321,A332,A333,A343,A346,A388,BA11,BU31,B190, B461,B462,(..51 types..),VC10,WESX
User currently offlineanstar From United Kingdom, joined Nov 2003, 5244 posts, RR: 6
Reply 36, posted (1 year 6 months 3 weeks 3 days 14 hours ago) and read 20497 times:

Quoting TheAviator380 (Reply 23):
Ticket price doesn't look little I tried just being curious, MAN-LHR return came about £99.00 for weekend trip in April !

99 is cheap for a return flight that includes a snack and a bag etc.

Quoting 1400mph (Reply 25):
f VS cant fill a daily handful of cherry picked blue ribbon routes from one of the most affluent airports in the world without feed then thay are in big trouble.

Problem is if they want to grow from the "couple" of routes which at last time I counted they had 23 long haul departures ex lhr daily, then they need to have some more feed as they have obviously matured in the amount of P2P traffic they can attract at LHR.

Now I am sure VS know exactly how much traffic they have been putting on BA and BD domestic previsouly and now these will automatically go onto VS at probably a lower cost thatn what BA charge. Now all VS need to do is attract a few more pax to their long haul and get a few P2P pax and I can see it working for them.

NZ & SAA codeshares are already in place... I expect DL to follow soon.


User currently offlinealfa164 From United States of America, joined Oct 2012, 474 posts, RR: 0
Reply 37, posted (1 year 6 months 3 weeks 3 days 14 hours ago) and read 20384 times:

At least the didn't call it "Little Virgin"...

User currently offlineual777uk From United Kingdom, joined Nov 2005, 3356 posts, RR: 1
Reply 38, posted (1 year 6 months 3 weeks 3 days 13 hours ago) and read 20112 times:

Quoting anstar (Reply 36):
NZ & SAA codeshares are already in place... I expect DL to follow soon.

I wonder if UA might be in place soon as well?


User currently offline26point2 From United States of America, joined Mar 2010, 829 posts, RR: 0
Reply 39, posted (1 year 6 months 3 weeks 3 days 12 hours ago) and read 19471 times:

Little Red...sort of like little TED.

User currently offlinempsrent From Canada, joined Apr 2006, 133 posts, RR: 0
Reply 40, posted (1 year 6 months 3 weeks 3 days 12 hours ago) and read 19286 times:

Quoting alfa164 (Reply 37):

Now that's funny!

Great nickname.


User currently offlineaamd11 From UK - Wales, joined Nov 2001, 1059 posts, RR: 1
Reply 41, posted (1 year 6 months 3 weeks 3 days 12 hours ago) and read 19272 times:

Quoting TheAviator380 (Reply 23):
MAN-LHR return came about £99.00 for weekend trip in April !

Their website offers "lowest fares which start from £99" on Little Red... That's as good as it gets, thus far.

Quoting SKAirbus (Reply 11):
Also, looking at the press release there seems to be scope for opening some domestic services to connect with long haul services from LGW. I wonder if this will happen?

Unlikely, in my opinion.

I suspect they are offering you the possibility to connect between airports on Little Red services to/from LHR, similar to BA who will offer some connections that involve a transfer between the airports... can't see them launching domestic LGW services to connect to their bucket & spade operation at LGW.

MAN-LGW is wide open right now with BA leaving the route, but I somehow doubt VS will jump into that route... on the Scottish routes, there's more than just BA to compete with at LGW. Little Red, in my opinion, is only there to serve the feed they used to get from BD at LHR. Nothing more than that. Perhaps, if they do well with EDI/ABZ, maybe they'll add GLA off their own back but I just don't see how much more domestic service they could feasible add.

Just my two pence.


User currently offlinePA515 From New Zealand, joined Nov 2007, 883 posts, RR: 0
Reply 42, posted (1 year 6 months 3 weeks 3 days 11 hours ago) and read 18619 times:

Quoting babybus (Reply 15):
Just a thought but Little Red doesn't sound like an appropriate name for a domestic product or conducive to business travellers. Maybe VS should try and give up all the female references all the time and its focus on female cabin crew and seek some sexual balance.

Nah. I see an ad campaign featuring Branson as a business traveller and the song;
"Hey, Little Red riding hood, you're everything that a big bad wolf could want .......

