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Braathens Returns!  
User currently offlinehotplane From , joined Dec 1969, posts, RR:
Posted (1 year 8 months 4 weeks 1 day 12 hours ago) and read 8113 times:

It appears Golden Air of Sweden have taken over the old Braathens name. Did they buy it from SAS or by some other means?

www.skyliner-aviation.de/viewphoto.main?LC=nav2&picid=8279

Edit: Should have looked here first ! www.braathensregional.com/news/golden-air-becomes-braathens-regional

[Edited 2013-03-26 08:01:49]

13 replies: All unread, jump to last
 
User currently offlinesomeone83 From Norway, joined Sep 2006, 3512 posts, RR: 3
Reply 1, posted (1 year 8 months 4 weeks 1 day 12 hours ago) and read 8069 times:

Golden Air is owned by Braathens Aviation. Which is the company to some of the Braathens family member that used to own the airline

User currently offlineMortyman From Norway, joined Aug 2006, 4089 posts, RR: 1
Reply 2, posted (1 year 8 months 4 weeks 1 day 11 hours ago) and read 7771 times:

Quoting someone83 (Reply 1):
Braathens Aviation

I beleave Golden Air is owned by the Norwegian holding Company Braganza ( even though the Wiki page don't specifically mention this Company ) wich is owned by Per G. Braathen of the Braathens Family. The holding Company also owns Malmö Aviation and Sverige Flyg among other Companies.

http://en.wikipedia.org/wiki/Braganza_(company)

http://en.braganza.no/

From Golden air web site ( using Google translator Sad

In February 2012 Braathens Aviation bought Golden Air Flight AB , Braathens Aviation which owns Malmö Aviation and the year before also bought up Sverige Flyg. January 2013 Braathens Aviation decided that the route Trollhattan Bromma should move to Sverige Flyg , directing and forming a new company for the line that used the name Golden Air. The aircraft and the pilots changed its name to Braathens regional.

[Edited 2013-03-26 08:55:32]

User currently offlineTS-IOR From Tunisia, joined Oct 2001, 3492 posts, RR: 6
Reply 3, posted (1 year 8 months 4 weeks 1 day 10 hours ago) and read 7407 times:

I think many Norwegians aviation fans would appreciate the ressurection of Braathens. It was a great airline, and remember they were among the first airlines using B762s...

User currently offlineMortyman From Norway, joined Aug 2006, 4089 posts, RR: 1
Reply 4, posted (1 year 8 months 4 weeks 1 day 3 hours ago) and read 6631 times:

Quoting TS-IOR (Reply 3):
I think many Norwegians aviation fans would appreciate the ressurection of Braathens. It was a great airline, and remember they were among the first airlines using B762s...

It will not be the same Braathens like the old one. Not the same livery, not the same network, not the same Aircraft etc


User currently onlineIndianicWorld From Australia, joined Jun 2001, 3029 posts, RR: 0
Reply 5, posted (1 year 8 months 4 weeks 20 hours ago) and read 5512 times:

Quoting Mortyman (Reply 4):
It will not be the same Braathens like the old one. Not the same livery, not the same network, not the same Aircraft etc

Correct. Companies love to try and leverage off old brand names but the value of this is questionable.


User currently offlineKiwiRob From New Zealand, joined Jun 2005, 7832 posts, RR: 5
Reply 6, posted (1 year 8 months 4 weeks 18 hours ago) and read 4684 times:

My wife and a lot of her friends worked for the original Braathens, many of them are now SAS employees.

Quoting Mortyman (Reply 4):
It will not be the same Braathens like the old one.

It's nice to see the name back. It would be interesting if the group purchased Widerø and re-branded it as Braathens, with the existing name recognition it could work.


User currently offlineKiwiRob From New Zealand, joined Jun 2005, 7832 posts, RR: 5
Reply 7, posted (1 year 8 months 4 weeks 12 hours ago) and read 2386 times:

Quoting IndianicWorld (Reply 5):
Correct. Companies love to try and leverage off old brand names but the value of this is questionable.

But in this instance there is a very real and tangible link between old and new Braathens, it's the same family.


User currently offlinesomeone83 From Norway, joined Sep 2006, 3512 posts, RR: 3
Reply 8, posted (1 year 8 months 3 weeks 3 days 10 hours ago) and read 1840 times:

Quoting KiwiRob (Reply 7):
But in this instance there is a very real and tangible link between old and new Braathens, it's the same family

Yes, looking at the tail, the aircraft carry the logo to the old Braathens shipping company, which the original Braathen SAFE was a spinoff


User currently offlineAsturias From Spain, joined Apr 2006, 2156 posts, RR: 16
Reply 9, posted (1 year 8 months 3 weeks 3 days 10 hours ago) and read 1806 times:

I really like seeing the Braathens name once again! It was always a pleasure flying with them, but of course it isn't exactly the same company.. still nice to see  

-a



Tonight we fly
User currently offlineInvaders From Norway, joined May 2012, 338 posts, RR: 0
Reply 10, posted (1 year 8 months 3 weeks 3 days 7 hours ago) and read 1603 times:

Asuming that they buy WF from SAS, I wonder if they will paint all the aircrafts or let the WF-scheme live.

User currently offlineCO38 From Norway, joined May 2009, 109 posts, RR: 0
Reply 11, posted (1 year 8 months 3 weeks 3 days 6 hours ago) and read 1513 times:

Quoting Invaders (Reply 10):
Asuming that they buy WF from SAS, I wonder if they will paint all the aircrafts or let the WF-scheme live.

Id be hugely surprised if they would change the WF name. It has a pretty strong brand name. I would guess way stronger than "Braathens", seeing they have been gone from Norway for 10 years or so.


User currently offlineKiwiRob From New Zealand, joined Jun 2005, 7832 posts, RR: 5
Reply 12, posted (1 year 8 months 3 weeks 2 days 19 hours ago) and read 1334 times:

Quoting CO38 (Reply 11):
I would guess way stronger than "Braathens", seeing they have been gone from Norway for 10 years or so.

I think most Norwegians remember Braathens. I guess SAS probably own the Braathens name in Norway.


User currently offlineMortyman From Norway, joined Aug 2006, 4089 posts, RR: 1
Reply 13, posted (1 year 8 months 3 weeks 2 days 18 hours ago) and read 1254 times:

Quoting KiwiRob (Reply 12):
I guess SAS probably own the Braathens name in Norway.

Not sure about that ... The Braathens Family has just started up an airline using the name Braathens Regional in Sweden. If they can use the name in Sweden, it would be a bit strange if they did not have controll over their name in Norway too, would'nt it ?

Anyway I doubt it will ever get back to looking like this again:

http://www.youtube.com/watch?v=BBxYALvY-Hs

[Edited 2013-04-01 01:57:02]

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