PA515


User currently offlineanstar From United Kingdom, joined Nov 2003, 5244 posts, RR: 6
Reply 43, posted (1 year 6 months 3 weeks 3 days 11 hours ago) and read 18467 times:

Quoting 26point2 (Reply 39):
Little Red...sort of like little TED.

Except TED was the name of the airline - Little Red is NOT the name of the airline.

The airline is Virgin Atlantic and the domestic services are called "Little Red". Just as British Airways call their domestic services "shuttle"


User currently offlineAuchmithie From UK - England, joined Sep 2010, 142 posts, RR: 0
Reply 44, posted (1 year 6 months 3 weeks 3 days 11 hours ago) and read 18184 times:

Three year lease on the EI birds.
Three years until the slots can be used for longhaul.
Three years until bye-bye Little Red.


User currently offlinedrgmobile From Canada, joined Aug 2006, 644 posts, RR: 0
Reply 45, posted (1 year 6 months 3 weeks 3 days 10 hours ago) and read 17995 times:

Quoting shuttle9juliet (Reply 9):
I just cannot see this coming off.
Why not keep the Virgin Atlantic brand as it is more recognisable than "little red"
I hope he does well but it just seems a mad rush to start up and compete on an already pushed to the limits market, where the last competitor failed.
Quoting 1400mph (Reply 12):
Only VS would entertain launching a new UK domestic operation to feed a minimal long-haul operation that competes with British Airways at LHR and Easyjet, Ryanair and Flybe at the other London airports.

Another nail goes in the VS coffin.

Ahhh, did you forget about all the feed from Delta and other SkyTeam partners once that relationship is cemented? A lot of Star Alliance devotees were disappointed to see the loss of BMI because of the regional routes it afforded out of London.


User currently offlinen729pa From UK - England, joined Jan 2011, 414 posts, RR: 0
Reply 46, posted (1 year 6 months 3 weeks 3 days 10 hours ago) and read 17586 times:

...if they serve chicken on board....would it be "Little Red Rooster"?

User currently offlineMCO2BRS From United Kingdom, joined Jan 2007, 540 posts, RR: 0
Reply 47, posted (1 year 6 months 3 weeks 3 days 9 hours ago) and read 16666 times:

Is it possible we could see them expanding into Europe in the next few years?

Its about time they got some feed into their long haul network.

Cheers,

MCO 2 BRS


User currently offlineLX138 From United Kingdom, joined Jul 2009, 396 posts, RR: 0
Reply 48, posted (1 year 6 months 3 weeks 3 days 9 hours ago) and read 16591 times:

Quoting Bongodog1964 (Reply 32):
Why, when the website clearly states that bagagge allowances will be the same as Virgin Atlantic, the benefits of transferring to long haul are emphasised etc would you want to distinguish it from long haul. SRB has made his fortune from exploitation of the word Virgin, its made him literally billions, Virgin UK would have been more logical and less confusing. Some passengers are not very bright, they might not realise that the "Little Red" desk is the right place to check in for their Virgin flight to LHR.

Ok so to clarify more clearly, they would want to distinquish it from the long haul product because on short haul you won't be getting:

- AVOD
- Premium classes of service
- Similar level and service of catering

This is what SQ do, and are very good at doing it, non-core shorthaul is done via Silk Air and there is no product confusion.

I don't know about baggage rules etc but as long as a thru-checked customer has the same rule from the start that's all that matters.

I don't think - even based on what the website says, the livery has been finalised - yes it's going to be a loose VS livery but will it have Virgin Atlantic written on the side of Little Red or something with both? Won't know until later.



StarWorld Team - The ultimate airline alliance
User currently offlinealfa164 From United States of America, joined Oct 2012, 474 posts, RR: 0
Reply 49, posted (1 year 6 months 3 weeks 3 days 9 hours ago) and read 16376 times:

It would have been called "Little Red Virgin", but there were ethinic concerns...  

User currently offlineytz From Canada, joined Jun 2009, 2011 posts, RR: 24
Reply 50, posted (1 year 6 months 3 weeks 3 days 9 hours ago) and read 16183 times:

I would have expected service to a few more places. BHX, NCL, GLA.

ABZ, MAN and EDI hardly seem enough to feed the long-haul network.


User currently offlineBthebest From United Kingdom, joined Jan 2008, 507 posts, RR: 0
Reply 51, posted (1 year 6 months 3 weeks 3 days 9 hours ago) and read 16078 times:

I think 'Virgin Baby' would be a pretty bad one

User currently offlinealfa164 From United States of America, joined Oct 2012, 474 posts, RR: 0
Reply 52, posted (1 year 6 months 3 weeks 3 days 9 hours ago) and read 15957 times:

Quoting Bthebest (Reply 51):

Although launching this new airline might be considered a "Virgin Birth".

Here's a new airline for the new Pope!!!


User currently offlineBOCHORA From United Kingdom, joined Aug 2008, 491 posts, RR: 0
Reply 53, posted (1 year 6 months 3 weeks 3 days 7 hours ago) and read 14166 times:

2 a/c, I-EEZG and I-EEZF, are currently undergoing maintenance prior to delivery to EI and then VS.

User currently offlinevisualapproach From United Kingdom, joined Feb 2012, 135 posts, RR: 0
Reply 54, posted (1 year 6 months 3 weeks 3 days 7 hours ago) and read 13940 times:

Quoting alfa164 (Reply 52):

There are connotations to being leased 'wet' at the control of a Virgin.


User currently offlinealfa164 From United States of America, joined Oct 2012, 474 posts, RR: 0
Reply 55, posted (1 year 6 months 3 weeks 3 days 6 hours ago) and read 13612 times:

Quoting visualapproach (Reply 54):
There are connotations to being leased 'wet' at the control of a Virgin

I've always wanted t lease a virgin myself...


User currently offlineBoysteve From United Kingdom, joined Apr 2004, 939 posts, RR: 0
Reply 56, posted (1 year 6 months 3 weeks 3 days 6 hours ago) and read 13635 times:

Quoting ytz (Reply 50):
I would have expected service to a few more places. BHX, NCL, GLA.

BHX-LHR? err no! The two are just 1h30mins apart down the M40 (subject to traffic of course). There is probably some restriction that slots can only be released for destinations that BD were actually flying to at the time of take over so so that would rule out NCL and GLA. The other domestic destination was Belfast but BA were not flying there before so no decrease in competetion hence no need to release slots to generate some. Simple really.


User currently offlineaamd11 From UK - Wales, joined Nov 2001, 1059 posts, RR: 1
Reply 57, posted (1 year 6 months 3 weeks 3 days 5 hours ago) and read 12548 times:

Quoting Auchmithie (Reply 44):
Three years until the slots can be used for longhaul.

Can the slots be used for longhaul after three years? I thought I read they could only be used for certain routes after the three year period - ie, they could be used for any of the other remedy destinations after three years. I don't think they can be used for just any route after three years.


User currently offlinebohica From United States of America, joined Feb 2004, 2700 posts, RR: 0
Reply 58, posted (1 year 6 months 3 weeks 3 days 2 hours ago) and read 10891 times:

Quoting RWA380 (Reply 4):
little red riding hood

That's exactly what I thought when I heard this. This reminds me of a song that is now stuck in my head.

http://www.youtube.com/watch?v=cdVVLbe1rfY


User currently offlinequestions From Australia, joined Sep 2011, 782 posts, RR: 1
Reply 59, posted (1 year 6 months 3 weeks 2 days 23 hours ago) and read 9612 times:

Quoting alfa164 (Reply 37):
At least the didn't call it "Little Virgin"...

Virgin Cherry would have been interesting.

Quoting 26point2 (Reply 39):
Little Red...sort of like little TED.

"sort of like TED"... would have been GIN... "We'll bring the GIN, you being the mixer."


User currently offline1400mph From United Kingdom, joined Jan 2013, 1008 posts, RR: 0
Reply 60, posted (1 year 6 months 3 weeks 2 days 21 hours ago) and read 8947 times:
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Quoting anstar (Reply 36):
Problem is if they want to grow from the "couple" of routes which at last time I counted they had 23 long haul departures ex lhr daily, then they need to have some more feed as they have obviously matured in the amount of P2P traffic they can attract at LHR.

Ahh. So Virgin Atlantic will become not so 'virgin' after all ? Shacking up with the worlds largest airline, joining an alliance, a joint venture across the Atlantic etc etc

What exactly were all those VS protests aimed at British Airways about not so long ago ?

You know if VS does reach 'critical mass' it will be very difficult to return to the relatively cushioned little world in which it currently operates. Rather like an aircraft passing the 'V1' point.

I am rather concerned that with just a very small percentage of LHR slots its core operations will not be able to financially support the rest of the airline profitably. There are just too many options for people flying longhaul these day from northern UK airports.


User currently offlinevirgincrew From United Kingdom, joined Oct 2004, 422 posts, RR: 1
Reply 61, posted (1 year 6 months 3 weeks 2 days 20 hours ago) and read 8831 times:

I personally think the name is fantastic - it's original and very Virgin !

My understanding is that the aircraft will be in full VS livery, just with the added titles 'Little Red' as per the new logo. The cabin crew will be in VS uniform and the aircraft is all Y config with leather seats.

I can't wait to see the A320 in VS colours.







Hello Beautiful !!!
User currently offlineanstar From United Kingdom, joined Nov 2003, 5244 posts, RR: 6
Reply 62, posted (1 year 6 months 3 weeks 2 days 14 hours ago) and read 8169 times:

Quoting 1400mph (Reply 60):
Ahh. So Virgin Atlantic will become not so 'virgin'

Well after 29 years in operation they are not exactly "virgin" as you put it are they.

As much as I am sure people would like to see them go, they have a fair amount of cash and 2 very strong shareholders - so any thoughts of VS disappearing seem more wishful thinking.


User currently offlinealfa164 From United States of America, joined Oct 2012, 474 posts, RR: 0
Reply 63, posted (1 year 6 months 3 weeks 2 days 12 hours ago) and read 7985 times:

"Little Red"???

How could thay have overlooked "Red Dwarf"?  


User currently offlineVimanav From India, joined Jul 2003, 1516 posts, RR: 14
Reply 64, posted (1 year 6 months 3 weeks 2 days 10 hours ago) and read 7698 times:

Quoting EK413 (Reply 1):
Little Red

Kingfisher Red - was exactly that - wallowed in red ink and dyed (pun intended)

Little Red - expecting to lose a little money, a litte here and a little there ??????

brgds//Vimanav



Sarfaroshi kii tamannaa ab hamaare dil mein hai, Dekhnaa hai zor kitnaa baazu-e-qaatil mein hai
User currently offlineusctrojan18 From United States of America, joined Feb 2013, 92 posts, RR: 0
Reply 65, posted (1 year 6 months 3 weeks 2 days 9 hours ago) and read 7590 times:

Any chance VS starts flights to other European airport. My first choices would be AMS, CDG, MAD, FRA, MXP, MUC, and maybe FCO or ZRH.

User currently onlinePellegrine From France, joined Mar 2007, 2449 posts, RR: 8
Reply 66, posted (1 year 6 months 3 weeks 2 days 9 hours ago) and read 7551 times:

Quoting virgincrew (Reply 61):
I personally think the name is fantastic - it's original and very Virgin !

I like the branding actually. Very good and it doesn't have much of that "introductory period" (i.e. like it/don't like it) a lot of modified liveries have.



oh boy!!!
User currently offlinedavid_itl From United Kingdom, joined Jun 2001, 7379 posts, RR: 13
Reply 67, posted (1 year 6 months 3 weeks 2 days 9 hours ago) and read 7556 times:
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Zero chance unless they "magic" up a number of slots from somewhere i.e. by doing what BA has been doing successfully for years in buying them from other operators. Then they would only have the problem of having to source aircraft - you'd be looking at operating double daily at least on those routes to try and compete with other airlines, so another 4 to 6 aircraft would be needed depending on what kind of operation they wanted; for maximum connectivity, you'd be looking at 6 aircraft so that "long-haul"-LHR-"Euro network" could be achieved. Now if VS had put a proper bid in for BD, they might have stood a chance of doing that.

User currently offlinegingersnap From United Kingdom, joined Aug 2010, 893 posts, RR: 5
Reply 68, posted (1 year 6 months 3 weeks 2 days 5 hours ago) and read 7139 times:

Quoting usctrojan18 (Reply 65):
ny chance VS starts flights to other European airport.

Doubtful. I expect these flights to end in three years, the aircraft returned and long haul flights set up in place. This is just VS following the regulators orders.



Flown on: A306 A319/20/21 A332 B732/3/4/5/7/8 B742/4 B752 B762/3 B772/W C152 E195 F70/100 MD-82 Q400
User currently offline1400mph From United Kingdom, joined Jan 2013, 1008 posts, RR: 0
Reply 69, posted (1 year 6 months 3 weeks 1 day 21 hours ago) and read 6872 times:
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Quoting david_itl (Reply 67):
Zero chance unless they "magic" up a number of slots from somewhere i.e. by doing what BA has been doing successfully for years in buying them from other operators. Then they would only have the problem of having to source aircraft - you'd be looking at operating double daily at least on those routes to try and compete with other airlines, so another 4 to 6 aircraft would be needed depending on what kind of operation they wanted; for maximum connectivity, you'd be looking at 6 aircraft so that "long-haul"-LHR-"Euro network" could be achieved. Now if VS had put a proper bid in for BD, they might have stood a chance of doing that.

  

There is (as we all know) such a massive O&D market out of LHR that an airline the small size of VS should be able to survive very comfortably without feed. (especially considering the 'no-brainer' routes they serve)

It is simply a case of losing their edge and not having a good enough product. They are no better or worse than BA or the improving American carriers and they are way behind Asian carriers.

For far, far too long they have seemed to only be able to recognize BA as the competition who have things going for them that VS will never be able to replicate. They should have focussed on quality and service rather than silly hype and advertising that the product fails in reality to deliver on.

Considering the size of their fleet they should have fantastic products and service standards that match those of airlines like SQ.

'Little Red' is a half baked and doomed response to BD's unfortunate demise combined with a heroic yet futile battle based on a long dead and totally irrelevant attitude towards BA.


User currently onlineslinky09 From United Kingdom, joined Jun 2009, 839 posts, RR: 0
Reply 70, posted (1 year 6 months 3 weeks 1 day 17 hours ago) and read 6578 times:

Quoting 1400mph (Reply 69):
Considering the size of their fleet they should have fantastic products and service standards that match those of airlines like SQ.

Having flown both a few times in J this last year I know I'd still rather fly VS over SQ. Great product maybe, poor lounges, served up by robots with no personality - IMO.

Looking forward to my first domestic VS flight - actually the first one ever on March 31st. Eagerly awaiting news on the cabin layout since VS is taking out all seats and refurbing ...


User currently offlineHywel From Uganda, joined Apr 2008, 802 posts, RR: 3
Reply 71, posted (1 year 6 months 3 weeks 1 day 17 hours ago) and read 6557 times:

At least they've put their financial performance in the title.

User currently offlinevirgincrew From United Kingdom, joined Oct 2004, 422 posts, RR: 1
Reply 72, posted (1 year 6 months 3 weeks 1 day 10 hours ago) and read 6022 times:

Quoting Hywel (Reply 71):
At least they've put their financial performance in the title.

How do you work that out ?

VS has always been profitable except for couple of their 29 years !

VS has alot of cash in the bank and will deffo be here to stay.

Quoting 1400mph (Reply 69):
For far, far too long they have seemed to only be able to recognize BA as the competition who have things going for them that VS will never be able to replicate.

What things are these that you mention ?



Hello Beautiful !!!
User currently offlinevirgincrew From United Kingdom, joined Oct 2004, 422 posts, RR: 1
Reply 73, posted (1 year 6 months 3 weeks 1 day 10 hours ago) and read 6017 times:

Quoting slinky09 (Reply 70):
Eagerly awaiting news on the cabin layout since VS is taking out all seats and refurbing ...

On the VS website, it shows an all 'Y' config cabin with leather seats....

Purple like the Premium Economy & Upper Class seats would be nice.

Will be interesting to see if they put any other cabin extras.



Hello Beautiful !!!
User currently offlineBoysteve From United Kingdom, joined Apr 2004, 939 posts, RR: 0
Reply 74, posted (1 year 6 months 3 weeks 1 day 9 hours ago) and read 5939 times:

Quoting gingersnap (Reply 68):
For far, far too long they have seemed to only be able to recognize BA as the competition who have things going for them that VS will never be able to replicate. They should have focussed on quality and service rather than silly hype and advertising that the product fails in reality to deliver on.

Considering the size of their fleet they should have fantastic products and service standards that match those of airlines like SQ.

'Little Red' is a half baked and doomed response to BD's unfortunate demise combined with a heroic yet futile battle based on a long dead and totally irrelevant attitude towards BA.

I agree with you up to the last paragraph. This is a perfect opportunity for BA to get there hands on some LHR slots which in three years time they (or DL) can use for whatever the hell they like!


User currently offlineshamrock604 From Ireland, joined Sep 2007, 4175 posts, RR: 12
Reply 75, posted (1 year 6 months 3 weeks 1 day 9 hours ago) and read 5949 times:

Quoting virgincrew (Reply 73):
On the VS website, it shows an all 'Y' config cabin with leather seats....

Purple like the Premium Economy & Upper Class seats would be nice.

Will be interesting to see if they put any other cabin extras.

I'm going to guess it will be a standard EI cabin. Reason being that 4 aircraft is not a large fleet, and the flexibility to sometimes swap out other EI A320's for maintenance, tech etc may be required.

The EI cabin is pretty inoffensive anyway, with those ink blue leather seats. A few purple head rest covers and you have a bit of branding....



Flown EI,FR,RE,EIR,VE,SI,TLA,BA,BE,BD,VX,MON,AF,YS,WX,KL,SK,LH,OK,OS,LX,IB,LTU,HLX,4U,SU,CO,DL,UA,AC,PR,MH,SQ,QF, EY, EK
User currently offline1400mph From United Kingdom, joined Jan 2013, 1008 posts, RR: 0
Reply 76, posted (1 year 6 months 3 weeks 22 hours ago) and read 5410 times:
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Quoting virgincrew (Reply 72):
VS has alot of cash in the bank and will deffo be here to stay.

I'm sure nobody (truthfully) on this site wants to see VS go but all this talk of 'going head to head with BA' is now boring and somewhat of an exageration considering the schedules / timetables / size etc of the two carriers. (both internationally AND domestic ! )


User currently offlineparapente From United Kingdom, joined Mar 2006, 1583 posts, RR: 10
Reply 77, posted (1 year 6 months 3 weeks 19 hours ago) and read 5191 times:

Re Above.
Three year lease on the EI birds.
Three years until the slots can be used for longhaul.
Three years until bye-bye Little Red.

Sums it up I feel.


User currently offlineskipness1E From United Kingdom, joined Aug 2007, 3255 posts, RR: 1
Reply 78, posted (1 year 6 months 3 weeks 17 hours ago) and read 4928 times:

Quoting parapente (Reply 77):
Three year lease on the EI birds.
Three years until the slots can be used for longhaul.
Three years until bye-bye Little Red.

How does that solve the growing problem of no feed and the breaking down of VS' point to point reliance? No point in having DL in the US if only peeps near Heathrow can access it. I agree it's likely but it's predicated on the assumption that VS long haul is somehow able to continue making money on it's own, they're rather concerned that they can't. Talk elsewhere is that Dubai might be next for the chop.

Little red sounds like something that bleeds cash IMHO. I understand the aircraft will carry the following marks.
G-VTMP Patient Polly
G-VSIT Slot Sitting Sarah
G-VHST Not Related at all Business Bertha

[Edited 2013-03-04 04:32:21]

User currently offlineLHRFlyer From United Kingdom, joined Apr 2010, 815 posts, RR: 1
Reply 79, posted (1 year 6 months 3 weeks 16 hours ago) and read 4916 times:

Quoting parapente (Reply 77):
Three years until the slots can be used for longhaul.

It is very, very, clear in the guidance for the release of slots that they cannot eventually be converted to general long-haul use - only the routes for which BA had to release slots, or general short-haul use.


User currently offlineje89_w From United States of America, joined Mar 2002, 2361 posts, RR: 9
Reply 80, posted (1 year 6 months 3 weeks 16 hours ago) and read 4926 times:
AIRLINERS.NET CREW
PHOTO SCREENER

Quoting BOCHORA (Reply 53):
2 a/c, I-EEZG and I-EEZF, are currently undergoing maintenance prior to delivery to EI and then VS.

Which are currently re-registered as EI-EZV (currently being painted) and EI-EZW respectively. However, I believe these A320s will receive G-XXXX registrations before delivery.

I must say that it looks quite nice!


User currently offlineLofty From United Kingdom, joined Mar 2008, 309 posts, RR: 0
Reply 81, posted (1 year 6 months 2 weeks 6 days 16 hours ago) and read 4159 times:

I guess VS passengers will be able to us the EI lounge in T1? this is going to be a bit of a come down from the VS T3 Lounge or Club House or whatever they call it.

User currently offline1400mph From United Kingdom, joined Jan 2013, 1008 posts, RR: 0
Reply 82, posted (1 year 6 months 2 weeks 6 days 14 hours ago) and read 4022 times:
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Quoting skipness1E (Reply 78):
How does that solve the growing problem of no feed and the breaking down of VS' point to point reliance? No point in having DL in the US if only peeps near Heathrow can access it. I agree it's likely but it's predicated on the assumption that VS long haul is somehow able to continue making money on it's own, they're rather concerned that they can't. Talk elsewhere is that Dubai might be next for the chop.

skipness I understand totally the point you are making about feed but surely VS can fill its aircraft on the routes they serve ?

I mean this is LHR we're talking about and it's not like VS entertain multiiple daily frequencies. JFK accepted but you can walk up and down the hard shoulder of the M25 with an advertising billboard and fill them !!


User currently offlinePu From Sweden, joined Dec 2011, 697 posts, RR: 13
Reply 83, posted (1 year 6 months 2 weeks 6 days 14 hours ago) and read 3965 times:

Quoting 1400mph (Reply 25):
VS again is more driven by its rather tired aim of competeing against a relatively much matured BA than securing its own rather shaky future in areas that 'really' matter. I'm afraid UK domestic is not it.

There are twice as many members of Delta's SkyMiles loyalty programme as there are people living in the UK, and Delta is (depending on how you measure it) either the 1st, 2nd or 3rd largest airline in the world. Delta will earn a profit this year in the region of USD 2 billion: probably the largest profit in the history of the airline business.

Delta's rising dominance in New York City alone is probably enough to make Little Red profitable, which Delta half owns.

IAG's ongoing fiasco speaks for itself. Will VS, DL and Litle Red push BA out of LHR? Of course not, but Delta's proven management and their new role in VS is a formidable match for BA's tired and failing strategy... .DL/VS/SkyTeam frequent fliers can support a modest little domestic service like Little Red....these fliers today are mostly involuntarily forced to fly BA which is not their preferred carrier from LHR.



PU

[Edited 2013-03-05 07:13:08]

User currently offline1400mph From United Kingdom, joined Jan 2013, 1008 posts, RR: 0
Reply 84, posted (1 year 6 months 2 weeks 6 days 13 hours ago) and read 3875 times:
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Quoting Pu (Reply 83):
is a formidable match for BA's tired and failing strategy...

Could you enlighten me about BA's tired and failing strategy ?

I'm thinking BD's slots, AA and US being the worlds largest airline, Qatar and Latam joining Oneworld, IB being dragged kicking and screaming into the 21st Century, the BA A380 which will be flying many of VS's most profitable and DL aligned routes etc etc

Quoting Pu (Reply 83):
.DL/VS/SkyTeam frequent fliers can support a modest little domestic service like Little Red

Mmm.....a modest little domestic service to support a modest little international service.

3, 4 % of slots. VS could have 100% load factor 100% of the time........it aint gonna make much of an impact is it.

Quoting Pu (Reply 83):
IAG's ongoing fiasco speaks for itself.

One can hardly call something that will return an airline to profitability and secure its long term future a 'fiasco'.

Share prices do not rise 8% on annual results day on the back of a 'fiasco'.

Cheers.


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